Aging Archives – Varsity Branding

Tag: Aging

QUOTES

“You’re only as young as your spine is flexible.” (Terry)

“When you start to avoid activities, your body kind of goes along with it and stops working in a youthful way.” (Terry)

“I’m on the tracks, off the tracks, and I think that’s real for most people.” (Terry)

“I have to remember that I’m not as young on the outside as I feel on the inside.” (Terry)

“I’d much rather age naturally. And yeah, it’s no fun, but I’m not alone in it.” (Terry)

“Enjoy each phase you’re in because movies and television are telling us stories about life, and it requires all age groups to tell these stories.” (Terry)

“We all have value. And that’s what you need to focus on—your own value.” (Terry)

“I’m enough. I’m whole just the way I am. I can stop being a chameleon.” (Terry)

NOTES

Terry Farrell is an actress best known for her role as Jadzia Dax on Star Trek: Deep Space Nine and as Reggie on Becker. A former model turned sci-fi icon, Terry is also an advocate for self-acceptance, aging authentically, and embracing life’s many chapters.

After stepping away from acting to be a full-time mom, Terry is re-entering the entertainment world with a renewed sense of purpose and personal authenticity. She lives in New Mexico and hopes to pursue meaningful roles that reflect who she is today—whether in television, film, or even on stage.

Terry credits yoga and movement as essential for both mental and physical wellness as we age.

Terry embraces aging naturally, resisting industry pressure to look younger through surgery or cosmetic alterations.

After a long break to raise her son, Terry is re-entering the entertainment industry with new priorities, looking for roles that reflect her true age and life stage.

Terry believes culture is evolving and there are more opportunities now for actors of all ages, thanks in part to movements like #MeToo and greater diversity in storytelling.

Terry reflects on her modeling and early acting days, acknowledging the harmful body image pressures she endured and how she’s worked to let those go.

She finds encouragement seeing actresses her age on screen and admires projects that show women aging authentically, like Capote vs. The Swans.

Sci-fi storytelling, particularly Star Trek, helped Terry explore and embody themes of longevity, identity, and empathy, both on and off screen.

QUOTES

“A man’s got to know his limitations. And I knew that it would have made for a great story. But I was happiest in consulting, where I’ve been for 35 years.” (Scott)

“If you think about the organizations that have gotten themselves into trouble in our field, it’s usually because all three—strategy, vision, and innovation—have not occurred.” (Scott)

“When a CEO says to me, ‘I’m really not that good at vision or I’m uncomfortable with it,’ that’s when it can be addressed. It’s when they don’t that you end up in a situation where one, two, or all three are missing.” (Scott)

“Innovation isn’t just people sitting around thinking about cool stuff. It could happen, but it really takes work.” (Scott)

“If you look at the number of villages that have developed over the last 15 and 20 years, it’s phenomenal. But if you look at the business model, in a very rare instance, it doesn’t succeed without fundraising donations. So the business model is flawed.” (Scott)

“When I tell you that people hate nursing homes, I’m not exaggerating. If you get a group of new nursing home administrators in a room and you ask them about the potential for them to end up in a nursing home, most of them will say, ‘I’d rather be dead.’” (Scott)

“Most of the nursing home beds in the United States, including in the not-for-profit sector, are semi-private. That’s a euphemism—because there’s really nothing private about them. It’s inhuman. And actually, there’s a difference between inhuman and inhumane. It’s both.” (Scott)

“We have to focus because this is a heavy lift—societally a heavy lift—but it’s also a huge opportunity. If we don’t do these things, if we don’t focus, it’s the for-profit sector that’s going to take it away.” (Scott)

“The nonprofit governance model is a failed model because board members don’t ask tough questions. When you talk to them, it’s clear they’re critical thinkers in their profession, but when they get into the boardroom, that willingness disappears.” (Scott)

“You want to be ageist around a baby boomer? You’re going to pay the price.” (Scott)

“We should stop feeling the necessity to invent and instead look around. Take something that’s already there and figure out how to scale it.” (Scott)

“If I had to talk to my younger self, I’d say, ‘Get to know yourself, Scott. Don’t spend so much time trying to achieve. Spend some time trying to understand you, because then you might achieve more.’” (Scott)

NOTES

Scott Townsley is a senior living strategist and consultant with over 35 years of experience helping organizations navigate challenges and embrace innovation. A former attorney and long-time industry leader, he founded Third Age, was a partner at Clifton Larson Allen, and now serves as Senior Advisor to Trilogy Consulting.

Trilogy Consulting provides strategic guidance to nonprofit senior living organizations, focusing on vision, strategy, and innovation. The firm helps organizations adapt to industry shifts, rethink traditional models, and implement forward-thinking solutions to better serve aging populations. Trilogy Connect, a related initiative, fosters collaboration and knowledge-sharing among senior living leaders.

Trilogy emphasizes the intersection of strategy, vision, and innovation, noting that organizations that fail to integrate all three often struggle.

Scott began his career as a dishwasher in a senior living community, later becoming its general counsel and ultimately being offered the CEO position.

Lack of vision and innovation hinders the senior living industry. Many organizations operate on outdated models without adapting to changing demographics and consumer expectations, leading to financial and operational challenges.

Innovation requires commitment, not just ideas. True innovation isn’t just about brainstorming new concepts—it requires structure, investment, and a willingness to rethink outdated business models.

The nonprofit governance model is failing. Board members often avoid asking tough questions, which weakens decision-making. Compensation for board members could create a stronger sense of responsibility and accountability.

People hate nursing homes. Research shows that public perception of nursing homes is overwhelmingly negative, and even industry professionals often say they would rather die than live in one.

Semi-private nursing home rooms are inhumane. The standard practice of placing two, three, or even four people in a room is outdated and unacceptable. Small-house models like Green House have addressed this issue, but widespread adoption has been slow due to myths about financial feasibility.

Age-in-place programs need better messaging. Many Continuing Care at Home (CCaH) programs market themselves like long-term care insurance, which is a turnoff to consumers. Instead, they should emphasize their ability to keep people out of nursing homes.

The nonprofit senior living sector is losing ground to for-profit operators. If nonprofit organizations don’t adapt, they risk becoming irrelevant as for-profit providers scale faster and respond more aggressively to market demands.

The industry underutilizes data. Senior living communities could benefit from predictive modeling to anticipate residents’ needs, yet the sector remains far behind in leveraging data for proactive decision-making.

Recently on Varsity’s podcast, Roundtable Talk, we sat down with Dr. Robyn Stone, a nationally recognized expert in aging policy and long-term care. As Senior Vice President of Research at LeadingAge and Co-Director of the LeadingAge LTSS Center, she has spent decades bridging the gap between policy, research, and real-world solutions to improve aging services.

Derek and Dr. Stone discussed the workforce crisis in long-term care, the challenges of educating consumers about aging services, and the role of technology in supporting caregivers. She also reflects on her decades in the field, offering insights on how change happens—slowly, but steadily. 

The conversation was filled with fresh perspectives. Below are just a few of them. 

YOU’VE SAID THAT SENIOR LIVING IS OFTEN AN “ACCIDENTAL CAREER”—A FIELD PEOPLE DON’T SEEK OUT BUT END UP LOVING. HOW CAN WE CHANGE THAT?

I’m actually an exception because I always knew I wanted to work with older adults. But over the years, I found that most people in aging services fell into these jobs by accident. Once they started, they realized they loved it. 

One of my primary focuses has been shifting this from an accidental profession to one that people intentionally pursue. We’ve made some strides, but we still struggle. If you look at the challenges in recruiting nurses, social workers, and even geriatric specialists, it’s clear that aging services is still undervalued. I think that’s tied to fundamental ageism in this country.

WHAT ARE THE BIGGEST GAPS IN EDUCATING CONSUMERS ABOUT LONG-TERM CARE?

There’s still so much misunderstanding. People don’t grasp what long-term services and supports (LTSS) actually are. It’s about helping people function independently for as long as possible, but it intersects with medical care because these individuals also have chronic conditions, acute episodes, and post-acute needs. 

Housing is also critical—if you don’t have a home that allows for mobility, your quality of life suffers. Most people still think Medicare pays for long-term care, which isn’t true. We’ve spent decades trying to educate people, but the reality is that most don’t think about it until they’re in crisis.

WHAT STRATEGIES DO YOU THINK ARE MOST EFFECTIVE FOR RETAINING WORKERS IN AGING SERVICES?

The best recruitment strategy is retention. If you retain staff, you don’t have to recruit as much. Retention is about creating a healthy workplace culture with both monetary and non-monetary investments. Higher wages matter—we still have 40% of this workforce on some form of public assistance, which is unacceptable. 

But it’s also about training, strong supervisory support, and career pathways. Not every aide wants to become an RN, but they might want to specialize in geriatric care, behavioral health, or medication management. High-performing organizations are figuring out ways to create these pathways, which leads to better retention and lower turnover.

WHAT HAVE YOU LEARNED IN YOUR CAREER THAT YOU WISH YOU COULD TELL YOUR YOUNGER SELF?

Change takes a long time. It’s a journey, not a destination. When I started in the federal government in the early ’70s, I was filled with hopes and dreams about making the world a better place. Over time, I’ve learned that progress is incremental. But you have to keep your eye on the prize. It’s easy to get discouraged in policy and advocacy work, but if you focus on long-term goals and stay committed, real change does happen—even if it takes longer than you’d like.

