Roundtable Talk Archives – Varsity Branding

Category: Roundtable Talk

Clutter isn’t about things, it’s about memory, identity and the fear of being forgotten. In our newest episode of Varsity’s podcast, Roundtable Talk, Derek sat down with Matt Paxton, nationally recognized downsizing expert and longtime host of A&E’s Hoarders, who has spent decades helping families navigate life’s toughest transitions through his company, Clutter Cleaner.

Matt shared why possessions feel like proof that we mattered, how trauma and loss often sit beneath clutter and why families must lead with love, not judgment, when starting the conversation. The following are some fresh perspectives from the conversation. Check out the full episode here

YOU OFTEN SAY CLUTTER IS NEVER ABOUT THE STUFF. WHAT IS IT REALLY ABOUT?

Man, it is never about the stuff. It’s always about the people and the memories attached to the stuff. It’s not about the dining room table. It’s about the people that sat at the dining room table — or more importantly, the people that don’t sit at the table anymore. When you really dig in, clutter is about loss, trauma and love. We’re trying to fill a hole left by someone who mattered to us. The stuff is just a placeholder for that story.

WHY DOES LETTING GO BECOME HARDER AS WE AGE?

It’s proof that we existed. It’s proof that we mattered. And it’s proof that they mattered. We interviewed 100 clients last year, and the number one fear was that their parents would be forgotten when they leave this planet. Think about that — people in their 70s and 80s worried their parents, gone 30 years, would be erased. That fear makes us hold on tight. The items feel like evidence that a life happened and that it meant something.

IS THERE A HEALTHY WAY FOR FAMILIES TO START THESE CONVERSATIONS BEFORE A CRISIS FORCES THEM?

Don’t talk about the mess if you can see the mess. The only time you want to talk about it is when you see it, but that’s also when emotions are highest. So you have to change the tone. Start with, “We love you.” Stress the love. Instead of “How could you live like this?” say, “Wow, you had a big family. You had a lot of love here.” It’s all caused by trauma and loss. When you lead with compassion and align on the finish line — where they’re going next — the conversation changes.

YOU DESCRIBE CLEANOUTS AS AN ARCHAEOLOGICAL DIG. WHAT DO YOU MEAN BY THAT?

It is absolutely an archaeological dig. Every house tells a story — socially, economically, emotionally. I’ve seen it change families. We found a photo of a grandmother as a young woman, and it opened up this incredible story about her being an adjunct professor at MIT and having a whole life her granddaughter never knew about. That one picture shifted how the family saw her. When you slow down and treat it as discovery instead of inconvenience, it can be the most fascinating week of your life.

Want to hear more from Matt? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

The senior living industry is at an inflection point, shaped by rising demand, shifting expectations and rapid change across care, workforce and media. Recently on Varsity’s podcast, Roundtable Talk, Derek welcomed Kimberly Bonvissuto, content editor at McKnight’s Senior Living.  

During the discussion, Kimberly unpacks the arrival of the “silver wave,” the growing gap between senior living supply and demand and assisted living’s evolution into a more healthcare-driven model. The following are some fresh perspectives from the conversation. Check out the full episode here

MCKNIGHT SENIOR LIVING IS ONE OF THE INDUSTRY’S MOST RESPECTED PUBLICATIONS. WHEN YOU LOOK AT SENIOR LIVING TODAY, WHAT STORYLINES FEEL MOST IMPORTANT FOR OUR INDUSTRY?

I’d say the silver wave is finally here. The industry needs to find a way to address the discrepancy between supply and demand. There’s just not enough supply right now. According to NIC MAP, development rates are meeting only 25% of the pace necessary to sustain demand. Assisted living is also becoming more of a healthcare setting, and the increasing use of technology and AI is another hot topic.

WHAT’S A TREND THAT YOU THINK THE INDUSTRY IS OVERREACTING TO, AND ONE THAT’S NOT GETTING ENOUGH ATTENTION?

Going back to AI, it’s a hot topic right now, but providers need to be careful that the tech they adopt will solve the issues they’re facing. They shouldn’t be tempted by the shiny object. Not paying enough attention? Solo agers and the middle market. If providers don’t address the middle market, they’re leaving a big opportunity and money on the table.

WHAT ARE SOME OF THE MORE DRAMATIC CHANGES YOU’VE SEEN IN MEDIA ACROSS YOUR CAREER?

