Author: Varsity Team

The desire to age in place is changing how older adults engage with senior living—and challenging communities to rethink when and how they connect with future residents. As a result, models like continuing care at home (CCaH) are gaining attention as a way to extend care beyond the campus while building earlier relationships.

On Varsity’s weekly Roundtable, Dr. Amanda Young, CEO of M.A. Longey Consulting, shared insights from her experience launching and operating these programs, including how they’re evolving and where they fit within the broader continuum. Below are a few Fresh Perspectives from her discussion.

EARLIER ENTRY POINT, STRONGER FUTURE PIPELINE

CCaH doesn’t cannibalize independent living demand, it captures prospects earlier. By engaging individuals years before they’re ready to move, communities can build relationships, strengthen waitlists, and ultimately convert more residents over time.

EDUCATION IS THE GROWTH BOTTLENECK

Interest in the model is growing, but adoption lags due to confusion. Consumers don’t know what it is, leaders don’t fully trust it, and the lack of a physical product makes it harder to explain, turning education into the biggest growth constraint.

THIS IS A NEW BUSINESS, NOT A SIDE HUSTLE

Programs that struggle are often under-resourced. Success requires dedicated staff, marketing investment, and leadership alignment because this isn’t an add-on, it’s an entirely new line of business with its own operational and financial model.

THE MODEL EXPANDS YOUR REACH—WITHOUT BUILDING

With demand for senior living far exceeding supply, continuing care at home offers a scalable way to serve more older adults without major capital investment. It extends your mission beyond your campus and into the broader community.

FLEXIBILITY IS THE FUTURE OF THE MODEL

The traditional life care structure isn’t reaching the middle market, but innovation is underway. Hybrid models, care coordination-only options, and waitlist-based programs are reshaping the offering to be more accessible and financially realistic.

RETHINKING THE CONTINUUM AS A CONNECTED JOURNEY

The most effective organizations don’t treat at-home and community living as separate choices. They position them as connected steps, allowing individuals to enter earlier, stay longer, and move seamlessly when the time is right. 

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here. 

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The following is Part 2 of a two-part series (see part one here) exploring how pharmacogenetic (PGx) testing can help senior living communities navigate medication conversations and support more personalized care. The series is written by Dr. Troy Veale, CEO of PHD Laboratory, a healthcare innovator with more than 25 years of experience in behavioral health and over a decade in laboratory science focused on advancing precision medicine and improving patient outcomes.

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In Part 1, we explored why medication conversations matter in senior living environments. In Part 2, we turn to the clinical side of pharmacogenetic (PGx) testing, what it is, what it is not, and why it holds particular relevance for aging populations.

WHAT PGx TESTING ACTUALLY EVALUATES

Pharmacogenetic testing analyzes specific genes that influence how medications are metabolized. Using a non-invasive cheek swab, laboratories evaluate genetic markers related to drug-processing enzymes, particularly those that impact common prescriptions used in aging adults.

Results may indicate whether an individual is likely to:

• Metabolize a medication too quickly (reducing effectiveness)
• Metabolize it too slowly (increasing side effect risk)
• Process it as expected
• Benefit from alternative medication classes

The goal is not to dictate therapy but to provide additional data to support provider judgment.

WHY AGING POPULATIONS BENEFIT FROM PERSONALIZATION

Older adults are more susceptible to adverse drug reactions for several reasons:

• Decreased liver and kidney function
• Changes in body composition
• Multiple coexisting health conditions
• Polypharmacy (use of multiple medications)

Research consistently shows that adverse drug events are a leading cause of emergency department visits among older adults. Even when medications are appropriately prescribed, genetic variation can influence response.

PGx testing brings that variability into clearer focus.

ADDRESSING COMMON MYTHS

Myth 1: PGx testing is only for complex cases.
In reality, many commonly prescribed medications,  including those for cardiovascular health, depression, pain, and neurology — have pharmacogenetic considerations.

Myth 2: Stable patients don’t need this information.
Even stable residents may benefit from minimizing long-term risk or identifying lower-risk alternatives.

Myth 3: It replaces physician expertise.
PGx testing enhances decision-making. Providers interpret results within the context of medical history and clinical presentation.

Myth 4: It is invasive or risky.
The test requires only a simple cheek swab.

