Entertainment Archives – Varsity Branding

Tag: Entertainment

Robert Speker, Activities Coordinator at Sydmar Lodge  in Edgware, North London, UK, and his residents have passed the time through lockdown by recreating famous album covers. Posing while wearing similar clothing, makeup and expressions, the residents (and the caregivers as well) have redone album covers by the Beatles, Lady Gaga, Adele, Bruce Springsteen, Michael Jackson, The Clash, U2, Elvis Presley, Madonna and others. And they’re still going.

Robert started this project to keep residents engaged and entertained during social distancing. Rather than passing the time playing bingo or watching TV, he felt they needed something more inspiring to do. It was a huge surprise to all of them when the project quickly went viral on social media and gained international recognition. Robert has done 80 to 100 TV and print interviews, and was gracious enough to talk to Varsity. See his ongoing artistic collaborations with residents at @RobertSpeker on Twitter.

Why did you begin this project?

It was something I’d long thought about, but I don’t usually have a lot of time. However, during lockdown, I had more time to put on different activities with the residents particularly when no family visits were allowed. That was the impetus for me actually starting the project. Once I had explained to each resident what I wanted to do, they got on board really quickly, with great enthusiasm.

What have been some of the highlights of the experience?

There have been many. David Bowie’s widow Iman retweeted it.  It’s just a phenomenal thing to know that the love of his life has seen this project and has liked it.

Midge Ure challenged me to do the Ultravox album cover of Vienna, which was just celebrating its 40th anniversary. So I felt the need to be able to do it. After I sent the photo out, he sent a really lovely message. As a special surprise for resident Sheila Solomon’s 92nd birthday, I’d arranged for her to meet Rag’n’Bone Man backstage before one of his concert. He was really lovely with her. He is a huge guy… he gave her a signed album. It was the one with the tattoo, so I knew that I had to get her doing this cover, complete with tattoo, temporary in Sheila’s case.

Sheila also recreated the Clash cover (a redo of an Elvis Presley album). She’s a real character. There’s not many 94-year-olds that still like going to rock concerts! She’s just waiting for lockdown to end so she can go and see Ed Sheeran. 

How did you choose the residents and carers for the photos?

It was partly on their look, say, if they had a similar hairstyle, but also based on music preference. They had heard all of the artists⎯they might not know exactly the song, but they all know and have listened to all of the different artists. So it was a case of showing them the album covers. It was interesting to discuss different covers and see how the image appears to someone in their 90s, and then it was a case of matching it in that way and taking some photos.

How did you choose the album covers?

I wanted the covers to be ones which were easily recognizable ⎯ the word “iconic” springs to mind. Even if the photo won’t have the name of either the singer or the group, you’ll know almost immediately who that artist is.

What impact has your project had on morale among residents and staff?

Well, they really have loved doing it. And obviously the global response has just been overwhelming. It’s been absolutely awesome, really phenomenal and so positive. They loved seeing the coverage on TV and in the press. For the residents and the staff to receive such warm wishes from around the world is really heartwarming ⎯ especially in this time when we are still in lockdown. Residents are only seeing their families maybe a couple times a week, if that, literally for 20 minutes, at two-meter distances, with masks on. The positivity was really needed. And while I was doing it just to create some smiles, it has also raised awareness of care homes—the people who are living and are working in them.

Did that play a role in changing the perception of older individuals?

It certainly did, because it made people realize that care homes aren’t this stagnant environment where residents just sit around in a circle, either sleeping or watching television. We try to encourage them to do as much as they possibly can. My mantra is: Use it or lose it. So often I say, if you can do it yourself, do it, because you don’t want to get to that stage where you actually aren’t able to do it; so once you can still do something, do it. And with these photos, they were all able to do it, they all enjoyed doing it. So it was that kind of feeling of knowing how care homes are perceived not only in the UK, but obviously in America and other countries, and we’re trying to knock that theory out of the window.

Are there any residents who said, “Hey, I want to be included”?