Want to hear more from Dr. Stone? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

QUOTES

“Most people fell into these occupations. And once they started working in them, they discovered that they loved them.”  (Dr. Stone) 

“If we don’t invest in people, we are not going to get to the quality outcomes that we talk about.”  (Dr. Stone) 

“The best recruitment strategy is to retain, because the more that you retain your staff, the less you have to recruit.”  (Dr. Stone) 

“Technology hasn’t yet had a meaningful impact on frontline workforce challenges. We need to be more intentional about how we use it to support, not replace, the people doing the work.”  (Dr. Stone) 

“Taking the keys away from an older adult is one of the most disempowering things you can do. If self-driving cars can provide mobility while ensuring safety, I’m all for it.”  (Dr. Stone) 

“We’ve made strides in gerontology, but ageism and structural inequities still make it hard to attract people to the field.”  (Dr. Stone) 

“We are a muddling-through society. We inch forward incrementally, but we do eventually get there.”  (Dr. Stone) 

“We still have most people who think that Medicare covers long-term care. After 50 years in this field, that misconception still persists.”  (Dr. Stone) 

“I believe in public-private partnerships. The federal government should play a role in financing long-term care, but we also need private sector innovation.”  (Dr. Stone) 

“I have learned that change takes a long time and that it is more of a journey than a destination.”  (Dr. Stone) 

“On my best days, I remind myself: keep your eye on the prize. It’s easy to get discouraged, but progress is always happening, even if slowly.”  (Dr. Stone) 

NOTES

Dr. Robyn Stone is a nationally recognized expert in aging policy and long-term care. As Senior Vice President of Research at LeadingAge and Co-Director of the LeadingAge LTSS Center, she has dedicated her career to improving services, research, and policy that support older adults, particularly those with lower incomes.

LeadingAge is a nonprofit organization dedicated to advancing policies, practices, and research that support aging services. Through the LTSS Center, LeadingAge bridges the gap between policy, research, and real-world implementation to improve care quality, workforce development, and access to affordable housing for older adults.

Dr. Stone has spent 50 years in the field of aging, working in federal policy, nonprofit leadership, and research. She served in the Clinton administration’s health care reform task force and was part of the Pepper Commission, which explored long-term care financing solutions in 1989.

Her expertise spans workforce challenges, age-friendly communities, policy reform, and applied research to improve care models for older adults.

Aging services is often an “accidental career,” but once people enter the field, they realize they love it. Dr. Stone has spent her career trying to make it a more intentional professional path rather than something people stumble into.

The long-term care workforce crisis is fueled by low wages, structural inequities, and a lack of investment. Many direct-care workers are underpaid and undervalued, despite making up 60-80% of hands-on care. Increasing wages, training, and career pathways is critical to retention.

Technology in aging services hasn’t yet had a major impact on workforce issues. While electronic health records and digital tools help, most technology hasn’t reached frontline caregivers. The real opportunity is designing tech that supports workers rather than replacing them.

Many people still believe Medicare covers long-term care—when it doesn’t. Public understanding of long-term services and supports (LTSS) remains poor, leaving families unprepared. Dr. Stone advocates for better consumer education and policies that make care more affordable.

Self-driving cars could be a game-changer for older adults. Losing the ability to drive is disempowering, and if autonomous vehicles can restore independence while ensuring safety, they could be transformational for aging populations.

The U.S. is still catching up to other countries in how it plans for aging populations. Countries like Singapore and Denmark integrate aging into urban planning, creating built environments that support aging in place. The U.S. has opportunities to learn from these models.

COVID revealed the essential role of long-term care workers but hasn’t led to enough lasting change. While pandemic funding led to temporary workforce investments, sustaining higher wages and better career paths will require long-term policy shifts.

Change in aging policy takes time—but it happens. Dr. Stone sees progress in workforce recognition, gerontology as a field, and culture change in residential care. While she calls herself a “pessimistic optimist,” she believes incremental change leads to lasting impact.

Quotes

“Old people are my jam. On CBS Sunday Morning if a profile of a hot young Hollywood celebrity comes up, different correspondents can jockey for it. I usually don’t compete. I’m not that interested. I’m interested in older people.” (Mo) 

“One of the connections among the people in (Roctogenarians) is that they are very unfettered. They felt very free to act and go for it because they weren’t hamstrung by the opinions of other people.” (Mo) 

“I always assumed that the less time you have in front of you, the more fretful you might become but it’s actually the opposite. We found that people who were of more advanced ages were actually much more able to live in the present. They weren’t fixated on the future and certainly hopefully not fixated on the past because that does nobody any good – unless you’re a historian.” (Mo) 

“I don’t expect to ever retire. Certainly things will evolve, but what will they look like?” (Mo)

“I’m driven to make things interesting to people who didn’t expect to be interested by them. That to me is very, very satisfying.” (Mo)

“When we’re my age and younger – I’m 55 – we can help set the stage for ourselves by not being afraid of older people and not being afraid of interacting with them or learning from them. By valuing what they bring, we can set the stage for ourselves to be valued.” (Mo) 

“If you can retire in your 60s, great, go for it! But there are so many people that aren’t ready to retire and shouldn’t because they don’t want to because they’re perfectly capable.” (Mo) 

“I think we need to reassess what it means to be 80. I have in my life octogenarians and nonagenarians who are in very good health and perfectly capable of contributing and working.” (Mo)  

Notes

“Roctogenarians: Late in Life Debuts, Comebacks, and Triumphs” by Mo Rocca and Jonathan Greenberg is an inspiring collection of stories celebrating individuals who achieved significant success later in life. The book features profiles of well-known figures like Colonel Sanders, who founded KFC in his 60s, and Laura Ingalls Wilder, who published her first “Little House” book at 65. 

Roctogenarians also highlights lesser-known individuals such as Kenneth Felts, who came out as gay at 90, and Samuel Whittemore, who fought in the American Revolutionary War at 78. Through these narratives, Rocca and Greenberg challenge societal notions of aging, emphasizing that it’s never too late to pursue one’s dreams and make impactful contributions.

Mo considers him fortunate to love what he does. He has no interest in putting on a costume at Halloween because his work is play. 

In 2015, Mo met Chance the Rapper during a taping of NPR’s Wait, Wait Don’t Tell Me. Mo jokingly asked Chance if, at 46, it was too late for him to become a rapper. Chance responded, “I don’t know. Some might say it’s too early.” The conversation unearthed a truth that Mo had fallen into the trap that Mo thought he was over the hill. Said Mo, “The whole exchange caused me to hit reset and snap out of it.” 

For Mo, the key to longevity is engagement. He talked about how Mel Brooks, Normal Lear and Carl Reiner all maintained successful careers in entertainment because of their constant engagement. 

Transcript

0:06.01

Varsity

Welcome, everyone, to Varsity’s Roundtable Talk. Our very special guest today is Mo Rocca. Some of you may remember him from The Daily Show. Some may know him from his many appearances on NPR’s Wait, Wait, Don’t Tell Me, while others know him as a correspondent on CBS Sunday Morning. Let’s not forget about Mobituaries, his terrific podcast about his favorite dearly departed people and things.

 

00:34.24

Varsity

Mo is also the author of Roctogenerians, a brand new book that tells the inspiring stories of people who followed their dreams and achieved success later in life. Mo, thank you so much for taking time to join us.

 

01:23.73

mo rocca

Derek, it’s great to be with you. Thanks for having me on the show.

 

01:28.56

Varsity

Thank you so much. And I don’t know if you remember how we met, but it was actually at Cats in in New York at the new production that they did downtown. What’d you think of it?

 

01:40.34

mo rocca

Well, I loved it, but and my opinion without sounding too egotistical should carry some wave here because I have a very long history with cats. As a child, I saw the original cast of cats when I had just turned 14 years old shortly after it opened and I became obsessed with it.

 

02:02.08

mo rocca

And then I ended up as an usher at the National Theater in Washington, D.C., ushering when the national tour came through. So I thought saw it about 30 more times because it played there a month.

 

02:12.84

mo rocca

And I got a little tired of it, but I still had an attachment to it. I had the cat sweatshirt, which was very on trend right for Broadway lovers of the two green eyes in the back.

 

02:23.68

Varsity

Yeah.

 

02:25.64

mo rocca

And I wore that almost every day. during the winter at Pyle Junior High School in the eighth grade. This production, though, which is formerly called the Jellicle Ball, is so good, it’s hard to believe that this isn’t how Cats was intended to be performed in the first place. And I can’t think of a higher compliment. I mean, it really seems like, oh, this is how it should be done. It’s really fantastic. I urge anyone who has a chance to see it to see it. And my understanding is that it will go to Broadway for an open-ended run.

 

02:56.09

Varsity

That’s great. I did think it was a brilliant a brilliant production. So thank you for sharing that. So at Varsity, celebrating life after 60, 70, 80, and beyond is really what we do. So I was excited when you wrote the book, Roctogenarians, about older adults who achieve success later in life.

 

03:13.71

Varsity

In it, you tell many people’s stories, including Colonel Sanders, Morgan Freeman, Estelle Getty, and even Clara Peller, who was famous, of course, for Where’s the Beef and the Wendy’s commercials. What was the genesis of the book? What inspired you to write it?

 

03:28.61

mo rocca

The genesis so of the book, which might sound very transactional, is that Simon & Schuster, the publisher, actually came to me in this case and said, we want a book that will be especially relevant during the 2024 presidential election when it looked like it would be Biden versus Trump. I said, I’d like to write a book about people achieving great things in the last third of their lives.

