Suzanne Allen from BlueFingerprint joined us on Varsity’s weekly Roundtable to talk about the power of personalization and how allowing residents to personalize their future residence builds confidence and enhances their experience. Suzanne also covered some of the trends BlueFingerprint has seen in senior living and what the next generation of residents is asking for in their future residence.
BlueFingerprint is a software tool and consulting service that simplifies the personalization process – from new construction to renovation and expansion – for senior living communities, active adult communities, and life plan communities.
Here are some highlights from that conversation.
PERSONALIZATION IS A PART OF MODERN LIFE
Suzanne emphasized how personalization is a key part of modern life, whether it’s shopping on Amazon or customizing a Blue Apron order. Bringing that concept to senior living, Suzanne highlighted the power of letting residents personalize their homes—be it an apartment, villa, or even an assisted living space. The ability to make choices about their living environment has a big impact.
A STREAMLINED CUSTOMIZATION PROCESS
Personalizations are about adding your own style or taste within a framework of choices, rather than starting from scratch. Unlike full customizations that imply designing a space entirely from the ground up, personalizations typically involve selecting from a curated menu of options—like predefined palettes or schemes. This approach not only streamlines the process for communities but also ensures residents feel a sense of ownership and individuality in their living spaces.
TODAY’S RESIDENTS DEMAND PERSONALIZATION OPTIONS
Today’s residents—many of whom have built custom homes or recently renovated kitchens—have high expectations. When they tour a community, they want to see something that aligns with their personal style. If it doesn’t, it’s likely to impact their decision-making process.
This need for balance—offering choice without overextending—has become a focal point for providers looking to attract and retain residents effectively.
PERSONALIZATIONS HAVE GROWN
Back in the early 2000s, residents had about 13 choices for personalizing their spaces—covering basics like paint, countertops, cabinetry, and flooring. On average, they were spending just under $3,000 to upgrade their units. Fast forward to 2023, and that landscape has transformed. Residents now have nearly 34 choices per unit, with options extending to plumbing fixtures, cabinet hardware, and more. Along with these expanded options, their average investment has climbed to around $8,500 to $9,000.