Social media has had a major impact on journalism, good and bad. What I find surprising is how quickly people will believe whatever they read online if it fits into their belief system. The rise of AI is also impacting journalism. But the bigger problem is the dramatic drop in trust and negative attention to mainstream media, which I find shocking and concerning.

HOW MUCH OF YOUR COVERAGE COMES FROM PITCHES VERSUS YOUR OWN IDEAS?

I would actually say it’s pretty equal. A good part of my morning every day is spent reading through email pitches and combing through websites for today’s news and going to associations. So it’s kind of a toss up.

WHAT MAKES A PITCH STAND OUT?

We have to write three stories a day, five days a week. I don’t have time to read through a long, drawn out pitch before I get to what you’re actually pitching. Get to the point right away. I prefer a quick email with a couple sentences and bullet points. And sometimes I get pitched one thing, but I take the story in a completely different direction.

WHAT DO YOU WISH PR TEAMS INCLUDED UPFRONT?

If you’re going to send me something under embargo, have someone available to talk about it immediately. Don’t tell me you’ll get back to me in a week or two. I’m either going to run with what you sent me or I’m going to move on. If you’re not ready, don’t send it.

HOW CAN PROVIDERS BUILD REAL RELATIONSHIPS WITH REPORTERS?

Be responsive. Virtually everyone is going to have an incident that draws negative attention. It’s okay to say you can’t comment, especially on pending litigation. Even better, talk about initiating an internal investigation. Create a statement you can share widely. If I know I can trust you to give me background, I can determine whether it’s truly worth pursuing.

Want to hear more from Kimberly? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

Season 1 of Roundtable Talk set out to challenge everything we think we know about aging and ended up reframing what’s possible across an entire lifetime. Check out the recap episode here

Across more than 20 conversations, Varsity’s aging and longevity podcast brought together gerontologists, policymakers, innovators, artists, journalists, and senior living leaders who are reshaping how we live, work, and contribute as we age. From public health and technology to purpose, creativity, and community, each guest added a vital layer to a more hopeful, human-centered narrative of longevity.

The season opened with cultural icons and truth-tellers like Garrison Keillor and Mo Rocca, who reminded us that humor, curiosity, and engagement don’t fade with age—they sharpen. Terry Farrell brought a deeply personal perspective on reinvention and authenticity, while Diane Harris and Dr. Sara Zeff Geber tackled the realities of solo aging, financial longevity, and planning for independence without fear.

Leading voices in aging science and public health—including Dr. Linda Fried, Dr. Louise Aronson, Dr. Kerry Burnight, and Dr. David Katz—challenged ageism head-on, reframed frailty and wellness, and made a compelling case for focusing on health span, not just life span. Their insights made it clear that aging well isn’t accidental—it’s systemic, behavioral, and deeply connected to how we design communities and care.

Innovation emerged as a recurring theme through conversations with Rick Robinson, Laurie Orlov, Dr. Tom Kamber, and Rob Liebreich, who explored how technology—from AI to digital literacy to cognitive health tools—can support independence, connection, and dignity when designed with older adults, not just for them.

The season also spotlighted bold models for aging with purpose and belonging. Andrew Carle and Lindsey Beagley explored university-based retirement communities and lifelong learning as antidotes to isolation. Barbara Sullivan highlighted the power of grassroots villages. Bridget Weston showed how older adults are fueling entrepreneurship through mentorship, while Brian Fried proved creativity and invention have no expiration date.

Rounding out the season, industry leaders like Larry Carlson, Scott Townsley, Marvell Adams Jr., Peter Murphy Lewis, and Dr. Robyn Stone confronted the hard truths facing senior living, caregiving, workforce sustainability, and inclusion, offering both critique and optimism for what comes next.

Longevity isn’t the prize if the years aren’t lived with joy, purpose and real connection. In a recent episode of Varsity’s podcast, Roundtable Talk, Derek talked with Dr. Kerry Burnight, a nationally recognized gerontologist, author of the New York Times bestselling JoySpan, and a longtime leader in aging research, policy and elder abuse prevention.

They unpacked why joy is deeper than situational happiness, how many strengths actually improve with age, and why most of the aging experience is shaped more by choices than genes.

The following are some fresh perspectives from the conversation. Check out the full episode here

WHAT INSPIRED YOU TO WRITE JOYSPAN?

I had been a gerontologist for more than 30 years, and for the first 20 I worked with people in the roughest situations—elder abuse, financial exploitation, profound loneliness. I realized we were waiting too long. The research shows us what fortifies people for long lives, but that information wasn’t getting out in a readable, everyday book. I wanted to fortify people internally the way we try to fortify our bodies externally.

