Fresh Perspectives Archives – Page 2 of 15 – Varsity Branding

Category: Fresh Perspectives

As the Senior Director of Lifelong University Engagement at Mirabella at Arizona State University, Lindsey Beagley works at the intersection of higher education and senior living. Mirabella at Arizona State University is a retirement community on ASU’s Tempe campus, offering residents full access to the university’s resources, including classes, cultural events, and facilities. 

Lindsey joined us on an episode of Varsity’s podcast, Roundtable Talk, where Derek and Lindsey talked about lifelong learning, intergenerational connections, life in the Peace Corps and what she’s looking forward to as she ages.

Here are some fresh perspectives from that conversation: 

WHAT MAKES MIRABELLA AT ARIZONA STATE A “UNIVERSITY RETIREMENT COMMUNITY”?

Mirabella at ASU is the first certified university-based retirement community in the country. It’s a continuing care retirement community (CCRC)—mostly independent living, but also offering assisted living, memory support, and skilled nursing. What makes it different is its location right on campus and the deep integration with ASU.

We have three full-time staff dedicated to connecting residents with campus life—helping them enroll in classes, get involved in mentoring, or find whatever opportunities match their interests. They have full student ID cards, meaning they can access any campus facility. And students come into Mirabella all the time—using spaces for club meetings, performances, and study sessions. It’s a true living laboratory for intergenerational engagement.

HOW DO TRADITIONAL STUDENTS REACT TO HAVING OLDER CLASSMATES?

At first, most students assume that older adults in their classes must be faculty or observers. When they realize they’re fellow students, it forces them to rethink what learning looks like beyond the traditional college years.

For many young students, college is a transaction—”I need to get my degree and get a job.” They’re externally motivated. But then they see someone in their 70s or 80s taking a class purely for the love of learning, and it’s eye-opening. It shifts their mindset—they start to think, “Maybe learning isn’t just something I do now. Maybe I’ll come back to this one day.”

WHAT ADVICE WOULD YOU GIVE TO SENIOR LIVING COMMUNITIES THAT WANT TO PARTNER WITH UNIVERSITIES?

Flip the paradigm. Don’t just approach a university and say, “What can you do for us?” Instead, ask, “What do your students need?”

You might be surprised. Universities often need mentors, guest speakers, or judges for competitions, but it’s hard to ask working professionals to volunteer their time. Meanwhile, a senior living community is full of people with decades of experience who are looking for meaningful ways to contribute.

This is a huge untapped resource. Older adults don’t just want engagement for their own sake—they want to be needed. That’s the key to meaningful intergenerational partnerships.

Want to hear more from Lindsey? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

Some of you may know Mo Rocca from The Daily Show while others know him as a correspondent on CBS Sunday Morning. Mo is also the author of Roctogenarians, a new book that tells the inspiring stories of people who followed their dreams and achieved success later in life. People like Laura Ingalls Wilder, who published her first “Little House” book at 65 and Samuel Whittemore, who fought in the American Revolutionary War at 78. 

Mo sat down to talk with us on an episode of Varsity’s podcast, Roundtable Talk, to discuss how a casual conversation with Chance the Rapper changed Mo’s perspective on aging, the key to longevity, presidential history and what makes 1888 such a great year to be born in. 

During his chat with Roundtable Talk host Derek Dunham, Mo shared some fresh perspectives. Here’s a few: 

WHAT ARE YOU LOOKING FORWARD TO AS YOU AGE?

I’m looking forward to caring less about what other people think of me. That’s one of the connections among the people in this book—they’re very unfettered. They felt very free to act and to go for it because they weren’t hamstrung by the opinions of other people. 

A lot of young people, in figuring out who they are, to use modern parlance, crowdsource their decisions—seeing what works, what gets a good response, what gets likes on social media. But people at the other end of life aren’t doing that. They’re much more sure of who they are.

HOW DO YOU FEEL ABOUT RETIREMENT?