BENEFITS ACROSS STAKEHOLDERS

For providers:

• Additional prescribing insight
• Support for medication adjustments
• Alignment with evidence-informed care

For senior living teams:

• Stronger educational positioning
• Confidence in discussing holistic care
• Alignment with preventative models

For families:

• Greater transparency
• Reduced uncertainty
• Peace of mind

Medication conversations become proactive rather than reactive.

PRIVACY, COVERAGE AND NEXT STEPS

Your DNA is used only to analyze how your body processes medications. PHD Laboratory does not sell, share, or store your DNA for any other purpose. We are CLIA and COLA certified and fully compliant with HIPAA privacy laws, ensuring your genetic information is protected and confidential at all times.

PGx testing is covered by Medicare Part B for eligible patients and may also be paid for using FSA/HSA funds, CareCredit, or private pay options.

For questions, educational information, or to order a PGx test, please visit the PHD Laboratory website or email info@phdlaboratory.com.

Aging has long been framed as a story of decline. Slowing down, scaling back, preparing for what’s next. But that narrative is starting to shift, driven by research, changing expectations and a growing recognition that later life can be defined by strength, purpose and continued growth.

That shift was at the center of a recent conversation on Varsity’s weekly Roundtable, where we were joined by Colin Milner, CEO of the International Council on Active Aging, to discuss The Wellness Revolution: From Decline to Potential. Below are a few Fresh Perspectives from his discussion.

DECLINE WAS A STORY, NOT A DESTINY

For decades, aging was framed around managing decline, largely because of the gap between lifespan and healthspan. But emerging science is rewriting that narrative, showing that decline isn’t inevitable, it’s modifiable.

MINDSET IS A HEALTH INTERVENTION

How people think about aging directly impacts outcomes. A positive outlook, paired with healthy behaviors, can improve both longevity and quality of life, making mindset a critical (and often overlooked) part of wellness strategy.

WELLNESS HAS A DEFINITION PROBLEM

Many communities claim to be “wellness-based,” but without a clear understanding of what wellness actually means, execution falls short. True wellness is active, intentional and rooted in whole-person outcomes, not just programming.

THE MODEL SHIFT IS FROM CARE TO POTENTIAL

Senior living is moving from a place that manages decline to one that unlocks potential. The communities leading the way are designing experiences around purpose, identity and continued growth, not just support.

THE FUTURE RESIDENT IS ALREADY DIFFERENT

Incoming generations are more health-focused, informed and expectation-driven. Communities waiting until residents “need” care risk missing the opportunity to engage them earlier through a wellness-first approach.

WELLNESS ISN’T A PROGRAM, IT’S A COMMITMENT

The communities doing this best aren’t looking for quick wins. They’re investing time, resources and energy into building cultures where wellness is fully integrated, measurable and continuously evolving.

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here. 

 

Dementia is often defined by what people lose, but a more helpful question is what abilities remain. In a recent episode of Varsity’s Roundtable Talk, Derek sat down with Teepa Snow, occupational therapist, educator and founder of Positive Approach to Care, one of the most influential voices in dementia care.

Their conversation explored why fear still shapes public perceptions of dementia, how communication must adapt as brain changes occur and why Snow prefers the term “care partner” over caregiver. She also discusses caregiver burnout and the importance of building stronger community support around people living with dementia. The following are some fresh perspectives from their conversation. Check out the full episode here. 

WHAT DOES IT MEAN TO TAKE A POSITIVE APPROACH TO DEMENTIA CARE?

Well, in my experience, I can’t use what you can’t do. It’s not possible. What I can do is engage with you and see what you have. And that’s where we can come into a relationship and I can work with you. I need to tune in to the reality of who you are now, not just who you were and what you’re capable of, because that’s what we have to work with and come together with.

WHY IS FEAR STILL THE DOMINANT EMOTION PEOPLE ASSOCIATE WITH DEMENTIA?

I think human beings, as a rule, like the predictable. They like once they master something, they don’t have to think about it so much. And I think what dementia does is rob us of our knowingness. It forces us back into a space of paying attention, being observant. The reality is dementia is ever changing. You don’t get to relax into routine. You have to stay alert, and maybe people don’t want to be on the job so much.

WHAT MISCONCEPTIONS ABOUT DEMENTIA DO THE MOST HARM?

