Author: Varsity Team

At our latest Sales and Marketing Roundtable, we welcomed Mary Jane Fitts of Greystone Communities for a conversation that brought the resident perspective front and center. Mary Jane shared stories and insights directly from residents of three Greystone communities, giving us an authentic look at what matters most to those who’ve already made the move.

From choosing a community early to navigating finances, weighing lifestyle benefits, and looking ahead to the expectations of future residents, the discussion shed light on the real decision-making process. The residents’ voices underscored both the opportunities and challenges senior living providers must address to build trust and deliver meaningful value.

CHOOSING EARLY IS EMPOWERING

Residents stressed the value of moving before you’re forced by circumstance. Making the decision proactively allows for more choice, better planning, and peace of mind, instead of scrambling after a crisis.

BALANCING COST WITH LONG-TERM VALUE

While buy-ins can feel steep, residents pointed out tax benefits, financial strategies, and cost trade-offs that make CCRCs or Life Plan Communities more attainable. The real return is stability, access to care, and the freedom from unexpected expenses down the road.

COMMUNITY AS A LIFESTYLE UPGRADE

Beyond care, CCRCs and Life Plan Communities offer enrichment: lifelong learning, social connection, and plenty of activities. Residents emphasized that communities aren’t about “old people” but about staying active, engaged, and supported at every age.

RESPONSIVE, TRANSPARENT SALES MATTER

Positive experiences came from communities with open communication, quick follow-ups, and honest options. In contrast, for-profit facilities with turnover, rising costs, and poor service left negative impressions. Transparency builds trust.

FUTURE RESIDENTS WILL BE YOUNGER AND TECH-SAVVY

The next wave of residents will expect technology to be woven into daily life. Flexible contracts and innovative service models will also be essential to attract and reassure this younger demographic.

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here. 

When Jewish Home of Rochester opened the doors to its new employee grocery store, it wasn’t simply about stocking shelves with food, it was about restoring dignity, reducing stress, and strengthening community. Designed to look and feel like a traditional grocery store, the space is reserved exclusively for employees who qualify based on income guidelines, offering them a private, welcoming place to access healthy, high-quality groceries at no cost.

The store is open twice a month and allows qualifying employees to fill two reusable tote bags per visit with essentials like fresh produce, meat, dairy, and staples. It’s not a food pantry, it’s a dignified extension of the organization’s values and an innovative approach to workforce support.

Jewish Home President & CEO Mike King and Jewish Home Foundation Executive Director Tom McDade Clay see the store as more than a charitable gesture, it’s a strategic investment in employee well-being, recruitment, and retention. “We’re not solving food insecurity,” said Tom. “But we are taking a bite out of it. And if you can do something, you’re morally obligated to do something.”

We sat down with Mike and Tom to learn more about the store’s design, its impact, and how other organizations might follow suit.

WHAT INSPIRED YOU TO OPEN AN EMPLOYEE GROCERY STORE?

We learned about a similar program from a partner organization in Boston through the Association of Jewish Aging Services (AJAS). It got us thinking – what could we do to support employees who are food insecure? In our industry, many frontline workers are in lower wage bands. Even if salaries were higher, those dollars often go toward housing or transportation. Food insecurity remains. We saw an opportunity to help, even if we couldn’t solve the entire problem.

HOW DID YOU ENSURE THE STORE FELT DIGNIFIED AND WELCOMING?

From day one, we intentionally called it a grocery store, not a pantry or cupboard. We wanted to create a space that felt like any other neighborhood market. It’s tucked in a private area near the cafeteria and HR, places employees already frequent, so it feels comfortable. The design mirrors a real store with freezers, shelves, branded grocery totes instead of plastic bags, and feedback from employees about what products they want and how things are displayed.

WHO IS ELIGIBLE TO SHOP AT THE STORE, AND HOW DO YOU MANAGE ACCESS?

Eligibility is based on income, aligned with adapted federal poverty guidelines. Qualified employees receive a card, which they show each visit. We have someone stationed there, not just to check cards, but to act as a retention specialist, helping connect staff with other resources and support. It’s not meant to be intrusive, it’s about care and connection.

HOW IS THE STORE FUNDED AND STOCKED?

We have a relationship with a food distributor who provides us with healthy, affordable products through philanthropic pricing. On the funding side, we’ve received grants and individual donations. Some donors continue to give to our general fund and also see the grocery store as an additional way to help—”I can’t solve food insecurity, but I can buy a bag of groceries.” It’s a compelling message that resonates.

WHAT ADVICE WOULD YOU GIVE OTHER ORGANIZATIONS CONSIDERING SOMETHING SIMILAR?