WHY DO YOU BELIEVE JOY IS A CRITICAL MEASURE OF AGING WELL?

Lifespan is how long you live, healthspan is how many of those years are healthy, but something was missing—the well-being component. The American Psychological Association defines joy as well-being and satisfaction. Joy isn’t toxic positivity. Happiness is circumstantial, but joy can exist even in challenge because it’s inside out. And I don’t know any older adults who haven’t had significant challenges.

WHAT ARE THE BIGGEST MISCONCEPTIONS PEOPLE HAVE ABOUT JOY AND AGING?

One misconception is that aging well is about luck or genetics. Research shows genetics only predict about 13 to 25 percent of our aging experience. Most of it is up to us. Another misconception is that joy has to look like a big smile. It doesn’t. Joy can be quiet contentment. And another is that you’re just born with it—that there are Eeyores and Tiggers. What I’ve seen is that people can learn this.

HOW DO YOU DEFINE AND MEASURE “JOYSPAN”?

The measures come from decades of research on psychological well-being, but one thing was missing—adaptability. When I brought that in, it became clear there are four components people who thrive in longevity share. They are verbs, not traits: growing, connecting, adapting, and giving. People who invest in those areas tend to enjoy very long lives.

Want to hear more from Dr. Burnight? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

Culture doesn’t burn out overnight, it leaks energy through small breakdowns in communication, trust, and everyday civility. On Varsity’s podcast, Roundtable Talk, Derek sat down with Kathy Parry, a corporate energy expert who helps senior living organizations strengthen culture, recharge teams, and reignite purpose.

In their conversation, Derek and Kathy discussed the difference between morale and energy, the early warning signs of a team running out of gas and how leaders’ personal energy sets the tone for the entire culture.

The following are some fresh perspectives from the conversation. Check out the full episode here

HOW WOULD YOU DESCRIBE THE WORK YOU DO AS A CORPORATE ENERGY EXPERT?

I chose the term energy because the work I do revolves around culture and how a culture stays energized. Energy is a great way to describe what it feels like to be on a team. You know when you’re on an energized team and you know when you’re not. Culture should feel energized.

WHAT’S THE DIFFERENCE BETWEEN ENERGY AND MORALE?

Morale is a little bit narrow. Energy permeates all parts of the culture. You can have a bad morale day, but energy is what gets things done. It means things are firing on all the right pistons.

WHAT ARE THE MOST COMMON SIGNS YOU SEE OF A LEADERSHIP TEAM RUNNING OUT OF ENERGY?

You see people showing up late, leaving teams, and poor communication is one of the first signs. When teams don’t feel transparency, energy breaks down quickly. Civility issues, burnout and physical exhaustion from being short staffed can all drain a team’s energy.

HOW DOES A LEADER’S PERSONAL ENERGY IMPACT THE OVERALL CULTURE?

There’s a definite trickle-down effect. You feel a leader’s energy right away. If a leader is burned out or stressed, they’re not showing up as their best self. How a leader shows up directly affects how the team shows up.

WHAT TACTICS HAVE YOU FOUND MOST EFFECTIVE IN HELPING LEADERSHIP TEAMS POWER UP?

Clear, concise communication sounds basic, but it’s critical. When people don’t get answers, they create their own information and that’s where gossip starts. Teams need to know how to get information, where it comes from, and that they can trust it.

Want to hear more from Kathy? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

Inventing isn’t just for the young—or the tech-savvy. Brian Fried, accomplished inventor, author, and founder and CEO of Inventor Smart, proves that creativity and innovation can thrive at any age. With more than 15 patents and nearly 20 years of experience coaching inventors, Brian has built a career helping people turn everyday ideas into real-world success stories.

On a recent episode of Varsity’s podcast, Roundtable Talk, Brian shared what inspires older adults to pursue invention later in life and the satisfaction that comes from seeing their ideas come to life. He discussed the biggest myths about inventing, the power of simple problem-solving, and how digital tools like AI and 3D printing are revolutionizing the process.

The following are some fresh perspectives from the conversation. Check out the full episode here

WHAT MOTIVATES OLDER ADULTS TO PURSUE INVENTION?

Maybe they’re bored and realize they have a better way to do something and they have the time and some funds. Others want to leave a legacy. Maybe build a company they can leave for their family. It’s very interesting to see seniors say, “You know what, I want to give this a shot.” And it’s fun, I get a chance to do it with them.