I don’t expect to ever retire. But certainly things will evolve, and what will that look like? All I can say is that I’m driven to make things interesting to people who didn’t expect to be interested in them. That, to me, is very, very satisfying. 

If I say, “I’m going to do a project, a book, a slideshow, a talk about one-term 19th-century presidents”—and there are a lot of those guys, you know, stuffed between Lincoln and Teddy Roosevelt, a lot of facial hair, usually from Ohio—I love that someone might say, “Really?” And then by the end of it, they’re into it.

DID ANY STORIES IN ROCTOGENERIANS PARTICULARLY SURPRISE YOU?

I knew vaguely that there were older people on the front lines )of the civil rights movement). What I didn’t know was the story of Mary Church Terrell, who was 86 when she led sit-ins at Washington, D.C., lunch counters in the 1950s to fight segregation. Part of what I found so powerful about her story is that someone of that age wasn’t fighting for a better world for themselves—at best, she would enjoy that world for a couple of years. And indeed, she died at 90 shortly after the Supreme Court conferred victory on her side.

YOU WRITE THAT WHEN SOMETHING ENDS, SOMETHING ELSE MUST BEGIN. HAVE YOU EXPERIENCED THIS IN YOUR OWN LIFE?

A very dramatic example—I’m not sure it quite fits, but I’ll call it my late-in-life triumph—is that my husband and I are now fathers to a baby girl. We’re first-time fathers. So, let’s just say my life as someone without children has ended, and, boy, what a great thing to begin.

Want to hear more from Mo? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

Dr. Sara Zeff Geber is the nation’s foremost authority on solo aging, specializing in the unique challenges faced by older adults without traditional family support. As a gerontologist and author of Essential Retirement Planning for Solo Agers she empowers those who are aging alone to embrace independence while planning proactively for a fulfilling, secure future.

In a recent episode of Varsity’s podcast, Roundtable Talk, Sara talked about how solo agers can build social networks to provide support later in life and why senior living communities are the best option for solo agers.

Here’s a look at a few of the fresh perspectives Sara shared during her conversation with Roundtable Talk host, Derek Dunham. 

WHAT IS A SOLO AGER, AND HOW DID YOU DEFINE THE TERM?

I define a solo ager as anyone who doesn’t have children, whether married or single, and anyone aging alone without family support nearby. Initially, I intended it to mean just people without children, as adult children typically care for older adults. However, with societal shifts and people moving away from family, solo aging has become more prevalent.

WHAT ARE THE MOST IMPORTANT STEPS SOLO AGERS SHOULD TAKE WHEN PLANNING FOR RETIREMENT?

It’s crucial to start early, focusing on financial planning, maintaining physical health, and building community. Eating well, staying in shape, and fostering strong relationships are essential steps. Building a supportive community early in life can pay significant dividends as we age.

WHAT DO YOU LOOK FOR IN AN IDEAL LIFE PLAN COMMUNITY?

For me—and I think for most solo agers—it’s about engagement. I value communities where residents actively participate in governance, activities, and connections with the broader community. This might include partnerships with local universities, intergenerational programs, or volunteer opportunities, such as working at food banks. These aspects provide a sense of meaning and purpose.

HOW CAN SOLO AGERS BUILD NETWORKS FOR SUPPORT WHEN THEY DON’T HAVE FAMILY?

The key is cultivating a community early and getting professional help where needed. This includes working with financial advisors, preparing advanced directives, and enlisting a power of attorney. Many solo agers face challenges when choosing proxies to represent them in legal and medical matters, but these relationships can be nurtured over time.

WHY DO YOU ADVOCATE FOR SENIOR LIVING COMMUNITIES OVER AGING IN PLACE?

The reality of aging in place is often isolating, especially for solo agers without family nearby. Senior living communities provide a built-in sense of community, structure, and support, which aging in place typically lacks. These communities can help replace the roles traditionally filled by family, ensuring residents have meaningful connections and the care they need.