Don’t overthink it. You’re not trying to end food insecurity, you’re doing what you can. If you can open once a month, do that. If you can do more, great. Just be intentional, make it sustainable, and focus on the dignity of those you’re serving. The ripple effect is real—less stress for employees leads to better care for residents, and that’s a win all around.

At our latest Sales and Marketing Roundtable, we welcomed Bob Kramer—co-founder of NIC and founder of Nexus Insights—who’s known as a “disruptive force” in senior living. Bob urged us to challenge stereotypes about aging and reframe it as an aspirational stage of life filled with purpose and possibility.

He shared insights on the dangers of ageism, the value of older adults as problem solvers, and the growing demand for personalized, engaging communities. His message was clear: senior living isn’t just about adding years, it’s about helping people thrive in them.

SHIFT FROM AVOIDANCE TO ASPIRATION

Embrace the transition from offering “avoidance products” to “aspirational products” in senior living. Focus on enhancing the quality of life and wellness over mere longevity, fostering environments that encourage engagement and purpose for those in their 60s, 70s, 80s and beyond.

VALUE OF OLDER ADULTS AS PROBLEM SOLVERS

Older adults play a crucial role in addressing societal challenges like workforce gaps, loneliness and healthcare costs. Recognize them as assets who contribute through work, volunteering, and mentorship, transforming perceptions from seeing them as burdens to seeing them as problem solvers.

FOCUS ON PERSONALIZED CARE

Boomers seek personalized experiences, which technology and AI can now enable more affordably. Shift from uniform services to customized engagements that address individual wants and needs in real-time, improving overall care and experience..

EXPAND MULTIGENERATIONAL AND COMMUNITY LIVING

There is a rising trend towards multigenerational and smaller community clusters, offering varied living options. Encourage these setups to foster personal connections and shared family experiences, enriching the living environments for all ages.

LANGUAGE SHIFTS AND ASPIRATIONAL LIVING

Rethink terms like “senior moment” and “senior living,” which carry outdated connotations. Instead, promote concepts like “next stage living,” emphasizing possibilities for community, engagement, and thriving in later years, moving beyond stereotypes and limitations.

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here. 

Behind every thriving small business is often a great mentor—and many of those mentors happen to be retirees. On Varsity’s Roundtable Talk, Bridget Weston, CEO of SCORE, shared how her organization connects experienced professionals with the next generation of entrepreneurs, fueling purpose, innovation, and community impact.

Derek and Bridget discussed how SCORE pairs seasoned professionals with younger entrepreneurs, how older mentors stay engaged and purposeful through volunteering and the role of encore entrepreneurs (age 55+) in starting new ventures.

The following are some fresh perspectives from the conversation. Check out the full episode here. 

WHAT IS SCORE AND HOW DOES IT WORK?

SCORE is a connected network that reaches across the country of experienced business mentors who volunteer their time and expertise to help anyone looking to start, grow, or even struggling to sustain a small business.

WHY DO YOU THINK SO MANY OLDER ADULTS ARE DRAWN TO MENTORING?

Our volunteers have years of valuable experience—both successes and failures—and they want to help others avoid the same pitfalls. Mentoring gives them a way to share their expertise while staying connected and engaged. Many tell us they get as much from the relationship as their mentees do. They build friendships, stay mentally sharp, and continue learning through co-mentoring and communities of practice focused on everything from AI to agriculture.

HOW DOES SCORE HELP OLDER ADULTS STAY ENGAGED AND PURPOSEFUL?

SCORE naturally attracts lifelong learners—people who want to stay sharp and connected. We offer continuous education on topics like technology, policy, and workforce trends, as well as communities of practice where volunteers can explore their interests. These groups not only keep mentors learning but also allow them to give back in meaningful, impactful ways. Many volunteers say they feel just as fulfilled—if not more—after a mentoring session as their clients do.

WHAT ARE SOME SUCCESS STORIES THAT STAND OUT TO YOU?

There are hundreds. We’ve had a veteran who invented new backpacking gear now selling nationwide, an entrepreneur who created nap pods for airports, and food truck owners who grew into brick-and-mortar restaurants. Our mentors often form long-term relationships with clients—attending weddings, funerals, and major life events. It’s incredibly rewarding to see their impact not just on businesses, but on entire communities.

WHAT ROLE DOES SCORE PLAY IN STRENGTHENING LOCAL COMMUNITIES?

Small businesses are the backbone of our economy and our neighborhoods. They’re the ones sponsoring little league teams, supporting local events, and keeping communities vibrant. By helping small businesses succeed, we’re strengthening the fabric of local life. When entrepreneurs thrive, communities thrive.

WHAT ADVICE WOULD YOU GIVE TO OLDER ADULTS LOOKING FOR MEANINGFUL WAYS TO GIVE BACK?

