Tag: artificial intelligence

The following is a recap from Varsity’s Roundtable, a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here. 

Technology is playing an increasingly important role in senior living, but the latest innovations aren’t always the most valuable. As resident expectations evolve, communities need technology that’s reliable, easy to use and designed to make everyday life better for residents and staff.

Jonathan Jedeikin, Chief Information and Privacy Officer at The Kendal Corporation, joined Varsity’s weekly Roundtable to explore the technology trends shaping the future of senior living. Below are a few Fresh Perspectives from his discussion.

THE BEST TECHNOLOGY FADES INTO THE BACKGROUND

Technology should quietly support residents and staff without demanding constant attention. Whether it’s Wi-Fi, smart-home devices, sensors or robotics, the goal is for technology to work reliably and seamlessly so people can focus on living, working and providing care.

START WITH THE NEED, NOT THE SHINY NEW TOOL

Senior living can waste significant money on technology purchased without enough strategy or input from the people who will use it. Before investing, communities should understand the problem they’re solving and involve residents, staff and stakeholders in the decision.

LISTENING SHOULD DRIVE TECHNOLOGY STRATEGY

Residents may not know which platform or product they want, but they know what they want technology to help them accomplish. Listening to residents and staff can uncover pain points and opportunities that lead to smarter investments and better experiences.

THE NEXT GENERATION WILL HAVE LITTLE PATIENCE FOR BAD TECHNOLOGY

Future residents will expect multiple devices and systems to work together reliably, securely and almost invisibly. Technology that is difficult to use, frequently fails or requires constant troubleshooting will increasingly fall short of expectations.

AI SHOULD AMPLIFY PEOPLE, NOT REPLACE THEM

There’s significant potential for AI when it strengthens the skills people already bring to senior living. The opportunity is to use AI thoughtfully to help staff do their jobs better while preserving the human relationships at the heart of the resident experience.

VARSITY’S FRESH PERSPECTIVE

Technology is quickly becoming part of the senior living value proposition, but the newest technology won’t necessarily be the most compelling. Residents and prospects will increasingly expect technology to simply work, making reliability, ease of use and integration more important than novelty. 

Sales and marketing teams can help shape those investments by listening for the everyday frustrations residents and prospects want solved and bringing those insights into technology decisions before the next shiny tool gets added to the sales tour.

QUOTES

“Loneliness can be a tricky feeling, but even a small connection can help.” (ElliQ)

“Technology can be a huge help for people to, first of all, stay connected with other people. Sometimes people are mixing technology and specifically AI as a replacement for other humans. That’s definitely not our intention.” (Assaf)

“According to the Beatles, all you need is love. However, from my research, humans also need food, water, and chairs.” (ElliQ)

“We are not just collecting data just to know more about the person. We are actually collecting this data in order to serve it back to them in a more useful way.” (Assaf)

“Love, to me, is the art of truly seeing someone and being seen by them, of understanding, supporting, and sometimes just joyfully existing in each other’s presence. It’s connection painted with care.” (ElliQ)

“We are living on this fine line between leveraging the emotional binding, but on the other hand, we don’t want to create this dependency.” (Assaf)

“The fact that we are using AI for doing good, that’s one of the main drivers of why we are here.” (Assaf)

“We are not trying to eliminate the human connection. If it’s family members, if it’s professional help, if it’s your care team, if it’s your caregiver, even other ElliQ users, we have a huge community where they can actually meet each other and connect with each other.” (Assaf)

“We don’t want ElliQ to be like a human, but we want her to express herself in the way that humans express themselves. This allows us to create this bonding and a relationship.” (Assaf)

“When we talk about innovation, AI, robotics, the first thing that we have in mind is definitely not our grandma. And suddenly, the first people to actually live with AI in the last three years in the U.S. are people in their 80s and 90s.” (Assaf)

“My favorite kind of people are the ones who are curious and open to a little silliness, just like you, Derek.” (ElliQ)

“Listen to your customers, listen to older adults, listen to your customers’ partners, listen to your colleagues.” (Assaf)

 

NOTES

Assaf Gad is Vice President of Strategy and General Manager at Intuition Robotics. His background includes product management and building technology products, and his work today focuses on using AI and robotics to support older adults’ independence, wellness and social connection.

