solo aging Archives – Varsity Branding

Tag: solo aging

Quotes

“I was really surprised to learn how large a population solo agers are. What was most valuable in terms of the advice for me is that solo agers face the same issues that everybody else faces.” (Diane) 

“Solo agers have to approach planning with an extra layer of intentionality and urgency.” (Diane)

“Most of us just assume our spouses or kids will step in. Solo agers can’t assume.” (Diane) 

“Aging in place is tough. It can be lonely, it can be expensive if you’re on your own. You might think about making a change in where you live. Maybe an adult community.” (Diane) 

“The classic mistake that solo agers make in choosing someone as their healthcare proxy or power of attorney is they choose a peer. Someone their own age. […] The ideal person is someone who might be a generation younger.” (Diane) 

“The number one regret people have when it comes to their retirement is not starting to save sooner and not starting to save enough.” (Diane) 

“Fidelity estimates that the average person will need $165,000 to cover healthcare costs in retirement.” (Diane) 

“Maybe you’re not working full time, but you’re working part time. Even if you work half the time that you used to or a quarter of the time at something that is easier to do healthwise […] it can help you delay taking Social Security and it can help delay tapping into your savings.” (Diane) 

Notes

Diane is an award winning journalist, a well-traveled speaker and an author with an expertise in personal finance and financial wellness. She’s a former editor-in-chief of Money Magazine and a former deputy editor of Newsweek. 

She recently wrote an article for the New York Times about solo agers titled “Retiring Solo: How to plan when you’re on your own”. 

Diane’s advice for solo agers is start with your existing network and work outwards. She also recommends looking for ways to follow your interests – movies, photography, books – where you might meet people of different ages and backgrounds. She also recommends looking to neighbors to build relationships and community. 

Sitting down with a financial advisor, even for a one-time session, can be incredibly helpful for solo agers or anyone hoping to gain some financial clarity when it comes to retirement. 

Solo aging can have upsides, too. Diane notes an AARP survey in which respondents replied that being a solo ager gives you independence, a feeling of satisfaction, happiness and freedom. 

Diane delivered a keynote address at an AARP event titled  “WTF! (What the Financial!): A Financial Empowerment Roadmap.” In that keynote address, she talked about financial longevity and retirement. 

Diane advises that if you are younger than 65 and you’re thinking of retirement, you might think again. Covering healthcare costs before you quality for Medicare is very expensive. 

Diane is an advocate of part time work to help with finances in retirement. She’s cautious about full-time work as a catch-all for financial stability. Instead you suggested that retirees “keep a hand in the workforce—not your whole body.”

Transcript

00:00:02.48

VARSITY

Hello and welcome to another episode of Varsity’s Roundtable Talk. Today’s guest is Diane Harris. Diane is an award-winning journalist, a well-traveled speaker, and an author with an expertise in personal finance and financial wellness. She’s a former editor-in-chief of Money Magazine and a former deputy editor of Newsweek. And finally, she’s a regular contributor to the New York Times. Diane, thank you so much for joining us today.

 

00:00:25.63

Diane Harris

I’m delighted to be here, Derek. Thank you for having me.

 

00:00:28.29

VARSITY

Absolutely. Well, our interview today is gonna tackle two topics that you’ve written and spoken about recently. Solo aging and financial security during retirement. And then there’s there’s a third topic at the end, but we’ll get to that later. We’re gonna start with solo aging. You wrote a terrific piece for the New York Times just in September of this year in 2024 called Going Solo, how to plan for retirement when you’re on your own.

 

00:00:55.95

VARSITY

Now, in that article, you talked with Dr. Sarah Zeff Geber, who coined the phrase solo aging, and who I’ve interviewed recently on this podcast, as well as Joy Laverde, who we’ve also worked with as a guest on our weekly roundtable discussions. And both are great resources. Now, in your solo aging art research, did any advice or strategies from Dr. Geber, Joy, or any other experts surprise you or stand out as particularly valuable?

 

00:01:23.50

Diane Harris

Yeah, you know, absolutely. It was a fascinating topic. I was really surprised to learn, you know, how large a population solo-agers are. And I’m glad that we’re getting the chance to talk about this. What was most Not surprising, but valuable in terms of the advice for me was that, you know, solo-agers face the same issues that everybody else faces as we age. You have to think about who is going to take care of you if something happens, who are your designees for health care and things like that.

 

00:02:08.46

Diane Harris

But you without a person who you can rely on to turn to, it’s the circumstances, different circumstances that mean different solutions. And so what experts stress to me is that solo-agers have to approach planning with an extra layer of intentionality and urgency. And that phrase really stuck with me. That’s what I think is the most valuable takeaway.

 

00:02:38.64

Diane Harris

It’s not that the issues are different. It’s that different circumstances may dictate different solutions, and that you have to approach the whole thing with an extra layer of urgency and intentionality.

 

00:02:52.98

Diane Harris

like Most of us just assume or spouses our or kids will step in. That’s not always right, but we assume it.

 

00:03:02.48

VARSITY

That’s exactly, that’s that’s a great point.

 

00:03:02.54

Diane Harris

So the wagers can’t assume.

 

00:03:05.51

VARSITY

And the other thing that I found to be fascinating was when I heard the term solo-ager or when I think of that, I think of truly an individual, someone who is is solo, whereas Dr. Geber in the conversations we had with her, she was really defining it as someone without children or without that natural support network.

 

00:03:24.00

VARSITY

So they may have a spouse, but they don’t have you know have children who,

 

00:03:24.45

Diane Harris

Yes.

 

00:03:29.34

VARSITY

you know in theory might you know provide that support, but we know that doesn’t always happen either.

 

00:03:33.44

Diane Harris

Right, right. I mean, i and I think that part of the value of this story for people who aren’t solo-agers is understanding that. Like this advice is relevant to everyone because some of the assumptions we make about who will take care of us don’t always turn out to be the case.

 

00:03:57.12

VARSITY

Great point. Great point. Now you discussed the importance, as you were just sharing, of having that trusted support network. Solo agents often don’t have the support. What are some ways to build that network that you have uncovered or or thought about?

 

00:04:11.81

Diane Harris

Yeah, so one of the things is to to start simply by looking at your existing network. Look at the community that you belong to from you know hobby groups that you might be involved in, places of worship, a community center, and look for ways and people whose relationships you might enhance or expand. Start with your existing network and kind of work outwards. So that’s one thing to start with.

 

00:04:47.76

Diane Harris

Another piece of advice that didn’t make it into the New York Times story that I that that i thought was great is to think about like often, who do we hang out with? We hang out with friends and they tend to be our same age. So their peers. Instead of hanging out with people by age, by you know by our peers, look for ways to follow your interests.

 

00:05:13.80

Diane Harris

If you’re a movie lover, an amateur photographer, you join a book club, whatever it is that you’re interested in doing, but do it by the activity where you may meet people of different ages and different backgrounds. So you have a more diverse group, a more diverse community, and then look to your neighbors, to the people you regularly interact with,

 

00:05:43.95

Diane Harris

The single most important thing, though, probably is where you live, is thinking intentionally, again, about where you live. Because that can create a community.

 

00:05:55.59

Diane Harris

if your you know People often say they want to age in place. But aging in place is tough.

 

00:06:01.88

VARSITY

Sure.

 

00:06:02.32

Diane Harris

It can be lonely. It can be expensive if you’re on your own and having You know, as you get older and it’s a little harder to do things, you have to hire people to do them for you. So you might really think about making a change in where you live to maybe it’s an adult community, you know, for people 55 and older, where you have a built-in community and lots of services often are available to you, a continuing care community.

 

00:06:30.72

Diane Harris

Joy Laverde, who you mentioned, big advocate of NORX,

 

00:06:33.69

VARSITY

Yep.

 

00:06:37.12

Diane Harris

naturally occurring retirement communities, where you might be in an apartment building that has people of all different ages and backgrounds and services that are available to seniors and community events, and you naturally build a network of people who look out for one another. So those are some of the ways to strengthen your community and your network.

 

00:07:03.47

VARSITY

That’s great. And you mentioned you know earlier and in in in your thoughts about enhancing your network. And I think that was a really interesting term. And it almost made me think, you know enhancing the relationships, I think that was maybe how you had had said it. And yeah relationships about the core is a two-way street, right? And I love the idea of going into some of your interest groups because then you are connecting on a much deeper level, perhaps.

 

00:07:30.67

Diane Harris

Yes.

 

00:07:31.08

VARSITY

it’s you know It’s not tethered by simply proximity, but it’s tethered by something that really has an equal exchange of intellect.

 

00:07:39.58

Diane Harris

Right. And it’s also, you know, I love the possibilities for intergenerational community.

 

00:07:49.52

VARSITY

Absolutely.

 

00:07:50.17

Diane Harris

It’s so helpful to both sides of that equation. You know, not just from the practical, okay, I’m looking for people who can help me out if something happens to me, but just for socialization and what you can learn from one another.

 

00:07:58.95

VARSITY

Right.

 

00:08:05.11

Diane Harris

like I’m someone who is, I’m not a solo ager.

 

00:08:06.19

VARSITY

Sure.

 

00:08:08.03

Diane Harris

I’m just your garden variety married with adult children ager.

 

00:08:12.38

VARSITY

sure

 

00:08:13.05

Diane Harris

But I’m lucky enough to have a community and a network that is truly intergenerational. And I think it’s a tremendous it’s just a tremendous benefit socially, professionally, and just in terms of keeping you vibrant and vital in our world.

 

00:08:35.60

VARSITY

That’s great. That’s great. Now, you know as we’re talking about this, many soloagers struggle with choosing someone to make medical or financial decisions for them.

 

00:08:42.75

Diane Harris

Yes.

 

00:08:44.29

VARSITY

What qualities do you think are most important when selecting these types of of relationships for yourself?

 

00:08:49.88

Diane Harris

Yeah, so experts really emphasized me. And it made sense, it’s kind of an an aha moment when once they said it to me that the classic mistake that soloagers make in choosing someone as their health care proxy or the power of attorney is to choose a peer, someone who is their own age, very often, I mean,

 

00:09:15.74

Diane Harris

people who are partnered will choose a spouse or if they have adult children they’ll choose an adult child. The most common choice for a solo-ager is a sibling and a sibling is likely to be you know within a few years of you and face the same challenges of aging as you do. So the ideal person is someone who might be a generation younger

 

00:09:44.09

VARSITY

that’s really smart

 

00:09:44.15

Diane Harris

someone who is mature enough to handle the responsibility and understanding of what you might be facing, but younger, so is not facing the same challenges, might be a niece or a nephew or a much younger cousin or the child of a cousin, you know, thinking along those lines.

 

00:10:05.36

Diane Harris

And then you really need to find someone

 

00:10:07.08

VARSITY

that’s really smart

 

00:10:10.55

Diane Harris

who is willing to do it, who is willing to take on the responsibility. Very often, if we can get ourselves to make the choice, we don’t do the second beat of that, which is talk to the person and make sure they’re on board because you don’t always know. And then you want to revisit.

