Roundtable Talk podcast Archives – Varsity Branding

Tag: Roundtable Talk podcast

QUOTES

“I eat, breathe, and sleep senior living. And so having a chance to have a conversation about where the industry is at, where we’re going, what’s working and what’s not is one of my favorite things to do.” (Steve)

“We’ve had the best occupancy that we have ever had in my lifetime.” (Steve)

“It’s all about the operator and how they run their business because it can be super successful or really, really tough.” (Steve)

“The word I would put to it is the word tentative — that we’ve kind of got something that works pretty well, the returns are pretty good, and there’s a lot of hesitancy to change anything because it’s sort of working.” (Steve)

“We don’t have a staffing crisis, we’ve got a culture crisis. As long as there are people who are willing to work at McDonald’s and Taco Bell and Starbucks, we don’t have a staffing crisis.” (Steve)

“When we create a great work environment, a place where people feel valued, where they love coming to work every day, where they’re feeling like they’re making a huge difference, they’ll tell their friends about it.” (Steve)

“I think to not post pricing is a huge, huge mistake.” (Steve)

“We need big, bold stories that should be told.” (Steve)

“We should be our worst critics. We should be saying, what is it that we’re doing wrong? How do we get this right? How do we do it better?” (Steve)

NOTES

Steve Moran is the founder and publisher of Senior Living Foresight, one of the most widely read media platforms in the senior housing industry. A longtime commentator and thought leader, Moran is known for his candid perspectives on occupancy, workforce culture, innovation, leadership and the future of aging services. At 71, he also brings the perspective of someone personally navigating aging and senior care decisions for his own family.

Senior Living Foresight is a media and thought leadership platform focused on the senior living industry. Through articles, interviews, podcasts and commentary, the organization explores challenges and opportunities facing operators, caregivers and residents. Recently acquired by Procare HR, the platform continues expanding its editorial reach while maintaining Moran’s independent voice and focus on improving the industry.

Moran discussed how the senior living industry is experiencing record occupancy levels, yet many operators still seem apprehensive, almost expecting another crisis around the corner after the lingering effects of COVID. He emphasized that success in senior living often comes down to operational leadership and culture, pointing out that some communities are thriving while others continue to struggle.

He expressed concern about increasing ownership by large investment groups focused primarily on short-term returns, arguing that this can limit innovation and resident-centered experiences. Moran believes many communities still operate as a “last resort” rather than a desirable lifestyle choice.

Drawing from his own experiences, Moran shared that today’s boomers may not be as different as many assume. While older adults want autonomy and meaningful experiences, they still share many of the same emotional and practical needs previous generations faced as they aged.

Moran argued that senior living communities often fail to give residents enough control over their own lives, using examples like residents battling management over choosing television programming in common areas. He believes future communities must empower residents rather than dictate daily experiences.

On staffing, Moran challenged the common narrative of a workforce shortage, saying the industry actually faces a culture problem more than a staffing crisis. He explained that organizations with strong leadership, meaningful work environments and supportive cultures consistently attract applicants and retain employees.

He stressed the importance of storytelling in both recruitment and marketing. According to Moran, operators need to tell compelling stories about how senior living changes lives for residents, families and staff members rather than relying solely on amenities and clinical messaging.

Moran also highlighted the emotional complexity families face when choosing senior living communities, drawing from his own experiences helping his stepfather transition through multiple communities. He believes operators need greater transparency around pricing, care expectations and the realities families may encounter after move-in.

Looking ahead, Moran sees technology, AI and robotics playing increasingly important roles in senior living, though he believes the industry still struggles with fragmented systems and implementation challenges. He also predicts that future successful operators will prioritize employees, listen more carefully to residents and families and create experiences that inspire genuine brand evangelism rather than simple customer satisfaction.

Dementia is often defined by what people lose, but a more helpful question is what abilities remain. In a recent episode of Varsity’s Roundtable Talk, Derek sat down with Teepa Snow, occupational therapist, educator and founder of Positive Approach to Care, one of the most influential voices in dementia care.

Their conversation explored why fear still shapes public perceptions of dementia, how communication must adapt as brain changes occur and why Snow prefers the term “care partner” over caregiver. She also discusses caregiver burnout and the importance of building stronger community support around people living with dementia. The following are some fresh perspectives from their conversation. Check out the full episode here

WHAT DOES IT MEAN TO TAKE A POSITIVE APPROACH TO DEMENTIA CARE?

Well, in my experience, I can’t use what you can’t do. It’s not possible. What I can do is engage with you and see what you have. And that’s where we can come into a relationship and I can work with you. I need to tune in to the reality of who you are now, not just who you were and what you’re capable of, because that’s what we have to work with and come together with.

WHY IS FEAR STILL THE DOMINANT EMOTION PEOPLE ASSOCIATE WITH DEMENTIA?