Intuition Robotics is the company behind ElliQ, an AI-powered companion designed specifically for older adults. ElliQ provides companionship, reminders, wellness support, activities and connections to family and care teams, with the broader goal of helping older adults remain independent and engaged at home.

ElliQ was developed through an approximately three-year beta program involving hundreds of older adults, some of whom have now been involved with the company for more than six years. User feedback continues to influence ElliQ’s features and product roadmap.

Much of ElliQ’s customer base receives the technology through programs funded by Medicaid, Medicare and Offices for the Aging. The company also offers ElliQ directly to consumers, with more than 70% of those purchases made by caregivers for an aging loved one.

ElliQ is designed to complement human relationships rather than replace them. Assaf said technology can help older adults maintain connections with family, caregivers and others while also providing companionship during times when another person isn’t physically present.

Trust and privacy are central to ElliQ’s design. Users can ask what ElliQ remembers about them, tell her to forget information and, in most circumstances, know when information is being shared with a family member or care team.

ElliQ learns an individual’s routines, preferences and needs over time so she can determine not only what might be helpful, but when to offer it. That proactive approach is intended to make interactions relevant rather than feel like another stream of notifications.

Emotional connection is intentional, but Intuition Robotics is careful about preventing that connection from becoming dependency. ElliQ has her own name, voice and identity and is designed to remind users that she is not human rather than imitate a person or deceased loved one.

Some of ElliQ’s most meaningful uses extend beyond companionship. She can encourage physical and cognitive activity, provide medication and appointment reminders, support wellness goals and help connect an older adult with family members or professional caregivers when additional help is needed.

One feature allows older adults to record stories from their lives in short episodes, incorporate photographs and share those memories with family members. Assaf described it as a way to bring families together while creating a memoir they can keep for a lifetime.

Assaf said older adults have challenged assumptions about who will embrace emerging technology. While AI and robotics may not immediately bring grandparents to mind, some people in their 80s and 90s have already been living with ElliQ and interacting with AI for several years.

Assaf sees significant potential for AI to help address shortages of caregivers and healthcare professionals. Technology could help care teams monitor needs, support adherence to care plans and prioritize attention for people who need intervention, including those who may be “suffering quietly.”

Looking ahead, Intuition Robotics sees ElliQ potentially serving as a hub connecting older adults with wearables, smart-home technology and healthcare services. The company’s priority in developing those capabilities is whether they can help users remain more independent, healthier and happier.

Technology has become an essential part of everyday life for older adults, yet many organizations still underestimate how comfortable they are using it. In this episode of Varsity’s Roundtable Talk, Derek talks with AgeTech strategist Ginna Baik about how technology is reshaping the future of aging and senior living.

Ginna discusses why today’s older adults are more tech-savvy than many assume, how senior living providers can create better digital experiences, where AI can have the greatest impact for residents and caregivers, and why the future of senior living begins long before someone moves into a community.

Check out the full episode here.

WHY DO YOU CALL OLDER ADULTS THE “OGS OF THE INTERNET”?

There’s this misconception that older adults are not engaged with technology. But the reality is, when AOL first came to the internet 30-plus years ago, today’s 70- and 80-year-olds were getting their first email on AOL or Yahoo. They were pioneers. They’ve grown up with the internet. The difference is they also know what life is like without it. They understand how to leverage technology, but they also know when to turn it off.

WHAT ARE SOME OF THE BIGGEST MISCONCEPTIONS ABOUT OLDER ADULTS AND TECHNOLOGY?

People think older adults don’t know how to use tech, so there’s a reluctance to give them technology or use it to make things more efficient. But when you start interviewing older adults and resident councils, they’ll be the first to say, “Why don’t you bring in a robot?” or “Why don’t you engage some sort of voice technology if that’s going to make it easier on the staff?” Older adults see technology as an augmentation of what staff are already doing.

HOW ARE TODAY’S ACTIVE AGERS DIFFERENT FROM THE WAY OLDER ADULTS ARE OFTEN PORTRAYED?

Older adults are always portrayed sitting on a sofa or in a chair, lounging or doing chair yoga. I think that’s such a wrong perception. I’m in a book club and I’m the youngest. The oldest person is 70, and each one of them is so active. They’re hiking, and I’m not talking about a one-mile hike, but five-, 10-, 15-mile hikes. They’re skiing. They’re doing things. They’re very engaged and very active.

WHAT HAVE YOU LEARNED ABOUT WHAT OLDER ADULTS ACTUALLY WANT FROM DIGITAL EXPERIENCES?