 

00:10:32.53

Diane Harris

every couple of years because circumstances change, their circumstances do, your circumstances do, the person who made sense two years ago may not be the person who makes sense today.

 

00:10:35.12

VARSITY

That’s a great point.

 

00:10:43.90

Diane Harris

So those are some of the things you want to think about.

 

00:10:46.79

VARSITY

That’s a great point. And, you know, I know it gets, it’s probably a little touchy, but the vetting process, because you know, somebody as a friend or you know whatnot but to turn over such personal decisions to them like medical or financial. you know Any thoughts on that? I realize it’s very particular for each individual situation. but

 

00:11:09.79

Diane Harris

Well, I think, yeah, I know I think that’s a great, that’s a great question. And I think that, you know, one of the things that we as personal finance experts tell people all the time when they’re doing a will or you want to write down what you want to happen, what your wish list is for your care.

 

00:11:36.51

Diane Harris

but also personal things like, you know, how you want your pet taken care of for, you know, just, you know, the whole gamut of things. And so I think when you’re vetting someone,

 

00:11:49.11

Diane Harris

You want to have those thoughts in mind and you want to have that discussion like, this is what I want. Would you feel comfortable doing this? you know If you want them to run a second opinion by someone, you know here’s who I’d want you to talk to.

 

00:12:06.57

Diane Harris

Would you do that for me? You really have to kind of get, I don’t know if down and dirty is the right expression, but kind of, right?

 

00:12:12.03

VARSITY

Sure.

 

00:12:14.37

Diane Harris

like you really You have to be willing to go there And the payoff for going there is that you will feel so much more comfortable. And then you’ve set you can set it and forget it for a little bit of time.

 

00:12:29.56

VARSITY

Sure.

 

00:12:29.70

Diane Harris

And you have that peace of mind.

 

00:12:33.08

VARSITY

that’s yeah Those are excellent points, and my wife and I just revisited our will, and you know as we were doing that, realized how incredibly outdated it was you know when we did it, when our son was quite young.

 

00:12:42.57

Diane Harris

Yeah.

 

00:12:45.35

VARSITY

but So you know there are a lot of concerns and that we’ve been talking about that solo-agers have, and financial security is, of course, a big one. They don’t have the immediate family members to rely on for the financial support should immediate emergencies come along for long-term care.

 

00:12:56.48

Diane Harris

Yep.

 

00:13:00.55

VARSITY

Without that traditional family support, how can solo agers create a financial safety net?

 

00:13:05.48

Diane Harris

Yep.

 

00:13:05.50

VARSITY

I know that’s a major part of what you know do write about and have kind of studied over the years, if you will. But really to cover those financial you needs in the future or for emergencies, and how is that maybe different from what you know people who aren’t solo agers, what they might do?

 

00:13:24.24

Diane Harris

Yeah. Well, I think that it’s certainly true that it’s critical. And solo-agers do have particular challenges when it comes to money. They tend to have less in income because it’s one income versus verses two. And they tend to have less in savings. So they have fewer assets to work with.

 

00:13:48.49

Diane Harris

And that means, again, like you have to be extra special careful. It’s back to that intentionality and the urgency. So there are a couple of things that I would suggest.

 

00:13:58.52

Diane Harris

First of all, not having money for emergencies is the thing that causes the most anxiety in everyone.

 

00:14:08.29

VARSITY

Sean.

 

00:14:08.69

Diane Harris

Solo-ager, young person, like just across the board, research shows that the thing that gives us the most financial anxiety is the feeling that we’re one emergency away from financial disaster.

 

00:14:23.35

Diane Harris

so thing a plan for emergencies. It goes beyond, you know, the traditional advice of an emergency fund. It’s really thinking through, like, what are the what ifs? What could happen? Having a plan and a sense of control, like who you could turn to, if you had to move, you know, like, where would you go? Could you downsize? Like, going through the what ifs is as important as having an emergency fund because you want to have a sense of control.

 

00:14:52.74

Diane Harris

An emergency fund, just having some money set aside for emergencies, is critical. The way to do that, if you’re still working, you know open an account that’s dedicated to that, that says, my emergency fund. Because money that you have labeled for a specific purpose is money that you’re likely to not touch. And then automate from your paycheck You can do it through your bank, through your employer, just whether it’s $50 a week, $25 a week, a certain amount of money that goes into that account. And then the other thing you want to do is you don’t want to use it, but you want to have it available to you, lines of credit. If you own your own home, a home equity line of credit that you don’t tap, but it’s your emergency fund if you had to tap it. And a credit card.

 

00:15:45.81

Diane Harris

that you then put in the freezer in a block of ice you know and that you never use, but that it’s there for you if you need it. And just knowing what you would do, where you could turn, brings peace of mind. Oh, I’m sorry. One other thing that I just want to say is that sitting down for a one-time session with a financial advisor to go through all of that is another way of creating a safety net. And there are a lot of pro bono resources if you can’t afford it.

 

00:16:15.97

Diane Harris

Often your local area on aging, your local agency on aging can suggest pro bono planners who will do it, local senior center, AARP, so you can get free help.

 

00:16:31.80

VARSITY

Great. Good thoughts, good suggestions. And you know it is just the whole notion of sitting down and thinking through it so that if something does happen, when your mind is racing and you can’t focus, at least knowing where to start and having something, even if it was a year or two before that you jotted it down, just having that to start with, I think you know would be comforting for a lot of people.

 

00:16:47.81

Diane Harris

Yes.

 

00:16:56.15

Diane Harris

Yes.

 

00:17:02.23

VARSITY

and So you know when we’re talking about solo aging, we’re and we’ve been talking a lot about you know some of the negative or stressful aspects, in writing the article, were you able to uncover any benefits or positive things about being a solo ager?

 

00:17:16.32

Diane Harris

I am so glad you asked that question. Absolutely. In fact, there was an AARP study, I think it was last year, about solo aging. And they asked respondents for you know their feelings about being a solo ager. And the first three responses were all positive.

 

00:17:36.02

Diane Harris

it was you know surprising independence and feeling satisfied and happy with their lives. And the number one positive aspect was freedom.

 

00:17:47.83

Diane Harris

So you know there are benefits to not having to run what you want to do by somebody. If you want to travel, you can travel. you know Whatever your idea of an ideal retirement or just you know what you want to do as you grow older, you don’t have to compromise. You don’t have to get anybody’s permission. you know So there’s a great freedom in that. And I think that that’s a huge benefit.

 

00:18:16.45

Diane Harris

you know for solo agents.

 

00:18:19.26

VARSITY

Great point. Good. So now I’m curious, what are you looking forward to as you age?

 

00:18:25.55

Diane Harris

I am looking forward to sort of, you know I hate to be a cliche, I feel like I’m looking forward to the things you always hear people look forward to, but you know the most precious commodity to me is time.

 

00:18:39.31

VARSITY

Yep.

 

00:18:41.27

Diane Harris

So I am looking forward to, you know, I still work full time and full throttle full time. So I’m looking forward to slowing down a little bit. I’m looking forward to time to be more present for the people who I care about, to be able to be more in the moment to take walks and to, you know, like just all of that stuff just to take life a little at a little bit of a slower pace to be more present for the people who I care about, including myself.

 

00:19:20.89

Diane Harris

And to travel. I really do want to travel. And I haven’t I haven’t done a lot of that. So I feel a little bit like a cliche, but truly,

 

00:19:31.02

VARSITY

But hey, there’s a reason there’s a reason for that, right? And you know I mean, what are they?

 

00:19:33.27

Diane Harris

Yeah. And also I have a couple of passion projects that I, you know, so I have a, a movie, an idea for a movie that I’ve had since I left graduate school.

 

00:19:50.89

VARSITY

Interesting.

 

00:19:51.04

Diane Harris

So here’s an idea I’ve been nursing for more than 30 years, for more than 40 years., and I would love to be able to do a magazine article and see if I could get it done.

 

00:20:02.78

Diane Harris

If I could get someone to look at a treatment, it’s based on a true story. I’m surprised that nobody has picked it up. I think it has Clooney pit, then Affleck like that, that, that sort of thing all over it.

 

00:20:19.83

Diane Harris

So there’s one.

 

00:20:20.16

VARSITY

Very cool. That’s great. I can’t wait to see how that comes about. So shifting gears, you had done a keynote at a recent AARP event. And you spoke earlier this year in New York about financial longevity and retirement. And in this speech, you paused for some reassurance and a promise.

 

00:20:44.77

VARSITY

And you said that no matter where someone is in their financial journey, you can come up with strategies to make your money last your lifetime. So for those who may have begun saving later than ideal, what advice do you have to help them maximize their savings now?

 

00:21:01.21

Diane Harris

First of all, I really and truly believe that wherever you are, there are steps that you can take and I think it’s critical for people to understand that because the number one regret people have when it comes to their money in retirement is not starting to save sooner and not starting to save enough.

 

00:21:18.97

Diane Harris

And it’s important for people to realize, first of all, that everyone shares that, me too, even though I do this for an actual living. You know, I have, I often say, and I said it, I think in this, in this speech that believe me because I’ve done this for 40 years and I’m an actual expert, but also because I personally made every mistake there is to make when it comes to your money and I’m living proof you can bounce back.

 

00:21:44.50

Diane Harris

So that’s true when it comes to getting a late start on savings. If you’re still working, What you want to do right now is pump it up you know to use that old SNL sketch.

 

00:21:56.53

VARSITY

Sure.

 

00:21:57.37

Diane Harris

So ah you know whatever you can do right now, the first thing is if you’re working for a company that offers an employer-sponsored plan and it has a match and you are not contributing up to the match, like there is no excuse.

 

00:22:15.83

Diane Harris

You’ve got to do that right away. And one of the benefits of getting older is that it you often have to wait when you’re younger to vest, and people move companies a lot, and you might be afraid of layoffs.

 

00:22:29.49

Diane Harris

When you reach full retirement age, you’re automatically vested in those contributions. So even if you’ve been at that company for a month, you get the full match.

 

00:22:38.15

VARSITY

Interesting.

 

00:22:41.32

Diane Harris

So there’s nothing you have to worry about. you know It’s 100% return on your money, so do that. If you’re already doing that and you have the wherewithal to save more, really just pump it up to what you can. People 50 and older can contribute more than younger people. There are catch-up contributions. Starting next year, there’s going to be a special supersizing catch-up contribution for people between the ages of 60 and 63.

 

00:23:11.15

Diane Harris

So you can do even more. I mean, it gets up to crazy amounts of money, like over 30,000 for that 60 to 63. And you know my feeling is if you have enough to contribute that much, you probably are not that worried about but retirement savings. But the idea is to do as much as you can. And when you do it automatically, you often automatically adjust your budget so you don’t feel it. So that’s the that’s the first thing.

 

00:23:40.77

Diane Harris

I would also say you have to look for ways to reduce your expenses to create the possibility of saving.

 

00:23:40.88

VARSITY

That’s.

