Category: Fresh Perspectives

The following is a guest blog entry from Larry Carlson. Larry is an advisor, board member, and author of Avandell: Reimagining the Dementia Experience. A longtime CEO in senior living, he now writes and speaks about helping older adults finish strong — living with purpose, vitality, and impact in their third age.

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When Margaret toured the community, she wasn’t looking for a swimming pool or a dining venue. She was searching for something she couldn’t quite name — a place that felt alive.

“I don’t want to just move somewhere,” she said. “I want to belong somewhere.”

That line stopped me cold. Because in those few words, Margaret captured the emotional core of every senior living decision. Beneath the surface questions about cost, care, or square footage lies something deeper: What will this next chapter make possible?

From Transaction to Transformation

For years, our industry has measured success by occupancy numbers, conversions, and closing ratios. But older adults aren’t just customers — they’re people navigating one of life’s most personal transitions.

Today’s generation doesn’t want to be sold a lifestyle; they want to be guided toward a renewed sense of purpose, belonging, and vitality. That shift — from selling units to guiding journeys — changes everything. It calls us to approach marketing not as persuasion, but as partnership.

Start with Empathy

Guiding begins with listening. It’s about asking deeper questions:

• What does thriving look like for you now?
• What do you still want to contribute or experience?
• What would make this move feel meaningful — not just comfortable?

When we pause long enough to hear the story behind the inquiry, we stop trying to fill vacancies and start helping people envision a future they can believe in. That’s when trust forms — and when connection turns into commitment.

Purpose Is the New Differentiator

Amenities can be copied. Purpose cannot. Communities that help residents connect their gifts and passions to something larger than themselves stand out in a crowded marketplace. They become places where:

• Residents lead, not just attend.
• Marketing highlights impact, not just activities.
• Staff speak the language of mission, not just service.

When marketing reflects that kind of authenticity, it attracts more than prospects. It inspires teams and reminds everyone why this work matters.

A New Kind of Conversation

The next time you sit down with a prospective resident, listen not for what they want, but for who they’re becoming. Because what we’re really offering isn’t just a new address — it’s a new beginning. We’re not helping people move in; we’re helping them move forward.

Closing Thought

Selling fills units.
Guiding changes lives.

When we reframe our role from closing deals to opening doors of purpose, we honor both the people we serve and the calling behind this work. That’s what finishing strong looks like — for residents, and for all of us who serve them.

About the Author

Larry Carlson is an advisor, board member, and author of Avandell: Reimagining the Dementia Experience. A longtime CEO in senior living, he now writes and speaks about helping older adults finish strong — living with purpose, vitality, and impact in their third age.

The following is a guest blog entry from Larry Carlson. Larry is an advisor, board member, and author of Avandell: Reimagining the Dementia Experience. A longtime CEO in senior living, he now writes and speaks about helping older adults finish strong — living with purpose, vitality, and impact in their third age.

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Dave slid into the booth across from me at a diner just off the interstate. He wrapped his hands around the coffee mug, stared at it for a long moment, and finally said, “I thought retirement would feel free. But most days… I just feel numb.”

I set down my fork and asked, “What’s going on?” “It’s not money,” he said. “We’re fine there. It’s just… I’ve drifted into a routine. Golf. TV. A few volunteer things here and there. But it feels like I’m just filling time — not really living it.”

That conversation has stayed with me for years because Dave’s story is not unusual. In fact, it’s a warning. Many people enter their later years expecting a sense of freedom but instead discover the subtle pull of drift. That quiet drift — the slow slide into comfort without real purpose — is what I call coasting. It’s the opposite of finishing strong.

WHY THIS MATTERS IN OUR FIELD

If you work in senior living, you see this reality every day. Many older adults enter a new chapter of life without a clear sense of purpose. They’ve achieved career milestones, raised families, and handled responsibilities… but now they’re unsure what comes next. As marketing and sales professionals, you’re not just presenting floorplans and amenities. You’re often the first person who can help them see the possibility of a meaningful next chapter.

THE HEART OF FINISHING STRONG

Finishing strong isn’t about staying busy or packing in more activities. It’s about:

• Choosing purpose over drift
• Nurturing relationships over routines
• Building vitality — not just longevity
• Continuing to contribute rather than retreat

For many of the people you serve, that requires re‑imagining what their next chapter can look like — a vision that includes both community and purpose.

