LGBTQ+ inclusion Archives – Varsity Branding

Tag: LGBTQ+ inclusion

Consider this: 45% of LGBTQ+ older adults report a lack of companionship, and nearly half feel socially isolated. Those realities underscore why inclusive, affirming environments in senior living aren’t optional, they’re essential. As communities continue working toward more person-centered experiences, conversations around belonging, trust and cultural competency matter more than ever.

As part of Varsity’s Pride Month celebration, we caught up with Karen Cushing, Director of SAGECare Business Development and a past guest on Varsity’s weekly Roundtable. Karen has spent years helping senior living organizations better support LGBTQ+ older adults through education, advocacy and practical guidance. In this Q&A, she shares insights on inclusion, connection, Pride programming and the small actions that can make a meaningful difference.

DESCRIBE YOUR ROLE AT SAGECARE AND THE WORK SAGECARE IS DOING TO SUPPORT LGBTQ+ OLDER ADULTS. 

As Director of SAGECare Business Development, I build partnerships to expand LGBTQ+ cultural competency training across aging services, healthcare, and community providers. My work focuses on meeting organizations where they are and helping them take practical steps toward becoming more inclusive and affirming.

SAGECare supports providers with training and credentialing that improve care for LGBTQ+ older adults, ensuring they can age with dignity, respect, and a sense of belonging. This work addresses longstanding gaps, helping reduce fear and barriers rooted in past discrimination by creating environments where people feel safe being their authentic selves.

WHY DO SO MANY LGBTQ+ OLDER ADULTS STILL HESITATE TO TRUST HEALTHCARE AND SENIOR LIVING PROVIDERS? 

Many LGBTQ+ older adults approach care with caution shaped by past discrimination, including bias, denial of services, or having to hide who they were to stay safe. These experiences, rooted in a time when being openly LGBTQ+ could risk jobs, housing, or safety, still impact trust today.

Even now, gaps in cultural competency and small signals; like non-inclusive forms or assumptions, can reinforce hesitation. That hesitation is not misplaced; it’s informed by lived experience. SAGECare’s work helps rebuild trust by supporting providers in creating environments where LGBTQ+ older adults feel seen, respected, and safe being themselves.

WHY IS LONELINESS AND ISOLATION SUCH A SIGNIFICANT ISSUE WITHIN THE LGBTQ+ OLDER ADULT COMMUNITY? 

Loneliness and isolation are significant challenges for many LGBTQ+ older adults, often because traditional support systems haven’t been available or safe. While many have built strong “chosen families,” those networks can shrink over time due to loss, illness, or distance.

Stigma and fear of discrimination can also lead people to withdraw from services or even hide their identity again, making it harder to find connection. Combined with a lack of inclusive aging spaces, this can deepen isolation.

At SAGECare, we see inclusion as key to addressing this, when environments feel safe and affirming, people are more likely to connect, engage, and build a true sense of community and belonging.

WHAT ARE SOME OF THE SMALLEST CHANGES SENIOR LIVING COMMUNITIES CAN MAKE THAT HAVE THE BIGGEST IMPACT ON LGBTQ+ RESIDENTS FEELING SAFE AND WELCOME? 

Small changes can have a big impact because they signal that people are seen and belong. Inclusive language on forms, visible affirmations like Pride symbols, and clear nondiscrimination statements all help create a sense of safety.

Staff training is just as important, using chosen names and pronouns, avoiding assumptions, and showing respect in everyday interactions can build trust. Creating inclusive programming and opportunities for connection further fosters belonging.

It doesn’t have to be complex to be meaningful. Consistency, authenticity, and respect go a long way in helping LGBTQ+ residents feel safe, seen, and at home.

HOW CAN PRIDE MONTH PROGRAMMING MOVE BEYOND CELEBRATION AND CREATE MORE MEANINGFUL CONNECTION INSIDE SENIOR LIVING COMMUNITIES? 

Pride Month programming can go beyond celebration to build real connections in senior living communities. While visibility and joy matter, the greatest impact comes from creating space for storytelling, shared experiences, and meaningful conversation that foster empathy.

Pride can also serve as an entry point for education through staff training, resident discussions, and intergenerational programs that deepen understanding and support more inclusive interactions.

The key is continuity using Pride as a catalyst for year-round inclusion through ongoing programming, policies, and daily practices. When done with intention, Pride becomes more than a moment; it helps ensure LGBTQ+ residents feel seen, valued, and connected every day.

Nearly half of LGBTQ+ older adults report feeling socially isolated, a reality that highlights the importance of creating senior living environments where people feel safe, respected and connected. For communities committed to person-centered living, inclusion must be more than a statement. It needs to show up in policies, programming and everyday interactions.

Karen Cushing, Director of SAGECare Business Development, joined Varsity’s weekly Roundtable to discuss how senior living communities can build truly affirming environments for LGBTQ+ older adults. She shared practical insights on cultural competency, inclusive policies and meaningful Pride programming. Below are a few Fresh Perspectives from her discussion.

ISOLATION IS ONE OF THE BIGGEST RISKS

Loneliness remains a major challenge for LGBT older adults, especially for those who lost partners and friends during the HIV/AIDS crisis or were estranged from family. Programs like SAGEYou show how virtual communities, shared activities and conversation-based programming can help rebuild connection.

INCLUSION STARTS WITH LISTENING, NOT ASSUMING

Cultural competency isn’t about memorizing terminology. It’s about listening carefully, avoiding assumptions and mirroring the language people use to describe their relationships and identities. Feeling heard is often the first step toward trust.

VISIBLE SIGNALS MATTER MORE THAN YOU THINK

Small indicators—like pronouns on name badges, rainbow pins or SAGECare credential decals—can instantly signal that a space is safe and welcoming. These visual cues help residents, families and staff feel comfortable being themselves.

POLICIES CREATE THE FOUNDATION FOR BELONGING

Inclusive environments aren’t built on programming alone. Clear non-discrimination policies, inclusive HR practices, thoughtful hiring language and resident education all work together to create accountability and reinforce a culture of respect.

PRIDE PROGRAMMING SHOULD PRIORITIZE CONNECTION 

The most effective Pride initiatives focus less on entertainment and more on conversation and shared experiences. Programs like SAGE Table—where participants use simple prompts to spark dialogue—have proven highly successful at building understanding and relationships.

EMPOWERING CONSUMERS IS THE NEXT FRONTIER

SAGECare is increasingly focused on helping LGBT older adults advocate for themselves through tools like consumer checklists and resource guides. Giving people the right questions to ask providers helps ensure they find communities that truly support them.

HELPFUL LINKS

Karen’s Roundtable presentation – Compassion with Pride

Pride Month Programming Guide – Don’t Hide Your Pride

Resource – LGBT History Month – Oct

Guide – Standing with LGBTQ+ Older Adults

SAGECare Newsletter – Sign up here

Discovery chat – Sign up here to book at 15 or 30 minute call with Karen

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here.

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