 

00:23:53.07

Diane Harris

And the number one thing that I would say in this regard, there are lots of smaller things that you can do. And I have done them and you can talk about them. But if you are someone who still has an active open branch of the bank of mom and dad for adult children, you’ve got to think about shutting that sucker down. I mean, again, this is something that I’ve done even, you know, against my own advice that your children you want to do right by them, you want to give them a good launch in life. But research shows that it really, really hurts people’s ability to save for retirement, to retire when they want to. So that’s the number one thing, is to start thinking about shutting down the bank of mom and dad.

 

00:24:44.23

VARSITY

That’s a great point. And you know it is just so, so you’re probably you’re right, something that nobody wants to.

 

00:24:47.17

Diane Harris

 

 

00:24:52.69

VARSITY

do They want to feel as if they’re being good parents. But at some point, you’re probably being a better parent by focusing on your own financial security so that your child doesn’t have to worry about you later in life.

 

00:25:03.44

Diane Harris

Yeah, absolutely. And also helping them towards it towards true independence. I mean, if if you want to reassure yourself that you’re actually doing the right thing as a parent, there it is. I mean, it’s part of our responsibility to help them truly launch and be able to do things on their own.

 

00:25:23.30

VARSITY

That’s great. That’s really smart. Thank you. So we know health care is a huge expense in retirement. How can retirees plan for health care costs and to avoid depleting their savings?

 

00:25:34.00

Diane Harris

Yeah, I mean, it’s it’s a huge thing in retirement fidelity estimates that that people will need 100 the average person will need $165,000 just to cover health care costs over the course of the retirement.

 

00:25:48.88

VARSITY

Wow.

 

00:25:50.14

Diane Harris

So it’s so it’s a big number. So that’s $315,000 if you’re, you know, as a couple. The first thing that I would say is if you are younger than 65 and you are thinking of retiring early, you might think again because those years before, you know, covering your health care costs, before you qualify for Medicare if you’re not working is really, really expensive. Nearly half of people who take Social Security early do so in order to pay for health care costs. So if you can do whatever you can do to bridge that, maybe you have access to retiree coverage through a former employer. Many people don’t. Or COBRA workplace coverage.

 

00:26:45.98

Diane Harris

But the you really want to try, if you can, to bridge yourself to 65. And when you are eligible for Medicare, people often opt for whatever the lowest premium option is when it comes to health insurance. And actually, you might be better off to pay a little bit more in premiums and get more coverage for your out-of-pocket costs. Of that $165,000, nearly half goes to deductibles, coinsurance, and copays. So if you can get health insurance, traditional Medicare plus a medica a really comprehensive Medigap policy like Plan G,

 

00:27:39.21

Diane Harris

or an advantage plan, but one that where the premiums are a little higher, but you’re paying less out of pocket for things like co-pays, it’s often worth the trade-off. So think about that when you’re when you’re thinking about health insurance coverage.

 

00:27:57.09

VARSITY

Yeah, that’s, you know, that, that is interesting. Just, you know, thinking about the, the deductibles and everything that goes along with it that I think people don’t often think about, but also to your point, we might think that, , you know, we can kick the can down the road, if you will, , uh, for some of those costs by getting the lowest cost right now, but you really should be looking at value, right? Not just simply the lowest cost.

 

00:28:24.57

Diane Harris

Well, the lowest cost what will be the lowest cost in the long run is really is really what I’m talking about. We often think about, well, what are we paying for this policy? And that’s what the we’re going for is the lowest cost. But if you’re going to have a lot in, and it’s unpredictable, right? like I’m a you know generally a very, very healthy person. And year after year, I have very little in the way of health care costs until this year. And I and i had a health emergency.

 

00:28:55.25

Diane Harris

If I had not had, you know, if I had gone for the lowest version, I, you know, I am of Medicare age and I have a Medicare policy and a Medigap policy plan G and after my $240 deductible.

 

00:29:10.20

Diane Harris

You know, I didn’t pay anything for the out-of-pocket costs. It was, you know, very expensive. Hospitals stay lots of doctors afterwards. I’m totally fine now.

 

00:29:20.26

VARSITY

Good, I’m glad to hear that.

 

00:29:20.95

Diane Harris

But you never know when that’s going to happen. And I would have been, you know, it would not have been the cheapest policy if I had just been going by what my pre my monthly premiums were.

 

00:29:33.13

VARSITY

That’s a great point. That’s a great point. You’d be in a probably very different financial situation now if you hadn’t made that decision.

 

00:29:36.98

Diane Harris

Yes. Yes. Very grateful.

 

00:29:40.57

VARSITY

So you know, you’re a financial journalist, obviously, as we’ve talked about, you’ve been reporting on retirement savings for many years. What are some of the biggest changes in saving strategies and attitudes that you have come across or that you’ve observed over the years?

 

00:29:55.41

Diane Harris

Yeah. Well, I think there are two huge shifts that have really changed the landscape for everyone. The first thing is, you know, is the shift in the responsibility for retirement savings to individuals from the employer. i mean For many, many years pensions were a thing. And outside of the public sector now, they’re really rare.

 

00:30:27.35

Diane Harris

And so truly the onus is on individuals to to come up with a strategy for what their income will be in retirement and that requires a totally different mindset.

 

00:30:42.92

Diane Harris

And along with that, because they’re you know people were not stepping up and and contributing to their 401ks and similar plans in the way that they need to, to replace pensions, there have been a lot of changes in the way those plans are being managed. Automation of savings and defaulting people into plans. And that’s an ongoing thing, because what we found is that that most plans now default people into the into the plan so they don’t sign up they have to opt out and that’s increased participation rates but they’re saving at too low a rate because they’re defaulted into something that’s not going to be able to sustain them in retirement so there’s a lot of shifts going on with that in in putting the responsibility

 

00:31:37.50

Diane Harris

for funding your retirement on the individual. So that’s one big shift. And then the second big shift that we’re right in the middle of now is just rethinking the very notion of retirement. you know It used to be you work, you work, you work, you work, and then you stopped and you retired. So there was it was very black and white. it was you know there was There was a working period and then you retired and then there was an end date.

 

00:32:04.68

Diane Harris

And now retirement is much more of a spectrum, a continuum. And a change that I think is quite wonderful and has a lot of potential for people. But it’s a different way of thinking about retirement that retirement doesn’t necessarily mean not working at all. So those are the two big shifts that I see.

 

00:32:29.68

VARSITY

you know Absolutely, and it was interesting, yesterday I was down in Baltimore doing some group discussions with older adults and you everybody in the group said that they were not planning on retiring, that the word retirement was a negative to them because of exactly what you’re saying. And yeah this was in a community setting and they they were really encouraging and suggesting that the community set up co-working stations and perhaps even have a a part-time administrative assistant that could work there and and really support that.

 

00:33:04.81

VARSITY

And another couple was looking at having two apartments adjacent to each other that they could actually take you know rent, if you will, and using one as a studio and a workspace, and the other as their living space.

 

00:33:19.86

VARSITY

So just interesting how this group was really, it was a very urban you know group, but really thinking about

 

00:33:24.14

Diane Harris

Yeah.

 

00:33:27.15

VARSITY

what was going to meet their lifestyle, not where can we retire.

 

00:33:29.00

Diane Harris

Mm hmm. I love that. I love the idea of these of of these communities having co working stations and the idea of an administrative assistance. I think that’s so cool. I love that.

 

00:33:44.73

VARSITY

Yeah, it’s interesting. and you know Speaking of working longer, your pardon me, you were cautious about full-time work as a catch-all for financial stability. you know Instead, you suggested that retirees keep a hand in the workforce, not your whole body. I love that that phrase. Talk about that strategy.

 

00:34:01.03

Diane Harris

Sure. So I have to tell you that it is a pet peeve of mine when people suggest experts or government officials.

 

00:34:11.71

Diane Harris

And that’s people of both parties. like This is a nonpartisan issue.

 

00:34:17.09

VARSITY

Mm hmm, sure.

 

00:34:18.94

Diane Harris

People constantly suggest that just working longer is the solution to people not having enough money for retirement or people like to call it a retirement crisis. I do not. I don’t think we’re in crisis. There are things we need to do but you know people figure it out and telling them that they’re in crisis does not does not help. So the reason that I can’t stand it even though it’s absolutely true that working longer can really help your financial situation. that you know you know Even just a couple of years, extending it by a couple of years, can give you much more money in retirement, both because it delays your collecting of social security, it delays you having to tap savings. So theoretically, it’s a good idea, but come on, let’s live in the real world.

 

00:35:11.24

Diane Harris

And in the real world, hello ageism, you know, people often want to work but can’t work.

 

00:35:18.07

VARSITY

Mm hmm.

 

00:35:18.72

Diane Harris

Also, hello health care issues. We get older and, you know, the reason that a lot of people um retire earlier than they expect to are either because they were laid off or they have health issues. So it’s not always within our control to simply work longer. And then again, you know not every everyone, especially people who have been you know look really working like crazy, want to work until they’re 70. Maybe you want to slow down some. So you take the theoretical positives

 

00:35:54.94

Diane Harris

um And maybe you’re not working full-time, but you work part-time. Even if you work half the time you used to, or a quarter of the time, at something that may be easier to do health-wise, may be easier to do in terms of ageism because you’re a consultant, you’re not on staff, you’re not taking a staff position.

 

00:36:18.07

Diane Harris

You’re not earning the same big salary that may make you unattractive to employers. But it has many of the same benefits. you know It can help you delay taking Social Security. It can help you delay tapping into your savings or at least tapping as much of your savings. And it keeps you, from a social standpoint,

 

00:36:42.83

Diane Harris

engaged and again, you know, like in the world. So it helps with some of the loneliness and finding my purpose and meaning in retirement.

 

00:36:51.78

VARSITY

Sure.

 

00:36:52.28

Diane Harris

So I think it’s an elegant solution.

 

00:36:54.53

VARSITY

All the quality of life sorts of things that we’re all striving for.

 

00:36:56.46

Diane Harris

Yeah, yes, exactly.

 

00:36:58.80

VARSITY

Now, I’m curious. You mentioned ageism a couple of times. And over your career, you know you’ve been studying this population as it relates to financial, and I’m sure other you know several other topics.

 

00:37:09.90

VARSITY

But talk a little about ageism. Is it with the aging population? We’ve all seen the studies with the boomers, you know now well over 65 in a lot of instances.

 

00:37:21.47

VARSITY

Is ageism becoming a bigger issue? Are we somehow you know coping with it or tackling it? Or is it just something that we’ll always be?

 

00:37:34.60

Diane Harris

well the realist in me and might say it will always be the optimist in me, and that is two thirds of me. So more than half hopes that that that that’s not the case. I think that we are redefining, as we’ve talked about, you know in and as we redefine what retirement means, I think that will help

 

00:38:07.32

Diane Harris

employers and other people see that older workers are still really, really important in terms of expertise and and what they bring to the table. I don’t think ageism is going away. I think it is, I think it permeates the workplace. I think it is not talked about. I think it’s hidden through, you know, employers saying they’re just getting rid of in terms of layoffs, their highest salaried employees, I think it’s still there. I think that there are all sorts of studies, and I wish people would pay attention to them, of the higher productivity of intergenerational of an intergenerational workforce. So if I’m a big believer in appealing not to

 

00:39:02.57

Diane Harris

someone’s innate humanity, but rather to the bottom line, because that’s what businesses are about.