The idea that everybody experiences the same kind of losses and changes in the same order. Alzheimer’s tends to take the front seat, but if I’m living with Lewy body or vascular dementia, my symptoms may be very different. It pays to get a pattern established of what I’m living with and how it’s going. And people also think it only happens to older adults and that it’s all about memory. Memory is just this much. There’s a whole lot more going on.

HOW EARLY SHOULD PEOPLE START LEARNING ABOUT BRAIN HEALTH AND CHANGE?

I would like us to learn more about brain health and wellness when we’re younger. Kids know their body parts, but they don’t know the brain parts, and those are super important. If I know how my brain’s supposed to work, then I can notice when it’s doing something unusual. We tend to wait until there’s so much evidence something isn’t going well, and by then we’re past screening and dealing with significant change.

WHY DO YOU PREFER THE TERM “CARE PARTNER” OVER “CAREGIVER”

I believe there is no care about me without me. It’s time to quit treating someone living with dementia like they’re a football and we’re passing them around. It’s their life, their care. I’ve got to figure out how to work with that human being. I can’t just give care because if I give it, you have to receive it. If you don’t want it, you don’t want it. So I have to partner with you.

WHAT ARE EARLY SIGNS OF CARE PARTNER BURNOUT?

If I were to ask you to tell me three things you’ve done today for yourself and you can’t, that’s a sign. If you can’t tell me something you feel good about in your relationship or something that brings you pleasure, it’s time to have a conversation. We don’t train people for this work. We drop them into it and they keep going until they drop. We need to build community around this, not expect one person to carry it all.

Want to hear more from Teepa? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

In senior living sales, there’s constant pressure to move quickly. Leads need attention, tours need follow-up, pipelines need momentum. But the communities that win aren’t just fast, they’re intentional about building trust at the right moment.

According to data shared by Maggie Seybold, VP of Customer Insights at WelcomeHome, in one of Varsity’s weekly Sales & Marketing Roundtable gatherings, one simple action can dramatically accelerate both trust and timing: a brief executive director follow-up call after a tour. In fact, a personalized three- to four-minute call from the ED can shorten the sales cycle by 60%.

“Fifty percent of families never hear from an executive director post-tour,” said Seybold during her Roundtable presentation. “This is a competitive opportunity just waiting to be seized.”

WelcomeHome’s benchmark data shows that timing plays a critical role in senior living sales follow-up. Communities that reach out within one business day of a tour increase move-in likelihood by 42%. Waiting two days still delivers a 27% lift. After that, engagement drops sharply. In a market where average inquiry-to-move-in conversion hovers around 9%, small improvements in post-tour follow-up can have outsized impact.

So why does an executive director call matter so much?

Because it signals leadership engagement. When a prospect hears from the person overseeing day-to-day operations, it builds credibility and confidence. It reinforces that the community is organized, attentive and personally invested. It also differentiates you from competitors who rely solely on automated follow-up or sales-only outreach.

Even better, the lift isn’t theoretical. Half of the prospects who answer an ED’s call move in within 11 days. That kind of acceleration not only boosts occupancy but also reduces marketing spend and shortens the sales cycle.

FRESH PERSPECTIVE

In today’s senior living sales environment, where lead volume is tighter and connection rates matter more than ever, executive director follow-up is one of the most underutilized growth levers available. And for communities willing to act quickly, it’s a competitive advantage hiding in plain sight.

Find this data and more in WelcomeHome’s Senior Care Insights data platform. Explore their quarterly benchmarks and new 2025 Year in Review here.

Workforces rarely move in neat generational lines. Most organizations today include boomers approaching retirement, Gen X leaders balancing stability and innovation, millennials shaping culture and Gen Z bringing new expectations about flexibility, purpose and technology. Understanding how those perspectives intersect is becoming increasingly important for senior living organizations trying to recruit, retain and lead multigenerational teams.

That was the focus of a recent conversation on Varsity’s weekly Roundtable, where Jennifer Smith, Ph.D., of the Mather Institute shared insights from Year 3 of the Gen Xperience Study, a five-year research series examining how Gen X compares with other generations in the workplace. Below are a few Fresh Perspectives from her discussion.

