The latest news, views and tools for mature market professionals.
SUBSCRIBE here to get fresh blog posts sent straight to your inbox.
Derek
June 9, 2021
10 Trends from Varsity’s May Sales & Marketing Roundtables
May 10, 2021
7 Trends From Our April Sales & Marketing Roundtables
April 12, 2021
Takeaways from a Roller-Coaster Month in Community Marketing
March 8, 2021
Why Current Members Are the Key to Selling Continuing Care at Home
March 1, 2021
As Communities Open Up Services, Prospects Open Up to a Move
February 22, 2021
Stop Selling, Start Understanding to Fill Communities
February 16, 2021
As Regulations Shift, Families Pressure Communities to Reopen
Varsity
February 9, 2021
Vaccine Access as Selling Tool: McKnight’s Senior Living Interviews Varsity VP
Vaccine Convincers, Sweet Lead Generation Tools and Busy Sales Teams
February 5, 2021
Best Tips for Attracting Continuing Care at Home Members
February 1, 2021
Getting the Word Out About Your Community’s Vaccinations
January 22, 2021
More Vaccine = More Calls, More Deposits, More Hope
January 19, 2021
ZOOM Fatigue, Vaccine Side Effects and Move-in Spikes
January 12, 2021
As Vaccine Rolls Out in Communities, Virtual Tools Still Rule
Renee
December 29, 2020
Year-end Thoughts: The COVID-19 Roundtables Impacted Me More Than I Ever Expected
December 21, 2020
Looking Back at 2020, Looking Forward to the Vaccine in 2021
December 16, 2020
Communities Scramble to Develop COVID-19 Vaccine Policies
December 7, 2020
Vaccine News Brings Communities Hope as Cases Spike
November 23, 2020
As Cases Rise, Everyone is on Pins and Needles
November 16, 2020
10 Biggest Senior Living Sales & Marketing Trends
November 9, 2020
Senior Living Finances Tanking, COVID Rising and Plastic Hugging Walls
November 3, 2020
Latest NIC Survey Findings: More Move-ins and Rent Concessions
October 27, 2020
A Familiar Event Topic That’s Pulling in Loads of Participants
October 19, 2020
Unique Drive-through Experiences, Facebook Live Videos and Other Socially Distanced Marketing Tactics
October 14, 2020
Activities Coordinator Who Recreates Album Covers Shares Advice for Engaging Residents
October 12, 2020
What’s Working and What’s Not to Fill Vacancies
October 7, 2020
How a Small Care Home in England Gained 11 Million Views by Recreating Famous Album Covers
October 5, 2020
The Ups and Downs of Sales During COVID-19
September 28, 2020
NIC Executive Survey Highlights Occupancy Trends
September 21, 2020
Signs of Hope at Communities: Some People Are Ready to Move In
Kim
September 16, 2020
Five Tips for Generating Positive PR During Negative Times
September 14, 2020
New Research Shows Interest in Community Living is Shifting
September 9, 2020
Compassion Is on the Menu at Morrison Living During COVID-19
September 8, 2020
Resident Frustrations, CRM Challenges and Killer Virtual Event Topics
September 3, 2020
The Power of Food to Boost Morale During COVID-19
September 1, 2020
What Marketing Tactics Are Filling Up Communities During Covid-19?
August 24, 2020
How to Produce Great Social and Digital Content During the Pandemic
August 17, 2020
“You Can’t Give Up”: Communities Go Virtual with Events & Tours
Jill
August 12, 2020
8 Ways to Break Down Sales Barriers during COVID-19
August 10, 2020
Communities Describe Today’s Sales Environment in One Word
August 5, 2020
Using a Blue-Sky Approach to Sell Current Inventory
August 3, 2020
Get Creative to Connect with Prospects
Sharon
July 29, 2020
Preview of the 2020 LeadingAge PA Annual Conference + EXPO: Virtual Experience
July 27, 2020
Assure Safety. Deliver Care. Take Action.
John
July 22, 2020
Preventing Falls at Senior Communities: The Power Lies in the Data
July 21, 2020
Tech Dominates Community Reopening Efforts
Lynn
July 16, 2020
13 Must-use Tips for Giving Virtual Presentations to Seniors
July 13, 2020
What’s Next for Communities as Staff Feels Pressure?
