Roundtable Talk podcast Archives – Varsity Branding

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Clutter isn’t about things, it’s about memory, identity and the fear of being forgotten. In our newest episode of Varsity’s podcast, Roundtable Talk, Derek sat down with Matt Paxton, nationally recognized downsizing expert and longtime host of A&E’s Hoarders, who has spent decades helping families navigate life’s toughest transitions through his company, Clutter Cleaner.

Matt shared why possessions feel like proof that we mattered, how trauma and loss often sit beneath clutter and why families must lead with love, not judgment, when starting the conversation. The following are some fresh perspectives from the conversation. Check out the full episode here

YOU OFTEN SAY CLUTTER IS NEVER ABOUT THE STUFF. WHAT IS IT REALLY ABOUT?

Man, it is never about the stuff. It’s always about the people and the memories attached to the stuff. It’s not about the dining room table. It’s about the people that sat at the dining room table — or more importantly, the people that don’t sit at the table anymore. When you really dig in, clutter is about loss, trauma and love. We’re trying to fill a hole left by someone who mattered to us. The stuff is just a placeholder for that story.

WHY DOES LETTING GO BECOME HARDER AS WE AGE?

It’s proof that we existed. It’s proof that we mattered. And it’s proof that they mattered. We interviewed 100 clients last year, and the number one fear was that their parents would be forgotten when they leave this planet. Think about that — people in their 70s and 80s worried their parents, gone 30 years, would be erased. That fear makes us hold on tight. The items feel like evidence that a life happened and that it meant something.

IS THERE A HEALTHY WAY FOR FAMILIES TO START THESE CONVERSATIONS BEFORE A CRISIS FORCES THEM?

Don’t talk about the mess if you can see the mess. The only time you want to talk about it is when you see it, but that’s also when emotions are highest. So you have to change the tone. Start with, “We love you.” Stress the love. Instead of “How could you live like this?” say, “Wow, you had a big family. You had a lot of love here.” It’s all caused by trauma and loss. When you lead with compassion and align on the finish line — where they’re going next — the conversation changes.

YOU DESCRIBE CLEANOUTS AS AN ARCHAEOLOGICAL DIG. WHAT DO YOU MEAN BY THAT?

It is absolutely an archaeological dig. Every house tells a story — socially, economically, emotionally. I’ve seen it change families. We found a photo of a grandmother as a young woman, and it opened up this incredible story about her being an adjunct professor at MIT and having a whole life her granddaughter never knew about. That one picture shifted how the family saw her. When you slow down and treat it as discovery instead of inconvenience, it can be the most fascinating week of your life.

Want to hear more from Matt? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

The senior living industry is at an inflection point, shaped by rising demand, shifting expectations and rapid change across care, workforce and media. Recently on Varsity’s podcast, Roundtable Talk, Derek welcomed Kimberly Bonvissuto, content editor at McKnight’s Senior Living.  

During the discussion, Kimberly unpacks the arrival of the “silver wave,” the growing gap between senior living supply and demand and assisted living’s evolution into a more healthcare-driven model. The following are some fresh perspectives from the conversation. Check out the full episode here

MCKNIGHT SENIOR LIVING IS ONE OF THE INDUSTRY’S MOST RESPECTED PUBLICATIONS. WHEN YOU LOOK AT SENIOR LIVING TODAY, WHAT STORYLINES FEEL MOST IMPORTANT FOR OUR INDUSTRY?

I’d say the silver wave is finally here. The industry needs to find a way to address the discrepancy between supply and demand. There’s just not enough supply right now. According to NIC MAP, development rates are meeting only 25% of the pace necessary to sustain demand. Assisted living is also becoming more of a healthcare setting, and the increasing use of technology and AI is another hot topic.

WHAT’S A TREND THAT YOU THINK THE INDUSTRY IS OVERREACTING TO, AND ONE THAT’S NOT GETTING ENOUGH ATTENTION?