GEN X IS THE WORKPLACE BRIDGE GENERATION

Gen X often lands in the middle of generational trends. They value stability like boomers but are comfortable with technology like younger workers. That positioning makes them a natural bridge between residents who may be less comfortable with tech and younger colleagues who are quick to adopt tools like AI.

RETENTION ISN’T JUST ABOUT PAY ANYMORE

Compensation still matters most, but flexibility, autonomy and job security increasingly shape whether employees stay. Gen Z is especially focused on control over how they work, while Gen X prioritizes stability. Organizations that balance both will be better positioned to retain a multigenerational workforce.

LONELINESS IS A RETENTION ISSUE, NOT JUST A WELLNESS ISSUE

Employees who feel more isolated at work report lower job satisfaction and shorter plans to stay with their employer. Even though average loneliness levels were moderate, the connection between belonging and retention suggests that building workplace community isn’t optional, it’s a workforce strategy.

MISSION IS A RECRUITING ADVANTAGE

Younger generations increasingly want employers to make a positive social or environmental impact. For mission-driven senior living organizations, clearly communicating how the work improves lives can be a powerful differentiator when recruiting and retaining talent.

AI ADOPTION IS MOVING FAST, BUT TRUST IS LAGGING

Generative AI is already widely used in the workplace, especially among millennials. But Gen X and Gen Z show more caution, recognizing its benefits while still questioning the reliability of its outputs. Adoption may depend as much on building trust as on the technology itself.

WELLNESS EXPECTATIONS ARE EXPANDING

Younger workers increasingly expect employers to support not just physical health but emotional, social and mental well-being. At the same time, older generations are also broadening their definition of wellness. That shift signals that holistic wellness programs will only grow more important across the workforce.

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here.

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The following is Part 1 of a two-part series exploring how pharmacogenetic (PGx) testing can help senior living communities navigate medication conversations and support more personalized care. The series is written by Dr. Troy Veale, CEO of PHD Laboratory, a healthcare innovator with more than 25 years of experience in behavioral health and over a decade in laboratory science focused on advancing precision medicine and improving patient outcomes.

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In senior living, some of the most important conversations don’t happen on a tour, they happen around medications.

Families ask questions quietly:

• Why is Mom more tired lately?
• Is this medication causing confusion?
• Why does this prescription work for one resident but not another?

Medication management is often treated as a clinical back-office issue. But in reality, it directly affects resident satisfaction, outcomes, staff confidence, and family trust.

For senior living sales teams, executive directors, nurses, and caregivers, medication conversations present both a challenge and an opportunity. The challenge is complexity. The opportunity is education.

One emerging tool helping shift these discussions is pharmacogenetic (PGx) testing, not as a sales pitch, and not as a replacement for physician oversight, but as a framework for clearer conversations.

Why Medication Conversations Feel Overwhelming

Older adults frequently manage multiple chronic conditions, cardiovascular disease, diabetes, depression, chronic pain, neurological disorders. It is not uncommon for residents to take five, ten, or even more medications daily.

With aging comes physiological changes that affect how the body absorbs, metabolizes, and eliminates drugs. These changes can increase the risk of:

• Adverse drug reactions
• Falls and dizziness
• Increased confusion
• Medication non-adherence due to side effects
• Avoidable hospitalizations

Families often assume these risks are simply “part of aging.” Teams sometimes assume side effects are unavoidable. Providers do their best with the information available.

But what if medication conversations didn’t have to start from a place of guesswork?

A Shift Toward Personalization

PGx testing evaluates how a person’s genetics may influence the way certain medications are processed in the body. It doesn’t diagnose disease. It doesn’t predict future illness. It provides insight into how medications may interact with an individual’s metabolic profile.

For senior living professionals, the most powerful part of PGx testing isn’t the lab result, it’s the conversation it opens.

It creates space to ask:

• Is this medication optimal for this individual?
• Could side effects be reduced?
• Are there alternatives that may align better?
• How can we support safer prescribing conversations?

These are not clinical determinations made by sales staff or caregivers. They are informed discussions that support provider evaluation and collaborative care planning. 

Trust Is Built Through Transparency

Senior living is built on trust. Families are not just choosing a community; they are choosing partners in care.