July 10, 2020
Meet Varsity’s Office Dogs
July 6, 2020
How Harnessing Data Transforms Communities
June 29, 2020
COVID-19 Challenges: Communities Helping Communities
June 22, 2020
Blue Sky Strategies, Resident Referrals and Incentive Toolboxes
Jennifer
June 18, 2020
8 Minutes in the World of Someone with Dementia
June 15, 2020
Best Post Topics for Social Right Now
Stacy
June 12, 2020
A Designer’s Advice for Senior Living Communities
June 8, 2020
Quarantine Frustrations, Salon Openings and Virtual Venues
June 1, 2020
Roundtable #10: Virtual Presentations, From Topics to Follow-ups
May 27, 2020
How to Avoid Tone-deaf Marketing During COVID-19
May 18, 2020
How Has Media Consumption Changed During Social Distancing?
Michael
May 13, 2020
80% of People Who Do Virtual Events Do Them Poorly — Here’s How to Stand out
May 11, 2020
Roundtable #7: How to Nurture Leads During COVID-19
May 4, 2020
Roundtable #6: Crisis Communications During COVID-19
April 30, 2020
Guest Post: Senior Living Design Trends
April 27, 2020
ROUNDTABLE #5: WHAT COMES AFTER COVID-19?
April 23, 2020
Resident Life Roundtable: Staying Connected While Isolated
April 20, 2020
Success Stories from Sales & Marketing Roundtable #4
April 14, 2020
Tidbits from COVID-19 Roundtable #3
April 10, 2020
Ideas From Our Resident Life COVID-19 Roundtable
April 6, 2020
COVID-19 ROUNDTABLE #2 ROUNDUP
April 2, 2020
COVID-19 MARKETING ROUNDTABLE RECAP
March 25, 2020
Thank You to Our Senior Living Heroes
March 19, 2020
Varsity’s Tips for Engaging Residents and Prospects During the Coronavirus
March 10, 2020
How to Create a Chaos-proof Crisis Plan
February 26, 2020
Crisis Planning Myths for Senior Communities
February 17, 2020
5 Things Car Dealerships Taught Me About Service
Emily
January 22, 2020
5 Ways Senior Communities Can Appeal to Working Residents
Jackie
January 14, 2020
Why Pressuring Your Salespeople Doesn’t Work
January 2, 2020
An Alternative to Personal Care for Low-income Seniors
December 26, 2019
5 Most Popular Blog Posts of 2019
Rob
December 16, 2019
What Residents Really Want for the Holidays
December 11, 2019
The Leaders Have Graduated. Their Work is Just Beginning.
November 22, 2019
A Like-ly Story in Infographic Form
November 6, 2019
Are You Telling Your Community’s Story?
October 22, 2019
Sneak Peek Inside Leadership Journey
October 1, 2019
College Dorms Meet Senior Living
August 27, 2019
What if New Residents Had Tools for Easier Transitions?
August 19, 2019
18-year-old Jumps Into Life at Senior Community
August 9, 2019
When It Comes to Wellness, Nothing’s Off the Table
August 2, 2019
Overheard at LeadingAge Tennessee: What if…
July 19, 2019
VARSITY TRIES FACEAPP: PEOPLE GET BETTER WITH AGE
June 28, 2019
Three Questions Every Senior Community Should Consider
June 19, 2019
10 Leadership Secrets from LeadingAge PA
Wayne
June 13, 2019
Three Surprises About Seniors and Tech
May 31, 2019
Overheard at LeadingAge CA: Boomers Crave Fresh Design
May 23, 2019
How Flat Wayne Got His Start
May 14, 2019
How a Senior Living Marketer Unleashed His Inner Rebel
May 3, 2019
Disruption in Senior Living — Opportunity or Threat?