Yeah, we had a few, and their family members would get involved by saying, “I think Mummy would be good at this.” Or, “Why don’t we use Dad for this?” Then we’ve got residents saying, “What am I going to do? When am I going to be photographed?”

How did people find out about it?

Initially I sent it out on Facebook, to the families, and then posted on Twitter and Instagram. On Twitter, that’s where it went really completely crazy—just to learn who had seen it and how many people had seen it. I said to the residents, over 11 million people have seen these photos. It’s quite unbelievable. 

How were you able to do all the makeup, hair, body painting, photography and editing?

When I’ve got an idea such as this in mind, I like to do it myself, because I know what I need to achieve, rather than trying to explain it to someone else. Also, I didn’t want a lot of people knowing about it, just so that it could be focused on that individual. I could just take them off quietly. There’s no hoo-ha about it. I’d spend 30 minutes or an hour with them. Doing the makeup or the set or the hair.

Can you talk about why you made some of the details in the photos different?

Martin, the gentleman in the Springsteen photo, he’s got his own baseball cap, so I thought, I’m going to use that cap. And I’ve tried to do that throughout, so if there’s an item of clothing that the actual individual has already, then I want that to be in the photo. Sheila had a jumper similar to Rag’n’Bone Man’s, so that’s what I got her to wear. For Hilda and Blink-182 — the model is wearing a red bra, which wouldn’t have been appropriate for her. I showed a lovely red jumper of Hilda’s. Whether it’s an item of jewelry or a piece of clothing, I use things that belong to the residents, to make sure that it’s about them in the photo, not just their body, but also other aspects of their personality.

 Have other communities reached out to you about your project?

Yes. Another care home messaged me and said, “We hope you don’t mind, we saw what you did, and we’ve also tried to have a little go at that.” I think that’s a wonderful thing — especially during this time, when other care homes are in isolation — we need to be sharing ideas. And if this can work in other settings, then I’m all for it. It’s not a competition about who can do the best; it’s about making sure that seniors are engaged and have activities to do.

What has been your favorite thing about the project?

Suddenly, our residents are in the spotlight; they are the main talking point, having done something absolutely phenomenal. They have been able to talk so much about this to their peers, to family, to staff. It’s amazing that it’s still carrying on. Which is a beautiful thing. 

It’s not only just making somebody smile, it’s the fact that residents are talked about. And it’s not about the famous singers, it’s about our residents. It is really humbling personally for me. I never expected the impact and the response. I’m really overwhelmed, and the residents just absolutely love receiving the messages and can’t quite believe that people in America, Australia and all over the world have seen these photos and want to connect with us.

It has been a lovely ride that we’ve all been on. I’ve really shared it, the whole way, with the residents, which is just a lovely thing.

During COVID-19, Robert and the residents of Sydmar Lodge Care Home are helping others by raising funds for three charities: DementiaFriends.org.uk, Alzheimers.org.uk and AgeUK.org.ukYou can join the cause by donating through their GoFundMe page or by ordering a charity calendar they’re creating. Watch Robert’s Twitter page (@RobertSpeker) to see when the calendar comes out and how to order it. 

Once in awhile at Varsity, we view current entertainment through the filter of aging services marketing. This past weekend, I binged out on “The Kominsky Method,” a trending Netflix series starring Michael Douglas as Sandy Kominsky, a former Hollywood A-lister turned acting coach, and Alan Arkin as Sandy’s longtime agent and best friend Norman Newlander. Produced by sitcom sultan Chuck Lorre (“Two and a Half Men”), the show also features a star-studded cast, including regulars Danny DeVito, Nancy Travis and Lisa Edelstein, with guest appearances by Jay Leno, Ann-Margret and Patti Labelle.

The eight episodes I watched dealt with death, drug addiction, ageism and cancer and still managed to be laugh-out-loud funny — at least I thought so.

One reviewer wasn’t so enamored of the show. He thought the jokes were tired and that there was too much focus on peeing habits. Sandy’s need for frequent urination, including watering the hedge in his date’s yard, dominates more than one episode.