THE MARKETING OPPORTUNITY

Here’s the reality: most prospective residents (and often their adult children) aren’t ust looking for a safe place to live. They’re searching — sometimes without even realizing it — for a reason to keep leaning forward. That’s especially true for the new generation of older adults. Many of them spent their lives leading businesses, shaping organizations, or building teams. When they move into a community, they’re not looking to be merely entertained. They want to continue living with influence and impact — to use their experience and gifts in ways that matter.

For communities, that shift is both a challenge and an opportunity. It means going beyond programs and amenities to create meaningful ways for residents to contribute — helping them live out their legacy while strengthening the community as a whole. When your conversations and messaging speak to that deeper need for purpose and impact — not just features — it resonates. You’re no longer simply selling; you’re helping them envision a future they can invest themselves in.

A QUESTION WORTH ASKING

So here’s the challenge — for those you serve and for ourselves as well: Are we coasting or are we finishing strong? That single question can spark a shift — in a prospective resident who feels adrift, or in a professional who’s been running hard but hasn’t paused to think about what really matters in the long run.

CLOSING THOUGHT

Every conversation you have as a marketing or sales professional can be more than a transaction. It can be an invitation — to live with purpose, to stay engaged, to finish strong. Helping people see that possibility is one of the most meaningful contributions you can make in this field.

Sharon Jessup is a consultant with OnePoint Partners, a board member of a senior living community, and an adult child with parents in senior living.  Sharon also joined Varsity’s weekly Roundtable recently to share her unique, 360-degree perspective on the industry, one that blends strategy, lived experience and leadership.  

Senior living is the only thing I’ve ever sold in my career,” said Sharon. “But when you experience it through the eyes of a loved one, it’s truly a game changer.”

FROM MANAGEMENT TO GOVERNANCE

Joining the Porters Neck Village board shifted the view from day-to-day operations to long-term strategy. With a seat at the governance table—and her parents living in the community—Sharon Jessup now helps shape the future of senior living from both a personal and professional perspective.

SEEING SENIOR LIVING THROUGH FAMILY

Experiencing senior living alongside her parents offered a whole new lens. From dining and activities to everyday engagement, the resident experience became deeply personal—proving that connection, community, and involvement matter just as much as care and convenience.

LEADERSHIP THROUGH LISTENING

Whether mentoring colleagues, serving on a board, or supporting family, leadership is rooted in listening. It’s not about managing—it’s about guiding, teaching, and showing up. Great leaders stay curious, lead by example, and always make time to understand the people they serve.

A COMPANY WITH PURPOSE

At OnePoint Partners, purpose and values drive every decision. As a B Corp certified firm, the team blends financial insight with empathy, collaboration, and curiosity—offering tailored strategies to communities while staying grounded in the mission of aging services.

ADVOCACY THAT EVOLVES

The journey doesn’t end—it evolves. Whether advising communities or supporting parents, advocacy is a lifelong role. With decades of experience and a personal stake in the resident journey, Sharon continues to teach, advise, and shape the future of aging services with compassion and clarity.

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here. 

Last year, we welcomed Lindsey Beagley  to talk about Mirabella at Arizona State University and how it redefines senior living through lifelong learning and intergenerational connections.

More recently on Varsity’s Roundtable Lindsey returned with Sherri Harris, a Mirabella at ASU resident, and Charity Morrison, an ASU student. In a unique Q&A-style Roundtable, Sherri and Charity talked about how they’ve forged friendships that span generations and offer a closer look at the ASU artists-in-residence program. 

IMMERSIVE INTERGENERATIONAL LIVING

The Artists in Residence program at Mirabella at ASU brings together doctoral-level students and senior residents through music and shared experiences. Students live on-site and lead nearly 400 events annually, building meaningful relationships that blur generational lines and create a strong sense of community.

SELECTION BY THE PEOPLE, FOR THE PEOPLE

Student residents aren’t just chosen by faculty—they’re interviewed, auditioned and selected by Mirabella’s own residents. This helps ensure a great musical fit and a strong social dynamic, which is key to the program’s success and longevity.

PROFESSIONAL GROWTH, PERSONAL REWARD

Student artists receive housing and meals, but the real value lies in the experience. Frequent performances, hands-on engagement, and deep community ties offer a level of professional development that traditional music programs simply can’t match.