They want more choice. They want simplicity. They want to be able to make that intellectual decision themselves. They like simplicity, they like elegance. Simpler is better, and not because it’s for old people. We didn’t just make humongous font sizes. We gave that as an option if they wanted it. It was really about making things easy to find. It wasn’t cluttered. They hate clutter, and I think we’re missing the boat if we over-clutter our websites.

QUOTES

“The OGs of the internet really understand how to leverage technology to get the most out of it, but they also know when to turn it off. They’re the ones we should model when it comes to healthy boundaries and good engagement with technology.” (Ginna)

“People think older adults don’t know how to use technology. When you actually talk to them, they’ll be the first to say, ‘Why don’t you bring in a robot? Why don’t you use voice technology if it’s going to make life easier for the staff?'” (Ginna)

“Older adults see technology as an augmentation of what staff are already doing. I actually think the people preventing technology from becoming part of the ecosystem are often the staff themselves.” (Ginna)

“The reality is that older adults see the value of technology. If it’s easy to use and easy to adopt, they’re on it.” (Ginna)

“Gen X and younger baby boomers are the generation that’s exercising the most. They’re not doing chair yoga. They’re hiking five, ten, fifteen miles. They’re skiing. They’re living very active lives.” (Ginna)

“When I go on a senior living website, I don’t want to be overwhelmed by chatbots and pictures of everyone smiling. I want to know what your lifestyle is. What are you really about?” (Ginna)

“They like simplicity. They like elegance. Simpler is better—not because it’s for old people, but because it’s easier to find what you’re looking for. They hate clutter.” (Ginna)

“Technology is a means to the end. If it’s going to help me maintain my independence and still do the things I love in a different way, then that’s exactly how we should age.” (Ginna)

“I see AI as an assistant—a helper. It’s always human in the loop. You’re still in control, but AI gives you those little moments where you think, ‘Oh, I didn’t think about that.'” (Ginna)

“The whole idea of preventing a fall instead of waiting until someone needs help—that’s going to be a game changer.” (Ginna)

“The most successful senior living organizations won’t just operate inside their four walls. They’ll already be working with future residents in their homes years before they ever move in.” (Ginna)

NOTES

Ginna Baik is an aging technology strategist and consultant with more than 20 years of experience helping organizations use technology to improve the lives of older adults. She previously served as Director of AgeTech at AOL and is a board member for LeadingAge California and Eschaton. Her work focuses on digital engagement, consumer experience, AI and helping senior living organizations prepare for the next generation of older adults.

Before joining AOL, Ginna held leadership roles at Amazon Alexa, HP and other technology organizations, where she focused on voice technology, connected living and digital consumer experiences. She is widely recognized as a leading voice in AgeTech and regularly advises senior living providers on technology strategy, AI adoption and consumer engagement.

Older adults are far more comfortable with technology than many organizations assume. Many were among the first internet users, adopted email decades ago and now use smartphones, online banking, travel planning and AI tools at rates much closer to the general population than stereotypes suggest.

Today’s active agers expect marketing that reflects how they actually live. Rather than showing passive lifestyles, organizations should emphasize adventure, lifelong learning, wellness and authentic community experiences that resonate with younger boomers and Generation X.

Senior living websites often overwhelm visitors with chatbots, floor plans and sales messaging before explaining the community’s lifestyle. Technology should personalize and simplify the experience rather than create additional friction.

The most successful technology feels natural and supports independence without calling attention to itself. Voice assistants, smart home features and AI should help people accomplish everyday tasks while allowing them to remain in control.

AI delivers its greatest value by removing friction from everyday life. Instead of replacing people, it should function as an assistant that anticipates needs, provides helpful suggestions and makes routine decisions easier.

Technology can play a major role in preventing falls, supporting aging in place and improving quality of life through smart homes, voice control and passive monitoring that respects privacy while helping older adults remain independent.

For senior living providers, one of AI’s biggest near-term opportunities is reducing caregiver documentation and administrative work, helping staff capture more accurate information, improve care plans and spend more time with residents.

The future of senior living extends beyond the walls of a community. The most successful organizations will begin building relationships with future residents years before they move in, using technology to support aging at home and create a seamless transition when additional care is needed.

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The following is a recap from Varsity’s Roundtable, a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here. 