WHAT ARE COMMON MISCONCEPTIONS THAT HOLD PEOPLE BACK?

A lot of people say, “I came up with this great invention. I’m going to make a gazillion dollars, I just want to sell my idea.” It doesn’t necessarily work that way most of the time. We step back and ask: is it something you can call your own? Is it different than what’s out there? Is the window big enough that enough people will buy it to make it worth your time, money, energy and effort?

DO LIFE EXPERIENCES GIVE OLDER ADULTS AN ADVANTAGE?

Yes! One inventor related his invention to his IT background—wires and cable management. Another watched people pour pills and spill them and came up with Pillspoons. Everyday life experiences get that spark in their heads. Anybody can be an inventor. The question is, are you going to stop and work on it?

WHAT’S THE FIRST STEP SOMEONE SHOULD TAKE WITH A NEW IDEA?

Capture that idea. Otherwise, poof, it’s gone. Text yourself, email yourself, tell somebody. Then do a search—Google, images—be real about what’s already out there. If there’s enough of a difference, do a patentability search with a patent attorney or agent to compare your idea to prior art and see if it’s something you can call your own.

Want to hear more from Brian? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

Agetech is one of the fastest-growing frontiers in innovation, with the potential to transform how older adults live, connect, and thrive. At the center of this movement is Rick Robinson, Vice President and General Manager of the Agetech Collaborative from AARP, who is building a vibrant ecosystem of startups, investors, and enterprises committed to reshaping the future of aging.

On a recent episode of Varsity’s podcast, Roundtable Talk, Rick discussed how the collaborative accelerates startups, drives inclusivity in product design, and helps older adults embrace new technology. He also highlighted the promise of AI and embodied devices to ease challenges like social isolation and the caregiver shortage.

The following are some fresh perspectives from the conversation. Check out the full episode here

HOW DO YOU DEFINE AGETECH AND THE COLLABORATIVE’S MISSION?

We define it very simply: we’re here to make aging easier for everyone. That’s our mission. It’s broad, but it keeps us focused on impact. We show up at major events like CES, InVive, and Wired gatherings — not just to showcase technology, but to tell the story of how massive and important this space is. When people see that older adults drive trillions of dollars in spending and demand better solutions, the light bulb goes on.

HOW DO YOU BALANCE CUTTING-EDGE INNOVATION WITH THE REAL NEEDS OF OLDER ADULTS?

I love taking bleeding-edge technology — right now that’s generative AI — and making it accessible. We’ve done it before with VR to fight loneliness, and with AR to create immersive experiences. The key is to make the technology itself disappear so that what comes forward is the experience. People shouldn’t be intimidated by the tech; they should feel the value. That’s what makes innovation meaningful.

HOW DOES THE COLLABORATIVE PROMOTE INCLUSIVE AND ACCESSIBLE INNOVATION?

We push that philosophy out to every startup that joins. We give them access to diverse audiences and volunteers across the country — people from all backgrounds. We help startups identify and co-create with the right older adult audiences for their products. A lot of founders think they know their target market, but we’ll stop them and say, “Let’s talk to your audience first.” We help them test and refine products so they’re built with older adults, not just for them.

WHAT DO COMPANIES OFTEN GET WRONG WHEN DESIGNING FOR OLDER ADULTS?

They over-engineer or oversimplify. The key is balance. You want simplicity without being patronizing. Older adults don’t need “dumbed down” — they need intuitive. It’s about thoughtful design, not stripped-down design. And it’s crucial to involve older adults early in the process so the product reflects their real needs and preferences.

WHERE DO YOU SEE THE BIGGEST OPPORTUNITIES AHEAD IN AGETECH?

Caregiving is the biggest. There’s a massive shortage of caregivers, and costs are high. I think AI, combined with embodied devices, is going to play a big role in solving that. Within five years, we’ll see major advances in how technology supports both older adults and their caregivers — making care more personal, affordable, and available.

WHAT ADVICE WOULD YOU GIVE TO ENTREPRENEURS ENTERING THE AGETECH SPACE?

Start by truly understanding your audience. Don’t assume — go talk to older adults. Build with empathy and flexibility. Be ready to pivot when you learn something new. And don’t underestimate the market. This isn’t a niche; it’s one of the largest, fastest-growing opportunities in the world. If you can make aging easier, you’re not just building a business — you’re changing lives.