 

00:39:06.90

VARSITY

Sure.

 

00:39:08.94

Diane Harris

And so you know the research actually shows if you have workers of different ages, that is a more productive team that contributes more to the bottom line and it makes sense because you have older workers who are able to teach and mentor and who bring who bring deep expertise to the to the enterprise and you have younger workers who may bring a certain pace and energy and being more on the cutting edge of technology. I don’t want to do the slam against older people

 

00:39:47.76

Diane Harris

that we’re not technologically savvy, but you know, come on, we’re not as a group technologically savvy is right.

 

00:39:51.91

VARSITY

Sure, not digital natives.

 

00:39:55.78

Diane Harris

So there’s so much that you can learn to and enhance with each other. So I wish that there was more attention to the bottom line benefits. of having that workforce, but I don’t think that that’s the case. And I think that from a practical standpoint, thinking about how you can, you know, if you want to continue working, how you can continue to do that. It might not be as a staff member if you’re laid off. Other ways to contribute and keep your career vibrant. um It behooves older people to think about that from a practical standpoint.

 

00:40:35.11

VARSITY

That’s great. That’s great. Thank you. Well, now I’d like to shift and talk a little bit about something that I pay close attention to. And I certainly know a lot of people out there do as well. And that’s the slow but steady disappearance of printed magazines. And you know I still love getting i love getting the New York Times. We subscribe and get it on Sundays. And yeah there’s something tactile about having the printed

 

00:41:00.17

Diane Harris

Yeah.

 

00:41:00.22

VARSITY

piece, the you know the printed periodical coming in. you know and As we said at the beginning of our discussion, you were the deputy editor of Newsweek from 2020 to 23.

 

00:41:12.26

VARSITY

Now Newsweek had printed its last issue and shifted to digital only in 2012, if I’m not mistaken. then return to print again in 2014. You’re a part of the team tasked with reinventing Newsweek for the digital age. What were some of the biggest challenges you faced when reinventing Newsweek as a digital-focused publication?

 

00:41:31.59

Diane Harris

Yeah, and I will add to that that part of my, a big part of my responsibility at Newsweek was running the print magazine.

 

00:41:37.94

VARSITY

OK.

 

00:41:38.81

Diane Harris

You know, so it was a particular challenge there. So I think that, you know, in terms of reinventing for the digital age, you have to think about how do you maintain quality journalism when there is just a voracious appetite for content on the web, right? So one of the challenges, if what you need to do is just churn out lots and lots and lots of stories to attract your audience, which was the first wave strategy of big media companies

 

00:42:27.72

Diane Harris

turning to the web was just thinking we have to get all this traffic and we have to do it by publishing many, many, many more stories a day. But when you do that, quality often suffers.

 

00:42:38.95

VARSITY

Sure.

 

00:42:39.48

Diane Harris

And so the tension between publishing many more stories a day and figuring out how to maintain quality or at least maintain quality in in a portion of the enterprise I think was one of the great challenges and that that ah that media brands are still looking for. And then the second big challenge of a digital first publication.

 

00:43:11.26

Diane Harris

I almost hate that phrase these days, I have to say, because we’re all it’s all digital.

 

00:43:15.94

VARSITY

Right.

 

00:43:16.26

Diane Harris

It’s not digital first anymore. It’s just digital. And there may be a print component. And I’m a big believer in having a print component for brands where it makes sense. Newsweek is one of them.

 

00:43:28.19

Diane Harris

um But I think that the business model changed completely. And so media brands were used to relying primarily on either advertising income or subscriptions.

 

00:43:45.20

Diane Harris

to fund the enterprise and that’s no longer viable like it’s no longer viable to rely on either one or the other or even just those two you have to have you know a diversified way of generating revenue and if you’re good at it you have to have a diversified way of generating revenue that doesn’t interfere with journalistic integrity.

 

00:44:12.32

Diane Harris

And that has been the great the great challenge for not just Newsweek, but every large legacy media brand and digital upstarts.

 

00:44:13.63

VARSITY

That’s a great point.

 

00:44:24.78

VARSITY

Sure. Lots of sponsorship opportunities, but you want to make sure that the integrity of the journalism is still there.

 

00:44:31.72

Diane Harris

Yes, well, so an example is there are lots of media properties that that have some sort of relationship with retailers and high quality ones. like Let’s take the highest quality one, the New York Times, in my opinion.

 

00:44:53.65

Diane Harris

Has you know a brand within the larger brand called wire cutter which is a consumer product. Research and recommendation site and there they do a terrific job I think it’s really high quality I love wire cutter.

 

00:45:10.11

Diane Harris

But part of the strategy is to get and, and you know, there’s, and it’s fully disclosed that you get a, you know, a commission, basically, you know, for any time somebody purchases through that. So, there’s nothing wrong with the quality of the recommendations, they’re not recommending things just because they have a relationship with them.

 

00:45:31.83

Diane Harris

But what they are doing, and CNN does it, and Newsweek does it, and Forbes, you know, everybody is doing it these days, is that they there’s a barrage of emails and newsletters and exhortations to buy, buy, buy, buy. And that is not in readers or consumers’ best interests. And so that’s problematic, let alone the lesser quality sites that may be recommending things.

 

00:45:59.59

Diane Harris

because they have a relationship with the retailer. i don’t want to you know like Both things go on. The highest quality ones don’t do that.

 

00:46:04.19

VARSITY

Sure.

 

00:46:05.89

Diane Harris

I mean, they don’t. But it’s problematic. It’s very tangled.

 

00:46:12.61

VARSITY

Sure.

 

00:46:12.72

Diane Harris

And I think that’s still in the process of being sorted out.

 

00:46:15.78

VARSITY

It is interesting because obviously, you know, whether we use the term digital first or what have you, when you’ve got commerce happening online and the information being presented online, it does really blur the channel.

 

00:46:28.99

VARSITY

So it it becomes one and the same.

 

00:46:29.63

Diane Harris

Yeah, yeah, I completely agree with that. And it’s, it’s something that we just really as an industry media has to sort out. um Because, you know, maybe I’m a little too Pollyanna ish about this, but I really believe that, that at its core, you have to have journalistic integrity.

 

00:46:57.03

Diane Harris

And that that will bring readers, that will bring you know that will bring what you want to happen to the bottom line. But you have to do it with integrity and care for your readers.

 

00:47:10.34

VARSITY

That’s great. Now, do you see a day when the printed media disappears entirely?

 

00:47:16.95

Diane Harris

Again, I don’t think I’m being Pollyanna here, but I don’t. I definitely think that that just as we’ve already seen, although I think i think a lot of the damage has already been done, maybe damage isn’t the word that other people would use, but sort of to me, I mean, we definitely will see less imprint, but just as you said, and kind of just the same that has happened with books,

 

00:47:52.66

Diane Harris

You know, people like the tactile sensation of being able to hold and you see, you read in a different way. So I think that print will stay around, but it’s often for a different purpose. Like you, I’m a New York Times subscriber, and Monday through Saturday, I’m all digital. And Sunday, I’m all about print. And what’s different there? because It’s because I’m reading for a different purpose.

 

00:48:21.51

Diane Harris

Monday through Friday, I’m reading for information.

 

00:48:22.72

VARSITY

Yep.

 

00:48:25.68

Diane Harris

I want the news. I want what’s going on. On the weekend, I’m reading more for pleasure and my personal interest. And when you do that, I think you want a different experience.

 

00:48:34.94

VARSITY

That’s a great point.

 

00:48:38.22

Diane Harris

And I think that happens with magazines. It happens with books. You see, I have, you know, I read all the time on my Kindle, but when I go to the beach or when I’m relaxing in my backyard and reading a book on the patio,

 

00:48:51.72

Diane Harris

I like to hold a physical book in my hand. It’s just a different, more pleasurable experience.

 

00:48:54.94

VARSITY

That’s great.

 

00:48:57.05

Diane Harris

And I think that’ll happen, that that that’s the fate of media. And I also think that it will stay around because it’s one of the reasons that Newsweek not only brought back print, but during my tenure, actually added issues to to to the number that we put out.

 

00:49:17.40

Diane Harris

and You have to, you know, media companies have to think about what is the value added of having something in print. And besides sort of the experience that we’ve just talked about, it is the kinds of sources and experts you can attract.

 

00:49:33.09

VARSITY

Yep.

 

00:49:33.15

Diane Harris

People, it still means something to people to be on the cover of Newsweek. Can’t tell you the number of people, well, but could I be on the cover? You know, we wouldn’t have had a cover story.

 

00:49:43.85

Diane Harris

We were the only magazine to have Prince Charles write for us. And he wouldn’t have done that if we hadn’t been able to, well, for a lot of reasons, but if we hadn’t put him on the cover.

 

00:49:53.32

VARSITY

Sure.

 

00:49:55.37

Diane Harris

Same with Dolly Parton. You know, people, that that means something. We’re world leaders. So I think that there is an authority conferred by print that will not go out of style and value that a print product can bring.

 

00:50:14.16

Diane Harris

And and i am I hope it stays around.

 

00:50:17.41

VARSITY

Well, it is interesting to think about how life has changed. I mean, if you think about even in music, everybody had you know sounded the death knell for physical media. And yeah there’s been a resurgence vinyl over the last 10, 15 years, something like that.

 

00:50:32.56

Diane Harris

Yes.

 

00:50:32.92

VARSITY

And it’s it’s really remarkable.

 

00:50:35.04

Diane Harris

Yeah. And I love that blend, you know,  it’s I love that blend. And I just think that we have to define what is the value of whatever the platform or the medium is and under understand that they’re different. When we were looking to print and digital journalism to do exactly the same thing, maybe that was not the right way to think about it. Like what can print do for you and for your readers that you

 

00:51:08.06

Diane Harris

can’t do digitally or that would be enhanced by having a print product. And I think that that is the same thing when it comes to books and end with music too, that they should not be doing this same thing. and There’s overlap, there’s huge overlap, but long-form journalism, often as it’s a better read in in print.

 

00:51:32.66

Diane Harris

or it’s enhanced by having a print component. So I think people have to think about that.

 

00:51:38.13

VARSITY

Sure. now Now these shifts, what what’s the impact on journalism? We’ve talked about that a little bit and you shared some thoughts. Has the transition to digital changed the way stories are researched, written or edited?

 

00:51:50.20

Diane Harris

Yeah, you know, I, i they definitely have. And I think that some of the changes, more of the changes in my mind uh having been around for a while or or not good ones but there are some things that are good as well so i’m going to start with the good ones because you rarely hear that and as a journalist and especially one now who i’ve gone back and forth between editing and managing and writing my entire career and i’m in a phase where i’m doing

 

00:52:11.22

VARSITY

Mm hmm.

 

00:52:25.67

Diane Harris

probably 50-50. But in the writing portion of things, the amount of research and data and access to sources that the digital world has unveiled is phenomenal.

