Derek
By Derek Dunham, President
As Regulations Shift, Families Pressure Communities to Reopen
During our weekly Sales & Marketing Roundtable, communities shared how they are struggling to manage family and resident expectations amidst shifting state and national quarantine policies.
Check out the highlights below, and please join us for our next virtual lunchtime session this week.


Please join our next roundtable discussion on Thursday, February 18, at noon ET.
For login information, email DDunham@varsitybranding.com.
Varsity
By Varsity Team
Vaccine Access as Selling Tool: McKnight’s Senior Living Interviews Varsity VP
As the long-awaited vaccine arrives in senior living, some communities are using access to it as a selling tool to attract potential residents. But should they proceed with caution?
This topic, which has come up in Varsity’s Sales & Marketing Roundtable, has also caught the attention of McKnight’s Senior Living. In this recent article, they reached out to Derek Dunham, Varsity’s VP of Client Services, for his take on the issue. Read the full story here.
Derek
By Derek Dunham, President
Best Tips for Attracting Continuing Care at Home Members
Last Wednesday, we held our first monthly virtual Continuing Care at Home Roundtable! A group of professionals from across the country pooled their knowledge and shared sales and marketing tactics that are succeeding during COVID-19.




Please join us for our next Continuing Care at Home Roundtable on Wednesday, March 3, 2021, at noon ET.
For login information, email DDunham@varsitybranding.com.
Derek
By Derek Dunham, President
Getting the Word Out About Your Community’s Vaccinations
At our 42nd sales and marketing roundtable, we learned how residents are eagerly getting the vaccine (and communities are telling the world), but team members are dragging their feet.
Check out the recap below, and please join us for our next virtual discussions this week: our new Continuing Care At Home Roundtable, to be held the first Wednesday of the month, and our regular weekly Sales & Marketing Roundtable every Thursday.





Please join our next roundtable discussion on Thursday, February 4, 2021, at noon ET.
We will also be starting a similar Continuing Care At Home Roundtable discussion, to be held the first Wednesday of the month. Our first meeting will be Wednesday, February 3, at noon ET.
To receive login information for one or both roundtables, email DDunham@varsitybranding.com.
Derek
By Derek Dunham, President
More Vaccine = More Calls, More Deposits, More Hope
At our 41st weekly sales and marketing roundtable, the mood was on the upswing as the vaccine gave inquiries and sales at communities around the country a boost.







Please join our next roundtable discussion on Thursday, January 28, at noon ET.
For login information, email DDunham@varsitybranding.com.
Derek
By Derek Dunham, President
As Vaccine Rolls Out in Communities, Virtual Tools Still Rule
At our first sales & marketing roundtable of the new year, communities discussed the exciting news of the COVID-19 vaccine and shared tips for virtual events and video floor plans.







Please join our next roundtable discussion on Thursday, January 14, 2021, at noon ET.
For login information, please contact DDunham@VarsityBranding.com.
Derek
By Derek Dunham, President
Looking Back at 2020, Looking Forward to the Vaccine in 2021
During our final roundtable of the year, communities shared what they learned in 2020 and how they’re anxiously awaiting the vaccine.
Check out the highlights below, and please join us for our first roundtable of 2021 after the holiday break.






Please join our first roundtable of the year on Thursday, January 7, 2021, at noon ET.
For log-in information, contact DDunham@VarsityBranding.com.
Derek
By Derek Dunham, President
Communities Scramble to Develop COVID-19 Vaccine Policies
At our 37th weekly sales and marketing roundtable, communities discussed the light at the end of the tunnel and shared how they’ll be implementing the vaccine.
Dig into the recap below, and please join us for our next roundtable this week.




Please join our last roundtable of 2020 on Thursday, December 17, at noon ET.
This will be our last discussion of the year, but we will start back up in early 2021!
For login information, please contact DDunham@VarsityBranding.com.
Derek
By Derek Dunham, President
Vaccine News Brings Communities Hope as Cases Spike
As they deal with cases and closures during the holidays, participants of our weekly sales and marketing roundtable are experiencing a mix of emotions: worry about current COVID spikes and hope for the coming vaccine.
Check out the recap below, and please feel free to join us for our next roundtable, later this week.






Please join our next roundtable discussion on Thursday, December 10, at noon ET.
For login information, please contact DDunham@VarsityBranding.com.
Derek
By Derek Dunham, President
As Cases Rise, Everyone is on Pins and Needles
At our 35th weekly sales and marketing roundtable, communities shared the spiking COVID rates in their respective states, and how they’re marketing differently in this environment.
Please check out the recap below. We also invite you to attend our next roundtable, the Thursday after Thanksgiving Day.




Please join our next roundtable discussion on Thursday, December 3, at noon ET.
For login information, please contact DDunham@VarsityBranding.com.