What You Need to Know About Google's "Mobilegeddon" – Varsity Branding

Undoubtedly you’ve heard about Google’s “Mobilegeddon” – we’ve been working with our clients to stay ahead of this curve. Well, we wanted to break it down and help you be mobile-savvy.So, what is “Mobilegeddon” all about? Google has changed its algorithm related to mobile search and smartphones — desktop and tablets will be unaffected by the new algorithm, for now. 

Moving forward, when searches are conducted on mobile devices, Google will flag the mobile-friendly sites and give them higher priority in the organic search listings. Higher organic search rankings equates to a much higher likelihood of click-throughs (awareness) and leads (purchase intent) and vice versa for non-mobile-friendly sites. Considering how the top #1 and #2 organic search spots attract an average of 20-30 percent of the first search results page’s clicks, this only amplifies the importance for your company to ensure your site is mobile optimized.

​Depending on your industry, smartphone users can make up a significant portion of search volume. In fact, mobile constitutes roughly half of all Google searches. Furthermore, on the consumer side, over half of Boomers now own smartphones, while overall penetration in the U.S. has grown to 77 percent. The tides of device preference and usage are certainly changing, and your brand will ultimately benefit by rolling along with the tides.

A nice bright spot in this is that, with all things digital, this can be addressed in real time. When you’re ready to roll out your mobile-friendly site, Google will begin to recognize the change and incorporate it in higher into the search results. Also, the tweaks to the algorithm began on April 21 and will be rolled out over the next few weeks. So a dramatic change might not appear right away. But, at the same time, this doesn’t mean you should wait to react. Proactive planning is a must in today’s ever-changing online world.Time will tell regarding the true impact of this shift on search results for each website, but this would be the ideal time to refresh your website as it relates to mobile responsiveness. But with Google accounting for nearly three-fourths of the total search engine market, this algorithm change is not something to be ignored.

How can you tell if your website passes the mobile-friendliness test? Just click here and enter your website address. In a matter of seconds you’ll know if you get the message “Awesome! This page is mobile-friendly!” or “Not mobile-friendly“.Don’t wait to see what impact this has on your site. We’ve already analyzed this and discussed the rise of mobile device website visits with a number of clients, now whom are highly interested in moving forward with this strategic investment. Give us a call to discuss how Varsity could help you ensure that this Google algorithm change isn’t going to hurt your business and give your competitors an unfair advantage — our interactive team is ready and has the chops to help you be even stronger in the all important search and mobile worlds.

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