 

00:52:44.08

Diane Harris

what would take me What would have taken me so long early in my career to identify sources, to get their research, to read it, to figure all of that out is instantaneous. It’s just you know phenomenal in a really, really good way. And you can find better sources, people who are better suited,

 

00:53:09.06

Diane Harris

you can find the data, you can look at the trends, it’s it enhances the stories by, you know, multiple factors. So I think that that’s great. I think that we talked about this voracious appetite for content and the need to post many, many, many stories has made the reporting thinner has you know fewer sources, fewer you know whole stories written just by background research or by talking to somebody via email. Not the same thing as deeply reporting and interviewing someone and talking to them.

 

00:54:01.32

Diane Harris

not the ability to spend time with the writing on the craft of what we do. It’s not just great reporting that makes a great story. It’s great writing.

 

00:54:10.61

VARSITY

Sure.

 

00:54:10.99

Diane Harris

And so there’s just not time for that. And by the same token, there’s not time for the same amount of editing. So there are more mistakes. There’s more misinformation.

 

00:54:22.92

VARSITY

So as a journalist, I’m sorry go ahead.

 

00:54:23.18

Diane Harris

And yeah, I’m just like so that is sad for me.

 

00:54:28.76

VARSITY

Yeah, I was just going to ask and sort of interrupt but how in, you know, with all of the resources online and AI and everything else, how are you sure.

 

00:54:41.42

VARSITY

that the background, obviously if you’re talking to somebody, that’s firsthand, but how can you be sure that the content that you’re reviewing is legitimate or something that you can trust as a reporter?

 

00:54:53.46

Diane Harris

Yeah, well, going to trustworthy sources. So like if you’re if you’re looking for research on a particular topic and studies and you know the academic institution and where the researcher has come from, you really have to pay attention to the quality of your sources and the institutions that are providing the data.

 

00:55:17.51

VARSITY

Sir.

 

00:55:18.14

Diane Harris

so And think about, because sometimes we are talking to sources who have a bias, and we’re talking to them because of that bias. like It’s not always like because they have a particular perspective. But as a reporter, you really have to be aware of that and under understand what might cause them to say or to have the perspective that they have and take that into account. You really have to do more vetting of your experts and your source materials then than you did a decade ago.

 

00:55:59.22

VARSITY

Great point, great point, thank you for that. So we’ve talked about some heavy things today, and I wanna have a little fun before we wrap up our discussion. I’m gonna name some iconic magazines, and you tell me if you think it’s still in print.

 

00:56:12.04

Diane Harris

Oh, this is a scary quiz for journalists. Watch me fall flat on my face here.

 

00:56:16.84

VARSITY

Well, what we we’re not out to expose anything, but just curious to see.

 

00:56:18.18

Diane Harris

That’s okay. That’s okay, yeah.

 

00:56:22.19

VARSITY

So 17, 17 magazine.

 

00:56:24.79

Diane Harris

Oh my goodness, 17.

 

00:56:29.16

Diane Harris

17, digital only.

 

00:56:31.34

VARSITY

You’re right, it’s not in print. It shifted in 2019 to be digital only. How about Life magazine?

 

00:56:37.92

Diane Harris

Oh, Kaput, no, yeah.

 

00:56:40.80

VARSITY

Yep, it was not it’s not in print. It shifted in 2000 and again in 2007, made a comeback in 2004 as a printed weekend supplement, but stopped printing again in 2007.

 

00:56:43.50

Diane Harris

Yeah.

 

00:56:49.15

Diane Harris

Right.

 

00:56:51.57

VARSITY

Good, two for two.

 

00:56:51.99

Diane Harris

Yes.

 

00:56:53.49

VARSITY

Rolling Stone.

 

00:56:55.28

Diane Harris

Print.

 

00:56:55.99

VARSITY

Yep, yes, still in print. Reader’s Digest.

 

00:56:58.85

Diane Harris

Print.

 

00:57:00.34

VARSITY

You got it. Popular science.

 

00:57:03.51

Diane Harris

Oh, my goodness, popular science. Okay, that’s Hearst, right?, hmm, popular science. I’m going to say print.

 

00:57:14.85

Diane Harris

No.

 

00:57:14.82

VARSITY

Not in print, it shifted in 2021, but close.

 

00:57:17.35

Diane Harris

Okay.

 

00:57:18.67

VARSITY

Okay, and then last one, one that actually my parents started subscribing to before I was born, and we have them all in our house, National Geographic.

 

00:57:29.65

Diane Harris

Oh, wow. National Geographic. I should know this. I’m going to say not in print.

 

00:57:40.51

VARSITY

It is still in print, however, they stopped printing for newsstands just this last year and they’re only doing print for subscribers so it’s kind of

 

00:57:41.72

Diane Harris

Oh, good.

 

00:57:50.30

Diane Harris

Oh, that’s interesting, because that’s what I was thinking about. you know like It’s funny, when you when you mention that, what I what what i default to is a mental picture of a newsstand.

 

00:57:59.97

VARSITY

Yeah, absolutely. So you’re you’re you’re right in that regard.

 

00:58:03.23

Diane Harris

So I get half a point.

 

00:58:04.38

VARSITY

i’ve heard I saw the headline earlier this year that, yep, half a point. I saw a headline earlier this year that they were stopping printing. And you know my heart stopped for a moment, and then realized it was only for the the the newsstands.

 

00:58:15.15

Diane Harris

Yeah.

 

00:58:17.30

VARSITY

So.

 

00:58:17.78

Diane Harris

Well, and that’s, you know, I mean, there’s an example, and actually it’s true for life to me, beautiful photographs seen in print, like, I mean, certainly digitally they could, there the you know, and it especially in an immersive template, can be beautiful, you know, are beautiful also, but in a different way.

 

00:58:25.26

VARSITY

Mm-hmm.

 

00:58:35.97

VARSITY

Mm-hmm. Absolutely.

 

00:58:38.42

Diane Harris

I like to see photographs that are printed.

 

00:58:40.57

VARSITY

I agree. I agree fully. And I do think that National Geographic is one of the more, if not the most popular Instagram account, certainly within the the media world, for for that exact reason because of the imagery.

 

00:58:49.91

Diane Harris

Oh, that’s interesting. Yeah.

 

00:58:52.86

VARSITY

but So one final question. What have you learned that you wish you could have told your younger self?

 

00:58:55.47

Diane Harris

Yes, sir. Yeah. You know, kind of like what I’m looking forward to as I’m aging, some of that answer is the stuff that everybody says. You know, I do wish that as someone who came to fitness and exercise late in my life, like, you know, like you know what they tell you about like exercising and eating right and everything like that’s true you should you should really do that stuff and it makes such a difference and and that’s you know uh doing it now so is starting to save early being more present and in the moment and nurturing

 

00:59:44.40

Diane Harris

the relationships in your life because that’s what will sustain you in the long run. All of that stuff that people say is true and things that, you know, listen when people say that stuff, I would say to younger Diane.

 

00:59:56.13

VARSITY

since That’s great.

 

00:59:58.85

Diane Harris

But I wanted to think about something that you might not always hear, at least this is what I would say to myself, and that is be bolder.

 

01:00:10.76

Diane Harris

I wish in my life that, you know, i’m I’m a person who, you know, none of us really like change, but i’m I’m really one of those incremental change kind of people. But being bolder has always rewarded me when i when when I’ve been pushed into it. and so maybe, you know, if I had taken a year to live abroad and see a different perspective, or I’ve lived in the greater New York metropolitan area my entire life, I’ve moved to a different area of the country and seen a different perspective. I just, or if when I was making a very good living as a journalist at Time Inc, you know, in a big

 

01:01:00.34

Diane Harris

Like if I hadn’t been quite so bound by golden handcuffs and had done something that that spoke more to my passion and and and took time to do that.

 

01:01:03.78

VARSITY

I love that.

 

01:01:11.92

Diane Harris

So just being bolder in your choices rewards you in the end and leads to a richer life. It’s not always about richer in the traditional sense of things.

 

01:01:24.59

VARSITY

Right.

 

01:01:25.88

Diane Harris

So that’s what I would say at the end of Diane.

 

01:01:28.67

VARSITY

That’s great. Well, Diane Harris, thank you so much. I’ve really enjoyed it. I’ve always always enjoyed our conversations, but thank you for spending you know such a good amount of time with us today. And thanks to everybody for listening again.

 

01:01:41.74

VARSITY

We’ll be back again and in a couple of weeks with another episode of Roundtable Talk. I’d also like to thank Dave Schaffner, our producer, and Matt Campbell, our engineer.

 

01:01:51.02

Diane Harris

Thank you.

 

01:01:51.07

VARSITY

Have a great day.

 

01:01:51.30

Diane Harris

It was my pleasure. It was a great conversation.

 

01:01:53.34

VARSITY

Bye, Diane.

 

01:01:54.70

Diane Harris

Bye bye.

 

Dr. Sara Zeff Geber is the nation’s foremost authority on solo aging, specializing in the unique challenges faced by older adults without traditional family support. As a gerontologist and author of Essential Retirement Planning for Solo Agers she empowers those who are aging alone to embrace independence while planning proactively for a fulfilling, secure future.

In a recent episode of Varsity’s podcast, Roundtable Talk, Sara talked about how solo agers can build social networks to provide support later in life and why senior living communities are the best option for solo agers.

Here’s a look at a few of the fresh perspectives Sara shared during her conversation with Roundtable Talk host, Derek Dunham. 

WHAT IS A SOLO AGER, AND HOW DID YOU DEFINE THE TERM?

I define a solo ager as anyone who doesn’t have children, whether married or single, and anyone aging alone without family support nearby. Initially, I intended it to mean just people without children, as adult children typically care for older adults. However, with societal shifts and people moving away from family, solo aging has become more prevalent.

WHAT ARE THE MOST IMPORTANT STEPS SOLO AGERS SHOULD TAKE WHEN PLANNING FOR RETIREMENT?

It’s crucial to start early, focusing on financial planning, maintaining physical health, and building community. Eating well, staying in shape, and fostering strong relationships are essential steps. Building a supportive community early in life can pay significant dividends as we age.

WHAT DO YOU LOOK FOR IN AN IDEAL LIFE PLAN COMMUNITY?

For me—and I think for most solo agers—it’s about engagement. I value communities where residents actively participate in governance, activities, and connections with the broader community. This might include partnerships with local universities, intergenerational programs, or volunteer opportunities, such as working at food banks. These aspects provide a sense of meaning and purpose.

HOW CAN SOLO AGERS BUILD NETWORKS FOR SUPPORT WHEN THEY DON’T HAVE FAMILY?

The key is cultivating a community early and getting professional help where needed. This includes working with financial advisors, preparing advanced directives, and enlisting a power of attorney. Many solo agers face challenges when choosing proxies to represent them in legal and medical matters, but these relationships can be nurtured over time.

WHY DO YOU ADVOCATE FOR SENIOR LIVING COMMUNITIES OVER AGING IN PLACE?

