Fresh
Perspective.
Proven
Performance.

Varsity in :90

Solving mature market challenges is what we do.

Varsity is a full-service boutique firm that has been turning mature market challenges into opportunities for the past 20 years. The next 20 will be a time of even greater opportunity, as the wave of retiring Baby Boomers continues to swell.

But Boomers are more than a generation or a demographic; they’re individuals, with their own desires and dreams. To win them, we need to understand them — get in their heads, walk in their shoes.

We’re doing just that, through real-world research, a 360º perspective and clients that partner with us to shatter stereotypes about aging. Together, we’re engaging audiences, building brands, closing sales and changing perceptions.

“It’s time for a shift in attitudes around aging.”– Wayne Langley, President

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FOX's “The Cool Kids” has potential, but will it be wasted?
October 16, 2018

“The Cool Kids,” a new sitcom on FOX, stars an ensemble cast of characters residing at Shady Meadows Retirement Community. The official, published premise of the show is "Three guy friends in a retirement community are the top dogs until...

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Read our most recent contribution to this leading industry blog.

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