HOW HAS THE LANDSCAPE OF SOLO AGING CHANGED, AND WHAT DOES THE FUTURE HOLD?

Solo aging has grown significantly, especially with the baby boomer generation. About 20% of boomers are childless, compared to 10% in previous generations. The trend will likely continue as younger generations also experience high rates of childlessness. This demographic shift means solo aging will increasingly shape how we think about and provide for aging populations.

For Goodwin Living President & CEO Rob Liebreich, the fight against dementia is personal. In 2011, Rob and his family noticed that their mother, Wendy, was experiencing early signs of memory loss. So they decided to do something about it. The result is StrongerMemory, a program that uses reading, writing and math exercises to strengthen the brain and reduce the effects of mild cognitive impairment.

Rob joined us as a guest on Varsity’s aging and longevity podcast, Roundtable Talk to talk about the StrongerMemory program, how it works and some of the amazing success stories behind it.

Here’s a look at a few of the fresh perspectives Rob shared during his conversation with Roundtable Talk host, Derek Dunham. 

WHAT INSPIRED YOU TO PURSUE A CAREER IN AGING SERVICES?

I started off in telecommunications, a very different field. But when my grandmother, Grandma Lee, was about to move into a senior living community, I sat by her bedside as she passed away the day before the move. It hit me so strongly that I needed to join this field—to take out the fear and anxiety people experience and replace it with hope and purpose.

WHAT LED TO THE CREATION OF THE STRONGER MEMORY PROGRAM?

In 2011, my mom began showing signs of memory loss—forgetting conversations, getting lost in familiar places. We did testing and discovered she had mild cognitive impairment. I came across research from Japan showing that reading aloud, handwriting, and math could help nursing home residents plateau or even improve cognitively. I thought, what if we could apply this upstream to someone like my mom? Within 30 days of starting these activities, her repetition decreased, her memory improved, and she navigated places better.

WHAT WERE THE INITIAL RESULTS OF THE STRONGER MEMORY PROGRAM?

We saw dramatic improvements in my mom within the first 30 days. Later, when we introduced the program to a group of assisted living residents, it was remarkable. People began recalling loved ones’ names, sleeping better, and eating better. The emotional impact on families was profound.

CAN THE PROGRAM BE USED PROACTIVELY BEFORE MEMORY LOSS OCCURS?

Absolutely. The tools help calibrate focus and brain health. For example, I met a woman who reads the Bible aloud daily. She doesn’t have cognitive challenges, but she told me her focus improved. Even if you’re not diagnosed with mild cognitive impairment, engaging your brain in these ways can have real benefits.

IS THE PROGRAM EFFECTIVE FOR PEOPLE WITH ADVANCED DEMENTIA?

We’ve heard incredible stories, including a nursing home resident who had been non-communicative for over a year. After starting Stronger Memory, she began engaging with her husband and others. The program is simple, accessible, and often reconnects individuals to their loved ones in powerful ways.

WHAT HAVE YOU LEARNED FROM THIS JOURNEY THAT YOU WISH YOU COULD TELL YOUR YOUNGER SELF?

Believe you can make a difference, find your path, and keep going. I wish I had started sharing Stronger Memory earlier—maybe three years sooner. That weighs on me, but it also motivates me to push forward and help more people. Sometimes you need to listen to those around you and lean into opportunities when they arise.

Doug Chasick – also known as “That Fair Housing Guy” – has nearly 50 years of experience at all levels of investment real estate acquisition, management and leasing. He was also a recent Roundtable guest, where he shared some wisdom about the ins and outs of fair housing and the impact that recent laws may have in some states and nationwide. 

It’s worth noting that using diversity in your community’s marketing images is a step in the right direction when it comes to adhering to fair housing regulations.Here are a few key takeaways from Doug’s Roundtable presentation:

DISPARATE IMPACT IS REAL (AND A PROBLEM)

Disparate impact refers to policies that are neutral on their face but result in discrimination against a protected group when enforced. Doug cited a recent HUD settlement with SafeRent Solutions, which was based on race discrimination through disparate impact rather than intentional discriminatory treatment.

