Fresh
Perspective.
Proven
Performance.

We understand what it takes to get your
organization where you need to go, and we
look forward to taking the journey with you.

Varsity in :90

Solving mature market challenges is what we do.

Solving Mature Market Challenges in a Changing World

“The new normal.”

“We’re all in this together.”

These phrases have permeated the public consciousness. Their impact will be long-lasting as our professional and personal worlds take new shape. We’ve seen several new normals over our 25+ years of supporting communities as they grow and serve their broader mission.

We know the industry has been challenged significantly during these times. What really matters, though, is how we answer these challenges. Smarter strategies. Imaginative innovation. Deeper empathy. Insightful creativity. We’re energized by the opportunities that a post-COVID-19 environment will offer.

At Varsity, we define all this through the lens of FRESH PERSPECTIVE and it’s fueled by two things: natural curiosity and a fervent belief that the status quo shouldn’t be the status quo. What drives us forward is what challenges us the most.

“It’s time for new ways to engage.”
– John Bassounas, Partner

Explore PRIME, The Varsity Blog

Confessions of a Mystery Shopper — Part II: Tour & Follow-up
January 14, 2022

Over the past six months, I conducted mystery shops at 60 communities in-person or via a phone call. Once I’d made arrangements by phone or email, it was time for the community tour. Here are some no-brainer rules that weren’t...

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We understand what it takes to get your organization where you need to go, and we look forward to taking the journey with you.

Some of our valued partners

Asbury
Cappella Living Solutions
Cassia
Clark Lindsey
The Esquiline
The Forum at Rancho San Antonic
Franklin Park
Frasier
Goodwin House
Holiday Retirement
Human Good
Ingleside
Leading Age
Meadowood Senior Living
Moldaw
National Church Residences
PPH
Praha Village
Saint John's on the Lake
Shell Point
Skyline
SpiriTrust Lutheran
Springpoint
Saint Therese
Vibra Health Plan
Viva Senior Living
Voice Of Inspired Change for Elders
Wesley Life
Westminster Village
Whitney Center