emotional health Archives – Varsity Branding

Tag: emotional health

QUOTES

“Everyone is an oldster. We deal with aspects of physical and emotional aging all the time. It’s not just an old person thing.” (Sari)

“We live in an ageist, youth-obsessed culture driven by capitalism. There’s money to be made by making aging a problem that needs to be solved.” (Sari)

“There’s no going back. You’re going to leave some things behind. That anxiety has morphed into curiosity about what other people’s experience is of getting older.” (Sari)

“When we’re not looking at ourselves in a mirror, we have these ideas of who we are that are based on past versions of ourselves.” (Sari)

“The intergenerational conversation happening on Oldster is helping people feel less trepidatious about aging. It certainly has for me.” (Sari)

“People kept telling me, ‘My life took off at 60… 65… 70… 75.’ They found new partners, new careers, stopped caring what other people thought and started taking risks. That really comforted me.” (Sari)

“Whenever we can really exhibit humanity in its truest form, it’s good. It reminds people they’re not alone in their humanity or their messiness.” (Sari)

“I like myself better than I ever have because I’ve become more myself. I’ve stopped trying to be who I think other people want me to be.” (Sari)

“I’m really just shooting my shot, and it’s paying off. As I get older, more confident and more skilled, I’ll shoot even bigger shots.” (Sari)

“I would say to anyone who feels behind in life: You do you. It’s okay not to be on track with everyone else.” (Sari)

“There is so much possibility in getting older. That’s one of the best things I’ve discovered.” (Sari)

“There isn’t just one right path. If you really listen to yourself and be your true self, you’ll find your right path. It might not match other people’s, but it will take you where you belong.” (Sari)

NOTES

Sari Botton is a writer, editor and founder of Oldster, a Substack publication exploring the emotional, cultural and personal realities of aging at every stage of life. A longtime journalist and essayist, she has become a leading voice challenging traditional narratives around growing older through deeply personal storytelling and intergenerational conversation.

Oldster is a reader-supported publication on Substack dedicated to reframing aging as a lifelong experience rather than something that begins in old age. Through essays, interviews and community discussions, it brings together readers of all ages to examine identity, relationships, purpose, grief, reinvention and the many realities of getting older.

Before launching Oldster, Botton served as an editor at Longreads, where she created the “Fine Lines” series that inspired the publication. She also edited the bestselling anthologies Goodbye to All That: Writers on Loving and Leaving New York and Never Can Say Goodbye: Writers on Their Unshakable Love for New York. She is currently working on an Oldster anthology expected in 2027, with plans for a podcast and television series that will continue expanding the conversation around aging.

Botton believes aging doesn’t begin at a specific age. She argues that everyone experiences aging throughout life as they move from one stage to the next, continually leaving behind previous versions of themselves.

She says our culture’s obsession with youth has turned aging into a problem to be solved, often fueled by marketing that profits from people’s fears about getting older.

One of the greatest benefits of the Oldster community has been creating conversations between generations. Hearing older adults share stories about finding new careers, relationships and purpose later in life helped ease her own anxiety about turning 60.

Botton believes one of the most overlooked realities of aging is grief—not only over physical changes, but also over saying goodbye to earlier versions of ourselves, changing relationships and unrealized dreams.

She encourages anyone who feels behind in life to stop comparing themselves to others and recognize there is no universal timeline. Every person’s path unfolds differently, and authenticity matters more than keeping pace with peers.

Rather than presenting an idealized version of aging, Botton believes sharing the messy, imperfect parts of life helps people realize they aren’t alone and creates deeper human connection.

Looking back on her own journey, Botton says growing older has made her more comfortable with herself, more willing to take risks and more interested in pursuing new creative passions. She believes aging brings far more possibility than most people realize.

Longevity isn’t just measured in years, it’s measured in independence. The emerging science of aging shows that emotional health, resilience, and social connection are just as powerful as blood pressure or cholesterol when it comes to predicting how long and how well we live. 

These “soft measures” may sound intangible, but they can reveal early signs of decline long before traditional medical tests do. giving individuals and communities the chance to intervene early and preserve independence. 

That insight was at the center of Dr. Kathleen Potempa’s conversation on Varsity’s weekly Roundtable. As founder of HealthyLifetime, Dr. Potempa and her team are redefining how we measure and maintain wellness in later life through tools like the Independent Living Index, which tracks the factors that most influence long-term vitality.  Below are a few Fresh Perspectives from her discussion.

SOFT MEASURES REVEAL HIDDEN RISK 

Self-reported well-being factors like purpose, resilience, and life satisfaction can uncover “insidious risks” that traditional medical tests miss—allowing communities to intervene before decline begins.

WELL-BEING IS THE NEW LONGEVITY STRATEGY 

Decades of research show that emotional health, social connection, and resilience aren’t just feel-good factors, they’re strong predictors of longevity, independence, and reduced mortality.

RESILIENCE BUILDS REAL STRENGTH 

Mental and emotional resilience create both psychological and physical benefits, helping older adults think clearly, make healthier choices, and stay “heartier” over time.

CONNECTION IS MEDICINE 

Social engagement literally strengthens the body. Meaningful relationships help regulate stress, boost immunity, and protect against decline, proving that community is a biological need, not a luxury.

TRACKING WELL-BEING DRIVES ACTION 

HealthyLifetime’s Independent Living Index turns soft data into actionable insight. It helps communities measure risk, track improvement, and show tangible outcomes that resonate with residents and families.

REVENTION IS THE FUTURE OF AGING 

The shift from treating illness to preventing decline is underway. HealthyLifetime’s expansion as an independent company signals a new era where aging well means living longer, healthier, and more independently.

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here.

This week’s Sales and Marketing Roundtable marked a milestone—our 275th session—and we were joined by Jennifer Smith from Mather Institute for an inspiring deep dive into the Age Well Study.

 This groundbreaking, five-year research project explored how living in a Life Plan Community influences health, happiness, and overall wellness compared to older adults living independently. With participation from more than 8,000 residents across 122 communities, the study offers one of the most comprehensive looks yet at the benefits of community living. Below are a few Fresh Perspectives from her discussion. 

SOCIAL AND INTELLECTUAL ENGAGEMENT 

Residents in Life Plan Communities experienced increased social interactions and higher engagement in intellectual activities, unlike the broader community. This reflects the rich program offerings and resources available, fostering deeper relationships and continuous learning.

EMOTIONAL WELLNESS 

Despite a slight tendency for residents’ emotional wellness scores to decline, they generally remained higher or similar to those of the broader community. Enhancing emotional wellness programs to address life challenges and transitions could further build on this advantage.

PERCEPTION OF BENEFITS 

When asked to reflect on how moving into a Life Plan Community affected their wellness, over two-thirds of respondents indicated their social wellness improved and more than one-half experienced benefits to their physical and intellectual wellness.. This highlights the communities’ strength in supporting resident well-being.

TAILORED WELLNESS PROGRAMS 

The Person-Centric Wellness Model, emphasizing choice, growth, and community support, suggests that personalized wellness offerings can effectively enhance residents’ motivation and engagement in healthy behaviors.

COMMUNITY COMPARISONS 

Efforts were made to make the resident and community-at-large groups comparable on age, gender, income, and race/ethnicity, yet there still may be pre-existing differences between groups that may influence wellness outcomes.

AGE PERCEPTION AND TRAINING 

Promoting positive views of aging is important to the wellness of older adults.  Employee training to reduce subtle forms of “everyday ageism” in language and actions may increase awareness and change behaviors. 

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here.

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