 

03:57.46

mo rocca

But I’m not interested in politics. so and i And I say that without any shame. And I think i probably a lot of people shared that opinion. And I’m at least not interested in writing about politics. And I also had nothing to say about the help of these candidates. I’m not a doctor. I don’t even play one on TV.

 

04:18.76

mo rocca

And you have to be a certain age to get that reference. And so I said, but I will write a book about people throughout history who have achieved greatness in the last third of their lives. And I teamed up with my Mobituaries, co-writer, Jonathan Greenberg, and we had a great time. And it was honestly very inspiring for us as well, because we’re both in our fifties and looking ahead to that chapter.

 

04:46.56

Varsity

That’s great. Well, I love that. And I recognize a lot of the stories from profiles that you had done on CBS Sunday morning, which I’m sure gave you a lot of great material.

 

04:55.30

mo rocca

They did, and look, you know, old people are my jam. I mean, on CBS Sunday morning, if… you know a profile of a hot, young Hollywood celebrity comes up and you know different correspondents can jockey for it. I usually don’t even compete. I’m not that interested. I’m interested in older people. When I created my cooking show, my grandmother’s ravioli, which ran for four seasons on Cooking Channel, in which I went around the country learning to cook from grandmothers and grandfathers in their kitchen.

 

05:27.20

mo rocca

I did it not so much because I wanted to learn how to cook, and I’m still pretty lousy in the kitchen, but because I really wanted to hear from people in their 70s, 80s, and even older, the values that had shaped their lives, what mattered to them at this stage in life.

 

05:43.77

mo rocca

yeah

 

05:45.52

Varsity

Well, that’s great. What are you looking forward to as you age?

 

05:49.48

mo rocca

I’m looking forward to caring less about what other people think of me. that’s one of the that’s one of the connections, I think, among the people in this book is that they’re very unfettered. They felt very free to act and to go for it because they weren’t hamstrung by the opinions of other people. It’s a quality, I think, that we ascribe to young people. Oh, she’s going alone. Oh, he’s a rebel and does things his own way. But that’s usually not the case. I think people in their 20s and 30s

 

06:25.05

mo rocca

tend to care very much what other people think of them. And that’s not always a bad thing, obviously. And I think a lot of young people figuring out who they are to use modern parlance crowdsource their decisions and even sometimes their own personalities, seeing what works, what gets a good response, what gets likes on social media. But people at the other end of life are not doing that. They’re much more sure of who they are.

 

06:53.02

Varsity

I couldn’t agree more. I talk with you know many older adults, and that’s one of the things that they always say is they love that they don’t have to worry about what other people are thinking and that they can just be themselves finally.

 

07:04.73

mo rocca

Yeah, yeah. And again, that word unfettered, it’s something I keep thinking about. And one of the big surprises for me, I hope I’m not jumping the gun here is that I had always assumed that the less time you have in front of you, the more fretful you might become, but it’s actually the opposite. We found that the people that were of more advanced ages were actually much more able to live in the present.

 

07:30.23

mo rocca

They weren’t fixated on the future and certainly hopefully not fixated in the past because that doesn’t nobody any good unless you’re a historian.

 

07:36.51

Varsity

Yep. There you go. There you go. well Speaking of of history, you said that you put a lot of thought into liking the year that you were born, which would be 1969, a great year. But you said you’d have liked to have been born in 1888. Why?

 

07:52.21

mo rocca

Well, I just, when I was thinking about years, I would have liked to have been born. I i put 1969 in the first position because I’m happy with how things have unfolded in my life. But then I thought second choice, no, not 1968 or 1970, 1888.

 

08:07.02

mo rocca

And I kind of gained it out. And I would have loved to have been 12 years old at the, I don’t speak French, the Bandesier. Is that how you pronounce it?

 

08:15.43

Varsity

ah yeah

 

08:15.53

mo rocca

The turn of the century.

 

08:15.99

Varsity

and serve

 

08:17.13

mo rocca

at a very optimistic, exciting time. I would have loved to have been at the World’s Fair in St. Louis. And not just because I love that movie, Meet Me in St. Louis, but what a great score. I would have liked to avoid being drafted for World War I.

 

08:33.01

mo rocca

And we get into World War I, right in the community, in the US interests of war. So I would have been told I would have been 30. And I’m just not built for trench warfare.

 

08:40.34

Varsity

Oh yeah, behind the scenes.

 

08:40.63

mo rocca

It’s just not me. And then I would have loved to have been on the Orpheum circuit doing Vaudville during the vibe of day, you know meeting the Nicholas brothers, great acts like that. And then participating in early talkies. And then maybe in you know at the end, of in my last third, Ella William Frawley doing character parts during early television. And then I die in the 1960s before everything goes to hell in a hand basket.

 

09:08.15

Varsity

I love how much you’ve thought about this and how you have it all organized. And I that’s right.

 

09:13.19

mo rocca

Well, you have to plan.

 

09:14.98

Varsity

And and Teddy Roosevelt is my guy. I would have loved to have been alive during his presidency. I think that would have been really entertaining.

 

09:21.48

mo rocca

Well, I mean, yeah, yeah to be a first tier president without a war to fight. I mean, Lord knows he would have loved a war to fight and he tried very hard.

 

09:27.81

Varsity

That’s right.

 

09:27.92

mo rocca

He went to, and I think in put on his old uniform from the Spanish-American war and went to to Woodrow Wilson. You know, and say, would you let me enlist? And, but yeah, I mean, there’s a reason that but historians keep going back to him because he’s just such an exciting figure.

 

09:37.07

Varsity

Yep.

 

09:44.20

Varsity

Yeah, he’s a character. So how do you feel about retirement? On our first episode of Round Table Talk, I had the honor of interviewing Garrison Keillor, And at 82 years of age, he’s still very active, writing, touring, performing, with no true retirement in sight. What does retirement look like for you?

 

10:03.29

mo rocca

ah

 

10:05.78

mo rocca

You know, it’s funny. I’m obviously pondering that question because I don’t expect to ever retire. But what I’m thinking is certainly things will evolve and what will they look like? All I can say is that I’m driven to make things interesting to people who didn’t expect to be interested by them. That to me is very, very satisfying. If I say, I’m going to do a project, a book, a slide show, a talk about one term 19th century presidents, and there are a lot of those guys, you know, stuffed between Lincoln and Teddy Roosevelt, a lot of facial hair, usually from Ohio. And I love that that you might say, really? And then by the end of it, be into it. And I think those things are always gonna change. I wanna make sure that I stay stimulated, that I don’t rest on my laurels. And so I’m always excited for new ideas, yeah. So i just don’t know what shape that will take

 

11:27.02

mo rocca

I don’t think that I’ll ever retire per se. And you know, one thing is that I’m very fortunate. I don’t love like the word lucky for some reason, but I’m okay with fortune. I’m fortunate that that I love what I do. i don’t take I try not to take that for granted. But you know how you how I know that I love what I do? Whenever Halloween comes up, I have no interest in putting on a costume. And I think it’s because

 

11:56.20

Varsity

Hmm.

 

11:56.19

mo rocca

My work is play, and that’s pretty exciting. So I don’t feel the need to do it. So I think nothing against accountants, and I love mine. But I think if I worked at the IRS or something, I would probably really look forward to Halloween, to let a rip, to like let my freak flag fly. I can’t believe I got that out of my mouth. But I don’t feel that need, because what I do is play.

 

12:26.31

Varsity

That’s great. That’s great. And I have to say, you know, you talk about some of those, you know, 19th century presidents. I do a lot of travel in my work and i I’m sure I can give you credit for a lot of the interest because I do try to see the presidential sites as I travel, libraries, museums.

 

12:44.34

Varsity

I went to Millard Fillmore’s house with a client because I remember seeing it. And I believe you’re the correspondent who covered that and actually toured the house up in East Aurora.

 

12:51.88

mo rocca

Oh my God, You can you can have Jennifer Lawrence or Bruno Mars or Ryan Gosling. But Millard Fillmore is mine. That house in East Aurora that he built on his own.

 

13:04.75

Varsity

Yep.

 

13:04.97

mo rocca

Yeah, terrible president, terrible person.

 

13:06.57

Varsity

Yep. Yeah.

 

13:08.29

mo rocca

But I really but what a noodle roller and that’s not a euphemism. They actually have his noodle roller in in the kitchen there.

 

13:15.59

Varsity

That’s right.

 

13:15.76

mo rocca

I remember the docent posed with the noodle roller. Yeah.

 

13:19.22

Varsity

That’s right. I mean, we could go down a rabbit hole. I often wonder what it would be like if Zachary Taylor hadn’t died. But hey, there we go. There we go.

 

13:26.83

mo rocca

Yeah, and then they went and they dug up his body. And what an anticlimax that was, because they thought they were going to find out that he’d been poisoned.

 

13:29.37

Varsity

Yep.

 

13:32.71

mo rocca

But no, he just ate a giant bowl of cherries and guzzled down, chugged ah a big pitcher of ice-cold milk, and basically exploded. I mean, his bits of his body were found, I think, in Delaware.

 

13:43.44

mo rocca

I mean, he’s exploded all over Del Marva, the Del Marva Peninsula. I love the name Del Marva, by the way. Somebody should name their daughter Del Marva.

 

13:49.15

Varsity

That’s right. I wonder if there are any out there. In the Rita Moreno essay in Roctogenarians, you highlight the fact that at 93 or so, ah she said she didn’t know how to make friends. I thought that was a really profound yet understandable kind of point of view. Have you found this with any of your other interview guests, things that you found to be really kind of profound or surprising?