DIGITAL DISCRIMINATION IS ALSO REAL

Digital discrimination arises when luxury communities are provided with high-speed internet while affordable communities are left with slower options like DSL. Given the demographics, this disparity can lead to allegations of discrimination against protected categories in the affordable properties. This issue is particularly challenging because new constructions are easier to equip with advanced digital features, whereas retrofitting older affordable properties is costly and complicated.

PET BANS COULD BECOME A THING OF THE PAST

If passed, a pending California bill would require multifamily properties to allow common household pets. This means that communities currently operating as no-pet communities would need to permit pets such as dogs, cats, reptiles, small gerbils, hamsters, and even snakes. This serves as a heads-up for those managing properties in California. 

NON-COMPLIANCE HAS SERIOUS CONSEQUENCES

Doug ended his presentation by highlighting a significant case involving three real estate companies in Washington, D.C., which collectively faced fines totaling ten million dollars. The fines were imposed because the companies refused to accept tenants who had Housing Choice vouchers, a violation of fair housing laws. As a result, the president of one company had to surrender her broker’s license, and all principals involved were barred from working in the real estate industry. This case underscored the serious consequences of non-compliance with fair housing regulations. 

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, email Derek Dunham at ddunham@varsitybranding.com.

June is Pride Month, which made the month’s first Roundtable guest – Sadiya Abjani of SAGE – not just well timed, but also fascinating, inspiring and insightful. SAGE is a leading LGBTQ+ aging cultural competency provider with decades as an educator that provides training programs and strategic guidance to help improve the lives of LGBTQ+ older persons.

The following are some of the lessons Sadiya shared during her presentation to the Roundtable group. 

THE OLDER LGBTQ+ POPULATION

In 2014, it was estimated there were about three million gay and lesbian elders in the United States, surpassing the population of Chicago. However, Sadiya highlighted that these statistics are unreliable, due to fear and discrimination within the community, making it difficult to gather accurate data through formal studies. As a result, the actual numbers are likely higher than reported.

WHY THE POPULATION OF OLDER LGBTQ+ ADULTS IS NEGLECTED

Much of LGBTQ+ advocacy focuses on youth, while older persons are often overlooked. This neglect stems partly from the desexualization of older persons and the misconception that being LGBTQ+ is solely about sex. In reality, the  LGBTQ+ identity encompasses community, culture, family and self-resilience. 

Sadiya stressed the importance of acknowledging and supporting these identities in long-term care settings, challenging assumptions that discussing LGBTQ+ issues is about sex and that older persons are not sexually active. She advocated for open conversations to ensure safety, consent and awareness.

CHALLENGES WITH HEALTHCARE

There are several key issues faced by LGBTQ+ older persons in accessing health care and long-term care services. Sadiya noted that 40% of LGBTQ+ older persons report that their healthcare providers are unaware of their sexual orientation, which can be dangerous, given the high rates of certain health issues in this community. That lack of trust in the health care system can lead to self-medication.

SEEKING OUT LGBTQ+ COMMUNITIES

LGBTQ+ older persons seek communities that are specifically trained and advertised as LGBTQ+ friendly, as they are more likely to feel comfortable in such environments. It is important that communities hire LGBTQ+-friendly and display symbols of LGBTQ+ inclusion. 

For more information about advocacy and services for LGBTQ+ older persons, visit the SAGE website and the National Resource Center on LGBT Aging

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, email Derek Dunham at ddunham@varsitybranding.com.

Total solar eclipses are rare events. The last one we saw in the U.S. was in 2017. This year’s total solar eclipse on April 8 will last longer and will be visible in more states than the last event.

If you’re looking for the best views, you’ll have to watch from Texas, Arkansas, Missouri, Kentucky, Illinois, Indiana, Ohio, Pennsylvania, New York, Vermont, New Hampshire or Maine. In Arkansas, that means over a million people will be visiting from across the country for the state’s largest tourism event ever. The entire state is gearing up, including state troopers, hotel clerks and restaurant owners.

