For this week’s Roundtable, we were joined by Christopher Leech, director of the Wallis Annenberg GenSpace. Christopher discussed how Wallis Annenberg GenSpace is rethinking aging services and innovating design and programs.
Wallis Annenberg GenSpace is a modern, age-positive space that inspires older adults to learn, create, and connect through inspiring physical design and transformative programs.
“Aging isn’t about what you can’t do, it’s about what’s still possible,” said Christopher. “We encourage members to build new skills, take on challenges and surprise themselves.”
RETHINKING THE SENIOR CENTER MODEL
GenSpace defies expectations of traditional senior centers. With bold architecture, vibrant design, and age-positive programming, it offers older adults a space to explore creativity, build community, and redefine what aging can look like—active, inspiring, and purpose-driven.
PROGRAMS WITH PURPOSE AND PROGRESSION
Rather than offering passive entertainment, GenSpace designs multi-session, skill-building programs. This structure fosters a sense of purpose and accomplishment, helping members stay motivated, engaged, and connected throughout retirement.
MEMBERS DRIVE THE EXPERIENCE
GenSpace isn’t built for older adults—it’s built with them. Member-led feedback shapes programming, ensuring it evolves with real needs and interests. This human-centered model fosters ownership, empowerment, and meaningful connection.
BEAUTIFUL SPACES THAT WORK FOR ALL
With features like sprung flooring, circadian lighting, and intuitive wayfinding, GenSpace proves that functional design doesn’t have to sacrifice beauty. Every element supports accessibility while creating an energizing, welcoming environment.
CHANGING THE AGING NARRATIVE
From media to community spaces, GenSpace is shifting the conversation around aging. By showcasing older adults as learners, leaders, and creators, it challenges outdated stereotypes and inspires a more authentic, empowering vision of what it means to grow older.
Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here.