 

14:16.17

mo rocca

Oh, boy. Well, let me just say about Rita, ah one of the great things about interviewing her, and I had profiled her already 13 years before when I thought she was kind of hanging it up. That’s why I really wanted her in the book, because when I went to profile her, she’d written a memoir. And I thought, OK, this is her swan song. Instead, that memoir was more of a manifesto, a kind of call to action, because then she began a whole other career, basically.

 

14:41.38

mo rocca

movies, a stage show, television. I mean, it’s really remarkable. And she really is still going strong at 93. But what I especially appreciated is how well she knew herself. And she really volunteered that she said, you know, that when she moved from her beautiful home in Oakland to sort of a senior living, not not assisted living, but kind of a senior community that she realized she didn’t know how to make friends. And I found that so poignant. And so and the book, that kind of intimacy was,

 

15:16.99

mo rocca

It felt like an ingredient that we needed in the book, because people like Colonel Sanders, you know doing remarkable things is one thing, but Rita relearning how to make friends, I thought was really, really resonant, really special.

 

15:21.05

Varsity

Hmm.

 

15:32.62

mo rocca

I’m trying to think of other people who, you know, I think Ruth Slenczynska, who had been the Shirley Temple of classical music when she was a global sensation in the 1930s, and is today 100 years old, I profiled her when she was 97.

 

15:50.27

mo rocca

and That, to me, was similarly poignant. She had substituted for Rachmaninoff when she was nine years old. That’s how remarkable a pianist and a child prodigy she was, but she had an abusive father, really terrible, terrible, and it really had no childhood. And when I met her in her 90s,

 

16:13.67

mo rocca

she was had, for the first time in her life, carved a jacket lantern. I mean, it was really like almost like she had just come from another planet think it’s you know because she hadn’t experienced these things. But one thing she said to me that had a similar kind of impact to what Rita said about making friends is she said to me about playing the piano now again as a much older person. And she said, well, you don’t really become a good player until you’re 60.” And I said, what do you mean?

 

16:46.77

mo rocca

She said, well, the notes are same the the notes are the same, but the story you tell is different. And I and i loved that because it wasn’t paul she wasn’t being Pollyanna.

 

16:53.10

Varsity

Hmm.

 

16:58.61

mo rocca

She wasn’t saying, oh, you can become a virtuoso at 70 or something. But what she was saying is that as an older person, as a musician and somebody who obviously already had technique, that she was able to bring something new to it that she couldn’t as a young woman.

 

17:14.30

Varsity

That’s great. Yeah, I really was surprised by that story when I first saw it on CBS Sunday Morning, because she lives just two towns away from me. I live in Hershey, Pennsylvania, and she’s in Anvil.

 

17:24.31

mo rocca

Ah, okay, yeah.

 

17:26.39

Varsity

so And I saw that she’d been doing concerts around the area, and I never knew. I wish I would have gone to one of our concerts, but yeah amazing.

 

17:32.54

mo rocca

Right, yeah, she’s an amazing woman.

 

17:34.88

Varsity

She’s the last living student of Rachmaninoff, isn’t she?

 

17:37.59

mo rocca

Oh my god, for sure, for sure.

 

17:38.15

Varsity

Is that right, Bill?

 

17:39.20

mo rocca

I mean, I don’t, I don’t, I, somebody could back check that, but it’s, it would, it’s hard to believe that and anybody else is alive.

 

17:39.42

Varsity

Yeah, yeah.

 

17:46.13

mo rocca

That’s done you with the Rachmaninoff.

 

17:46.69

Varsity

Sure. So have you found a common thread among all the stories that you tell in the book?

 

17:54.19

mo rocca

Well, I’ve done several. we found and i And I have to give, of course, again, credit to my co-author, Jonathan Greenberg. I think we thought about this sort of after the fact or during the writing, but then we’re looking at the story sort of from a distance afterwards. A few occurred. And I’ve mentioned a couple, I think, one of which is, I think,

 

18:17.66

mo rocca

It’s a generality that the older you get, the less you care about what other people think of you.

 

18:23.03

Varsity

Mm hmm.

 

18:23.70

mo rocca

I think that there is, in many different ways, or several different ways at least, a return to childhood. Sometimes in a literal or literary vein, Frank McCourt with Angela’s ashes writing about his childhood, Laura Ingalls Wilder writing about her childhood and the prairie.

 

18:42.93

mo rocca

, there is a return to childhood in terms of completing something that was started where there’s a section of the book called unfinished business queen guitarist, Brian may returning at the age of 60 to complete his PhD in astrophysics or Diana Nyad.

 

19:00.63

mo rocca

returning and finally achieving her dream of swim from Key West for excuse me from Cuba to Key West at age 64 something. She first attempted when she was 28. And I think there’s also among a lot of these people. The key is that they view endings as beginnings. They don’t view endings as endings.

 

19:26.99

mo rocca

So the story of Henri Matisse, unable to paint in his 70s because of stomach cancer, trading in his paintbrush for a giant pair of scissors and beginning the paper cutouts, that would have made him a legend if he only had done that is really inspiring because those are choices. I think it was instinctual for him. I don’t think he needed a pep talk or to be instructed.

 

19:54.64

mo rocca

he was He was an artist and he had not finished creating. I think, boy, there are other similarities. A lot of these people, there’s a section called, It’s About Time, about people who did achieve greatness earlier in life, but were only recognized, thank God, while they were still alive, but very late in life. And all three of the people in that section had marriages that lasted about 60 years and had spouses that really kept them going.

 

20:22.83

mo rocca

But I think ultimately, what really binds all these people together is that chromosomally, they’re the same as you and me.

 

20:33.19

mo rocca

Well, I guess, right. I mean, you know you get what I’m driving at that these aren’t super humans.

 

20:35.25

Varsity

Yep, absolutely.

 

20:37.81

mo rocca

They’re not a different species. These are people. And obviously, some of them like Matisse or Slenczynska had very particular outsized talents.

 

20:52.57

mo rocca

But others, their talents were grit and optimism and creativity, but they weren’t necessarily geniuses.

 

21:01.85

Varsity

Mm-hmm.

 

21:10.04

Varsity

Great point. I love that with Ruth Slenczynska how you were saying that she kind of rediscovered her childhood because she hadn’t really had at least a happy childhood and and, you know, fascinating, fascinating.

 

21:21.87

Varsity

Did any of the stories, go ahead.

 

21:22.14

mo rocca

Well, i think that, oh, forgive me, ah Derek, I think that that it’s important to point out also that this returned to childhood, it’s, you know, when Matisse begins doing those cutouts, he himself said that it was sort of a returned childhood, that it lacked complication.

 

21:26.23

Varsity

No.

 

21:48.36

mo rocca

And I think that, the and he was drawn by the big shapes and bright colors. So I think it’s important to emphasize that that what he’s describing is childlike, not childish.

 

22:01.12

Varsity

Mm hmm.

 

22:01.70

mo rocca

But I think there’s a lot to be said for that, for sort of the, you know, the brush sort of clearing away and being able to see with a kind of clarity that maybe you saw with, as a child,

 

22:02.26

Varsity

Great point.

 

22:17.17

mo rocca

But now you have all this other experience and talent and perspective. um So all to say, it can be a ah wonderful, wonderful time creatively.

 

22:29.69

Varsity

That’s great. That’s great. Did any of these stories particularly surprise you as you dug in?

 

22:37.97

mo rocca

to think in terms of particular I mean, so many of them were surprises to me because I didn’t know them. I think there were, I knew that there were kinds of stories that I wanted, and our researcher Zoe Marcus helped in a lot of cases, find these people to fit the bill.

 

22:45.22

Varsity

so

 

22:55.74

mo rocca

So, you know, I knew I wanted to include a civil rights figure who was elderly, because we think of the civil rights movement for good reason, is being led by young, very courageous people like John Lewis, you know, who’s 25. And he leads more marchers across the Edmund Pettus Bridge or the Reverend Dr. Martin Luther King Jr. being 34 when he delivered the I Have a Dream speech. But I knew vaguely that there were older people in the front lines. But I didn’t know anything about Mary Church Terrell, who was

 

23:35.01

mo rocca

86 when she led sit-ins at Washington DC lunch counters in the 1950s to fight the laws of that that allowed the segregation of public accommodations.

 

23:36.40

Varsity

Mm hmm.

 

23:49.69

mo rocca

Which, I mean, still, when you think about the Citadel of Liberty, you know the Washington DC having segregated public accommodations as late as the 1950s is just shocking.

 

23:58.85

Varsity

It’s remarkable.

 

24:01.93

mo rocca

right and you know and she was somebody and Part of what I found so powerful about that story is that someone of that age doing that is not fighting for a better world for themselves, because at best, she would enjoy that world if she were successful for a couple of years.

 

24:20.40

mo rocca

And indeed, she died at 90 shortly after the Supreme Court upheld you know or or conferred victory on her side. It’s her the case that that her protest so set the stage for, went all the way to the Supreme Court.

 

24:36.98

mo rocca

but So I suppose her story was a surprise because I didn’t know the details of it.

 

24:46.00

Varsity

That’s a great point.

 

24:46.37

mo rocca

I’ve not.

 

24:46.93

Varsity

Now, have you seen the musical Suffs?

 

24:50.69

mo rocca

I’ve not.

 

24:50.82

Varsity

OK, because you absolutely should.

 

24:50.90

mo rocca

Should I?

 

24:53.01

Varsity

It’s ah it’s a great show. It is actually closing January 5th. But Mary Churchill is certainly a character and in that, along with Ida B.