Parkway Village, a senior living community in Little Rock, Arkansas, is getting ready, too. “There is definitely an air of anticipation as April 8 gets closer!” said Alyssa Majeske, the community’s wellness and activities coordinator.

With its home state a prime viewing position for this rare event, Parkway Village is going all out in throwing a solar eclipse viewing party. “We have quite the event planned — it will be such a fun time for our residents,” said Alyssa. “We are planning to have yard games to play, music, ‘safe sparklers,’ and, of course, we are providing solar eclipse glasses.”

Best of all will be the food. “We are planning a fun menu of snacks and desserts that are in line with the theme of the event — foods like Milky Ways, moon pies and specially shaped cheese and crackers,” Alyssa said.

“We are starting the viewing party right before the partial eclipse begins (projected to be 12:33 p.m.), so our folks can have the full experience of the eclipse,” she continued. “We will have LED Tiki torches to light the path, as well. There will be music with a mic system, so we can make announcements — for example, to let our residents know that they need to wear the eclipse glasses whenever any part of the sun’s disk is visible. We want this to be a fun, memorable experience for our residents here at Parkway Village.”

Parkway Village is anticipating attendance of 100 to 200 residents, or more. “Our residents are very excited,” said Alyssa. “Just this week, I’ve received multiple phone calls making sure we are still hosting a viewing party.”

The eclipse has also attracted prospects to Parkway Village. There are several tours booked for the week of the solar eclipse, and they are all people from out of town who are here to view the celestial phenomenon. Most of the community’s guest rooms are booked, too.

An opportunity like this only comes around once in a great while, but the total solar eclipse does provide inspiration for planning other events. From Super Bowl parties in February to tax prep workshops in April, tying your community’s event to something that’s happening in the greater community can create excitement and draw in potential residents.

 

 

 

 

 

 

 

With “Live to 100: Secrets of the Blue Zones” coming out recently on Netflix, there is a renewed interest in the research and concept of Blue Zones®, areas around the world where people live much longer than average, with the highest rates of living centenarians.

In 2004, author Dan Buettner teamed up with National Geographic and the world’s best longevity researchers to identify pockets around the world where people live measurably longer and better lives, and to see what commonalities there might be in their behaviors, practices and lifestyles that might result in this longer lifespan. They discovered five locations where people reach age 100 at a rate 10 times greater than the average in the United States: Okinawa, Japan; Sardinia, Italy; Ikaria, Greece; Nicoya, Costa Rica; and Loma Linda, California. When pinpointing these locations on a world map, Dan circled them in blue, and therefore called them Blue Zones®.

Researchers found that the lifestyles of all Blue Zones’ residents shared nine commonalities, which they called the Blue Zones Power 9®: Lifestyle Habits of the World’s Healthiest, Longest-Lived People. These behaviors are grouped into categories: Move Naturally, Right Outlook, Eat Wisely and Connect.

Those of us in the senior living space would love for our residents to live longer, healthier, happier lives, so the question is, “Can we replicate this philosophy and these practices in our communities?” We already offer healthy meal options, fitness and exercise opportunities, and a sense of belonging, but how do we get residents to buy into it?

Some Varsity clients have modeled their wellness programs after the Blue Zones practices. We’ve hosted marketing events to educate people on the Blue Zones philosophy and its importance related to longevity, and then four smaller events dedicated to Moving Naturally (yoga, stretching), Right Outlook (meditation, mindfulness), Eating Wisely (Chef cooking demonstration with Mediterranean diet with wine pairing) and Connection (practicing good communication skills and technology). Some communities even code the events on their activities calendars with icons representing the Blue Zones practices.