I think human beings, as a rule, like the predictable. They like once they master something, they don’t have to think about it so much. And I think what dementia does is rob us of our knowingness. It forces us back into a space of paying attention, being observant. The reality is dementia is ever changing. You don’t get to relax into routine. You have to stay alert, and maybe people don’t want to be on the job so much.

WHAT MISCONCEPTIONS ABOUT DEMENTIA DO THE MOST HARM?

The idea that everybody experiences the same kind of losses and changes in the same order. Alzheimer’s tends to take the front seat, but if I’m living with Lewy body or vascular dementia, my symptoms may be very different. It pays to get a pattern established of what I’m living with and how it’s going. And people also think it only happens to older adults and that it’s all about memory. Memory is just this much. There’s a whole lot more going on.

HOW EARLY SHOULD PEOPLE START LEARNING ABOUT BRAIN HEALTH AND CHANGE?

I would like us to learn more about brain health and wellness when we’re younger. Kids know their body parts, but they don’t know the brain parts, and those are super important. If I know how my brain’s supposed to work, then I can notice when it’s doing something unusual. We tend to wait until there’s so much evidence something isn’t going well, and by then we’re past screening and dealing with significant change.

WHY DO YOU PREFER THE TERM “CARE PARTNER” OVER “CAREGIVER”

I believe there is no care about me without me. It’s time to quit treating someone living with dementia like they’re a football and we’re passing them around. It’s their life, their care. I’ve got to figure out how to work with that human being. I can’t just give care because if I give it, you have to receive it. If you don’t want it, you don’t want it. So I have to partner with you.

WHAT ARE EARLY SIGNS OF CARE PARTNER BURNOUT?

If I were to ask you to tell me three things you’ve done today for yourself and you can’t, that’s a sign. If you can’t tell me something you feel good about in your relationship or something that brings you pleasure, it’s time to have a conversation. We don’t train people for this work. We drop them into it and they keep going until they drop. We need to build community around this, not expect one person to carry it all.

Want to hear more from Teepa? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

Clutter isn’t about things, it’s about memory, identity and the fear of being forgotten. In our newest episode of Varsity’s podcast, Roundtable Talk, Derek sat down with Matt Paxton, nationally recognized downsizing expert and longtime host of A&E’s Hoarders, who has spent decades helping families navigate life’s toughest transitions through his company, Clutter Cleaner.

Matt shared why possessions feel like proof that we mattered, how trauma and loss often sit beneath clutter and why families must lead with love, not judgment, when starting the conversation. The following are some fresh perspectives from the conversation. Check out the full episode here

YOU OFTEN SAY CLUTTER IS NEVER ABOUT THE STUFF. WHAT IS IT REALLY ABOUT?

Man, it is never about the stuff. It’s always about the people and the memories attached to the stuff. It’s not about the dining room table. It’s about the people that sat at the dining room table — or more importantly, the people that don’t sit at the table anymore. When you really dig in, clutter is about loss, trauma and love. We’re trying to fill a hole left by someone who mattered to us. The stuff is just a placeholder for that story.

WHY DOES LETTING GO BECOME HARDER AS WE AGE?

It’s proof that we existed. It’s proof that we mattered. And it’s proof that they mattered. We interviewed 100 clients last year, and the number one fear was that their parents would be forgotten when they leave this planet. Think about that — people in their 70s and 80s worried their parents, gone 30 years, would be erased. That fear makes us hold on tight. The items feel like evidence that a life happened and that it meant something.

IS THERE A HEALTHY WAY FOR FAMILIES TO START THESE CONVERSATIONS BEFORE A CRISIS FORCES THEM?

Don’t talk about the mess if you can see the mess. The only time you want to talk about it is when you see it, but that’s also when emotions are highest. So you have to change the tone. Start with, “We love you.” Stress the love. Instead of “How could you live like this?” say, “Wow, you had a big family. You had a lot of love here.” It’s all caused by trauma and loss. When you lead with compassion and align on the finish line — where they’re going next — the conversation changes.

YOU DESCRIBE CLEANOUTS AS AN ARCHAEOLOGICAL DIG. WHAT DO YOU MEAN BY THAT?

It is absolutely an archaeological dig. Every house tells a story — socially, economically, emotionally. I’ve seen it change families. We found a photo of a grandmother as a young woman, and it opened up this incredible story about her being an adjunct professor at MIT and having a whole life her granddaughter never knew about. That one picture shifted how the family saw her. When you slow down and treat it as discovery instead of inconvenience, it can be the most fascinating week of your life.

Want to hear more from Matt? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

The senior living industry is at an inflection point, shaped by rising demand, shifting expectations and rapid change across care, workforce and media. Recently on Varsity’s podcast, Roundtable Talk, Derek welcomed Kimberly Bonvissuto, content editor at McKnight’s Senior Living.  