Going back to AI, it’s a hot topic right now, but providers need to be careful that the tech they adopt will solve the issues they’re facing. They shouldn’t be tempted by the shiny object. Not paying enough attention? Solo agers and the middle market. If providers don’t address the middle market, they’re leaving a big opportunity and money on the table.

WHAT ARE SOME OF THE MORE DRAMATIC CHANGES YOU’VE SEEN IN MEDIA ACROSS YOUR CAREER?

Social media has had a major impact on journalism, good and bad. What I find surprising is how quickly people will believe whatever they read online if it fits into their belief system. The rise of AI is also impacting journalism. But the bigger problem is the dramatic drop in trust and negative attention to mainstream media, which I find shocking and concerning.

HOW MUCH OF YOUR COVERAGE COMES FROM PITCHES VERSUS YOUR OWN IDEAS?

I would actually say it’s pretty equal. A good part of my morning every day is spent reading through email pitches and combing through websites for today’s news and going to associations. So it’s kind of a toss up.

WHAT MAKES A PITCH STAND OUT?

We have to write three stories a day, five days a week. I don’t have time to read through a long, drawn out pitch before I get to what you’re actually pitching. Get to the point right away. I prefer a quick email with a couple sentences and bullet points. And sometimes I get pitched one thing, but I take the story in a completely different direction.

WHAT DO YOU WISH PR TEAMS INCLUDED UPFRONT?

If you’re going to send me something under embargo, have someone available to talk about it immediately. Don’t tell me you’ll get back to me in a week or two. I’m either going to run with what you sent me or I’m going to move on. If you’re not ready, don’t send it.

HOW CAN PROVIDERS BUILD REAL RELATIONSHIPS WITH REPORTERS?

Be responsive. Virtually everyone is going to have an incident that draws negative attention. It’s okay to say you can’t comment, especially on pending litigation. Even better, talk about initiating an internal investigation. Create a statement you can share widely. If I know I can trust you to give me background, I can determine whether it’s truly worth pursuing.

Want to hear more from Kimberly? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

Season 1 of Roundtable Talk set out to challenge everything we think we know about aging and ended up reframing what’s possible across an entire lifetime. Check out the recap episode here

Across more than 20 conversations, Varsity’s aging and longevity podcast brought together gerontologists, policymakers, innovators, artists, journalists, and senior living leaders who are reshaping how we live, work, and contribute as we age. From public health and technology to purpose, creativity, and community, each guest added a vital layer to a more hopeful, human-centered narrative of longevity.

The season opened with cultural icons and truth-tellers like Garrison Keillor and Mo Rocca, who reminded us that humor, curiosity, and engagement don’t fade with age—they sharpen. Terry Farrell brought a deeply personal perspective on reinvention and authenticity, while Diane Harris and Dr. Sara Zeff Geber tackled the realities of solo aging, financial longevity, and planning for independence without fear.

Leading voices in aging science and public health—including Dr. Linda Fried, Dr. Louise Aronson, Dr. Kerry Burnight, and Dr. David Katz—challenged ageism head-on, reframed frailty and wellness, and made a compelling case for focusing on health span, not just life span. Their insights made it clear that aging well isn’t accidental—it’s systemic, behavioral, and deeply connected to how we design communities and care.

Innovation emerged as a recurring theme through conversations with Rick Robinson, Laurie Orlov, Dr. Tom Kamber, and Rob Liebreich, who explored how technology—from AI to digital literacy to cognitive health tools—can support independence, connection, and dignity when designed with older adults, not just for them.

The season also spotlighted bold models for aging with purpose and belonging. Andrew Carle and Lindsey Beagley explored university-based retirement communities and lifelong learning as antidotes to isolation. Barbara Sullivan highlighted the power of grassroots villages. Bridget Weston showed how older adults are fueling entrepreneurship through mentorship, while Brian Fried proved creativity and invention have no expiration date.

Rounding out the season, industry leaders like Larry Carlson, Scott Townsley, Marvell Adams Jr., Peter Murphy Lewis, and Dr. Robyn Stone confronted the hard truths facing senior living, caregiving, workforce sustainability, and inclusion, offering both critique and optimism for what comes next.

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