Fresh
Perspective.
Proven
Performance.

Varsity in :90

Solving mature market challenges is what we do.

Solving Mature Market Challenges in a Changing World

“The new normal.”

“We’re all in this together.”

These phrases have permeated the public consciousness. Their impact will be long-lasting as our professional and personal worlds take new shape. We’ve seen several new normals over our 25+ years of supporting communities as they grow and serve their broader mission.

We know the industry has been challenged significantly during these times. What really matters, though, is how we answer these challenges. Smarter strategies. Imaginative innovation. Deeper empathy. Insightful creativity. We’re energized by the opportunities that a post-COVID-19 environment will offer.

At Varsity, we define all this through the lens of FRESH PERSPECTIVE and it’s fueled by two things: natural curiosity and a fervent belief that the status quo shouldn’t be the status quo. What drives us forward is what challenges us the most.

“It’s time for new ways to engage.”
– John Bassounas, Partner

Explore PRIME, The Varsity Blog

Making Aging Services Organizations More Welcoming to LGBT Residents
November 29, 2021

Today we’re talking to Sadiya Abjani, Director of Learning & Equity at SAGE, the world’s largest and oldest organization focused on advocacy and services for LGBT elders. SAGECare, SAGE’s cultural competency training and credentialing program, provides training and consulting services...

Discover Our Research

Check out our latest mature market research.

Some of our valued partners

National Church Residences
Homestead Village
Vibra Health Plan
Wesley Life
Meadowood
United Methodist Communities
Frasier
SpiriTrust Lutheran
Asbury
Presby's Inspired Life
Cappella
Saint John's on the Lake
Shell Point
Westminster Village
Ingleside
VOICE
Franklin Park
Cassia
The Esquiline
Friendship Village
Human Good
Leading Age PA
PPH
PRAHA Village
Springpoint
Whitney Center