Roseanne Archives – Varsity Branding

Tag: Roseanne

Two weeks ago, on a whim, I wrote an article discussing how the reboot of the show “Roseanne” has been addressing issues related to aging. Since writing that article, another episode has debuted that touched on an issue that many Baby Boomers are struggling with — aging parents. Specifically, we’ll be reviewing season 10, episode 6, entitled “No Country for Old Women.”

In the show, Roseanne and her sister, Jackie, are confronted with how best to assist their aging mother, Beverly. Neither daughter wants to take full responsibility for her, as they are both leading complicated lives that leave little time for caring for an aging parent. It also doesn’t help that Beverly has a challenging personal outlook and worldview. Eventually, the sisters decide on “joint custody,” with the mother alternating where she lives every week. As one would suspect, Beverly isn’t very happy with this situation. After Jackie catches her mid-coitus with an older gentleman in Jackie’s apartment, Beverly half-heartedly threatens suicide. This moment helps Jackie to see the challenges her mother faces and how the whole situation makes her feel unwanted. Jackie concedes, and Beverly takes up residence with her.

In less than a half hour of television, this episode struck at the heart of a growing crisis in American families. As people live longer, their retirement funds are drying up, and their need for extended medical care grows. Families once took care of aging relatives at home, but that was usually for just a few years. Now, an aging parent might live for a decade or more, requiring additional care that children and grandchildren just aren’t able to render. Of course, the children don’t want to feel guilty by placing their parent in a community that the parent doesn’t want to go to. It’s a rock and a hard place, for sure.

In 2016, The Atlantic published an article called, “What Aging Parents Want From Their Kids.” In the piece, several families are interviewed about how they are handling aging, from both the children’s and parents’ point of view. It’s fascinating how the roles have reversed, with parents feeling the stress of being checked up on and feeling as though their life is under constant scrutiny. This can lead to parents trying to hide age-related health issues, such as memory lapses and difficulty with daily activities. On the other side of the coin, adult children are often afraid of their parents getting hurt, further encouraging their protective behavior. Welcome to the new normal for many families.

“Roseanne” adroitly manages to take a serious topic and find the humor in it. Yes, Beverly is a prickly individual that is hard to like, but she’s still a human being with feelings that can be hurt. Just because she’s aging doesn’t mean that she is bereft of value. Jackie and Roseanne are forced to confront their own behavior and how it impacts someone they love.

This issue is becoming all too common in our space. As caregivers to the aging, we must also care for a resident’s family, who can be just as scared as a new resident. The services that communities provide are felt well beyond the resident, and our ability to put the family at ease is often even more important than the direct care a resident might get.

Source:
https://www.theatlantic.com/health/archive/2016/03/when-youre-the-aging-parent/472290/

On March 27, 2018, ABC aired the first episode of “Roseanne”’s 10th season. To say there was an appetite for the relaunch of this program is an understatement; more than 18 million people tuned in to watch the show, which was renewed for an 11th season within three days of the airing. Sure, nostalgia is driving interest in the production, but the stories being told are resonating with viewers, especially in the 18 to 49 demographic.

You might be wondering why we’re discussing a television show that is popular with an age group that doesn’t qualify as the “mature market.” It’s certainly a pertinent question! To answer that query, we point to season 10, episode 3, entitled “Roseanne Gets the Chair.” While every episode of the season touches on aging issues, this one brings them to the forefront.

As Roseanne has aged, her knees have gotten bad. Throughout the season, she quips about her joint pain and the challenges she faces getting around as she ages. To help this situation, Roseanne’s caring husband, Dan, installs a chair lift in their home stairwell to help Roseanne with her mobility issues. Dan says he got the lift from a neighbor who passed away, implying that someone much older than Roseanne up to this point used it. Naturally, Roseanne is resistant to using the lift because, in her words, “It makes me feel old.” At one point in the show, Roseanne gives in to using the lift, taking a seat and riding it up the stairs. As she does so, her granddaughter bounds up and down the steps, running past her, making her feel even more feeble and vulnerable. This interaction illustrates a point that is hitting close to home for that 18 to 49 audience — namely, the adult children that are now looking to care for their parents.

In real life, Roseanne is 65 years old, and it can be presumed that her character is roughly the same age. In the show, she and Dan struggle with keeping track of their prescriptions and dealing with age-related pain, as well as the challenges of living with their children and grandchildren all under one roof. Let’s face it: This is a common story in America today, which may be why the show has struck a cord.

People 18 to 49 are young enough to remember when “Roseanne” first aired, with a young, vibrant cast dealing with blue-collar issues. Now, that cast has aged alongside them and is facing the same life stage challenges as their families are. Adult children are watching as their parents endure joint replacements, manage medications and fight to stay active, even as their bodies begin to decline. This is especially apparent within blue-collar families, who may not be able to afford a retirement community and choose to stay in their own homes, depending on family care and resourcefulness.

In its own way, “Roseanne” is generating discussion and insight on the aging process in a manner that no other show is doing today. Rather than exaggerating the issues of aging for sport, the show reacts to them in a real way. This reaction is something that many adult children are facing as they watch their own parents age into their mid- to late-60s and early 70s. The desire for this group to remain active is routinely challenged by health, leading to adult children taking on caregiver roles — whether they are equipped or not.

Through our work with aging services providers, we know these challenges all too well. Previously in this blog, we’ve discussed the lack of middle class senior living options. Instead, our industry is bookended with affordable housing and luxury brands, leaving the middle class with few places to turn. We must ask ourselves: Where will the Roseanne’s of the world live in the next 10 years, and is our industry ready for those opportunities?

In the meantime, we will continue to tune in to “Roseanne” and laugh along with America — even as we look deeper into the aging issues that the show brings to life.

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