The reality of aging in place is often isolating, especially for solo agers without family nearby. Senior living communities provide a built-in sense of community, structure, and support, which aging in place typically lacks. These communities can help replace the roles traditionally filled by family, ensuring residents have meaningful connections and the care they need.

HOW HAS THE LANDSCAPE OF SOLO AGING CHANGED, AND WHAT DOES THE FUTURE HOLD?

Solo aging has grown significantly, especially with the baby boomer generation. About 20% of boomers are childless, compared to 10% in previous generations. The trend will likely continue as younger generations also experience high rates of childlessness. This demographic shift means solo aging will increasingly shape how we think about and provide for aging populations.

Quotes

“I define the solo ager as anyone who doesn’t have children – married or single – and anyone who is aging alone who is not supported by family.” (Sara)

“As the Boomers age, we’re really seeing a big issue with who is going to support those people who don’t have the adult children or other family around to support them.” (Sara) 

“The most important factor (for solo agers) is building a community. The more we can begin to build community as we go through middle age and into later life, it will pay so many dividends later in life.” (Sara) 

“There are many solo agers who have no family to count on, but they may know younger people that they can ask to be a proxy for them.” (Sara) 

“(Technology) has certainly helped solo agers who have far-flung families to stay in touch with each other (but) it does make up for that face-to-face, touchable contact.” (Sara) 

“I just don’t think people understand what aging in place really looks like. For most people, aging in place ultimately becomes a pretty isolating experience.” (Sara) 

“The difference for solo agers is there’s nobody coming to take them out for Thanksgiving. There’s nobody coming to celebrate birthdays with them. Senior living communities need to step up their game of actually replacing the family that solo agers don’t have.” (Sara) 

Notes

Dr. Sara Zeff Geber is the nation’s foremost authority on solo aging and the author of Essential Retirement Planning for Solo Agers. She not only coined the phrase “solo ager” but she’s a solo ager herself.

The solo ager population is not as small as some might think. In prior conversations Dr. Geber referenced data from a 2021 U.S. Census Bureau study. Focusing on the childless population, she explained that, among the generation preceding Baby Boomers, about 10% (around 2 million people) were childless. However, this percentage increased significantly with the Baby Boomer generation, especially among late boomers, where nearly 20% (one in five women) did not have children.

Sara says solo agers should start planning financial as early as possible but also focus on physical health. The most important factor is building a community of friends who can provide assistance if needed. 

Sara’s work with solo agers takes two forms. She works with solo agers directly and with senior living communities as a consultant. 

When Sara works with solo agers, she encourages them to build community and financial security earlier in life, working with a financial advisor whenever possible. 

Sara is a strong advocate for senior living communities as the best option for solo agers because of the built in community and support system that they provide. 

Gender plays a role in the solo ager experience. Men are less inclined to plan and are less inclined to be engaged socially. Women do a better job of building community. Women live longer, which means there are more women out there as solo agers. 

Transcript

00:24.40

vigorbranding

Thank you for joining us for this latest episode of Roundtable Talk, and today I’m thrilled to welcome Dr. Sara Zeff Geber to our episode. I’ve known Dr. Geber for some time now, and she just has an amazing insights to share, and we’ll put a link in,  but here is the book that she has written, Essential Retirement Planning for Solo Agers.

00:49.40

vigorbranding

And she’s been a contributor to Forbes dot.com. She was in a recent New York Times article, a featured guest, if you will, there discussing this topic.

 

01:01.69

vigorbranding

So we’re thrilled to have you. Thank you, Dr. Geber. And I know you said I can call you Sara. So thank you, Sara.

 

01:05.64

Sara

Yes, happy to be here.

 

01:06.60

vigorbranding

Welcome. So you yourself are a solo ager. And in fact, you coined that term solo ager. you know It’s now being used by the entire industry to describe a large segment of the senior population. For those listening and watching, how do you define solo ager?

 

01:25.25

Sara

I define a solo ager as anyone who doesn’t have children, married or single, And anyone who is aging alone who is not supported by family at some at some level nearby. So there’s lots of categories of solo-agers these days. When I first coined the phrase, I intended it to mean just people who didn’t have children. Because when you look around you at what’s going on in our society, it’s the adult children that are taking care of the oldest older adults in our country. So with the shift in demographics and the kind of what I call the family diaspora, people moving all over the place, yeah solo aging has become more and more common. And solo living has it’s become more and more common, but now as the boomers age,

 

02:27.58

Sara

We’re really seeing and a big issue with who is going to support those people that don’t have the adult children or other family around to support them.

 

02:37.55

vigorbranding

Interesting. So let’s go back to the early days of your work in researching this this population. What inspired you to devote your career to understanding solo wages?

 

02:46.93

Sara

Well, considering I am one, and I am one by virtue of the fact that I don’t have children, I am married and My husband and I don’t have a crystal ball, so we don’t know which one of us is going to go first. And that’s just the reality of our lives and of other people’s lives who are child free. So it’s it started being a consideration for me about, I don’t know, 12, 13 years ago. And then I got kind of fascinated by the phenomenon. And I did some research on how prevalent it is and found that

 

03:22.55

Sara

I certainly wasn’t alone and then it was growing a growing theme in society.

 

03:29.67

vigorbranding

Interesting. So in your book, Essential Retirement Planning for Solo Agers, you emphasize the importance of planning while in good physical and mental health.

 

03:35.21

Sara

Well, I think it doesn’t vary too much from anyone who wants to

 

03:38.72

vigorbranding

What are the most important steps that solo agers should take when they start planning for their own retirement?

 

03:45.91

Sara

well i think it’s doesn’t vary too much from anyone who wants to kind of make sure that they are as healthy as possible throughout the rest of their life. The earlier you start planning financially, the earlier you start planning physically, in other words, staying in good shape, being really cognizant of what you eat, what you put in your body. and These are things that tend to pay dividends in the long run if we pay attention to them. so

 

04:22.51

Sara

So starting early with all aspects of ah growing older and all aspects of of being potentially alone as we get older is an important thing. And I think the most important factor there is building a community. The more we can begin to build community as we go through middle age and into our later life, it will pay so many dividends you know, later in life. So those, to me, those are the most critical areas.

 

04:55.66

vigorbranding

That’s a great point. I mean, the first point you made, certainly there are lessons in there for anybody who’s aging, which is anybody. But you know the whole notion of building community, I think given where we are today as a society with technology, it’s so easy to isolate ourselves and it’s so easy to fall into the trap of not having that sense of community or that that true community around us.

 

05:19.66

Sara

Yeah, absolutely.

 

05:22.45

vigorbranding

So not necessarily related to this topic, but what do you look forward to as you continue to age?

 

05:28.68

Sara

Well, I certainly want to continue to live in the community that I have grown to love, but not forever. I’ve visited enough continuing care retirement communities, life plan communities,

 

05:46.98

Sara

and all levels of senior living that i’m I’m quite certain that my future, hopefully my husband’s in my future, but certainly mine, will be in a life plan community. I live in kind of the outskirts of the San Francisco Bay Area, and there are many, many, many ah life plan communities in the Bay Area. And I’ve probably visited them all.

 

06:11.66

Sara

oh in my presentations or my consulting work or something. So that’s been an advantageous for me personally, because I’ve gotten to check them all out. So we will kind of narrow down the field and we’ll choose one and make that our final home.

 

06:30.04

vigorbranding

Well, I look forward to hearing which one you choose. I’m not going to ask you to name names, but if you could define what you think is the ideal Lifeline community for you as a solo ager, how would you describe it?

 

06:42.84

Sara

ah this And I will be happy to do that. And as I do that, I think that I’m really describing the ideal community for most solo-agers and maybe most people in general.

 

06:52.08

vigorbranding

Great.

 

06:54.73

Sara

But what I look for now is how involved are the residents in the government governance of the community, the activities that take them outside the community,

 

07:09.39

Sara

Are they engaged with a nearby college or university? Are they engaged with maybe a daycare center somewhere where they can have some intergenerational contacts? Maybe they have contacts with one of the one of the food banks and people can go out into the community and cook and serve food. I think that is so important.

 

07:37.16

Sara

It may not have been as important to our parents’ generation, but it’s pretty important for boomers, I’ve found. Now, you know, there’s also a faction of boomers that that want the experience of, what’s the Jimmy Buffett community called? the

 

07:57.24

vigorbranding

oh yeah marguite deville or

 

07:59.06

Sara

Margaritaville, that’s their image of later life. But I find more and more that that’s not what most people envision for themselves in a forever context.

 

08:09.86

Sara

They want to have a community where they have reason to get up in the morning, where they have a sense of meaning and purpose as long as they possibly can. So that’s what I’m looking for.

 

08:21.78

vigorbranding

Oh, yeah, Margaritaville.

 

08:21.82

Sara

There’s one and interesting community in the Bay Area. It’s certainly not in the best area of the Bay Area. It’s not the fanciest community. But whenever I go there, and so I’ve been speaking there about once a year to their prospects and whatnot, but I am always so impressed with how engaged their residents are. I remember the first time I was there, I was invited to stay for dinner, and I accepted. So I was sitting and chatting after my presentation with the marketing director, and I said,

 

09:00.74

Sara

You know, before we go to dinner, I’m just wondering, where can I get a glass of wine to have with dinner or sip on the forehand? And he said, oh, let me check that the residents run the bar. Let me let me check and see what we have to do here. And I thought that was so healthy, just the fact that he had to go to the residents to find out what was happening when the bar was going to open.

 

09:26.62

Sara

how I would pay for my drink or what would be complimentary. I just thought that was amazing. So I like to recount that story because and get that in that particular community, the residents run a lot.

 

09:41.87

Sara

So.

 

09:42.27

vigorbranding

That’s great, that’s great. So they have a true sense of community, but  certainly accountability and play a large role in it, just like I think we all want that that sense of control in our lives, right?

 

09:45.39

Sara

Yeah.

 

09:49.08

Sara

Yeah. Absolutely. Absolutely.

 

09:55.41

vigorbranding

Interesting. So, getting back to solo aging, without family support, how can solo agers build networks for the emotional, the physical, you know, financial support, all of those kinds of things? And where does that support come from for this this group that you’ve focused your professional experience on?

 

10:14.21

Sara

That’s the challenge for most solo agers. i and my life My work is kind of in two veins. One, I work with solo agers. I hold workshops for solo agers. I speak to solo agers and seen from in senior centers and all over the place. And then I also work with senior living communities as a consultant and as a speaker. so When I am with the solo agers, I am encourage them to i’m encourage them always to begin to build community early, begin to take a look at their finances early. And i I’m a big fan of enlisting the help of a financial advisor. I think managing our finances is, for most people, not their forte. And we can’t ignore it.

 

11:13.93

Sara

Most of us should be still building our finances. So getting professional help with that, getting professional legal help in developing a advanced directive for healthcare and a power of attorney, all of those things, the earlier you can do them, the better you better off you’ll be. You certainly need to revisit them many times. I try and revisit mine at least every seven years, because things change. you know the  environment around me changes. The people in my life shift around sometimes. Some of them leave.

 

11:53.81

Sara

And so it takes some vigilance.