April 19, 2019
Six Surprising Takeaways on Leadership from LeadingAge PA
April 9, 2019
Why Your Senior Living Community Needs an Art Consultant
April 1, 2019
Boxers with Parkinson’s Hit Back Hard
March 14, 2019
Coach Gives Back in LeadingAge PA Leadership Program
March 6, 2019
A Robot Moves Into a Senior Community: the Resident Perspective
February 27, 2019
A Robot Moves Into a Senior Community: the Caregiver Perspective
February 19, 2019
A Robot Moves Into a Senior Community: the Inventor’s Perspective
February 12, 2019
A Robot Moves Into a Senior Community: the Leadership Perspective
January 21, 2019
Giving Older Adults A Stronger Voice
January 8, 2019
How to Address Substance Abuse Among Senior Living Residents
January 3, 2019
Our Top 5 Blog Posts of 2018
December 14, 2018
A Volunteer Volunteers Her Insights Into Memory Care Design
December 5, 2018
Lights! Camera! Aging!
November 27, 2018
Bathroom Remodelers – A Senior Living Salesperson’s Biggest Competition
November 20, 2018
Getting a Taste for Boomer Dining Preferences
November 13, 2018
Dementia Realism
November 6, 2018
The Rise of Niche Retirement Living
October 24, 2018
Examining Our Diverse Aging Population — African-Americans
October 23, 2018
Faith-based Senior Living — Help or Hindrance?
October 16, 2018
FOX’s “The Cool Kids” has potential, but will it be wasted?
October 9, 2018
American Hogeweyk – an Interview with UMC’s Larry Carlson
October 2, 2018
Women Boomers — Facebook’s Untapped Demographic
September 25, 2018
What Aging Services Providers Can Learn From the World’s Best-selling Album
September 18, 2018
How the Bomb, Boomers and Urban Sprawl Shaped Modern Retirement
September 11, 2018
Baywatch? Try Greywatch.
September 4, 2018
Do Superheroes Age?
August 29, 2018
The 65+ Segment Challenge
August 20, 2018
Three takeaways from Pioneer Network 2018
August 14, 2018
Three Takeaways From LeadingAge Tennessee
August 13, 2018
Introducing Our Aging Services Guide to Digital Marketing
August 1, 2018
Keeping the Conference Energy Flowing
July 31, 2018
Examining Our Diverse Aging Population — Asians
July 23, 2018
Villas and Cottages and Condos — Oh, My!
July 20, 2018
The Rise of Hybrid Homes
July 11, 2018
Aging on Instgram
July 3, 2018
Playing With LEGO Could Help Older Adults
June 26, 2018
Three Takeaways from LeadingAge PA and LeadingAge WA
June 15, 2018
Aging with Grace…and Frankie
June 12, 2018
Confronting Boomer Suicide
June 4, 2018
Three Takeaways from LeadingAge Colorado
May 29, 2018
Examining Our Diverse Aging Population — LGBT
May 22, 2018
“Roseanne” Evaluates Aging’s Impact on Families
May 14, 2018
Three Takeaways From LeadingAge California 2018
May 3, 2018
“Roseanne” Offers New Commentary on Aging
May 1, 2018
Exploring Older American’s Month
April 24, 2018
Difficulties in Diagnosing Parkinson’s Disease
April 17, 2018
The Denied — Older Adults Experiencing Homelessness
April 10, 2018
The Uncared for — Older Adults Experiencing Homelessness
April 3, 2018
The Overlooked — Older Adults Experiencing Homelessness
March 26, 2018
Three Takeaways from LeadingAge PEAK 2018
March 16, 2018
Toys “R” Us and the Death of a Boomer Brand
March 13, 2018
Self-neglect — a Most-insidious Form of Abuse
March 6, 2018
What Can Aging Services Marketing Learn from Colleges
February 27, 2018
Recognizing Resident on-resident Ageism
February 20, 2018
Make Basecamp with Varsity at LeadingAge PEAK
February 13, 2018
Increase Your Occupancy by Being Truly Pet-friendly
February 6, 2018
Photography Makes the Difference
January 30, 2018
Don’t Be Fooled by Changes to Remarketing
Examining Our Diverse Aging Population — Latinos
January 23, 2018
3 Tips to Deal with Facebook’s Latest News Feed Update
January 16, 2018
Fighting Age-related Loneliness
January 9, 2018
Remembering Sal J. Molite, Jr.