During the discussion, Kimberly unpacks the arrival of the “silver wave,” the growing gap between senior living supply and demand and assisted living’s evolution into a more healthcare-driven model. The following are some fresh perspectives from the conversation. Check out the full episode here

MCKNIGHT SENIOR LIVING IS ONE OF THE INDUSTRY’S MOST RESPECTED PUBLICATIONS. WHEN YOU LOOK AT SENIOR LIVING TODAY, WHAT STORYLINES FEEL MOST IMPORTANT FOR OUR INDUSTRY?

I’d say the silver wave is finally here. The industry needs to find a way to address the discrepancy between supply and demand. There’s just not enough supply right now. According to NIC MAP, development rates are meeting only 25% of the pace necessary to sustain demand. Assisted living is also becoming more of a healthcare setting, and the increasing use of technology and AI is another hot topic.

WHAT’S A TREND THAT YOU THINK THE INDUSTRY IS OVERREACTING TO, AND ONE THAT’S NOT GETTING ENOUGH ATTENTION?

Going back to AI, it’s a hot topic right now, but providers need to be careful that the tech they adopt will solve the issues they’re facing. They shouldn’t be tempted by the shiny object. Not paying enough attention? Solo agers and the middle market. If providers don’t address the middle market, they’re leaving a big opportunity and money on the table.

WHAT ARE SOME OF THE MORE DRAMATIC CHANGES YOU’VE SEEN IN MEDIA ACROSS YOUR CAREER?

Social media has had a major impact on journalism, good and bad. What I find surprising is how quickly people will believe whatever they read online if it fits into their belief system. The rise of AI is also impacting journalism. But the bigger problem is the dramatic drop in trust and negative attention to mainstream media, which I find shocking and concerning.

HOW MUCH OF YOUR COVERAGE COMES FROM PITCHES VERSUS YOUR OWN IDEAS?

I would actually say it’s pretty equal. A good part of my morning every day is spent reading through email pitches and combing through websites for today’s news and going to associations. So it’s kind of a toss up.

WHAT MAKES A PITCH STAND OUT?

We have to write three stories a day, five days a week. I don’t have time to read through a long, drawn out pitch before I get to what you’re actually pitching. Get to the point right away. I prefer a quick email with a couple sentences and bullet points. And sometimes I get pitched one thing, but I take the story in a completely different direction.

WHAT DO YOU WISH PR TEAMS INCLUDED UPFRONT?

If you’re going to send me something under embargo, have someone available to talk about it immediately. Don’t tell me you’ll get back to me in a week or two. I’m either going to run with what you sent me or I’m going to move on. If you’re not ready, don’t send it.

HOW CAN PROVIDERS BUILD REAL RELATIONSHIPS WITH REPORTERS?

Be responsive. Virtually everyone is going to have an incident that draws negative attention. It’s okay to say you can’t comment, especially on pending litigation. Even better, talk about initiating an internal investigation. Create a statement you can share widely. If I know I can trust you to give me background, I can determine whether it’s truly worth pursuing.

Want to hear more from Kimberly? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

Season 1 of Roundtable Talk set out to challenge everything we think we know about aging and ended up reframing what’s possible across an entire lifetime. Check out the recap episode here

Across more than 20 conversations, Varsity’s aging and longevity podcast brought together gerontologists, policymakers, innovators, artists, journalists, and senior living leaders who are reshaping how we live, work, and contribute as we age. From public health and technology to purpose, creativity, and community, each guest added a vital layer to a more hopeful, human-centered narrative of longevity.

The season opened with cultural icons and truth-tellers like Garrison Keillor and Mo Rocca, who reminded us that humor, curiosity, and engagement don’t fade with age—they sharpen. Terry Farrell brought a deeply personal perspective on reinvention and authenticity, while Diane Harris and Dr. Sara Zeff Geber tackled the realities of solo aging, financial longevity, and planning for independence without fear.

Leading voices in aging science and public health—including Dr. Linda Fried, Dr. Louise Aronson, Dr. Kerry Burnight, and Dr. David Katz—challenged ageism head-on, reframed frailty and wellness, and made a compelling case for focusing on health span, not just life span. Their insights made it clear that aging well isn’t accidental—it’s systemic, behavioral, and deeply connected to how we design communities and care.

Innovation emerged as a recurring theme through conversations with Rick Robinson, Laurie Orlov, Dr. Tom Kamber, and Rob Liebreich, who explored how technology—from AI to digital literacy to cognitive health tools—can support independence, connection, and dignity when designed with older adults, not just for them.

The season also spotlighted bold models for aging with purpose and belonging. Andrew Carle and Lindsey Beagley explored university-based retirement communities and lifelong learning as antidotes to isolation. Barbara Sullivan highlighted the power of grassroots villages. Bridget Weston showed how older adults are fueling entrepreneurship through mentorship, while Brian Fried proved creativity and invention have no expiration date.

Rounding out the season, industry leaders like Larry Carlson, Scott Townsley, Marvell Adams Jr., Peter Murphy Lewis, and Dr. Robyn Stone confronted the hard truths facing senior living, caregiving, workforce sustainability, and inclusion, offering both critique and optimism for what comes next.

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