 

24:56.42

mo rocca

okay

 

25:02.21

Varsity

Wells and others. So it’s ah I really, really enjoyed it.

 

25:03.65

mo rocca

What?

 

25:06.22

Varsity

but

 

25:06.63

mo rocca

You know, I have to tell you, Derek, I’m kind of embarrassed that I didn’t know that she’s a character in there.

 

25:07.06

Varsity

 

 

25:11.63

mo rocca

It’s been a busy time, but that really makes me want to see it because it’s an amazing story.

 

25:17.44

Varsity

It really is, it really is. So were there any stories that you particularly connected with that that that you were telling or that you uncovered?

 

25:26.77

mo rocca

I think that the, I think I found very, Boy, I connected with so many of them, I think in terms of hoping that I can emulate many of these people. I think one that I was particularly touched by was Frank McCord. I think that someone who struggles with whether his story is worth telling, I think is very, very poignant and Frank McCord

 

26:01.29

mo rocca

didn’t believe that his story was worth telling. He also was afraid and ashamed to tell it, ashamed of the poverty he grew up in. His students, to whom he told stories of his childhood, really just to keep them in the tent and focused in the classroom, urged him to write down his story.

 

26:11.93

Varsity

Mm hmm.

 

26:19.97

mo rocca

He was friends with successful writers who told him the same thing. But there was something telling him There was something telling him both, no, your story isn’t worth telling him, telling, but there was also clearly something urging him to do it.

 

26:34.19

mo rocca

He finally decided that he wouldn’t, in his own words, die howling if he didn’t get his story out. And did I connect with that? I certainly was very moved by that. And when he finally did write Angela’s Ashes, he said, it took me two years and all of my life to write this story.

 

26:44.35

Varsity

Sure.

 

26:50.90

Varsity

That’s beautiful. So you mentioned in the introduction of , Roctogenarians about meeting Chance the Rapper and coming to grips that you’ll likely never be a successful rapper. ah Maybe that’s true, but do you still have an unrealized dream?

 

27:05.49

mo rocca

Well, let me first say that I took away a slightly different message from my encounter with Chance the Rapper. It was 2015, and I was making an appearance on Wait, Wait, Don’t Tell Me on NPR. And he was our guest, and the crowd was going crazy. And we were asking him, you know, it’s what we do on the show, kind of hopefully fun, goofball questions. And I asked him, I said at the time I was 46, I said, I’m 46, is it too late for me to become a rapper?

 

27:35.60

mo rocca

And then he said, without skipping a beat, he said, I don’t know. Some people might say it’s too soon. And people laughed, and the conversation moved on. But I really was kind of thunderstruck and embarrassed by the exchange, because I think every joke or jokey question comes from a real place. And I think, and I didn’t realize this until after the fact,

 

27:56.58

mo rocca

I think that I asked that question because I had begun thinking of myself as over the hill at 46, which is insane. And that’s not to say that I could become a successful rapper.

 

28:08.03

mo rocca

It’s not my ambition.

 

28:08.15

Varsity

Right.

 

28:08.99

mo rocca

you know And I think I point out my beatboxing is pretty lousy. But I think my question in his answer unearth the real truth that I in in my case that I’d fallen into the trap of thinking of myself as over the hill and his point I think which is kind of profound that you know sometimes even at what we think of as middle-aged we’re still not there yet we’re still too young we still haven’t developed a voice you know and to be a good rapper to be a good performer of any

 

28:45.96

mo rocca

in any medium, you need something to say. So, I found the whole exchange kind of caused me to hit reset, and, and snap out of it.

 

28:55.54

Varsity

Hmm.

 

29:00.85

mo rocca

, yeah.

 

29:02.13

Varsity

That’s interesting when it was probably just going to be a ah seemingly lighthearted moment that it had that kind of a profound effect on you.

 

29:08.81

mo rocca

I think, yeah. And I don’t think, I think the host of the show, my friend, Peter Sagle, I think that the co-panelists there, I thought nothing of it.

 

29:16.72

Varsity

Sure.

 

29:16.98

mo rocca

But he said it with such seriousness. And I thought, that’s real insight. That’s real insight. You don’t know. It’s sometimes too young. You’re sometimes too young.

 

29:28.50

mo rocca

You know, I’ve wanted for years, I thought I wanted to do stand-up comedy. And I’ve approached it. I’ve done versions of it. I’ve done short sets with other people. But that’s something where you really need to know what you want to say.

 

29:42.42

mo rocca

And that takes time.

 

29:45.15

Varsity

Great point.

 

29:45.31

mo rocca

So who knows? I might be doing stand up when I’m in my seventies. I mean, I mean that right.

 

29:50.39

Varsity

Hacks is one of my favorite shows right now.

 

29:52.64

mo rocca

And to realize terrific.

 

29:54.39

Varsity

Yeah. So you write in the book that when something ends, we must think that something begins, which is also really profound. Have you found that to be true? When something ends, we must think that something begins.

 

30:08.96

mo rocca

Well, I mean, it’s certainly true for people in in the book, people like Matisse or Borges, who wrote short stories before he lost his sight, and then began composing poetry because it’s something he could do in his head. So I think that’s part of what survival is about. or And I’m trying to think from my own life when something ends, something begins. I mean,

 

30:35.08

mo rocca

, well, a very dramatic example. I’m not sure that it quite fits in here. It might be a little bit of a stretch, but my late in life. I’m going to call it triumph is that my husband and I are now fathers to a baby girl to where we are our first time fathers.

 

30:52.11

mo rocca

And so, well, thank you so much.

 

30:52.24

Varsity

Congratulations.

 

30:53.93

mo rocca

And, and if you hear a little bit of crying in the background, it’s because she’s in the other room and she’s trust me, she’s, she’s being taken care of. I haven’t just left her there.

 

31:05.12

mo rocca

Let’s just say my life as someone without children has ended and boy, what a great thing to begin weeks.

 

31:05.87

Varsity

That’s fantastic. That’s great. That’s great. Well what well said. And how old is she, if I may ask?

 

31:21.77

Varsity

Oh, wow.

 

31:22.53

mo rocca

She’s fantastic.

 

31:22.98

Varsity

that’s

 

31:23.33

mo rocca

She’s got a keen sense of irony, a sly wit. I mean, she’s her personality is terrific. She and she’s great. And you know, in all seriousness, she’s a very logical crier, which is really great.

 

31:33.39

Varsity

So you can address it and it move on.

 

31:33.94

mo rocca

Like if she cries, it’s because she’s hungry, she’s tired or her diapers wet. And so there’s not. a Yeah, there’s not a lot of like sort of you don’t have to sort of divine why she might be crying.

 

31:47.53

mo rocca

There’s no like mystery crying. And I’m not, I mean, you know, I mean, that may change over time and she’s and entitled to cry just because she wants to cry by all means. And I might even love her more when she’s crying. I mean, she’s just, I mean, you know, my God. and But yeah, but right now it’s sort of like, oh, okay, I get why you’re crying. And then we deal with it and then we move on.

 

32:11.03

Varsity

That’s great. So I have to ask, are you running on fumes or are you well rested? Because 10 weeks that’s still

 

32:16.56

mo rocca

I’m pretty well rested, I have to say, because she’s a really good sleeper. But yeah, I mean, here’s the thing, people keep saying to me, and I get it, they’re like, Oh, get set to never sleep again. And it’s not that I’m annoyed by that. I’m not annoyed. But I but I have begun responding more bluntly, which is I haven’t slept in 20 years, I’m going to be fine. And I really have. i like I have i no longer, but at one point I have like six different jobs.

 

32:45.00

Varsity

Sure.

 

32:47.42

mo rocca

So I’ll be fine.

 

32:50.94

Varsity

That’s great.

 

32:50.91

mo rocca

And yeah, yeah.

 

32:52.02

Varsity

That’s great. Well What a joy. What a pleasure it is to have kids.

 

32:54.60

mo rocca

Well, thank you.

 

32:55.86

Varsity

So that’s that’s great.

 

32:56.39

mo rocca

Yeah.

 

32:56.78

Varsity

Thank you for sharing that.

 

32:58.10

mo rocca

Yeah.

 

32:58.91

Varsity

so getting back had look

 

32:59.64

mo rocca

You know, somebody told me today, somebody I ran into said to me today, ah talking about his son, he said, I’m so pumped. I said, why? And he said, Angelo lost the baby smell. He no longer has that baby smell.

 

33:11.69

mo rocca

And I said, oh, i’m so I’m sorry for your loss. He said, yeah, this is a bummer. And you know and he this kid this man adores his son, adores him. But, you know, so, so I mean, the baby, you know, anyway, the baby smells great.

 

33:24.63

Varsity

That’s great. That’s great. That’s great. yeah We have a 25-year-old son, and each of the stages are great. And you know you miss each one, but each new stage brings different joys.

 

33:34.63

mo rocca

Oh, I’m quite happy to hear that. And I believe that.

 

33:37.50

Varsity

Yeah. Yeah. So, , another question, , that I wanted to ask in the book, you talk about, Carl Reiner. I love how you call them the Norman Lear players. I don’t know if you coined that or if that was something out there, but I love that.

 

33:47.53

mo rocca

Yeah, I did yeah

 

33:50.86

Varsity

, but Carl Reiner said that the key to longevity is to interact with other people. Obviously you interact with people all day, every day, you know, throughout your career.

 

34:00.87

Varsity

Would you agree to that?