Senior Bullying is a Very Real Problem
January 2, 2018
Holiday Conversations Lead to New Year Conversions
December 20, 2017
Selling the Remaining 10%
December 12, 2017
Should You Be Happy with 90 Percent Occupancy?
Seth
December 5, 2017
Introducing Our Aging Services Guide to Social Media
Did you cover these three points in your crisis communications plan?
November 28, 2017
Embrace “Swedish Death Cleaning”
November 21, 2017
Here There Be DRAGONs
November 14, 2017
The Global Challenge of Aging
November 6, 2017
Seven Things We Heard at LeadingAge 2017
October 31, 2017
Senior Living Design Trends for 2018 and Beyond
October 25, 2017
Senior Sexuality by the Numbers
October 17, 2017
The Future of Resident Entertainment
October 10, 2017
The Rise of Grey Divorce
October 3, 2017
Handling Politics on Senior Living Campuses
September 26, 2017
Redefining Senior Living Language
September 19, 2017
Summer camp isn’t just for kids anymore!
September 12, 2017
EverYoung Empowers 55+ Employees
Kaitlyn
August 28, 2017
Poverty Affects Senior Women
August 15, 2017
3 Key Takeaways from LeadingAge Tennessee
August 8, 2017
Our Three Takeaways from the UMA Development Conference
July 31, 2017
Culture Sells Communities
July 27, 2017
Finding Good PR Stories
July 20, 2017
Quick Tips for Quality Content Generation
July 13, 2017
Senior Living Hospitality Insights From Disney
June 27, 2017
Three Takeaways From LeadingAge PA #Connect17 Annual Conference
June 20, 2017
Designing Websites for Older Users
June 15, 2017
Is your community prepared to communicate in a crisis?
June 6, 2017
Smart Home Starter Packs
May 30, 2017
Engaging with Your Board of Directors
May 23, 2017
Encouraging Resident/Family Visitation
May 9, 2017
Make Moving Easier
April 27, 2017
Nurturing Leads Increases Sales
April 18, 2017
Environmentally Conscious Communities Save Money
April 11, 2017
Tax Savings for Boomers and Seniors
April 6, 2017
Finding Volunteers for Senior Living
March 29, 2017
Tips for Boosting Assisted Living Census Rates
March 23, 2017
Three ways to take your website from good to great: Week 3 — your digital reputation
March 14, 2017
Three ways to take your website from good to great: Week two — calls to action
March 7, 2017
Three ways to take your website from good to great: Week one — understanding SEO
March 1, 2017
Aging Adults Embrace Marijuana Use
February 14, 2017
Eight Secrets of a Happy 60-year Marriage
February 1, 2017
10 Ingredients for Empowering Senior Living Chefs
January 20, 2017
Want to hear what seniors really think about wellness?
January 17, 2017
How would you like to predict a resident’s fall?
January 6, 2017
Is Your Community Breaking These 5 Sales-boosting Resolutions?
December 8, 2016
The Importance of an Event Strategy in Senior Living (Part II)
December 5, 2016
Can rocking keep you out of the rocking chair?
December 1, 2016
Who aced the Mannequin Challenge?
November 22, 2016
Mo Millennials, Mo Boomers?
November 14, 2016
Are Boomers Still More Powerful in the Booth?
November 4, 2016
Can we stop Alzheimer’s before it starts?
October 27, 2016
How do 84% of seniors spend Halloween?
October 13, 2016
The Importance of an Event Strategy in Senior Living
October 7, 2016
What’s the Toughest Talk You’ll Ever Have With Your Parents?
August 11, 2016
What does the typical scam victim look like?
July 28, 2016
Retirement Community Residents Shake It Up
July 11, 2016
What are five steps every community marketer should take?
May 30, 2016
What’s the one diet mistake 100-year-olds never make?
May 20, 2016
Could you be eating 100% right and still be eating wrong?
May 12, 2016
What’s the healthy habit every three-year-old practices?
May 5, 2016
What’s the secret to living longer, better?
April 28, 2016
How Can Boomers Live to 100?
James
January 18, 2016
A Tribute to a Boomer Who Did Things on His Own Terms
December 11, 2015
What are the five happiest states for the 55+ crowd?