A MODEL THAT’S BUILT TO TRAVEL

You don’t have to be on a college campus to make this work. With the right partners and a little creativity, any senior living community near a university could adapt this model to build intergenerational connections and attract residents.

FRIENDSHIPS THAT GO BEYOND MUSIC

The bonds formed in this program are real. Residents and students support each other’s goals, celebrate life together and often form chosen families—proof that meaningful friendships thrive across generations when people are simply open to connection.

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here. 

Recently on Varsity’s podcast, Roundtable Talk, we sat down with Dr. Robyn Stone, a nationally recognized expert in aging policy and long-term care. As Senior Vice President of Research at LeadingAge and Co-Director of the LeadingAge LTSS Center, she has spent decades bridging the gap between policy, research, and real-world solutions to improve aging services.

Derek and Dr. Stone discussed the workforce crisis in long-term care, the challenges of educating consumers about aging services, and the role of technology in supporting caregivers. She also reflects on her decades in the field, offering insights on how change happens—slowly, but steadily. 

The conversation was filled with fresh perspectives. Below are just a few of them. 

YOU’VE SAID THAT SENIOR LIVING IS OFTEN AN “ACCIDENTAL CAREER”—A FIELD PEOPLE DON’T SEEK OUT BUT END UP LOVING. HOW CAN WE CHANGE THAT?

I’m actually an exception because I always knew I wanted to work with older adults. But over the years, I found that most people in aging services fell into these jobs by accident. Once they started, they realized they loved it. 

One of my primary focuses has been shifting this from an accidental profession to one that people intentionally pursue. We’ve made some strides, but we still struggle. If you look at the challenges in recruiting nurses, social workers, and even geriatric specialists, it’s clear that aging services is still undervalued. I think that’s tied to fundamental ageism in this country.

WHAT ARE THE BIGGEST GAPS IN EDUCATING CONSUMERS ABOUT LONG-TERM CARE?

There’s still so much misunderstanding. People don’t grasp what long-term services and supports (LTSS) actually are. It’s about helping people function independently for as long as possible, but it intersects with medical care because these individuals also have chronic conditions, acute episodes, and post-acute needs. 

Housing is also critical—if you don’t have a home that allows for mobility, your quality of life suffers. Most people still think Medicare pays for long-term care, which isn’t true. We’ve spent decades trying to educate people, but the reality is that most don’t think about it until they’re in crisis.

WHAT STRATEGIES DO YOU THINK ARE MOST EFFECTIVE FOR RETAINING WORKERS IN AGING SERVICES?

The best recruitment strategy is retention. If you retain staff, you don’t have to recruit as much. Retention is about creating a healthy workplace culture with both monetary and non-monetary investments. Higher wages matter—we still have 40% of this workforce on some form of public assistance, which is unacceptable. 

But it’s also about training, strong supervisory support, and career pathways. Not every aide wants to become an RN, but they might want to specialize in geriatric care, behavioral health, or medication management. High-performing organizations are figuring out ways to create these pathways, which leads to better retention and lower turnover.

WHAT HAVE YOU LEARNED IN YOUR CAREER THAT YOU WISH YOU COULD TELL YOUR YOUNGER SELF?

Change takes a long time. It’s a journey, not a destination. When I started in the federal government in the early ’70s, I was filled with hopes and dreams about making the world a better place. Over time, I’ve learned that progress is incremental. But you have to keep your eye on the prize. It’s easy to get discouraged in policy and advocacy work, but if you focus on long-term goals and stay committed, real change does happen—even if it takes longer than you’d like.

Want to hear more from Dr. Stone? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

Dr. David Katz is one of the most influential voices in preventive medicine, nutrition, and lifestyle medicine. As the founding director of the Yale Prevention Research Center, a past president of the American College of Lifestyle Medicine, and a prolific author, Dr. Katz has spent his career challenging conventional wisdom on aging and health.

On a recent episode of Varsity’s podcast, Roundtable Talk, he shared his thoughts on the pitfalls of “anti-aging,” the power of lifestyle choices, and how we can reshape our relationship with aging and vitality. Here are some of the key takeaways from our conversation.

OUR SOCIETY PROMOTES ‘ANTI-AGING’—WHY DO YOU THINK THIS IS MISGUIDED?

Aging is a biological process. It’s like being anti-breathing—it just doesn’t make sense. Everything ages: rocks, the Earth, the universe. What bothers me most about the “anti-aging” movement is that it invites us to perpetually compare ourselves to a younger version of ourselves.