When medication conversations are proactive rather than reactive, families feel:

• Heard
• Educated
• Involved
• Reassured

Communities that introduce the idea of personalized medication discussions demonstrate alignment with preventative and value-based care models.

Sales teams are uniquely positioned here. They can frame PGx testing as a supportive educational resource, one that enhances provider decision-making and resident well-being.

Rather than saying, “We offer genetic testing,” the conversation becomes:

“We believe in helping families feel confident in every aspect of care — including medications.”

Removing Barriers, Not Adding Complexity

One concern often raised is whether introducing PGx testing adds another layer of complexity to an already overwhelming process. The opposite can be true.

By helping providers evaluate medication suitability earlier rather than later, PGx testing may reduce future medication adjustments, side effects, or avoidable emergency visits. It simplifies long-term decision-making by introducing clearer data into the process.

For caregivers and daughters like Michele, who recently navigated placing her own mother into senior living, clarity around medications is deeply personal. Families want assurance that their loved one is not simply “trying medications”, but receiving informed, thoughtful care.

PGx testing supports that reassurance.

A New Category of Conversation

Senior living has evolved to include partnerships in move management, downsizing, care coordination, and wellness programming. Medication personalization is a natural extension of holistic senior care.

This isn’t about replacing physicians. It isn’t about overstepping clinical boundaries. It’s about strengthening education, transparency, and collaboration.

In Part 2, we will explore the clinical foundation behind PGx testing, how it works, common myths, and why it continues gaining traction in aging populations.

Privacy, Coverage, and Next Steps

Your DNA is used only to analyze how your body processes medications. PHD Laboratory does not sell, share, or store your DNA for any other purpose. We are CLIA and COLA certified and fully compliant with HIPAA privacy laws, ensuring your genetic information is protected and confidential at all times.

PGx testing is covered by Medicare Part B for eligible patients and may also be paid for using FSA/HSA funds, CareCredit, or private pay options.

For questions, educational information, or to order a PGx test, please visit the PHD Laboratory website or email info@phdlaboratory.com.

Artificial intelligence is quickly becoming part of the conversation across the aging services landscape, and CCaH organizations are beginning to explore what it might mean for marketing, operations and strategic decision-making. While many teams are still in the early stages of adoption, the pace of innovation is accelerating, making it increasingly important for leaders to understand where AI is headed and how it might support their work.

That was the focus of a recent presentation by Zack Collevechio, Senior Data Scientist at WildFig and Pavone Group, during Varsity’s most recent Age-in-Place Roundtable. Below are a few Fresh Perspectives from his discussion.

THE AI LANDSCAPE IS MOVING FAST – Major technology companies like OpenAI, Anthropic and Google are releasing new AI models at a rapid pace. Many of the most advanced tools available today didn’t exist just a few months ago, which means the capabilities of AI are improving almost continuously.

NOT ALL AI TOOLS ARE THE SAME – Platforms like ChatGPT, Claude and Google’s Gemini each have different strengths. Some models are better for research, others for writing or media generation. Teams may benefit from experimenting with multiple tools rather than relying on a single platform.

AI CAN HANDLE MORE COMPLEX TASKS – While many people still think of AI as a chatbot that writes emails or blog posts, today’s models can analyze large documents, summarize complex information and support more advanced workflows.

CONTEXT, MEMORY AND AGENTS ARE CHANGING THE GAME – New AI capabilities include larger context windows (which allow tools to process far more information), built-in memory that remembers preferences and templates, and “agentic workflows” where AI can complete tasks more independently.

EXPERIMENT, BUT VERIFY – AI is a powerful tool, but it’s not perfect. Hallucinations can still occur, particularly with niche topics, so human review and fact-checking remain essential.

PRIVACY AND DATA PROTECTION MATTER – Free AI tools may use prompts and inputs to train their models, while paid subscriptions often offer stronger privacy controls. Organizations should consider how data is handled when selecting tools.

Nearly half of LGBTQ+ older adults report feeling socially isolated, a reality that highlights the importance of creating senior living environments where people feel safe, respected and connected. For communities committed to person-centered living, inclusion must be more than a statement. It needs to show up in policies, programming and everyday interactions.

Karen Cushing, Director of SAGECare Business Development, joined Varsity’s weekly Roundtable to discuss how senior living communities can build truly affirming environments for LGBTQ+ older adults. She shared practical insights on cultural competency, inclusive policies and meaningful Pride programming. Below are a few Fresh Perspectives from her discussion.