 

34:02.76

mo rocca

Yeah, I think so. And you know, it’s it I think it’s also a less cliched way of saying the key to longevity is laughter. I mean, or laughter keeps you young, which, by the way, I also think is true.

 

34:12.34

Varsity

Sorry.

 

34:13.84

mo rocca

And when somebody like Norman Lear tells you that you better believe it, it’s not like, you know,

 

34:17.59

Varsity

so

 

34:18.39

mo rocca

I mean, the person responsible for a good proportion of what we’ve laughed at in this in, you know, over the last 50 years, when you have to take what he says seriously. But I think it’s, while laughter is absolutely wonderful, I think really, it’s about engagement. And, you know, Mel Brooks, Norman Lear and Carl Reiner, Mel Brooks is still with us, but all of them really lived by that. I mean, they’re, they’re, they’re old age,

 

34:47.86

mo rocca

has been fruitful and happy, I think because of their just constant engagement.

 

34:54.81

Varsity

That’s great. That’s great. So how can we as a society change our perception of aging to see it more as a time for new beginnings rather than winding down? Are there are there any greater lessons that we can we can take away, in your opinion?

 

35:08.75

mo rocca

Well, I think when we’re my age and younger, I’m 55, we can help set the stage for ourselves by not being afraid of older people and not being afraid of interacting or learning from them. I mean, there’s a sort of insidious idea that they’re um that they are you know preventing younger people from you know gaining promotions, moving up the food chain.

 

35:38.10

mo rocca

And that’s just not how the economy works. That’s not how things work.

 

35:41.00

Varsity

Yeah.

 

35:41.73

mo rocca

And so I think by valuing what they can bring, and now we can help set the stage for ourselves to be valued.

 

35:52.75

mo rocca

That’s one thing. You know, I mean, do we quote Louise Aronson, who wrote a landmark, a gerontologist who wrote a landmark book called Elderhood in the preface. She had said, you know we’ve added these 20 years onto our lives and we haven’t figured out what to do with them. So if you can retire in your sixties, great, go for it. But there are so many people that aren’t ready to.

 

36:20.15

mo rocca

and shouldn’t because they don’t want to and they’re perfectly capable. And so there’s all this talent. And we actually really do need the talent, you know, the population may be aging, but it’s also tapering off, you know, and that’s which is ah a big fear that a lot of people have right now.

 

36:30.89

Varsity

Hmm. Mm hmm.

 

36:36.65

mo rocca

So the more the merrier to keep this society, you know, functioning. Yeah.

 

36:43.71

Varsity

That’s great. And that that’s an interesting quote. We’ve added 20 years to our life, but we haven’t figured out what to do with it. Is that that the quote, roughly?

 

36:49.88

mo rocca

Yeah, that’s right. I mean, look, at you know, I mean, granted, you know, when you say the greatest generation, their life expectancy was a lot shorter, of course, some of that is because of infant mortality, but it really was even it significantly shorter. And so they’re all these, the there’s these extra decades of life. And so I think we need to reassess, you know,

 

37:19.01

mo rocca

what it means to be, you know, 80 right now.

 

37:22.15

Varsity

Absolutely.

 

37:22.42

mo rocca

I mean, I have in my life, octogenarians and nonogenarians who are in very good health and are perfectly capable of contributing, of working, you know, and I can say this is just anecdotal.

 

37:39.94

mo rocca

You know, the much older people that I know tend to get a lot less distracted, tend to write emails, say, that drop a lot of fewer words because they’re not doing three or four things at once.

 

37:51.70

Varsity

Hmm.

 

37:52.13

mo rocca

So there’s a lot that that generation brings to the table.

 

37:52.64

Varsity

Interesting.

 

37:59.48

Varsity

Sure. but Well said. Well said. Well, as we talked earlier, you know I mentioned I’m a fan of presidential history. And I heard the biographer of James Garfield, C.W. Goodyear, when he was on his book tour recently, say that a biographer, as a biographer, you’re not supposed to necessarily like or dislike your subject. How do you feel about that? i mean when you’re Now, I know you haven’t written like a full-on biography, but you’ve interviewed, you’ve profiled, you’ve met a lot of people. you know Do you try to stay neutral, or how do you view your role as a yeah know as ah as a correspondent?

 

38:36.04

mo rocca

It depends on what kind of a piece I’m doing. And obituaries, which were my version of obituaries, I err on the side of generosity, just as most ah obituaries do in your newspaper. There’s so many different ways to tell a person’s story. And so if you’re going to err on one side or the other, on one side of the other being generous,

 

39:05.63

mo rocca

is just as valid as being more critical. I mean, you’re never going to get it when trying to sum up somebody’s life. You’re never going to get it perfectly right in, you know, in that many inches.

 

39:19.61

mo rocca

I think spiritually, I think there’s also something to be said for a kind of humility when you’re telling someone’s story, and not assuming, especially when you’re talking about the past, that you’re more enlightened, that we’re more enlightened. I don’t know that that’s true. And I don’t know that that’s true at all. And to remember that 100 years from now, people may look back at us as ah barbaric.

 

39:44.38

mo rocca

you know, how we treat cancer springs to mind, it may be and hopefully it will be that in 100 years, they’ll be saying they pumped chemicals into people.

 

39:50.90

Varsity

Hmm? Yeah.

 

39:53.42

mo rocca

What was that? You know, so we should really clip our own wings. I think I do think when I read presidential biographies, that whole cottage industry of presidential history, and I’m an avid consumer of it,

 

39:59.16

Varsity

That’s interesting.

 

40:11.06

mo rocca

I do think there is a danger of biographers falling in love with their subjects and this is related centering them too much. I remember, I’m going to get the names wrong here, reading a biography of Woodrow Wilson and granted it was a biography of Woodrow Wilson, he was president, but he was The paramount figure in every aspect, according to this historian, that it began to feel skewed. There was a really powerful Congress. That’s how the League of Nations, but why the United States even can joined the League of Nations. So the characters tend to become outsized, tend to become such above the title film stars that it starts to give a distorted view of what the world was like at that point. So I think that’s a related problem to falling in love with your subject.

 

41:08.52

mo rocca

is making your subject more important than he or she may actually have been. I work in shorter form. ah And I also gravitate. It’s a little bit quirky. And my CBS Sunday morning piece is towards lousy one term presidents from the past that are largely forgotten. And, and I certainly don’t celebrate them. If anything, I had to check myself against being too critical or even dismissive of the Millard Fillmore as the Franklin Pierce is the change of you cannons.

 

41:40.05

Varsity

Sure, sure. That’s interesting. I was at the it is interesting when you go to the James Buchanan House, Wheatland or Grover Cleveland’s birthplace, you know, the docents and Franklin Pierce, I remember, you know, the docents are all, of course, saying that they were the best president ever and and really advocating for their legacy.

 

42:01.53

Varsity

But, you know,

 

42:02.70

mo rocca

well i’ve always and Listen, I’ve always been far more intrigued by the docents at the marginalized history sites than, you know, I get that whoever is running tours at Monticello, at Mount Vernon, at Hyde Park, their top tier, probably, but come on, visitors are already in awe when they walk in.

 

42:19.69

Varsity

Right.

 

42:26.25

mo rocca

But if you’re working at the Benjamin Harrison House in Indianapolis on Delaware Avenue, You really got to sell because half the people walking in there are there to use the bathroom.

 

42:30.74

Varsity

Yeah.

 

42:36.36

Varsity

I remember being at Kinderhook up in Martin Van Buren’s home and you know talking to the folks from the Park Service and thinking, boy, this is quite a quite an assignment, but interesting.

 

42:39.18

mo rocca

Oh, beautiful house. Yeah.

 

42:50.16

mo rocca

But what a beautiful house in those trees.

 

42:51.74

Varsity

Oh, it’s gorgeous.

 

42:52.40

mo rocca

oh

 

42:53.46

Varsity

Yep, yep, absolutely. So, and by the way, Woodrow Wilson is a major character in Sufts as well because, of you know, he’s not treated very kindly in the whole suffrage, you know, suffrage history.

 

43:01.39

mo rocca

Right.

 

43:06.65

Varsity

But while we’re on the subject, what president do you admire most and why? If that’s a fair question.

 

43:12.10

mo rocca

Well, I mean, I’m a fan of Teddy Roosevelt just because of the enthusiasm. And to become a first-tier president without a war under your watch, like I said before, is ah you have to you have to be an invigorated and an invigorating figure. And so, how can you not love someone who loved the job that much?

 

43:33.67

Varsity

That’s great. That’s great. Well said. So what presidents have taught us lessons that we can learn from as we age?

 

43:44.14

mo rocca

Interesting, what presidents have taught us lessons You know, I guess the easiest answer, but the first that springs to mind is Jimmy Carter because it’s a a mixed single-term in office.

 

43:52.35

Varsity

I was thinking the same thing.

 

43:55.93

mo rocca

And I realize a lot of people want to want to say that the that his term in office was much more successful, but it’s not Mount Rushmore worthy, no matter how much you want to spin it.

 

44:10.78

mo rocca

um but Whatever motivated him afterwards, and we can only assume the best, to be a citizen of the world that way is remarkable. I mean, it’s just, it’s so admirable.

 

44:26.39

mo rocca

And you know, as somebody who is ah who has does hit his own version of obits, I always wonder about that all-important first line of his New York Times obit, how it’s changed over the years.

 

44:40.59

Varsity

That’s a great point.