I’m 62. I practice what I preach—I eat optimally, I work out every day, and I’m extremely fit. But I don’t have the same muscle mass or strength I did at 42 or 22. That’s just reality. The goal shouldn’t be to fight aging, but to optimize vitality at every stage of life.

HOW DOES THE PACE OF CHANGE IN OUR SOCIETY IMPACT HOW WE VIEW OLDER ADULTS?

The world you grew up in gets left behind, and that happens faster now than ever before. My parents, who are 85, are vital and active, but they feel like roadkill on the information superhighway.

When they were kids, there were no televisions. Now, we have devices in our pockets that let us instantly connect with anyone in the world. The speed of technological advancement makes older generations feel obsolete. We’ve gone from a time when older people were venerated for their wisdom to a culture that increasingly views them as out of touch.

WHAT CAN WE DO TO REFRAME AGING AS A POSITIVE EXPERIENCE?

We need to celebrate what aging gives us, not just what it takes away. Yes, physical capabilities change, but you gain something just as valuable—wisdom, experience, perspective.

In many cultures, elders are venerated. But in America, we glorify youth while failing to honor the trade-off. Imagine if we had a magazine dedicated to the reflections and stories of older adults, just like People Magazine does for celebrities. We celebrate youthful beauty, but we don’t celebrate the beauty of experience and wisdom in the same way.

WHAT ARE YOU MOST LOOKING FORWARD TO AS YOU AGE?

I was looking forward to peace—to being able to fully enjoy the bond I have with my wife, to spending more time outdoors, with my dogs and my horses. But life doesn’t always work out as planned.

I unexpectedly became an entrepreneur, founding Diet ID, which was recently acquired. Now, I’m still deeply involved in making diet quality a vital sign, like blood pressure.

That said, I do look forward to a time when I can truly unplug—to go “off the grid” for a weekend (or longer), to not be shackled to my phone, to fully be with the people I love. That’s what I aspire to.

Want to hear more from Dr. Katz? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

As the Senior Director of Lifelong University Engagement at Mirabella at Arizona State University, Lindsey Beagley works at the intersection of higher education and senior living. Mirabella at Arizona State University is a retirement community on ASU’s Tempe campus, offering residents full access to the university’s resources, including classes, cultural events, and facilities. 

Lindsey joined us on an episode of Varsity’s podcast, Roundtable Talk, where Derek and Lindsey talked about lifelong learning, intergenerational connections, life in the Peace Corps and what she’s looking forward to as she ages.

Here are some fresh perspectives from that conversation: 

WHAT MAKES MIRABELLA AT ARIZONA STATE A “UNIVERSITY RETIREMENT COMMUNITY”?

Mirabella at ASU is the first certified university-based retirement community in the country. It’s a continuing care retirement community (CCRC)—mostly independent living, but also offering assisted living, memory support, and skilled nursing. What makes it different is its location right on campus and the deep integration with ASU.

We have three full-time staff dedicated to connecting residents with campus life—helping them enroll in classes, get involved in mentoring, or find whatever opportunities match their interests. They have full student ID cards, meaning they can access any campus facility. And students come into Mirabella all the time—using spaces for club meetings, performances, and study sessions. It’s a true living laboratory for intergenerational engagement.

HOW DO TRADITIONAL STUDENTS REACT TO HAVING OLDER CLASSMATES?

At first, most students assume that older adults in their classes must be faculty or observers. When they realize they’re fellow students, it forces them to rethink what learning looks like beyond the traditional college years.

For many young students, college is a transaction—”I need to get my degree and get a job.” They’re externally motivated. But then they see someone in their 70s or 80s taking a class purely for the love of learning, and it’s eye-opening. It shifts their mindset—they start to think, “Maybe learning isn’t just something I do now. Maybe I’ll come back to this one day.”

WHAT ADVICE WOULD YOU GIVE TO SENIOR LIVING COMMUNITIES THAT WANT TO PARTNER WITH UNIVERSITIES?

Flip the paradigm. Don’t just approach a university and say, “What can you do for us?” Instead, ask, “What do your students need?”

You might be surprised. Universities often need mentors, guest speakers, or judges for competitions, but it’s hard to ask working professionals to volunteer their time. Meanwhile, a senior living community is full of people with decades of experience who are looking for meaningful ways to contribute.

