positive aging Archives – Varsity Branding

Tag: positive aging

QUOTES

“We have been fed a steady diet of inaccurate information about growing older, and that information is that it’s all decline. And the truth is in the literature that there are many things that get better as you get older. We don’t care as much what people think about us, we appreciate our connections more, and we have greater potential for problem solving.” (Dr. Burnight)

“I’ve just been amazed by, like, who would think that a book on aging would become a New York Times bestseller? I mean, that’s where people are in recognizing these 100-year lives and recognizing that the status quo is not sufficient.” (Dr. Burnight)

“There were times where I had my head down on the keyboard crying because it was so hard because I wanted to bring in all the research, but I also wanted to make it really readable. And so I just kept thinking, simplify, simplify.” (Dr. Burnight)

“When I realized that the American Psychological Association defines joy as well-being and satisfaction, it made me realize that joy isn’t this like happy, happy, you know. It’s the opposite of toxic positivity.” (Dr. Burnight)

“What they said is that happiness is often circumstantially dependent, whereas joy can exist even in challenge because it’s an inside out phenomena. And that was an ah-ha moment for me.” (Dr. Burnight)

“I don’t know any older adults who haven’t had significant challenges. That is the nature of being a human. And we’re going to have those challenges. So it isn’t that we’re going to control for everything. That’s impossible. It’s that we’re going to find a way to have joy anyway.” (Dr. Burnight)

“What the research shows us is that genetics predicts between 13% and 25% of our aging experience. So the vast majority is up to us.” (Dr. Burnight)

“One utterly suffered, and it was such a rough road, and it was really hard to be around her. And then the other one had found this ability to be content, and we couldn’t get enough of her… we watched that it is possible to walk with grief and joy.” (Dr. Burnight)

NOTES

Dr. Kerry Burnight is a nationally recognized gerontologist, author, speaker and advocate with more than three decades of experience working with older adults and families. Her work focuses on aging, joy, well-being, elder abuse prevention and redefining longevity beyond decline.

Dr. Burnight is the author of JoySpan, a New York Times bestseller that reframes aging by emphasizing joy, adaptability and meaning alongside lifespan and healthspan. She is also a co-founder of the Elder Abuse Forensic Center and a leader in research-driven aging policy and practice.

Joy is not fleeting happiness but a deeper sense of well-being that can coexist with hardship and challenge.

Genetics play a smaller role in aging outcomes than commonly believed, with most of the aging experience shaped by behavior and mindset.

Joy and well-being can be intentionally built through daily practices, much like physical health.

People who thrive in long lives consistently invest in growth, connection, adaptability and contribution.

Aging is not solely defined by decline; many cognitive, emotional and relational strengths improve with age.

Gratitude and attention shape perception, influencing both mood and social connection.

Loneliness is best addressed through proactive effort, including initiating relationships rather than waiting to be invited.

Society, policy and senior living environments must move away from infantilizing older adults and toward dignity, choice and purpose.

This week’s Sales and Marketing Roundtable marked a milestone—our 275th session—and we were joined by Jennifer Smith from Mather Institute for an inspiring deep dive into the Age Well Study.

 This groundbreaking, five-year research project explored how living in a Life Plan Community influences health, happiness, and overall wellness compared to older adults living independently. With participation from more than 8,000 residents across 122 communities, the study offers one of the most comprehensive looks yet at the benefits of community living. Below are a few Fresh Perspectives from her discussion. 

SOCIAL AND INTELLECTUAL ENGAGEMENT 

Residents in Life Plan Communities experienced increased social interactions and higher engagement in intellectual activities, unlike the broader community. This reflects the rich program offerings and resources available, fostering deeper relationships and continuous learning.

EMOTIONAL WELLNESS 

Despite a slight tendency for residents’ emotional wellness scores to decline, they generally remained higher or similar to those of the broader community. Enhancing emotional wellness programs to address life challenges and transitions could further build on this advantage.

PERCEPTION OF BENEFITS 

When asked to reflect on how moving into a Life Plan Community affected their wellness, over two-thirds of respondents indicated their social wellness improved and more than one-half experienced benefits to their physical and intellectual wellness.. This highlights the communities’ strength in supporting resident well-being.

TAILORED WELLNESS PROGRAMS 

The Person-Centric Wellness Model, emphasizing choice, growth, and community support, suggests that personalized wellness offerings can effectively enhance residents’ motivation and engagement in healthy behaviors.

COMMUNITY COMPARISONS 

Efforts were made to make the resident and community-at-large groups comparable on age, gender, income, and race/ethnicity, yet there still may be pre-existing differences between groups that may influence wellness outcomes.

AGE PERCEPTION AND TRAINING 

Promoting positive views of aging is important to the wellness of older adults.  Employee training to reduce subtle forms of “everyday ageism” in language and actions may increase awareness and change behaviors. 

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here.

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