While both residents and prospects enjoy the events and agree with the concepts in theory, it’s a pretty heavy lift to get people to adhere to a lifestyle that may be foreign to them. It’s a huge culture shift that may be difficult for some to achieve. Case in point, I recall one resident that I joined for breakfast who told me that her doctor recommended she eat more fruits and vegetables, so she ordered a cherry Danish instead of her usual cheese Danish. True story.

While we would like our residents to “live better, longer,” all we can do is offer the options to do so. The choice is obviously theirs to make, and perhaps having that autonomy is more important.

 

 

Reprinted with permission from interestingfacts.com.

 It’s a fact of life — people grow old. While modern society tends to obsess about the negatives of aging, studies suggest that we often experience more happiness and contentment in our later years. These 12 facts investigate the phenomenon of growing old, debunk some persistent myths about aging, and explore the brighter side of those golden years.

  1. Say Goodbye To Migraines

As our bodies age, they naturally become more susceptible to a variety of illnesses and maladies — but migraines are the rare exception. Migraines often first develop in adolescence, and while both sexes are affected, women are three times more likely to develop migraines compared to men (often due to a fluctuation in estrogen levels). However, the frequency of migraines eventually peaks at the age of 40 and actually gets better as we enter our golden years. Stress and hormones are the most common triggers for migraines, and these two factors usually affect older people with less severity. That said, pain, smoking and alcohol can still contribute to migraines in seniors, and although migraines generally subside with age, they are still the second-most-common headache disorder in older people (after tension headaches). One in 10 older adults still experience them about once a year.

  1. Hair Doesn’t Actually “Turn” Gray

One of the hallmarks of aging is that our lifelong hair color begins to turn gray, or in some cases, white. Although an entire industry is built around hiding this fact, human hair isn’t actually turning gray so much as it’s no longer supplying the pigments necessary to produce color. This occurs when hydrogen peroxide builds up after wear-and-tear on the hair follicles. That blocks the normal synthesis of melanin, which is responsible for all shades of hair color.

  1. Older Adults Are Happier Than People In Their 20s on Average

As people age, we also gain a certain calm. A study published in 2016 in The Journal of Clinical Psychiatry analyzed a random sample of 1,546 people ages 21 to 100 in San Diego. Although younger people in the survey responded positively in terms of physical health compared to older folks (as anticipated), older adults far outperformed younger generations in terms of mental well-being. Panic disorders are also reported as less common among older cohorts compared to younger people, and developing a panic disorder later in life is a rarity.

  1. They Also Sweat Less, Too

As we age, our skin loses collagen, gets thinner, and presses our sweat glands close to the surface of our skin. This process is a bit of a double-edged sword. On the one hand, because these glands are squeezed, it’s harder for sweat to come out of our pores, meaning older people sweat less overall. This may be a check mark in the “pro” column for personal hygiene, but it does come with a few negative side effects. With a reduced ability to sweat, older adults can have trouble regulating temperature during strenuous exercise or excessive heat. Sweat also plays an important role in healing, as it helps stimulate wound closure in skin cells. Thankfully, a lifetime of physical fitness helps slow down this process so you can sweat long into your golden years.

  1. Older People Vote More Than Any Other Age Group

Older people may not feel as strong as they did in their youth, but in terms of political power, they’re as strong as ever. In 2018, 64% of people 65 and over voted in the U.S. midterm election — the highest turnout of any age group — and the 65-to-74-year-old cohort also had the highest turnout in the 2020 election. There are a couple of reasons why the older vote is particularly robust. The biggest may be that older Americans, as well as seniors in other democracies, have government programs and initiatives they rely on, such as Medicare, prescription drug pricing, and Social Security, and because these policies so directly affect them, elections tend to turn out seniors in higher numbers. (There are other factors at play, too — older folks may simply have more time on their hands.) Senior citizens also grease the wheels of democracy, as they’re the most likely age group to volunteer as poll workers on Election Day.