 

44:41.51

mo rocca

Had he died in the 80s versus 1990s versus the early O’s versus the teens and now into the 2020s. That first line is going to, it will rightly be weighted much more towards his post-presidency than it would have been before.

 

44:59.16

Varsity

It’s a great point. Great point. So many of those listening you know may know you from CBS Sunday Morning while others remember you from The Daily Show. How would you contrast your experience from The Daily Show with your experience on CBS Sunday Morning?

 

45:13.36

Varsity

How are they different? How are they the same? I first really enjoyed your work on The Daily Show. That’s, I think, how I first became aware of of you and your work.

 

45:20.18

mo rocca

You know, those two gigs are much more similar than you’d think. And in my mind, yeah, not having anything in my mind, not just in my mind, I think that objectively they’re much more similar than you would think. You know, in one, in The Daily Show, a lot of what my work was about in the field pieces that you would do was satirizing,

 

45:48.08

mo rocca

bubble headed news correspondence and the whole format. Some would say pretty stilted, pretty brittle of television news. But in CBS Sunday Morning, I’m oftentimes and hopefully judiciously using humor where it helps to tell a story. But in both, you’re telling short form stories in the daily show. Those pieces were about three minutes, sometimes a little less, rarely more than four. CBS Sunday Morning, they’re anywhere between three and a half and 11., but it’s still about telling a story. And, and those are skills I learned from writing for a PBS kids show called wishbone. That’s where I really learned how to do that. That’s where that toolbox came from. So it’s about honing, chiseling, polishing, making sure you’re being as economical as possible and connecting with people at home.

 

46:45.34

Varsity

That’s great. I remember you talking about Wishbone on your podcast, Mobituaries.

 

46:49.66

mo rocca

Yeah. yeah

 

46:50.68

Varsity

Speaking of which, when is the when is the new season coming out?

 

46:53.65

mo rocca

We are on hiatus right now. It is, Derek, it is a very heavy lift. I hate, there’s something more boring than telling people how hard you work.

 

47:00.09

Varsity

Oh, I’m sorry.

 

47:01.44

mo rocca

And so I don’t, I want to make sure that I don’t give myself a pity party here, but it is hard work. So we’ll see. I mean I’d love it to continue because I’ve loved doing it.

 

47:12.87

mo rocca

It’s been a real passion project.

 

47:14.89

Varsity

Well, that’s great. And I do realize with that podcast, you there’s a lot of research. There’s a lot of you know a lot of background that goes because into it beyond just simply having conversations like we’re having today. Not that not that this is easy for you to to take the time to join, but it is a very different animal.

 

47:27.34

mo rocca

yeah

 

47:31.32

Varsity

but you know we’re just launching, yeah we’ve just had a few episodes now of Roundtable Talk. What advice do you have for me or for us as we’re embarking on this, you know from your experience as a storyteller, as a podcaster, et cetera?

 

47:53.33

mo rocca

You know, it is a more intimate medium.

 

47:59.24

mo rocca

Mobituaries, each is like not to sound too grand about it, but I don’t want to be mock humble about it. Their audio documentaries, however, keeping things personal, keeping the little sum of the rough edges so that it doesn’t feel too polished and manicured,

 

48:09.51

Varsity

Mm hmm.

 

48:24.37

mo rocca

i think is important. I think it’s that kind of grit allows gives people something to cling on to and sets set things apart. I mean, I think of that Sondheim lyric from Sunday in the Park with George, anything you do, let it come from you, then it will be new.

 

48:46.20

Varsity

Hm.

 

48:46.39

mo rocca

So whatever the topic is, Even if the interviewee has been a thousand other places talking about it, my view is the interviewer and the producer are committed to making it special and individual. It’ll stand out. I mean, I think that’s.

 

49:08.29

mo rocca

That’s one thing I can say. And then the note that I always hate is when people say to keep it short. But I guess it’s true that people but I’m not sure I still don’t know about that because there are plenty of things like Joe Rogan isn’t that podcast that goes on for a long time and what a hit that is so um but I think trusting in your own individual instincts is probably

 

49:23.75

Varsity

Yeah.

 

49:33.92

mo rocca

a good thing because that’s what the audience may not consciously realize it, but they’ll glom onto it.

 

49:34.33

Varsity

That’s great.

 

49:41.83

mo rocca

If it feels real.

 

49:43.97

Varsity

That’s great. Thank you. I appreciate that.

 

49:45.88

mo rocca

Yeah.

 

49:46.54

Varsity

And at the beginning we were kind of chatting before we started rolling and you said, let’s just start rolling. This is, you know, this, this is some interesting stuff when we’re talking about cats and some of the other things.

 

49:55.70

mo rocca

Yeah.

 

49:56.07

Varsity

So I appreciated that, that advice.

 

49:57.73

mo rocca

Sure.

 

49:59.06

Varsity

So last question that we’re going to ask every guest, what have you learned that you wish you could have told your younger self?

 

50:09.12

mo rocca

Oh, I mean two things, I think. Just stop worrying, number one. It’s not going to get you anywhere.

 

50:25.40

mo rocca

The second thing I’m a little less sure of, I’m sure of that, but I just said, is taking time each day

 

50:41.23

mo rocca

to just enjoy yourself is vitally important. But the only reason I’m not, even though that sounds like irreproachable, the only reason I’m putting a little asterisk next to it is because there are so many different kinds of enjoyment. So there are days when I’ve worked myself to the bone start to finish and I’ve enjoyed it, which is different than the kind of enjoyment I get from walking all the way home from work and just listening to songs through my earbuds that I love. And that’s kind of a footloose and fancy, free, light feeling. It’s wonderful. So there are very different kinds of enjoyment. Yeah.

 

51:27.70

Varsity

That’s great. That’s beautiful. And it is important. you know I mean, it sounds trite, but you know stop and smell the roses.

 

51:33.61

mo rocca

Yeah.

 

51:33.69

Varsity

And you know some of those kinds of things are, I think, important lessons that we all need to learn as life gets busier and faster. um

 

51:41.24

mo rocca

Well, that’s why everybody should read the play Our Town or see a production of it.

 

51:47.47

Varsity

We’re going in in December. Looking forward to seeing Jim Parsons in it.

 

51:48.94

mo rocca

Yeah. Great. Good.

 

51:51.06

Varsity

So, interesting.

 

51:51.12

mo rocca

Good.

 

51:52.44

Varsity

Well, thank you again. Pick up the book, Roctogenarians by Mo Rocca. And the book, Mobituaries, check out the podcast. um I listen to it on Spotify or wherever you get your podcasts.

 

52:06.14

Varsity

You know, there are four seasons out there and I hope there’ll be a fifth, but ah at least there are four to enjoy. So, can’t thank you enough. You’ve been very generous with your time today. Mo Rocca, thank you.

 

52:16.27

mo rocca

Thank you, Derek.

 

52:17.50

Varsity

I’d also like to thank ah Dave Shoffner, our producer, and Matt Campbell, our engineer, for putting this all together. um So we’ll see you on the next episode of Varsity Roundtable Talk.

Varsity, is taking its industry-leading expertise to digital audiences with the launch of a new video podcast called Roundtable Talk

Roundtable Talk is a podcast about longevity and aging and will explore what it means to age well and endeavoring to reframe perceptions on aging. Each episode features a discussion with an industry expert or thought leader about how to solve the many mature market challenges facing brands today. 

The podcast is hosted by Varsity President Derek Dunham and kicks off with a line-up of high profile guests. 

The premiere episode features an interview with humorist, author and radio legend Garrison Keillor, who discusses his book “Serenity at 70, Gaiety at 80” and his 23 rules for aging. Future guests include Goodwin Living CEO and StrongerMemory program founder Rob Liebreich (November 7) and longevity expert and founding director of the Yale Prevention Research Center, Dr. David Katz.   

Also on the calendar is an interview with humorist, journalist and actor Mo Rocca, who will join the Varsity team for a discussion about people who achieve success and greatness later in life and his book “Roctogenarians.” Dr. Sara Zeff Geber –  the nation’s leading expert on solo aging – and award-winning journalist and New York Times contributor Diane Harris are also on the Roundtable Talk schedule. 

“Fresh perspectives about aging are all around us. Our goal with Roundtable Talk is to shine a spotlight on as many of those perspectives as possible and bring them to life one interview at a time,” said Varsity president and Roundtable Talk host, Derek Dunham. “Along the way, we hope to educate people, dispel a few myths and tell some really engaging and inspiring stories.” 

Roundtable Talk episodes and details about the podcast can be found on the Varsity website at VarsityBranding.com. The podcast is available on various podcast streaming services, including Apple podcasts, Spotify, and I Heart Radio. 

You’ve heard all the ageist cliches: Act your age. You’re no spring chicken. Old dogs can’t learn new tricks. You’re out of touch with society. And so many more. 

Is there any truth to these? Probably not. But here’s what we did realize about pop culture: You don’t have to be young to be relevant. 

Negative comments about aging and biases against older adults are pervasive in our lives. Which is why it’s so refreshing to see that pop culture has been debunking some of those stereotypes. Essentially, you can be mature and relevant, and we’re seeing proof of that in everything from toys to music. 

Justice for older women

Let’s talk about former Supreme Court Justice Ruth Bader Ginsburg, who was always an influential public figure throughout her career. But it wasn’t until her 80s when she truly became a pop culture icon. The film “RBG details her unlikely rise to stardom, including how she was lovingly nicknamed “Notorious RBG” by her fans.