ISOLATION IS ONE OF THE BIGGEST RISKS

Loneliness remains a major challenge for LGBT older adults, especially for those who lost partners and friends during the HIV/AIDS crisis or were estranged from family. Programs like SAGEYou show how virtual communities, shared activities and conversation-based programming can help rebuild connection.

INCLUSION STARTS WITH LISTENING, NOT ASSUMING

Cultural competency isn’t about memorizing terminology. It’s about listening carefully, avoiding assumptions and mirroring the language people use to describe their relationships and identities. Feeling heard is often the first step toward trust.

VISIBLE SIGNALS MATTER MORE THAN YOU THINK

Small indicators—like pronouns on name badges, rainbow pins or SAGECare credential decals—can instantly signal that a space is safe and welcoming. These visual cues help residents, families and staff feel comfortable being themselves.

POLICIES CREATE THE FOUNDATION FOR BELONGING

Inclusive environments aren’t built on programming alone. Clear non-discrimination policies, inclusive HR practices, thoughtful hiring language and resident education all work together to create accountability and reinforce a culture of respect.

PRIDE PROGRAMMING SHOULD PRIORITIZE CONNECTION 

The most effective Pride initiatives focus less on entertainment and more on conversation and shared experiences. Programs like SAGE Table—where participants use simple prompts to spark dialogue—have proven highly successful at building understanding and relationships.

EMPOWERING CONSUMERS IS THE NEXT FRONTIER

SAGECare is increasingly focused on helping LGBT older adults advocate for themselves through tools like consumer checklists and resource guides. Giving people the right questions to ask providers helps ensure they find communities that truly support them.

HELPFUL LINKS

Karen’s Roundtable presentation – Compassion with Pride

Pride Month Programming Guide – Don’t Hide Your Pride

Resource – LGBT History Month – Oct

Guide – Standing with LGBTQ+ Older Adults

SAGECare Newsletter – Sign up here

Discovery chat – Sign up here to book at 15 or 30 minute call with Karen

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here.

Occupancy is rising, development remains constrained and the first wave of baby boomers is turning 80 — forces that are quietly redefining senior living’s trajectory. The real story isn’t just momentum, it’s what the data reveals about where the market is headed next. 

On Varsity’s weekly Roundtable, Lisa McCracken, Head of Research & Analytics at the National Investment Center for Seniors Housing & Care (NIC), translated NIC’s latest research into clear signals for operators and marketers. Below are a few Fresh Perspectives from her discussion.

DEMAND FOR SENIOR LIVING OUTPACING SUPPLY GROWTH – Occupancy isn’t rising because we suddenly cracked the marketing code. It’s rising because inventory growth is at historic lows while the 80+ population accelerates. The supply-demand gap is doing heavy lifting.

90% IS THE NEW PSYCHOLOGICAL MILE MARKER

With national occupancy nearing 90 percent and record occupied units for 13–14 straight quarters, the industry is regaining confidence. Crossing that threshold signals strength — even if 91.7 percent remains the ultimate benchmark.

PENETRATION IS COMPLEX, NOT DEMOGRAPHIC

Age and income alone don’t determine market success. Cultural norms, policy, labor dynamics, ADLs and local economics all influence penetration. A one percent gain nationally would be massive — but it requires nuance, not shortcuts.

VALUE MUST BE PROVEN, NOT PRESUMED

Feeling impactful isn’t enough. Claims-based research shows residents live longer, have lower mortality and fewer hospitalizations than peers — data that strengthens positioning with payers and prospects alike.

ER VISITS TELL A STORY

Senior housing residents visit the emergency department more often, but are hospitalized less. That tension reveals both opportunity and operational blind spots — and points to the next frontier of improvement.

DEVELOPMENT IS A SLOW SWITCH

Even if capital loosens and construction starts rebound in 15–18 months, extended development timelines mean new supply won’t arrive quickly. Today’s drought could shape market dynamics for years.

DATA IS THE BRIDGE

From value-based care toolkits to expanded market coverage, NIC’s role isn’t just reporting numbers, it’s connecting silos, informing strategy and helping a small but essential sector prepare for a very big future.

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here.