November 10, 2015
LeadingAge National: Varsity’s Key Takeaways
October 21, 2015
10 Creature Comforts Communities Need Now
October 8, 2015
Does the B-word Fit its Generation?
September 30, 2015
Community swims in creativity
September 24, 2015
Baby start-ups pitch elder panels
September 21, 2015
What’s the killer diagnosis your doctor won’t tell you?
September 15, 2015
Student Loan Debt in Retirees
September 11, 2015
6 Grand Ways to Celebrate Grandparents’ Day in Senior Living
September 8, 2015
Fight senior hunger with Bacon
September 3, 2015
Who Reads More, Millennials or Seniors?
September 1, 2015
What’s the hot new amenity in senior living?
August 11, 2015
Your Insights Fuel Our Understanding
July 29, 2015
5 Senior Living Trends with a Common Connection
July 28, 2015
Live Onstage…”The Fifth Dementia”
July 23, 2015
Getting Older is Getting Better Because _____
July 13, 2015
What Can the Elderly and the Very Young Learn from One Another?
July 2, 2015
From the Outside In: Gaining a Deeper Understanding of the Prospect’s Decision Process
June 25, 2015
LeadingAge PA: Swimming with the Sharks
June 23, 2015
Granny Hair: Grey is the New Blonde
June 15, 2015
Let’s Do More than Wear Purple Today to Fight Elder Abuse
June 2, 2015
How Graffiti Can Protect Grandparents from Memory Loss
May 27, 2015
True, Unique and Compelling: The Litmus Test for Your Brand
May 21, 2015
Does Your Customer Care?
May 19, 2015
Don’t Just be the Best—Be Different
May 14, 2015
Nothing Kills a Bad Product Faster than Good Advertising.
May 8, 2015
Will Crowdfunding Work for the Senior Crowd?
April 30, 2015
Selling Strategies with Jackie Stone
April 23, 2015
What You Need to Know About Google’s “Mobilegeddon”
April 22, 2015
Planning and Performance: The Key to Organizational Excellence
April 9, 2015
You Go, Golden Girls!
March 31, 2015
LeadingAge PEAK: Varsity’s Insights
March 19, 2015
Once Upon a Time—the Power of Storytelling
March 15, 2015
Would a CCRC by Any Other Name Smell as Sweet? Find out at LeadingAge PEAK.
February 27, 2015
The Secret to Closing More Community Sales: Throw Away Your Script
February 13, 2015
More than a Logo or a Tagline. A Promise.
January 30, 2015
Reaching the Boomer through the Experience You Create
November 24, 2014
Deck the Malls with Boomer Shoppers
September 9, 2014
Community Marketing is Like Football: It Takes Strategy and Tactics to Win
September 6, 2014
Infographic: A Media-Hungry Mature Market Shifts Their Appetite
September 5, 2014
“Next Generations” Still Think Communities are Unprepared for the Aging Tidal Wave
September 4, 2014
Close Grandparent and Adult Grandchild Bond is Good for Mental Health
September 3, 2014
Never Forget a Face? New Research Could Possibly Detect Early Dementia
September 2, 2014
Labor Day’s Unsung Heroes: Memory Care Workers
August 30, 2014
Rite Aid Offers Incentives to Customers 65+
August 29, 2014
Could Dogs be the Next Dementia Therapy Breakthrough?
August 28, 2014
Reading, Writing and … Memory?
August 27, 2014
Products We Like: LiftWare Spoon
August 26, 2014
Search for Senior Care Services Goes Mobile
August 23, 2014
Cohousing Becoming the New Commune for Single Boomers
August 22, 2014
Technology Making Much-Needed Connections in Assisted Living
August 21, 2014
Boomer and Senior Healthy Eating Moves to the Snack Aisle
August 20, 2014
Dementia “Village”: A New Model for Memory Care?
August 19, 2014
Skincare Industry Fights to Keep Up (Youthful) Appearances
August 16, 2014
Convincing Residents That Being Green Means Saving Green
August 15, 2014
Flipping the EHR Switch Comes at a Price (But It Can be Worth It)
August 14, 2014
Automakers Still Driving Off Course by Not Targeting Boomers
August 13, 2014
New Varsity White Paper Examines the Disconnect Between Seniors and Technology