This is a huge untapped resource. Older adults don’t just want engagement for their own sake—they want to be needed. That’s the key to meaningful intergenerational partnerships.

Want to hear more from Lindsey? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

Some of you may know Mo Rocca from The Daily Show while others know him as a correspondent on CBS Sunday Morning. Mo is also the author of Roctogenarians, a new book that tells the inspiring stories of people who followed their dreams and achieved success later in life. People like Laura Ingalls Wilder, who published her first “Little House” book at 65 and Samuel Whittemore, who fought in the American Revolutionary War at 78. 

Mo sat down to talk with us on an episode of Varsity’s podcast, Roundtable Talk, to discuss how a casual conversation with Chance the Rapper changed Mo’s perspective on aging, the key to longevity, presidential history and what makes 1888 such a great year to be born in. 

During his chat with Roundtable Talk host Derek Dunham, Mo shared some fresh perspectives. Here’s a few: 

WHAT ARE YOU LOOKING FORWARD TO AS YOU AGE?

I’m looking forward to caring less about what other people think of me. That’s one of the connections among the people in this book—they’re very unfettered. They felt very free to act and to go for it because they weren’t hamstrung by the opinions of other people. 

A lot of young people, in figuring out who they are, to use modern parlance, crowdsource their decisions—seeing what works, what gets a good response, what gets likes on social media. But people at the other end of life aren’t doing that. They’re much more sure of who they are.

HOW DO YOU FEEL ABOUT RETIREMENT?

I don’t expect to ever retire. But certainly things will evolve, and what will that look like? All I can say is that I’m driven to make things interesting to people who didn’t expect to be interested in them. That, to me, is very, very satisfying. 

If I say, “I’m going to do a project, a book, a slideshow, a talk about one-term 19th-century presidents”—and there are a lot of those guys, you know, stuffed between Lincoln and Teddy Roosevelt, a lot of facial hair, usually from Ohio—I love that someone might say, “Really?” And then by the end of it, they’re into it.

DID ANY STORIES IN ROCTOGENERIANS PARTICULARLY SURPRISE YOU?

I knew vaguely that there were older people on the front lines )of the civil rights movement). What I didn’t know was the story of Mary Church Terrell, who was 86 when she led sit-ins at Washington, D.C., lunch counters in the 1950s to fight segregation. Part of what I found so powerful about her story is that someone of that age wasn’t fighting for a better world for themselves—at best, she would enjoy that world for a couple of years. And indeed, she died at 90 shortly after the Supreme Court conferred victory on her side.

YOU WRITE THAT WHEN SOMETHING ENDS, SOMETHING ELSE MUST BEGIN. HAVE YOU EXPERIENCED THIS IN YOUR OWN LIFE?

A very dramatic example—I’m not sure it quite fits, but I’ll call it my late-in-life triumph—is that my husband and I are now fathers to a baby girl. We’re first-time fathers. So, let’s just say my life as someone without children has ended, and, boy, what a great thing to begin.

Want to hear more from Mo? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

Dr. Sara Zeff Geber is the nation’s foremost authority on solo aging, specializing in the unique challenges faced by older adults without traditional family support. As a gerontologist and author of Essential Retirement Planning for Solo Agers she empowers those who are aging alone to embrace independence while planning proactively for a fulfilling, secure future.

In a recent episode of Varsity’s podcast, Roundtable Talk, Sara talked about how solo agers can build social networks to provide support later in life and why senior living communities are the best option for solo agers.

Here’s a look at a few of the fresh perspectives Sara shared during her conversation with Roundtable Talk host, Derek Dunham. 

WHAT IS A SOLO AGER, AND HOW DID YOU DEFINE THE TERM?

I define a solo ager as anyone who doesn’t have children, whether married or single, and anyone aging alone without family support nearby. Initially, I intended it to mean just people without children, as adult children typically care for older adults. However, with societal shifts and people moving away from family, solo aging has become more prevalent.

WHAT ARE THE MOST IMPORTANT STEPS SOLO AGERS SHOULD TAKE WHEN PLANNING FOR RETIREMENT?

It’s crucial to start early, focusing on financial planning, maintaining physical health, and building community. Eating well, staying in shape, and fostering strong relationships are essential steps. Building a supportive community early in life can pay significant dividends as we age.

WHAT DO YOU LOOK FOR IN AN IDEAL LIFE PLAN COMMUNITY?