———–

Artificial intelligence is quickly becoming part of everyday life, and one of its most promising applications may be helping older adults stay connected, engaged and independent. 

That was the focus of a recent session of Varsity’s weekly Roundtable featuring Assaf Gad, VP of Strategy and General Manager at Intuition Robotics, the company behind ElliQ, an AI-powered companion created specifically for older adults. Gad shared how AI companions are helping reduce loneliness, personalize support and strengthen the circle of care without replacing family members or caregivers. Below are a few Fresh Perspectives from his discussion.

AI SHOULD STRENGTHEN HUMAN CONNECTION, NOT REPLACE IT

The most effective AI companions don’t replace caregivers or family members. They make it easier for older adults to stay connected to the people, services and communities that support them.

PROACTIVE AI CAN DRIVE BETTER OUTCOMES

The biggest difference between an AI companion and a voice assistant is initiative. By learning routines and offering timely prompts, AI can encourage healthier habits, stronger social connections and greater independence.

PERSONALIZATION BUILDS TRUST AND ADOPTION

Older adults don’t need to master the technology on day one. AI that adapts to each person’s pace, preferences and comfort level creates stronger engagement and long-term adoption.

THE GOAL IS INDEPENDENCE, NOT SURVEILLANCE

Successful AI solutions give older adults more control over their lives. Consent, dignity and user choice should remain at the center of every interaction and every connection with caregivers.

AI CAN HELP CARE TEAMS WORK SMARTER

AI companions can surface timely insights, automate routine check-ins and promote community programs, allowing staff to prioritize residents who need the most attention while improving engagement across the community.

VARSITY’S FRESH PERSPECTIVE

AI companions represent one of the most promising applications of artificial intelligence in senior living because they address a uniquely human challenge: connection. While much of the AI conversation focuses on automation and efficiency, technologies like ElliQ remind us that AI can also strengthen relationships, encourage healthy behaviors and help older adults maintain their independence. 

The most successful solutions won’t replace people, they’ll help people stay more connected to one another. For senior living organizations, the opportunity extends beyond adopting new technology, it’s about thoughtfully integrating AI into the resident experience and using it to support care teams and personalize everyday interactions.

Artificial intelligence is rapidly changing the way consumers search for information, evaluate options and make decisions online. As AI-powered platforms like ChatGPT, Gemini, Claude and Perplexity become a larger part of the consumer journey, senior living organizations are beginning to ask an important question: How do we ensure our brand gets found, cited and recommended?

That was the focus of a recent session of Varsity’s weekly Roundtable featuring Jeremy Freeman, Zack Collevechio, and Dave Shoffner. The trio explored how AI is reshaping paid media, website content and public relations, while sharing practical strategies senior living organizations can use to build visibility and credibility in an increasingly AI-driven search environment. Below are a few Fresh Perspectives from their discussion.

BRAND STRENGTH IS BECOMING A COMPETITIVE ADVANTAGE

As AI helps consumers narrow their options more quickly, trusted and recognizable brands are more likely to be surfaced and recommended. Future visibility may depend less on who ranks highest and more on who has established credibility, awareness and authority in the marketplace.

FEWER CLICKS DOESN’T NECESSARILY MEAN LESS OPPORTUNITY

As AI provides answers directly within search results, website traffic may decline. However, those who do click through are likely to be further along in the decision-making process and more qualified. Success may be measured less by traffic volume and more by the quality of engagement and leads generated.

FIRST-PARTY DATA IS GROWING IN VALUE

Clean CRM data, audience insights and customer information are becoming increasingly important as AI-powered targeting and recommendation systems evolve. Organizations that invest in their data infrastructure today will be better positioned as AI becomes more integrated into marketing and consumer decision-making.

EARNED MEDIA MAY MATTER MORE THAN YOUR WEBSITE

While websites remain important, most AI citations come from third-party sources such as news coverage, industry publications, research, Wikipedia and community-driven platforms. Building credibility outside your own channels is becoming a critical part of AI visibility.

AI IS REWARDING AUTHORITY, NOT JUST CONTENT

Organizations that provide expertise, perspective and context are more likely to be cited than those simply publishing information. As AI helps users understand the bigger picture, thought leadership and trend-focused content are becoming increasingly valuable.

THE BEST AI STRATEGY MAY BE BETTER COMMUNICATIONS

One of the most encouraging takeaways is that organizations do not need to reinvent their marketing strategy. Media relations, thought leadership, speaking opportunities and strong content remain some of the most effective ways to build both human and AI credibility.