Thanks to the wildly successful “Barbie movie, the iconic, sexagenarian brand is more popular than ever — with consumers of all ages. Most notably, director Greta Gerwig used the movie to challenge age-related stereotypes of women in the film industry. Barbie’s longevity has impacted many generations, and it’s refreshing to see that impact get updated in a positive way. For example, last fall Mattel released a limited-edition Stevie Nicks Barbie doll, whose style and dress pays homage to the 75-year-old Fleetwood Mac singer. 

Musicians don’t seem to age

Look at Mick Jagger and Keith Richards, both 80, who released their first Rolling Stones album in 18 years last fall. Yes, it’s true, society is still worshiping these octogenarian rockers — and rightfully so. Their “Hackney Diamonds” album even features guest appearances from the likes of Lady Gaga, Stevie Wonder and Paul McCartney.

Speaking of McCartney, 81, he’s another example of a musician who’s not slowing down anytime soon. Last year alone, he put out his “Eyes of the Storm” photography exhibition and accompanying book, a new podcast, finished up his Got Back tour and released the last Beatles song, “Now and Then.”

Also last year, 76-year-old Elton John completed his Farewell Yellow Brick Road tour. That’s after his relentless touring over the past 50-plus years, playing nearly 4,600 shows in 80 countries. 

At 90, Willie Nelson released his 74th solo studio album, “Bluegrass,” and was inducted into the Rock & Roll Hall of Fame. He continues to tour and perform. 

And we can’t forget how Dolly Parton stole the show when she appeared at the Thanksgiving day Cowboys-Commanders game dressed as a Dallas Cowboys cheerleader. She’s still got it at 77.

TV is the fountain of youth

This mature and relevant theme continues on TV. In fact, “Golden Girls,” four older women turned roommates, does seem to get better with age. After over 30 years since it last aired, its sassy dialogue still resonates with many, particularly millennials and the LGBTQ+ community.

There are also newer TV shows that play up older stars. “The Golden Bachelorfeatured Gerry Turner, 71. Jane Fonda and Lily Tomlin were brought back into the spotlight with TV series “Grace and Frankie.” More than 30 years after the end of “Cheers,” Ted Danson is still being celebrated on TV, most recently with “The Good Place and “Mr. Mayor.” Michael Douglas starred in the “The Kominsky Method,” a show about an aging, once-famous actor who now makes a living as an acting coach. And even Carrie, Miranda and Charlotte are as chic as ever in “And Just Like That …“, the Sex and the Citysequel. Only this time they’re dealing with issues like teenage kids and menopause, all while debunking media stereotypes of over-50 women. 

We’re just scratching the surface. There are endless examples of pop culture giving old age a fresh look. Maybe it’s because there’s an unprecedented population growth of people 65 and older. Or maybe society’s perspective has simply broadened to be more equitable to all ages. In any case, Jamie Lee Curtis, who won the first Oscar of her career for “Everything Everywhere All at Once” at age 64, said it best: “This word ‘anti-aging’ has to be struck. I am pro-aging. I want to age with intelligence, and grace, and dignity, and verve, and energy. I don’t want to hide from it.”

Q & A With Sara Breindel, Chief of Staff at Changing the Narrative

Changing the Narrative is a leading national effort to end ageism through evidence-based strategies and innovative public-facing campaigns.

Q. Why did you join Changing the Narrative?
A. I was working in marketing communications for older adults and attended a 2018 training for professionals at Changing the Narrative, which really shifted my perspective. I learned that many of the stories we told about older people were stereotypes — older people are not a homogeneous group. I was drawn to join the organization soon after, first as a content creator and now as chief of staff and co-director.

There’s a lot going on at Changing the Narrative, not just anti-ageist birthday cards, but workshops to promote age-inclusive workplaces, intergenerational conversations, social media campaigns and more. In this culture, we’re doing a disservice to ourselves with many of the stories we tell about what it means to get older — and Changing the Narrative wants to change that.

Q. What is the anti-ageist birthday card project?
A. The idea was to engage people at birthdays, because it’s a time when we all think about aging. Cards are a very visual example of ageism. One example was a card with a picture of a walker and a line that said, “Here’s your next birthday present.” Why is that OK to say?

We launched our first set of birthday cards in 2020. Because we’re headquartered in Colorado, we called for local artists to create general age-positive cards. For the second round of cards in 2023, we engaged with existing designers at small greeting card companies from across the nation, asking for specific messaging that used age-positive language as well as images.

When picking out birthday cards, we want people to take a little pause and think about the message they’re sending. Some cards send a really negative message about getting older. Ask yourself: Is that how I think of my friends and colleagues? That they should feel bad about themselves — old and ugly?

It takes time, but these awareness campaigns can change peoples’ perspectives. The genesis for this idea actually came from one our volunteers, who was about to turn 70, and she had already talked to her friends about her work with us. For the first time ever, she got no negative cards about aging on her birthday.

Q. What is implicit bias and how can birthday cards change that?
A. We’ve all been surrounded with negative messages about older people and we now believe them about ourselves. We don’t realize we have this implicit bias — even about ourselves. Our negative beliefs about aging actually hurt our ability to age well. Receiving positive card messages can help us celebrate a milestone rather than fear it and start to chip away at the idea that aging has nothing to offer.

Q. What can we do to get involved?
A. It’s easy to say, “I’m going to grab the first thing I see in the card aisle.” People might take a second look and ask, “Is this a positive sentiment?” Every time we purchase something, we’re telling the industry, “there’s a market for this.” If we start picking up cards that are more age-positive, it can change what companies sell. People looking for age-positive cards can find them on our site, but wherever you buy them, we encourage you to think about the message you’re sending.

Q. Why is it important to foster a positive picture of aging?
A. Getting older can bring health problems, but it brings great things as well. Greater resilience, wisdom, experience and an ability to form connections all come with age.

A study by Yale University professor Dr. Becca Levy showed that people live an average of 7.5 years longer if they have positive feelings about getting older. Something seemingly small like a birthday card, or our larger initiatives to help end workplace discrimination, can work to create a more positive view of aging.

To learn more about what Changing the Narrative is doing to end ageism, visit their website.

 

Solo agers. Kinless seniors. Elder orphans. These buzzwords have entered the common vernacular, but they’re also describing a very real shift in demographics. The current generation of seniors contains more solo agers than ever before.

“Solo agers” are defined as those over age 50 who live alone, are not married or partnered in a long-term relationship, and have no living children. They make up 12% of the ages 50+ population in the United States, and this trend is increasing, as more baby boomers get divorced and fewer have children, and people live longer overall.

According to a recent report by Forbes, among adults 75 years and older (not boomers), 10.9% reported being childless; among those ages 65–74 (early boomers), 15.9% reported being childless; and among those ages 55–64 (late boomers), 19.6% reported being childless.

Right now, there are close to a million solo agers in the U.S., and as Generation X and Millennials head to retirement, that number could grow even larger. These generations are getting married even less frequently than boomers.

What does the trend toward more seniors without family ties mean for retirement communities? We hear a lot about “demanding boomers” and the high-end amenities they expect — but another audience to consider is diverse populations like these.

According to an article in InsideHook, kinless seniors often live alone and rely on appointments with doctors or encounters with cashiers to interact with other people.

What’s more, a Canadian study reported in the New York Times that those without partners or children had lower levels of self-reported mental and physical health, and higher levels of loneliness, which in itself has been linked to many health conditions. Even more worrisome, a decade after respondents’ initial interviews, more than 80% of seniors with partners and children had survived, compared with only about 60% of those without either.

In contrast, studies have shown that residents of Life Plan Communities tend to live longer than other people. So what better environment for solo agers than senior communities, where they can form meaningful friendships and live happier, healthier, longer lives?

Here are a few suggestions on ways to connect with kinless seniors — and to help them get the most out of your community once they join it.

  1. The sales process

Typically, the salesperson must consider the influence of adult children on the sales process. But there are a growing number of prospects who will be trying to make these decisions on their own, and who will be looking for input and advice.

  1. Online resources

Why not show that you understand this growing audience and their concerns by including solo ager-focused blogs and resources on your website?

  1. Prospect events

Events can address issues that solo agers are coming to terms with, such as decision-making on one’s own, medical power of attorney, financial planning and loneliness.

  1. Marketing materials

While married couples will always be depicted in brochures and ads, it’s also important to think about the diverse populations we’re serving and make sure they’re represented in marketing pieces.

  1. Campus events

Since connecting with others is so important for kinless seniors, inclusive activities, events and clubs can help them feel a part of campus life. Shared meals with “friendship tables” open to all are also a great way to make solo agers feel welcome.

  1. Celebrations

Holidays like Mother’s Day, when the mailroom is filled to bursting with bouquets and cards from children around the country, can be a time to also acknowledge those who don’t have children.

  1. Support groups

Campus support groups that address the needs of solo agers can help them find a niche in your community.

Senior communities have always had a focus on supporting solo residents, but with the trend toward more divorces and lower marriage rates, combined with longer lifespans, this group will only continue to grow. In a society that doesn’t provide well for those without family ties, communities can be a powerful solution to help them thrive during their later years.

At our 2nd monthly Continuing Care at Home Roundtable, we all shared our ideas about generating leads, cross-promoting community living and overcoming objections.

Check out the highlights below, and feel free to join us for our next roundtable discussion in April.

Please join our next Continuing Care at Home Roundtable on Wednesday, April 7, at noon ET.

For login information, email DDunham@VarsityBranding.com.

 

Subscribe to
Varsity Prime

Varsity has a podcast!

Our new podcast about longevity and aging offers fresh perspectives and interviews with industry leaders.