Fresh
Perspective.
Proven
Performance.

Varsity in :90

Solving mature market challenges is what we do.

Varsity is a full-service boutique firm that has been turning mature market challenges into opportunities for the past 20 years. The next 20 will be a time of even greater opportunity, as the wave of retiring Baby Boomers continues to swell.

But Boomers are more than a generation or a demographic; they’re individuals, with their own desires and dreams. To win them, we need to understand them — get in their heads, walk in their shoes.

We’re doing just that, through real-world research, a 360º perspective and clients that partner with us to shatter stereotypes about aging. Together, we’re engaging audiences, building brands, closing sales and changing perceptions.

“It’s time for a shift in attitudes around aging.”– Wayne Langley, President

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Explore PRIME, The Varsity Blog

How to Address Substance Abuse Among Senior Living Residents
January 8, 2019

Last year, a piece I wrote regarding substance use and abuse in the senior population was published at McKnight’s Senior Living. The response was so overwhelming that we’ve continued the dialogue with a second McKnight’s Senior Living article, with hopes that...

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Read our most recent contribution to this leading industry blog.

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