  1. Noses and Ears Don’t Keep Growing, But They Do Droop

While a common myth purports that our ears and nose continue to grow as we age (while the rest of us generally shrinks), that’s not entirely true. Like most other parts of our body, our ears and nose stop growing once we’re in adulthood, but the constant tug of gravity over the decades causes these cartilage-filled features to droop over time. This constant pull actually causes the collagen and elastic fibers in our ears and nose to elongate, and this lengthening, combined with surrounding facial structures losing overall volume, often produces the illusion of growing ears and noses as we age. This elongation is a slow and steady process; studies have shown that ears can lengthen some 0.22 millimeters a year. Interestingly, the process is so precise that you can discern a person’s age just by measuring their ears.

  1. Old Age Isn’t a Modern Phenomenon

A common misconception about old age is that it’s a relatively modern phenomenon, as our predecessors lived brutish lives cut short by disease and war. While modern medicine has certainly expanded life expectancy, many people in the past lived as long as people live today. For example, some ancient Roman offices sought by politically ambitious men couldn’t even be held until someone was 30 — not exactly a great idea if people didn’t live many years beyond that. Scientists have analyzed the pelvis joints (a reliable indicator of age) in skeletons from ancient civilizations and found that many people lived long lives. One study analyzing skeletons from Cholula, Mexico, between 900 and 1531 CE found that a majority of specimens lived beyond the age of 50. Low life expectancy in ancient times is impacted more by a high infant mortality rate than by people living unusually short lives. Luckily, modern science has helped more humans survive our vulnerable childhood years, and life expectancy averages have risen as a result.

  1. Older People Requiring Less Sleep is a Myth

Another myth about getting old is that as we age, humans need less and less sleep, somehow magically subsisting on six hours or less when we enter our senior years. The truth is that the amount of sleep a person needs is only altered during childhood and adolescence, as our bodies need more energy to do the tough work of growing. Once we’re in our 20s, humans require the same amount of sleep per night for the rest of their lives (though the exact amount differs from person to person). In fact, the elderly are more likely to be sleep-deprived because they receive lower-quality sleep caused by sickness, pain, medications, or a trip or two to the bathroom. This can be why napping during the day becomes more common as we grow older.

  1. Some of Our Bones Never Stop Growing

The common perception of human biology is that our bones put on some serious inches in our youth, and then by the time we’re 20 or so, nature pumps the brakes and our skeleton stays static forever. While that’s true of a majority of our bones, some don’t follow this simplistic blueprint. A 2008 study for Duke University determined that the bones in the skull continue to grow, with the forehead moving forward and cheek bones moving backward. Unfortunately, this imperceptible bit of a facial movement exacerbates wrinkles, because as the skull shifts forward, the overlying skin sags.

The pelvis also keeps growing throughout your life. Scientists analyzing the pelvic width of 20-year-olds compared to 79-year-olds found a 1-inch difference in width, which adds an additional 3 inches to your waistband. That means our widening in the middle as we age isn’t just about a slower metabolism.

  1. Pupils Get Smaller As We Age

While our hips get bigger, our pupils get smaller. The human pupil is controlled by the circumferential sphincter and iris dilator muscles, and as we add on the years, those muscles weaken. Because of this loss of muscle function, pupils get smaller as we age, and are also less responsive to light. Smaller pupils make it harder to see at night, so people in their 60s need three times as much light to read comfortably as people in their 20s. Reading a menu in a dimly lit restaurant? Forget about it. Other eye changes include an increased likeliness of presbyopia, or farsightedness (which can often be resolved with reading glasses), and cataracts, or a clouding of the eye’s lens. In fact, half of people over the age of 80 will have experienced a cataract of some kind.

  1. Older People Have a Stronger “Immune Memory”

Although the body experiences some slowing down as we age, growing old isn’t all bad news. Researchers from the University of Queensland found that older people had stronger immunities than people in their 20s, as the body keeps a repository of illnesses that can stretch back decades. This extra line of defense begins to drop off in our 70s and 80s, but until then, our bodies generally just get better and better at fighting off disease due to biological experience. Additionally, as we age we experience fewer migraines, the severity of allergies declines, and we produce less sweat. Older people also exhibit higher levels of “crystalized intelligence” (or what some might call “wisdom”) than any other age group.