For me—and I think for most solo agers—it’s about engagement. I value communities where residents actively participate in governance, activities, and connections with the broader community. This might include partnerships with local universities, intergenerational programs, or volunteer opportunities, such as working at food banks. These aspects provide a sense of meaning and purpose.

HOW CAN SOLO AGERS BUILD NETWORKS FOR SUPPORT WHEN THEY DON’T HAVE FAMILY?

The key is cultivating a community early and getting professional help where needed. This includes working with financial advisors, preparing advanced directives, and enlisting a power of attorney. Many solo agers face challenges when choosing proxies to represent them in legal and medical matters, but these relationships can be nurtured over time.

WHY DO YOU ADVOCATE FOR SENIOR LIVING COMMUNITIES OVER AGING IN PLACE?

The reality of aging in place is often isolating, especially for solo agers without family nearby. Senior living communities provide a built-in sense of community, structure, and support, which aging in place typically lacks. These communities can help replace the roles traditionally filled by family, ensuring residents have meaningful connections and the care they need.

HOW HAS THE LANDSCAPE OF SOLO AGING CHANGED, AND WHAT DOES THE FUTURE HOLD?

Solo aging has grown significantly, especially with the baby boomer generation. About 20% of boomers are childless, compared to 10% in previous generations. The trend will likely continue as younger generations also experience high rates of childlessness. This demographic shift means solo aging will increasingly shape how we think about and provide for aging populations.

For Goodwin Living President & CEO Rob Liebreich, the fight against dementia is personal. In 2011, Rob and his family noticed that their mother, Wendy, was experiencing early signs of memory loss. So they decided to do something about it. The result is StrongerMemory, a program that uses reading, writing and math exercises to strengthen the brain and reduce the effects of mild cognitive impairment.

Rob joined us as a guest on Varsity’s aging and longevity podcast, Roundtable Talk to talk about the StrongerMemory program, how it works and some of the amazing success stories behind it.

Here’s a look at a few of the fresh perspectives Rob shared during his conversation with Roundtable Talk host, Derek Dunham. 

WHAT INSPIRED YOU TO PURSUE A CAREER IN AGING SERVICES?

I started off in telecommunications, a very different field. But when my grandmother, Grandma Lee, was about to move into a senior living community, I sat by her bedside as she passed away the day before the move. It hit me so strongly that I needed to join this field—to take out the fear and anxiety people experience and replace it with hope and purpose.

WHAT LED TO THE CREATION OF THE STRONGER MEMORY PROGRAM?

In 2011, my mom began showing signs of memory loss—forgetting conversations, getting lost in familiar places. We did testing and discovered she had mild cognitive impairment. I came across research from Japan showing that reading aloud, handwriting, and math could help nursing home residents plateau or even improve cognitively. I thought, what if we could apply this upstream to someone like my mom? Within 30 days of starting these activities, her repetition decreased, her memory improved, and she navigated places better.

WHAT WERE THE INITIAL RESULTS OF THE STRONGER MEMORY PROGRAM?

We saw dramatic improvements in my mom within the first 30 days. Later, when we introduced the program to a group of assisted living residents, it was remarkable. People began recalling loved ones’ names, sleeping better, and eating better. The emotional impact on families was profound.

CAN THE PROGRAM BE USED PROACTIVELY BEFORE MEMORY LOSS OCCURS?

Absolutely. The tools help calibrate focus and brain health. For example, I met a woman who reads the Bible aloud daily. She doesn’t have cognitive challenges, but she told me her focus improved. Even if you’re not diagnosed with mild cognitive impairment, engaging your brain in these ways can have real benefits.

IS THE PROGRAM EFFECTIVE FOR PEOPLE WITH ADVANCED DEMENTIA?

We’ve heard incredible stories, including a nursing home resident who had been non-communicative for over a year. After starting Stronger Memory, she began engaging with her husband and others. The program is simple, accessible, and often reconnects individuals to their loved ones in powerful ways.

WHAT HAVE YOU LEARNED FROM THIS JOURNEY THAT YOU WISH YOU COULD TELL YOUR YOUNGER SELF?

Believe you can make a difference, find your path, and keep going. I wish I had started sharing Stronger Memory earlier—maybe three years sooner. That weighs on me, but it also motivates me to push forward and help more people. Sometimes you need to listen to those around you and lean into opportunities when they arise.