The reviewer makes a valid point, although for me, the humor somehow works. The portrait of Michael Douglas’ character with an enlarged prostate is a refreshing contrast to the usual list of invincible aging male stars jumping from planes in action movies.

One mystery the show did clear up for me is why some men I know frequently pee in hedges and bushes, as well as behind large trucks in parking lots. I always thought it was a macho need to “mark your territory,” but it turns out that it’s just a male health condition that worsens with age.

During the hedge scene, I picked up the phone and called my Uncle Tony (who has been dealing with a slow-growing prostate cancer) and asked him to tune in and give his opinion. He binged through all eight episodes. My uncle’s favorite part? Sandy and his lack of steady flow had him laughing out loud.

Beyond the humor, Uncle Tony explained, it was great to see an important subject being given prominent attention. In a lighthearted way, the show drives home the point that even famous people aren’t immune to this health issue, which impacts 50 percent of men over 50 and 90 percent of men over 80 and can be associated with prostate cancer. Every time the great Sandy Kominsky makes another trip to the bathroom, it underscores the need for diagnosis and treatment of prostate conditions. Sandy’s reluctant visit to his urologist is funny, of course (imagine a white-coated Danny DeVito wielding the power of a rubber glove), but a more serious message clearly comes through: If you’re having symptoms, get checked.

Other serious themes are also cloaked in humor, including the ever-prevalent issue of ageism. One example: Norman’s assistant comments that it’s great for him to be back at his job running a talent agency after his wife’s death, comparing him to her grandpa, who keeps his mind active by doing the daily crossword.

In spite of the stereotypical perceptions of those around them, the older characters forge ahead as contributing, working members of society — even if they’re sometimes reduced from their former glory. (For instance, Elliott Gould, in a hilarious guest turn as an erstwhile movie icon, accepts a cheesy commercial hawking reverse mortgages.)

Whether you find the humor funny or not, “The Kominsky Method” definitely takes on some important issues. Is a season two renewal in its future? Stay tuned! In the meantime, you can learn more about prostate cancer detection and treatment by visiting the Prostate Cancer Foundation.

On March 27, 2018, ABC aired the first episode of “Roseanne”’s 10th season. To say there was an appetite for the relaunch of this program is an understatement; more than 18 million people tuned in to watch the show, which was renewed for an 11th season within three days of the airing. Sure, nostalgia is driving interest in the production, but the stories being told are resonating with viewers, especially in the 18 to 49 demographic.

You might be wondering why we’re discussing a television show that is popular with an age group that doesn’t qualify as the “mature market.” It’s certainly a pertinent question! To answer that query, we point to season 10, episode 3, entitled “Roseanne Gets the Chair.” While every episode of the season touches on aging issues, this one brings them to the forefront.

As Roseanne has aged, her knees have gotten bad. Throughout the season, she quips about her joint pain and the challenges she faces getting around as she ages. To help this situation, Roseanne’s caring husband, Dan, installs a chair lift in their home stairwell to help Roseanne with her mobility issues. Dan says he got the lift from a neighbor who passed away, implying that someone much older than Roseanne up to this point used it. Naturally, Roseanne is resistant to using the lift because, in her words, “It makes me feel old.” At one point in the show, Roseanne gives in to using the lift, taking a seat and riding it up the stairs. As she does so, her granddaughter bounds up and down the steps, running past her, making her feel even more feeble and vulnerable. This interaction illustrates a point that is hitting close to home for that 18 to 49 audience — namely, the adult children that are now looking to care for their parents.

In real life, Roseanne is 65 years old, and it can be presumed that her character is roughly the same age. In the show, she and Dan struggle with keeping track of their prescriptions and dealing with age-related pain, as well as the challenges of living with their children and grandchildren all under one roof. Let’s face it: This is a common story in America today, which may be why the show has struck a cord.