Want to hear more from Rick? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

Every great story starts with someone worth caring about. On Varsity’s Roundtable Talk, documentary filmmaker Peter Murphy Lewis shared how his series People Worth Caring About gives voice to the caregivers whose compassion and commitment define long-term care communities across the country.

Peter shared how his grandparents’ positive experiences in senior living inspired his work and why focusing on staff stories helps shift public perception. He recalled moving encounters in hospice, lessons about dignity and language, and how storytelling can inspire young people to see caregiving as a calling.

The following are some fresh perspectives from the conversation. Check out the full episode here

WHAT INSPIRED YOU TO CREATE “PEOPLE WORTH CARING ABOUT”?

It was a personal story that started it. When I began working in long-term care, I realized caregivers were fighting against a negative perception that existed even before COVID and was made worse by the pandemic. My own grandparents had incredible caregivers — people who treated them with love and dignity. But those caregivers rarely get the recognition they deserve. I wanted to change that narrative.

WHY DID YOU CHOOSE TO FOCUS ON STAFF STORIES RATHER THAN RESIDENTS?

My background helped shape that decision. I used to host a TV show in South America similar to Dirty Jobs, where I interviewed people doing hard, meaningful work. So when I started this project, I naturally focused on caregivers. Looking back, that choice was “accidentally strategic.” When you put caregivers front and center, people don’t criticize — they empathize. You can’t look at someone like LaVita, who’s worked in memory care for 30 years, and not feel admiration.

WAS THERE A MOMENT THAT MADE YOU REALIZE YOU WERE ONTO SOMETHING SPECIAL?

Yes, on the very first day of filming in Nebraska. We visited a hospice called the Grace Space. One of the residents, Kim, was nonverbal, but she communicated with her CNA, a young man about 19 or 20, through her phone. She wrote that she felt blessed to have him caring for her and that she was excited to go to heaven, where she could dance again. That moment showed me how deep these relationships go — and I knew right then we weren’t just making a short film. We had a full season’s worth of powerful stories.

HOW DO CAREGIVERS STAY GROUNDED IN SUCH EMOTIONALLY DEMANDING WORK?

They’re stronger than I am. I think a lot of them have a love language rooted in service — they feel fulfilled by doing things for others. They find purpose in making people feel valued and comfortable. It’s not easy, but they have this incredible ability to compartmentalize and keep giving. Their hearts are built for it.

WHAT KIND OF IMPACT HAS THE SERIES HAD ON THE INDUSTRY?

The feedback has been incredible. Leaders from the American Healthcare Association called it an authentic depiction of long-term care. State associations are even using clips for advocacy — geofencing them around the U.S. Capitol so lawmakers see them. They’re also using the series for fundraising and to show the real faces behind the work. The reactions from caregivers themselves, and even my own father’s emotional response at the premiere, reminded me why this storytelling matters.

Want to hear more from Peter? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

Behind every thriving small business is often a great mentor—and many of those mentors happen to be retirees. On Varsity’s Roundtable Talk, Bridget Weston, CEO of SCORE, shared how her organization connects experienced professionals with the next generation of entrepreneurs, fueling purpose, innovation, and community impact.

Derek and Bridget discussed how SCORE pairs seasoned professionals with younger entrepreneurs, how older mentors stay engaged and purposeful through volunteering and the role of encore entrepreneurs (age 55+) in starting new ventures.

The following are some fresh perspectives from the conversation. Check out the full episode here

WHAT IS SCORE AND HOW DOES IT WORK?

SCORE is a connected network that reaches across the country of experienced business mentors who volunteer their time and expertise to help anyone looking to start, grow, or even struggling to sustain a small business.

WHY DO YOU THINK SO MANY OLDER ADULTS ARE DRAWN TO MENTORING?

Our volunteers have years of valuable experience—both successes and failures—and they want to help others avoid the same pitfalls. Mentoring gives them a way to share their expertise while staying connected and engaged. Many tell us they get as much from the relationship as their mentees do. They build friendships, stay mentally sharp, and continue learning through co-mentoring and communities of practice focused on everything from AI to agriculture.

HOW DOES SCORE HELP OLDER ADULTS STAY ENGAGED AND PURPOSEFUL?

SCORE naturally attracts lifelong learners—people who want to stay sharp and connected. We offer continuous education on topics like technology, policy, and workforce trends, as well as communities of practice where volunteers can explore their interests. These groups not only keep mentors learning but also allow them to give back in meaningful, impactful ways. Many volunteers say they feel just as fulfilled—if not more—after a mentoring session as their clients do.

