A Laser Focus
on the Mature
Market

We’re innovators, not imitators. Focused, not fragmented. Leaders, not followers. The only senior marketing group to offer you both a fresh perspective and long-standing experience. Solving mature market challenges is what we do, and we partner with organizations that share our enthusiasm.

From marketing to sales, from PR to creative, from project management to interactive, our employees have 200+ years of combined experience in a wide spectrum of industries. Our backgrounds range from senior marketing to food & beverage, as well as health care to tech and more. We have all come together out of a passion to serve the mature market.

“The first step in getting a client the right answers is making sure the right people hear the questions.”– Michael Pavone, CEO

Michael Pavone

Michael Pavone

CEO

Business driver.
Cheerleader.
Fly fisherman.

Amy Murray

Amy Murray

COO

Special ops agent.
Common sense purveyor.
Greeting card connoisseur.

John Bassounas

John Bassounas

Partner

Leader.
Innovator.
Night owl.

Jackie Stone

Jackie Stone

VP Sales Consulting

Occupancy flipper.
Sales renovator.
DIY-er.

Derek Dunham

Derek Dunham

VP Client Services

Strategist.
Planner.
Art aficionado.

Bill Mulligan

Bill Mulligan

Account Director

Strategic partner.
Brand builder.
Camping pro.

Robinson Smith

Robinson Smith

Creative Director

Designer.
Illustrator.
Maker of things.

Jace Dawson

Jace Dawson

Project Manager

Data Diver.
Sea Changer.
Scuba Instructor.

Natalie Groeger

Natalie Groeger

Senior Account Strategist

Idea corraller.
Results lassoer.
Toddler wrangler.

Reneé Kelly

Reneé Kelly

Art Director

Addicted to design.
Obsessed with type.
Allergic to math.

Claire Cantu

Claire Cantu

Copywriter

Scribbler.
Copy editor.
Former Midwesterner.

Emily Runyon

Emily Runyon

Senior Account Strategist

Planner of projects.
Manager of details.
Lover of dogs.

Nate Hileman

Nate Hileman

Controller

Profits & loss.
Income & expenses.
Woods & water.

Lillian Hurley

Lillian Hurley

Account Strategist

Problem Solver.
Eager Beaver.
Team Cheerleader.

Ellie Weaver

Ellie Weaver

Account Strategist

Dedicated relationship builder.
Obsessive list maker.
Voracious book collector.

Jodi Christman

Jodi Christman

Interactive Manager

Web strategist.
Nerd herder.
Master of chaos.

Jodi Gibble

Jodi Gibble

Sales Consultant

Market researcher.
Mystery shopper.
Wine lover.

Next Hire

Interested in joining the Varsity team?

We’re always looking for the next great culinary impostor or Batman collector.

Contact us using the form below.