People 18 to 49 are young enough to remember when “Roseanne” first aired, with a young, vibrant cast dealing with blue-collar issues. Now, that cast has aged alongside them and is facing the same life stage challenges as their families are. Adult children are watching as their parents endure joint replacements, manage medications and fight to stay active, even as their bodies begin to decline. This is especially apparent within blue-collar families, who may not be able to afford a retirement community and choose to stay in their own homes, depending on family care and resourcefulness.

In its own way, “Roseanne” is generating discussion and insight on the aging process in a manner that no other show is doing today. Rather than exaggerating the issues of aging for sport, the show reacts to them in a real way. This reaction is something that many adult children are facing as they watch their own parents age into their mid- to late-60s and early 70s. The desire for this group to remain active is routinely challenged by health, leading to adult children taking on caregiver roles — whether they are equipped or not.

Through our work with aging services providers, we know these challenges all too well. Previously in this blog, we’ve discussed the lack of middle class senior living options. Instead, our industry is bookended with affordable housing and luxury brands, leaving the middle class with few places to turn. We must ask ourselves: Where will the Roseanne’s of the world live in the next 10 years, and is our industry ready for those opportunities?

In the meantime, we will continue to tune in to “Roseanne” and laugh along with America — even as we look deeper into the aging issues that the show brings to life.

Resident entertainment is an important part of life at retirement communities. Whether you label it “life enrichment,” “activities,” “resident programming” or something else, the desired result is often the same — engaged residents. However, what residents find enjoyable and engaging today is very different from 10 years ago. This led us to wonder: What will this field look like in the future? As the Boomer wave crests, and Generation X looks to retirement, how will that impact resident programming?

The youngest Baby Boomers are about 53 years old now. That means that, in fewer than 10 years, they are going to be the target market for retirement marketing professionals. In the same vein, however, this means that the oldest Gen-Xers are also aging into the target market rapidly. Providers are going to have to adapt to these changing tastes and demographics at all levels of the business.

Let’s start with our marketing events. Today, popular events include lunch & learns, perhaps with entertainment. Common choices include doo-wop groups, Motown covers and some big band favorites. However, 10 to 15 years from now, those tastes are going to drastically change; instead of Sinatra, your events may be headed by the Beatles or the Rolling Stones. Are you ready to employ acts that perform disco favorites? Or maybe you’ll have a Pink Floyd experience before showing off your latest model apartments. It’ll be a whole new world.

Once you get the residents in the door, your internal activities team will take over and begin planning events that appeal to this newer generation of residents. Sure, the old favorites will still be there — arboretums, shopping trips and museums — but we can anticipate some of the new trends just by looking at the changing interests of current residents. Home brewing, wine making, model aircraft and drones, motorcycle riding and more have already made their way onto campuses. To these, you might add Lego enthusiasts, skiers and snowboarders and avant-garde film connoisseurs. No longer will you be playing “Singing in the Rain” for the Friday night films; instead, you might be screening old favorites by Otto Preminger, Federico Fellini or Kenneth Anger.

Tastes in food will also begin to morph. Communities all over the country are already implementing international cuisine into their menus for special events. This trend is going to not only grow but explode, as residents want to adventure to new places with their taste buds. Remember, Generation X and their juniors have grown up in a society where eating out is pretty common. This is sure to have impacted their tastes and preferences in dining, making them even more demanding than current residents.

The demands on your physical facility are also going to grow. Communities are already repositioning their offerings, becoming more like resorts every day. The next generation of residents will want spaces and living environments that work for them and meet their unique needs. Remember, Baby Boomers (and, to a lesser extent, Generation X) are the original “Me Generations.” If your campus doesn’t have the amenities, living spaces and extras that potential residents desire, you are going to have an uphill battle.

Certainly, it’s fun to theorize what will happen in the future — man has been doing it for thousands of years. While we still don’t have flying cars, robot lawn mowers or devices that can read our minds, we can see the immediate future — and it includes smart home technology, better wellness facilities and an increased desire for the finer things in life.

What will your campus look like in 10 years? The choice is yours, and you are making it every day.

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