WHAT ARE SOME SUCCESS STORIES THAT STAND OUT TO YOU?

There are hundreds. We’ve had a veteran who invented new backpacking gear now selling nationwide, an entrepreneur who created nap pods for airports, and food truck owners who grew into brick-and-mortar restaurants. Our mentors often form long-term relationships with clients—attending weddings, funerals, and major life events. It’s incredibly rewarding to see their impact not just on businesses, but on entire communities.

WHAT ROLE DOES SCORE PLAY IN STRENGTHENING LOCAL COMMUNITIES?

Small businesses are the backbone of our economy and our neighborhoods. They’re the ones sponsoring little league teams, supporting local events, and keeping communities vibrant. By helping small businesses succeed, we’re strengthening the fabric of local life. When entrepreneurs thrive, communities thrive.

WHAT ADVICE WOULD YOU GIVE TO OLDER ADULTS LOOKING FOR MEANINGFUL WAYS TO GIVE BACK?

Join SCORE. But more broadly, find something that lights a fire in you—something that lets you go to bed thinking, “I made the world a little better today.” Whether it’s through SCORE or another organization, giving back is deeply fulfilling. Many of our volunteers say they feel just as rewarded as the entrepreneurs they help, because service gives purpose and connection.

Want to hear more from Bridget? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

As technology continues to reshape every corner of our lives, few voices understand its impact on aging quite like Laurie Orlov. In this episode of Varsity’s Roundtable Talk, the founder of Aging and Health Technology Watch unpacks how innovation—and a little empathy—can transform the aging experience.

In our conversation, Laurie shared her journey to becoming a thought leader in age-related technology. Laurie also discussed the transformative potential of AI in senior care, advocating for proactive technological solutions and greater inclusivity of older adults in product design processes.

The following are some fresh perspectives from the conversation. Check out the full episode here

WHAT INSPIRED YOU TO START AGING AND HEALTH TECHNOLOGY WATCH?

It really came from my own experience caring for my mother. I realized that so many people who enter the age-related technology industry do so because of a personal caregiving experience. This field is filled with people who struggled to care for their parents and went on to create companies in caregiving, health monitoring, and fall detection. My story was that I didn’t know what I was doing, I couldn’t find research, and so I said, “I’m going to write it.”

WHAT DOES AN IDEAL SUITE OF TECHNOLOGY LOOK LIKE FOR OLDER ADULTS?

I use the analogy of PC software suites. Years ago, you wouldn’t buy just a spreadsheet without also having a word processor. The same should be true here. In aging tech, we need suites—connected tools that sit alongside each other and evolve with a person’s needs over time. For instance, a health suite might start with symptom management, move into remote monitoring, and include medication management and hearing support. A mobility suite might combine exercise tools, transportation aids, and peer support. You don’t have to integrate everything—just make sure it works together and follows the user through their life journey.

HOW SHOULD INNOVATORS APPROACH DESIGNING FOR OLDER ADULTS?

Tech companies need to stop designing only for themselves. The average age at Google or Meta is pretty young, and older adults aren’t typically included in the testing process. But they should be—before development and during testing. I once watched an older man on a plane tapping around his iPad, trying to figure out what part of the screen would respond. Why not design pop-ups that guide users? Simple prompts would make a world of difference. The irony is that older adults are a massive market—and they have the money. Companies should be designing with them, not just for them.

HOW DO YOU DEFINE “ALL TECH,” AND WHY SHOULD WE MOVE AWAY FROM “AGE TECH”?

“All tech” means the devices we all use—phones, TVs, tablets—can already be adapted for older adults. For example, on an iPhone, you can enlarge text, boost volume, or change accessibility settings. That’s all tech—it’s universal. Labeling something as “age tech” focuses too much on disability instead of inclusion. We don’t need separate technologies for older adults; we need existing ones configured to meet everyone’s needs.

WHERE DO YOU SEE THE MOST PROMISING APPLICATIONS OF AI IN AGING SERVICES?

AI agents—software assigned to specific tasks—are already transforming home care and senior living. They can handle documentation, help create care plans, or provide prompts during visits. For example, as a caregiver approaches a client’s home, AI could suggest questions to ask based on that person’s history. That’s proactive care. AI can also support hybrid care models—combining in-person visits with remote monitoring during off-hours. People can’t work 24 hours a day, but AI can. It helps fill gaps, making care smarter and more continuous.

Want to hear more from Laurie? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

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