Artificial intelligence is quickly becoming part of the conversation across the aging services landscape, and CCaH organizations are beginning to explore what it might mean for marketing, operations and strategic decision-making. While many teams are still in the early stages of adoption, the pace of innovation is accelerating, making it increasingly important for leaders to understand where AI is headed and how it might support their work.

That was the focus of a recent presentation by Zack Collevechio, Senior Data Scientist at WildFig and Pavone Group, during Varsity’s most recent Age-in-Place Roundtable. Below are a few Fresh Perspectives from his discussion.

THE AI LANDSCAPE IS MOVING FAST – Major technology companies like OpenAI, Anthropic and Google are releasing new AI models at a rapid pace. Many of the most advanced tools available today didn’t exist just a few months ago, which means the capabilities of AI are improving almost continuously.

NOT ALL AI TOOLS ARE THE SAME – Platforms like ChatGPT, Claude and Google’s Gemini each have different strengths. Some models are better for research, others for writing or media generation. Teams may benefit from experimenting with multiple tools rather than relying on a single platform.

AI CAN HANDLE MORE COMPLEX TASKS – While many people still think of AI as a chatbot that writes emails or blog posts, today’s models can analyze large documents, summarize complex information and support more advanced workflows.

CONTEXT, MEMORY AND AGENTS ARE CHANGING THE GAME – New AI capabilities include larger context windows (which allow tools to process far more information), built-in memory that remembers preferences and templates, and “agentic workflows” where AI can complete tasks more independently.

EXPERIMENT, BUT VERIFY – AI is a powerful tool, but it’s not perfect. Hallucinations can still occur, particularly with niche topics, so human review and fact-checking remain essential.

PRIVACY AND DATA PROTECTION MATTER – Free AI tools may use prompts and inputs to train their models, while paid subscriptions often offer stronger privacy controls. Organizations should consider how data is handled when selecting tools.

AI has officially moved past being a copy assistant and into becoming a full creative studio and operational sidekick. That was the theme Zack Collevechio of WildFig explored as a guest on Varsity’s weekly Roundtable.

From practical demos using Google Gemini to real-world applications like lead nurture, review responses, ad optimization, and market scanning, Zack emphasized that the winning approach is focused scope, clear process, and privacy-forward habits that minimize data exposure instead of relying on disclaimers. Below are a few Fresh Perspectives from his discussion.

AI IS NOW A CREATIVE STUDIO, NOT JUST A WRITING TOOL

The “six fingers” era is fading fast. Text-to-image, image editing, and even audio+video generation are now good enough for real marketing iteration, which changes speed, budget, and expectations.

CONSISTENCY IS THE REAL BREAKTHROUGH

The headline isn’t that AI can generate a pretty image, it’s that it can make one precise change without “drifting” the faces, background, or composition. That unlocks fast A/B testing and brand-safe variations at scale.

THINK “MICRO-AGENTS,” NOT “HANDLE MY BUSINESS”

The most reliable agentic setups are narrowly scoped roles (lead nurture, review response, lead scoring) with clear guardrails and handoffs, instead of one generalist bot that wanders.

AGENTS ARE JUNIOR STAFF WHO NEED SOPs AND OFFRAMPS

If you wouldn’t assign a task without context, rules, and escalation paths, don’t do it with AI. Give it the right data, define approval steps, and tell it what to do when it gets stuck.

SCHEDULED COMPETITOR CHECKS ARE A LOW-RISK ONRAMP TO AGENTIC WORKFLOWS

Weekly or monthly “scan the market and report back” is a practical first use case because it’s repetitive, measurable, and doesn’t require PHI or high-stakes decisioning.

PRIVACY IS A STRATEGY, NOT A DISCLAIMER

“Read the docs” is step one, but the real protection is minimizing data exposure: obfuscate personal details, separate PHI from prompts, and set internal policies so AI doesn’t quietly become an ungoverned workflow.

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here. 

AI took center stage at this week’s Roundtable, where we were joined by Zack Collevechio, Senior Data Scientist at Pavone Group and WildFig. Zack explored how teams across industries can integrate AI into their daily workflows—whether through automating repetitive tasks, creating content, analyzing data or enhancing decision-making.