 

11:59.75

vigorbranding

Sure.

 

11:59.83

Sara

It also takes some fortitude to really get going on that. I’ve seen the resistance to doing that in solo-agers that come up so often because the challenging thing for solo-agers is to choose proxies. You know, when you sit down with an estate attorney and he or she gives you the form to fill out so that they can prepare an estate plan for you, there is that question, that who is going to speak for you when and if you cannot speak for yourself. And a lot of solo-agers have nobody to put down.

 

12:41.35

Sara

and because they haven’t cultivated anyone. And you can cultivate people that ah that you can remain close to and that you can include in your community from an early age, certainly from middle age. There are many solo wagers who have no family to count on in that regard, but they may know younger people that they can ask to be that that proxy for them.

 

13:12.46

vigorbranding

I did think that was interesting.

 

13:12.57

Sara

Some people will, no, I was saying some people will well say, no, I’m uncomfortable with that.

 

13:13.95

vigorbranding

Oops, sorry go ahead.

 

13:21.87

Sara

My experience has been that most people are, they’re, we want to use the word flattered, but they’re moved to be asked to do that. And that could be a good source.

 

13:34.95

Sara

Nieces and nephews are a good source of of people to be or proxies. But that’s the challenge. That’s the big challenge for solo-agers, because they need to cultivate those relationships.

 

13:48.88

vigorbranding

I did think it was interesting in your book how you share stories and and a lot of anecdotes. And I don’t know how many of the names you changed. I realize it’s only first names. But you tell a story about a couple who moved into a neighborhood, established a relationship with a younger you know neighbors, and how they really yeah created that connection as a way to provide

 

13:57.60

Sara

yeah

 

14:12.17

vigorbranding

them with not only long-term friends from that point forward, but also people who they could lean on for these kinds of resources.

 

14:20.72

Sara

Yeah, Fred and Hilde, the older neighbors of my friends, Andrea and Peter. Those are actually the only names in the book that I did not change because I got permission from my friend Andrea to talk about them and Fred and Hilde have now passed on.

 

14:26.04

vigorbranding

  1. OK. Sure.

 

14:37.18

Sara

But Fred and Hilde were classic solo-agers and they were in their 80s and they really had no one. They had no kids and they befriended their neighbors. Unfortunately, their neighbors were good ah good, solid, caring, honest people.

 

14:54.47

Sara

And so they ended up being their guardians later in life.

 

14:55.74

vigorbranding

That’s critical, obviously.

 

15:00.08

Sara

But the scary part of that story is that Fred and Hildy got into their 80s without knowing what they were going to do. And it just so happened that Andrea and Peter kind of came along and moved into the house three doors down.

 

15:13.30

Sara

So that’s why I caution people not to leave things to chance like that because they may not have

 

15:14.46

vigorbranding

sort

 

15:19.58

Sara

a couple three doors down that would be the honest proxies that Andrea and Peter became.

 

15:26.90

vigorbranding

That’s great. So what are some of the key elements of retirement planning that that solo wages often overlook? I mean, you’ve kind of alluded to some, but what are some of those primary points?

 

15:38.54

Sara

Well, I’m always gonna come down on community being the most important, but certainly financial and legal are important too. When I do my workshops for solo-agers, we spend a lot of time talking about the financial and the legal. I always have a guest expert come in to talk about finances, talk another to talk about the legal. I bring in a senior care advisor to talk about what caregiving looks like, because a lot of people don’t know.

 

16:10.43

Sara

And so it gives them an opportunity to kind of slowly build up an understanding of what they’re going to need and to start to put those resources in place.

 

16:20.61

vigorbranding

That’s great. Well, you know obviously you’re spending your career you know thinking about this subject. What’s been one of the most challenging aspects preparing for your own solo aging journey?

 

16:31.58

Sara

Well, I’ve had to do the same things because I’m quite aware that I need to walk my talk. So I have spent a lot of time making sure that we keep up, my husband and I keep up with our estate plan and and our financial advisor. We’re fortunate that we’ve had good careers all of our life. This is totally a second career for me. I used to be a management consultant up to about 15 years ago. So oh so it’s… a

 

17:04.86

Sara

We have had to keep up with that and I think also making sure that I’m still watching to see where our next community might be, where which life plan community would be right for us. And also being kind of, I try to be of help and and ah kind of a model for the people around me who, whether they’re solo agers or not, and encourage them to do the planning that I think is so critical.

 

17:35.88

Sara

I have one set of neighbors that we’ve become very friendly with, and they’re not classic solo-agers. They have one son that they’re very close to emotionally, but not physically.

 

17:51.05

Sara

He ah married a Danish woman, so they’re raising their kids in Copenhagen. That’s a long way from the San Francisco Bay Area.

 

17:59.19

vigorbranding

Indeed.

 

17:59.65

Sara

So, you know, I kind of nudged them a little bit toward thinking about the future because he’s not in a position to rush in in a crisis, but somebody nearby needs to be, so.

 

18:12.71

vigorbranding

That’s a great point. And I’m sure your role as a management consultant really has laid ah a strong foundation in your experience to be able to, you know, support and help individuals and organizations.

 

18:23.69

Sara

It has, it has. I have a strong communication training and ah background, so that helps, yeah.

 

18:30.98

vigorbranding

Well, that’s great. So you know while there are challenges, what have been some of the unexpected joys or positive aspects of solo aging that you’ve personally discovered along the way?

 

18:40.57

Sara

Well, you know, Derek sent me his list of questions before we got going on this. And I just loved that question because I have just, I have met some of the most wonderful people in the senior living industry and in the world of aging and retirement., I did some retirement coaching before I got into, before I kind of discovered solo aging and specialized in that., and I met people that were,

 

19:10.14

Sara

in the business of of the developing retirement coaching practices. And I learned a lot from them. And ah then when I got really interested in the whole solo aging and how the senior living industry fits so so strongly and necessarily into that, then I started getting to know people in that industry. And it was it has been a delight. You know, the people that I than I knew and the clients I had in management consulting did not have the heart that the people I meet in the senior living industry do and in the aging community.

 

19:45.93

vigorbranding

Hmm.

 

19:49.84

Sara

It’s just a whole different ball game. And honestly, I wish I had found this as the avenue for my career when I was in my 20s or 30s.

 

19:59.98

Sara

But here I am now and really enjoying the the people that I’ve met.

 

20:07.40

vigorbranding

Well, that’s great. what ah What a great second chapter, I guess, you know in and in your life.

 

20:09.97

Sara

Yeah.

 

20:11.87

vigorbranding

So what role does technology play in helping soloagers maintain their independence, build you know supportive communities, et cetera?

 

20:20.87

Sara

Well, it certainly helps solo-agers who have far-flung families to stay in touch with one another. Most of my friends who have grown kids who live in other states or other countries have ah weekly Online zoom meetings or FaceTime and so that that just simply wouldn’t exist Or didn’t exist 20 years ago, and now it’s at least a way to keep in touch And it so exceeds the ability to Really maintain a connection. It’s so much better than just a voice and

 

21:05.83

Sara

So, in ah in a sense, people have an opportunity to to see their parents who are aging, to see their kids who are maybe struggling ah with any number of things. It certainly doesn’t it doesn’t make up for that face-to-face touchable contact.

 

21:28.83

Sara

and i will I have gotten into some arguments with people who say, oh, you know, you don’t really need to be there as long as we had Zoom. And I said, no. I actually try to avoid as many Zoom contacts as possible.  I’ve been asked to do some work with some senior centers and some singing and some villages ah through Zoom. And I said, no.

 

22:00.57

Sara

Not going to do it. I’m happy to do it in person, but I’m just not going to do it via Zoom, not when you’re all together there in one geographic location.

 

22:10.75

vigorbranding

i think that’s great. and While you’re talking about communities, senior living communities, lifeline communities, you know you do you speak at a lot of these organizations, but you also advocate for them over aging in place or staying at home. What makes them a better option in your mind?

 

22:29.34

Sara

It’s, again, it’s right there in the name, community. I think it’s, and I’ll, I just don’t think people understand what aging in place is really going to look like. They think they’re still going to be able to hop into their car and go meet their friends for lunch and order, you know, whatever they need and go out and do things. But the reality of that,

 

22:58.67

Sara

is not what they think it’s going to be. And for most people, aging in place ultimately becomes a pretty isolating experience.

 

23:10.04

vigorbranding

Hmm.

 

23:10.30

Sara

So I know that there are millions of people out there that are still going to do it. And you know it’s pretty viable if you have adult children that live nearby and that can make sure that you have groceries and medications and that you’re taking them regularly and that you’re doing, I don’t know, everything from the physical therapy that your orthopedist recommended to eating the right foods, all of those things. There’s somebody, but for people who have adult children that are with them, that are there, that are paying attention, it’s a pretty different experience than for a solo ager who’s alone in their own home, even a couple.

 

23:56.86

Sara

who is alone in their own home that doesn’t have people looking in on them. it can be a challenging situation. Now, everybody wants to die having spent a great day on the golf course and a wonderful meal.

 

24:15.14

Sara

And then they just die in their sleep. And unfortunately, we don’t like to go that way. But unfortunately, that’s not the reality for most people. so

 

24:23.97

vigorbranding

Yeah, it generally doesn’t work that way, does it? But that’s a great point. But what can communities do to better serve this demographic? What do they need to put in place programming or otherwise?

 

24:37.69

Sara

Well, senior living communities are pretty well invested in that game anyway. There have always been plenty of widows and widowers that are residents in senior living communities. In many senior living communities, the single people, the unattached people, outnumber the couples. It depends which the balance that any and a particular community has. but the difference in seeing in for solo wagers is that there’s nobody coming to take them out for Thanksgiving. There’s nobody coming to celebrate birthdays with them. So in a very real sense, senior living communities are going to need to step up the game of actually replacing the family that senior lo that that solo wagers don’t have.

 

25:34.03

Sara

And that can take a lot of different forms. So it’s an it’s see it’s a different topic than the whole issue of making sure that people have meaning and purpose and something to do in their lives. But there are a lot of things that adult children do for their aging parents. It’s not planned in advance. Most people have this experience, kind of it unfolds day by day.

 

26:03.67

Sara

and they’re there when the people who manage the care at the senior living community or manage the day-to-day life of the people in the community, of the residents, when they have a question about, you know,

 

26:28.97

Sara

is your I don’t know if this person has a history of, I don’t know what it might be, a history of sleepwalking or does this person have a history of not being ah not being able to manage their finances or there’s nobody to call for a soloager. So a lot of that knowledge has to be developed early on

 

26:59.98

Sara

by the community and many communities I think are going to have to keep a pretty good Rolodex to use an old term, ah but a resource database of people that might come in and take fiduciary responsibility for an older adult who has no living children. the In California, we have a ah wonderful thing called a licensed professional fiduciary.

