Fresh
Perspective.
Proven
Performance.

Varsity in :90

Solving mature market challenges is what we do.

Varsity is a full-service boutique firm that has been turning mature market challenges into opportunities for the past 20 years. The next 20 will be a time of even greater opportunity, as the wave of retiring Baby Boomers continues to swell.

But Boomers are more than a generation or a demographic; they’re individuals, with their own desires and dreams. To win them, we need to understand them — get in their heads, walk in their shoes.

We’re doing just that, through real-world research, a 360º perspective and clients that partner with us to shatter stereotypes about aging. Together, we’re engaging audiences, building brands, closing sales and changing perceptions.

“It’s time for a shift in attitudes around aging.”
– John Bassounas, Partner 

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Signs of Hope at Communities: Some People Are Ready to Move In
September 21, 2020

At our virtual sales and marketing roundtable, we brainstormed tactics to help prospects overcome their reluctance to move during a pandemic. Check out the takeaways below. Please also join us for our next roundtable, coming up this week. Please join...

Discover Our Research

Check out our latest mature market research.

Engage Boomers

Read our most recent contribution to this leading industry blog.

Some of our valued partners

National Church Residences
Homestead Village
Vibra Health Plan
Wesley Life
Meadowood
United Methodist Communities
Frasier
SpiriTrust Lutheran
Asbury
Presby's Inspired Life
Cappella
Saint John's on the Lake
Shell Point
Westminster Village
Ingleside
VOICE
Franklin Park
Cassia
The Esquiline
Friendship Village
Human Good
Leading Age PA
PPH
PRAHA Village
Springpoint
Whitney Center