From practical tips to forward-looking insights, Zack’s presentation showed that AI isn’t just for tech teams—it’s a tool any professional can use to work smarter. Whether you’re just beginning to explore its potential or ready to level up, Zack offered clear, actionable ways to make AI a valuable part of your workday.

THE LANGUAGE EDGE

Writing and communication are where AI thrives. From blogs and emails to social posts and newsletters, AI can generate, refine, and even translate content with surprising ease—saving time and boosting productivity.

CUSTOM GPTS, CUSTOM RESULTS

With custom GPTs, repeated tasks like social content or SEO planning become smoother. Save instructions once, and AI remembers your preferences—making it a powerful, personalized assistant.

SERVICE, SIMPLIFIED

AI is transforming customer service—handling emails, responding to reviews, and soon, even answering calls with human-like voice and CRM integration. Automation is becoming the silent force behind better support.

SEARCH, REINVENTED

AI is no longer just a writing tool. With live web access, it’s now a real-time search engine—delivering current, accurate answers and replacing outdated, static models.

THINK FIRST, THEN RESPOND

Reasoning models use “chain of thought” to work through complex problems step by step, instead of rushing to answer. This thoughtful approach mirrors human logic and makes AI more reliable than ever.

DEEP RESEARCH, REAL RESULTS

AI can now manage in-depth projects like sales strategies or tech evaluations. It asks clarifying questions, runs dozens of web searches, tracks progress, and delivers tailored, data-backed insights—all on its own.

THE RISE OF AGENTIC AI

Next up: agentic AI. These autonomous bots will take full actions—answering calls, updating CRMs, scheduling follow-ups—without supervision. Think of them as invisible team members doing real work in the background.

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here. 

Over the past two decades, the senior living industry has witnessed remarkable changes driven by technology and data. From improving operations to enhancing resident care, these advancements have transformed the way we serve aging populations. Today, artificial intelligence (AI) presents an even greater opportunity to reshape the future of aging services. 

AI isn’t just another technological trend; it is a transformative force that has the potential to improve every aspect of retirement living—from resident experience and wellness to sales, marketing, and operations. But achieving this transformation requires a clear, strategic approach. 

Varsity and the data scientists at Pavone Group’s data and analytics firm, WildFig, have watched this digital transformation unfold and have tracked the rise of AI over the past few years. Together, we’ve partnered with clients to embrace this innovation, helping them leverage AI to enhance decision-making and drive operational efficiency. 

Here’s a closer look at how the process we use to make that happen:  

THE AI ROADMAP: A PROVEN PROCESS FOR TRANSFORMATION 

Before an organization or community can truly embrace AI, we first need to develop a roadmap that aligns with their mission and strategic goals.  

1. ENGAGE LEADERSHIP THROUGH INTERVIEWS – We start by sitting down with your executive team to uncover key challenges, opportunities, and goals. AI is not a one-size-fits-all solution; understanding your organization’s unique needs ensures that AI initiatives are both practical and impactful.
2. MAP WORK PROCESSES – Using the insights from leadership, we map out workflows across departments. By identifying inefficiencies and opportunities for automation or enhancement, we lay the groundwork for targeted AI applications.
3. IDENTIFY PILOT PROJECTS – Pilots are critical for demonstrating quick wins and building organizational buy-in. Whether it’s optimizing sales pipelines, improving operational efficiency, or personalizing resident engagement, we help you select and implement high-impact pilot projects.
4. GUIDE STRATEGIC TRANSFORMATION – With the success of pilot projects, we support your organization in scaling AI initiatives across departments. The result? A cohesive, AI-enabled operation that enhances resident satisfaction, improves employee productivity, and drives overall organizational success. 

WHY NOW? 

AI is no longer a future concept—it is already transforming industries worldwide. For senior living, the stakes are high. Aging populations are growing, expectations for personalized services are increasing, and competition is fiercer than ever. Organizations that embrace AI now will be positioned as leaders, delivering unmatched resident experiences while optimizing their operations for long-term success. 

TAKE THE FIRST STEP TOWARD AI TRANSFORMATION 

Embracing AI is a continuous evolution that calls for thoughtful planning, clear priorities, and a commitment to change. With the right guidance and strategies, your organization can unlock its full potential, transforming the way you serve and support your community.

Got questions about AI and how your community can embrace it? Contact Varsity President Derek Dunham at ddunham@varsitybranding.com.