  1. The Atoms That Make Up All of Us Are Already Billions of Years Old

It’s true that age is just a number, and in the cosmic view of the universe, human age is pretty insignificant. The atoms that make up the human body are already billions of years old. For example, hydrogen — one of the key components of our bodies — formed in the Big Bang 13.7 billion years ago. Likewise, carbon, the primary component of all known life, formed in the fiery cauldron of stars at least 7 billion years ago. So when someone says we’re all made of “star stuff,” they’re very much telling the truth (we’re also made from various supernovae). And while we grow old on Earth, this is only the latest chapter of a story that stretches back to the beginning of everything — and it’s a story that’ll continue until the universe ends.

 

Solo agers. Kinless seniors. Elder orphans. These buzzwords have entered the common vernacular, but they’re also describing a very real shift in demographics. The current generation of seniors contains more solo agers than ever before.

“Solo agers” are defined as those over age 50 who live alone, are not married or partnered in a long-term relationship, and have no living children. They make up 12% of the ages 50+ population in the United States, and this trend is increasing, as more baby boomers get divorced and fewer have children, and people live longer overall.

According to a recent report by Forbes, among adults 75 years and older (not boomers), 10.9% reported being childless; among those ages 65–74 (early boomers), 15.9% reported being childless; and among those ages 55–64 (late boomers), 19.6% reported being childless.

Right now, there are close to a million solo agers in the U.S., and as Generation X and Millennials head to retirement, that number could grow even larger. These generations are getting married even less frequently than boomers.

What does the trend toward more seniors without family ties mean for retirement communities? We hear a lot about “demanding boomers” and the high-end amenities they expect — but another audience to consider is diverse populations like these.

According to an article in InsideHook, kinless seniors often live alone and rely on appointments with doctors or encounters with cashiers to interact with other people.

What’s more, a Canadian study reported in the New York Times that those without partners or children had lower levels of self-reported mental and physical health, and higher levels of loneliness, which in itself has been linked to many health conditions. Even more worrisome, a decade after respondents’ initial interviews, more than 80% of seniors with partners and children had survived, compared with only about 60% of those without either.

In contrast, studies have shown that residents of Life Plan Communities tend to live longer than other people. So what better environment for solo agers than senior communities, where they can form meaningful friendships and live happier, healthier, longer lives?

Here are a few suggestions on ways to connect with kinless seniors — and to help them get the most out of your community once they join it.

  1. The sales process

Typically, the salesperson must consider the influence of adult children on the sales process. But there are a growing number of prospects who will be trying to make these decisions on their own, and who will be looking for input and advice.

  1. Online resources

Why not show that you understand this growing audience and their concerns by including solo ager-focused blogs and resources on your website?

  1. Prospect events

Events can address issues that solo agers are coming to terms with, such as decision-making on one’s own, medical power of attorney, financial planning and loneliness.

  1. Marketing materials

While married couples will always be depicted in brochures and ads, it’s also important to think about the diverse populations we’re serving and make sure they’re represented in marketing pieces.

  1. Campus events

Since connecting with others is so important for kinless seniors, inclusive activities, events and clubs can help them feel a part of campus life. Shared meals with “friendship tables” open to all are also a great way to make solo agers feel welcome.

  1. Celebrations

Holidays like Mother’s Day, when the mailroom is filled to bursting with bouquets and cards from children around the country, can be a time to also acknowledge those who don’t have children.

  1. Support groups

Campus support groups that address the needs of solo agers can help them find a niche in your community.

Senior communities have always had a focus on supporting solo residents, but with the trend toward more divorces and lower marriage rates, combined with longer lifespans, this group will only continue to grow. In a society that doesn’t provide well for those without family ties, communities can be a powerful solution to help them thrive during their later years.

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