 

27:28.97

Sara

And that is what they do. They are, in a sense, they take the place of the adult children that they don’t have. I have talked to several fiduciaries. I know that I will engage a professional fiduciary to be that person who will come in and speak for me if I cannot. I also have ah a cousin and a niece that will play a role there, but I want someone local

 

27:56.08

vigorbranding

so

 

27:56.07

Sara

I want someone that really knows the resources in my area to be the kind of on the front line, communicating with my far-flung family, whoever is left. But that person needs to speak for me and to be the resource for the senior living community. And I think it may get to a point where a resident is going to be in a sense required to have someone that will, the to back them up.

 

28:29.96

vigorbranding

Sure.

 

28:30.19

Sara

And ah I think of a senior living community that is doing a good job and in in sourcing people can have a kind of a vetted list of individuals that can do that.

 

28:46.57

Sara

Much the same as they, when someone gets seriously interested then I know that most senior living communities have move ah specialists, senior move specialists.

 

29:00.51

Sara

In the same way, they need to have some people, maybe in other states, they might be professional licensed guardians who are that backup person.

 

29:12.08

Sara

So anyway, I’m getting long winded about that.

 

29:13.82

vigorbranding

that’s a really interesting No, that’s a really interesting thought that for you know communities or organizations, yes when somebody moves in relatively young, relatively vibrant,

 

29:26.27

vigorbranding

you know In theory, at least, they’re going to be there the rest of their lives, and there does need to be that provision. That’s a really interesting point.

 

29:34.01

Sara

Yeah, it’s there’s not there’s no easy answers to that, but we’re going to have to figure it out.

 

29:38.51

vigorbranding

ye Now, you mentioned in a recent conversation that communities when they’re talking to solo-agers shouldn’t focus solely on amenities. you know you’ve mentioned that you look for communities where people are involved in meaningful activities, community services, that sort of thing. You talked a little bit about it earlier on in the conversation, but anything you want to add to that or are other things that you look for personally.

 

30:04.52

Sara

Well, again, it’s to me, it’s all about engagement. How engaged are the residents in outside activities? And it could be anything it could be sports, it could be games, but in many cases, it needs to be something more gratifying than that, more meaningful, which might probably mean going out into the community and working with people ah who are younger,

 

30:33.44

Sara

or people who are ah disadvantaged in some way?

 

30:38.13

vigorbranding

That’s great. Interesting. Now, what role does gender play, you know, have you observed any differences between male and female solo ages in terms of the planning social support systems things that they need or are seeking

 

30:52.60

Sara

Well, the differences that we all experience every day manifest themselves in solo-agers too. Men are less inclined.

 

31:03.68

Sara

to plan. ah They’re less inclined to be engaged socially. Women do a better job of building community. And women still live longer. So there are more women solo-agers out there than there are men. But there are plenty of men, and men do need to plan as well. Men often are, I want to say, do a better job with their finances. But really, still, men have made more money in their lives. so their finances tend to be in better shape then than women’s simply by virtue of the fact that they’ve just been able to make more in their lifetime. So yeah, I think I definitely admire men who acknowledge that this is going to be, you know, they’re getting older and this is where they’re going to live is going to be important. So, you know, those are the differences that I see.

 

32:01.45

vigorbranding

That is interesting. I’ve led a number of of group discussions in communities and many, many times I will have, I’ll be speaking with women whose, you know, they and their husband made the decision of where they wanted to to live their lives. And the husband really did it to make sure that the wife was set up because they figured they would pass first.

 

32:23.07

Sara

Yeah, usually do.

 

32:23.55

vigorbranding

And in fact, they did. And the wife is you know obviously eternally grateful for having that foresight, that kind of selfless notion, because in many cases, maybe the husband didn’t want to make that that move.

 

32:39.24

Sara

Yeah.

 

32:39.48

vigorbranding

So I’m curious, what policy changes would you like to see ah to better support this population of solo agers?

 

32:47.32

Sara

Well, I think people who have money, are in much better shape, obviously, to be able to make choices for themselves, hopefully make good choices. It’s the lower end of the population and the forgotten middle that worries me. I am seeing progress slow. I’m seeing progress made in the senior living industry toward making some accommodations for the middle, for middle-class people, because senior living has always been pretty

 

33:20.70

Sara

pretty out of reach for most people. But if we can find a way to make senior living accessible to people that have made a modest income all of their lives, my the greatest,

 

33:40.21

Sara

there’s a great example for that in in Boston, it’s the two life community. And they have done an excellent job and it’s a great model of building a facility that is designed for middle-class Americans, for older middle-class Americans. And you know, it it simply involves more participation in the running of the community from the residents. And that makes sense anyway from some of the other things I said earlier, they’re having great success. Their community is full.

 

34:15.49

Sara

and I try and stay in touch with them just for the fact that they’re such a great model. And then of course at the lower end, I’m a big fan of the PACE program.

 

34:21.66

vigorbranding

That’s.

 

34:25.39

Sara

for If anybody doesn’t know what PACE is, it’s the Program of All Inclusive Care for the Elderly. That’s what the acronym is. And expanding that program will be very important.

 

34:41.81

vigorbranding

Absolutely. you And I know you know just from looking at the industry, you’re absolutely right. The higher end, socioeconomically, there are lots of options.

 

34:52.31

vigorbranding

And the lower end, there are lots of options with you know affordable housing, even though there’s not enough to you fulfill the demand. But there certainly are options out there.

 

35:02.09

Sara

Yeah.

 

35:03.42

vigorbranding

But that that middle is really, I think that’s the next issue to crack.

 

35:07.80

Sara

Yeah.

 

35:10.57

Sara

Yeah. Those are the people that think they’re just going to age in place and yeah.

 

35:14.81

vigorbranding

So you’ve been studying this group of folks for more than a decade. How has the senior living, you know, field come? How far has it come in that time, understanding this population and serving their needs and what work remains?

 

35:35.81

Sara

I think they’re actually doing a really good job. I find tremendous interest when I go out into the senior living world and talk about solo aging, tremendous interest, very little pushback. And I don’t know if I’ve ever seen anyone actually push back and say, you know, you’re full of baloney. This isn’t happening. is It’s so obvious that it’s happening. It just couldn’t be more obvious. So figuring out the right solution for your community is going to be incumbent on you to do in the next few years, because we’re going to have that avalanche that’s already starting. And being prepared for that in in the ways that that you and I have talked about, Derek, is going to be critical for all senior living communities.

 

36:25.37

vigorbranding

Absolutely. So how do you see the landscape of solo aging evolving over the next decade, especially as the number of childless adults grows?

 

36:34.27

Sara

Well, that’s growing. When I started looking at the numbers, the statistics, I discovered that, of course, the baby boomers had twice as many, well, the rate of childlessness was double, let’s say that. In all previous generations, it had been about 10%. With the boomers, it reached almost 20%. Gen X, on the other hand, when that took a little bit of a dip. They had more kids.

 

37:04.27

Sara

But they’re still at about the 12, 13, 14% level. And it’s that family diaspora that also enters into the picture. So I think that in the future generations are going to have more and more of the experience of this. Gosh, the generation that’s in there in their 20s and 30s now, their rate of childlessness is huge.

 

37:32.91

Sara

So they may change their minds. The boomers changed their minds. And a lot of people had kids in their 30s and into their 40s. But we’ll see. But I think it’s only going to grow.

 

37:44.14

vigorbranding

Yep, interesting, interesting. So one last question. What have you learned that you wish you could have told your younger self to help you prepare for your future? What do you wish you could go back and tell your younger self?

 

38:01.58

Sara

Oh gosh, let’s see.

 

38:07.49

Sara

What would that be? ah Probably ah believe to discover the world of aging and retirement and the professionals in that world that I could do the work I’ve done with my background in psychology and organizational behavior that I could have done that in a different industry than the tech world.

 

38:30.02

Sara

but

 

38:31.45

vigorbranding

That’s great. That’s great. Well, I don’t know if you know Dr. Robin Stone, who is at leading age. She’s you know been there for a number of years and has a storied career. She often refers to aging services as an accidental career, that that people don’t often start there, but they find it and love it once they get there.

 

38:45.99

Sara

ah Yeah.

 

38:50.38

vigorbranding

So it sounds like that’s the case for you.

 

38:50.79

Sara

It’s so, it’s so true. That’s certainly been the case for me. The people in this world are just, they have they have just been like a warm cocoon for me.

 

39:03.20

vigorbranding

I love that.

 

39:03.13

Sara

So I’m a pretty happy camper with what I’m doing.

 

39:07.21

vigorbranding

That’s great. That’s great. Well, Dr. Geber, I cannot thank you enough for being here today and sharing your wisdom, sharing your thoughts. Again, we’ll put a link to it, but the book is Essential Retirement Planning for Solo Agers.

 

39:20.74

vigorbranding

and Dr. Geber’s website is SaraZeffGeber.com. That’s Sara without an H. Zeff, Z-E-F-F, and G-E-B-E-R,.com.

 

39:32.89

vigorbranding

We’ll put a link as well. But thank you, Dr. Geber. Really, really appreciate your time and and insights that you shared with us today.

 

39:40.42

Sara

Thank you, Derek. This has been a pleasure.

 

39:42.88

vigorbranding

That’s great. And I’d also like to thank ah Dave Shoffner, our producer, and Matt Campbell, our engineer, for everything that they’ve done in putting this and every other episode together. but Take care, and we’ll talk to you again real soon.

 

39:55.89

Sara

Okay, sounds good.

 

39:57.48

vigorbranding

All right, bye-bye now.

 

Varsity and our Roundtable attendees were treated to a special guest recently when we were joined by Dr. Sara Zeff Geber, the nation’s foremost authority on solo aging and the author of Essential Retirement Planning for Solo Agers.

Dr. Geber shared a closer look at solo agers, including an analysis of who they are, their population, key statistics about them and what solo agers want. Here’s a closer look at some highlights from her presentation: 

THE SOLO AGER POPULATION

The solo ager population is not as small as some might think. Dr. Geber referenced data from a 2021 U.S. Census Bureau study, which helped illustrate the size of this demographic. 

Focusing on the childless population, she explained that, among the generation preceding baby boomers, about 10% (around 2 million people) were childless. However, this percentage increased significantly with the baby boomer generation, especially among late boomers, where nearly 20% (one in five women) did not have children.

THE SUPPORT SOLO AGERS ARE MISSING

Dr. Geber’s research identified six key areas where adult children commonly support aging parents, such as residential decisions, real estate management, and financial and emotional support. 

Solo agers, without family support, face challenges managing these tasks independently. She cited a friend whose mother, despite moving to a Life Plan Community, still needed her children’s help with real estate and personal matters. Dr. Geber emphasized that Life Plan Communities can fill these support gaps for solo agers, assisting with real estate and financial decisions, making them an appealing option for those aging without family assistance.

WHAT SOLO AGING RESIDENTS WANT

Research into solo agers’ housing priorities revealed a strong focus on community and social connections, which they value even more than the average baby boomer. 

Dr. Geber advocates for senior living communities as an ideal solution for solo agers, advising against aging in place. She emphasized that communities catering to solo agers’ unique needs will be more attractive to this demographic. Additionally, she noted that many solo agers are well-qualified for senior living options, further supporting her belief in these communities as the best choice for aging independently yet with ample support.

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here

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