Join SCORE. But more broadly, find something that lights a fire in you—something that lets you go to bed thinking, “I made the world a little better today.” Whether it’s through SCORE or another organization, giving back is deeply fulfilling. Many of our volunteers say they feel just as rewarded as the entrepreneurs they help, because service gives purpose and connection.

Want to hear more from Bridget? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

This week, we welcomed Maggie Seybold from WelcomeHome at Varsity’s Roundtable, where she shared compelling insights from their latest Benchmark Report. Maggie emphasized the transformative impact of personalized engagement and timely follow-ups in improving occupancy and lead conversion within the senior living industry.

Her analysis underscored that focusing on high-quality leads, despite being fewer, yields significant value. Maggie also noted that brief, personalized follow-up calls by executive directors can greatly accelerate the sales cycle, offering communities a strategic advantage in creating more effective and engaging sales experiences.

QUALITY LEADS OUTPERFORM HIGH VOLUME

Non-professional referrals may make up less than 5% of leads, but they convert at far higher rates and generate longer stays, delivering stronger ROI than aggregator or online sources. Focusing on lead quality over quantity can pay off in long-term resident value.

EXECUTIVE DIRECTOR FOLLOW-UP ACCELERATES SALES

A brief, personalized ED call post-tour—often just three to four minutes—can shorten the sales cycle by 60%. This simple touch builds trust, boosts move-in likelihood, and sets a community apart from competitors.

TIMING IS CRUCIAL FOR POST-TOUR CONTACT

Following up within one business day increases move-in likelihood by 42%, while two days yields a 27% lift. Each day beyond that erodes prospect engagement, underscoring the need for speed without sacrificing call quality.

VIDEO MESSAGES CAN PERSONALIZE AT SCALE

Tools like OneDay allow EDs or CEOs to send personalized videos when a live call isn’t possible. Including the prospect’s name and visit details keeps the outreach authentic and impactful.

ADAPTING ENGAGEMENT ROLES WHEN NO ED IS PRESENT

In the absence of an executive director, resident ambassadors can step in to provide a relatable, first-hand perspective of community life—similar to a college tour guide—enhancing trust and connection with prospects.

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here. 

As technology continues to reshape every corner of our lives, few voices understand its impact on aging quite like Laurie Orlov. In this episode of Varsity’s Roundtable Talk, the founder of Aging and Health Technology Watch unpacks how innovation—and a little empathy—can transform the aging experience.

In our conversation, Laurie shared her journey to becoming a thought leader in age-related technology. Laurie also discussed the transformative potential of AI in senior care, advocating for proactive technological solutions and greater inclusivity of older adults in product design processes.

The following are some fresh perspectives from the conversation. Check out the full episode here. 

WHAT INSPIRED YOU TO START AGING AND HEALTH TECHNOLOGY WATCH?

It really came from my own experience caring for my mother. I realized that so many people who enter the age-related technology industry do so because of a personal caregiving experience. This field is filled with people who struggled to care for their parents and went on to create companies in caregiving, health monitoring, and fall detection. My story was that I didn’t know what I was doing, I couldn’t find research, and so I said, “I’m going to write it.”

WHAT DOES AN IDEAL SUITE OF TECHNOLOGY LOOK LIKE FOR OLDER ADULTS?

I use the analogy of PC software suites. Years ago, you wouldn’t buy just a spreadsheet without also having a word processor. The same should be true here. In aging tech, we need suites—connected tools that sit alongside each other and evolve with a person’s needs over time. For instance, a health suite might start with symptom management, move into remote monitoring, and include medication management and hearing support. A mobility suite might combine exercise tools, transportation aids, and peer support. You don’t have to integrate everything—just make sure it works together and follows the user through their life journey.

HOW SHOULD INNOVATORS APPROACH DESIGNING FOR OLDER ADULTS?

Tech companies need to stop designing only for themselves. The average age at Google or Meta is pretty young, and older adults aren’t typically included in the testing process. But they should be—before development and during testing. I once watched an older man on a plane tapping around his iPad, trying to figure out what part of the screen would respond. Why not design pop-ups that guide users? Simple prompts would make a world of difference. The irony is that older adults are a massive market—and they have the money. Companies should be designing with them, not just for them.

HOW DO YOU DEFINE “ALL TECH,” AND WHY SHOULD WE MOVE AWAY FROM “AGE TECH”?

“All tech” means the devices we all use—phones, TVs, tablets—can already be adapted for older adults. For example, on an iPhone, you can enlarge text, boost volume, or change accessibility settings. That’s all tech—it’s universal. Labeling something as “age tech” focuses too much on disability instead of inclusion. We don’t need separate technologies for older adults; we need existing ones configured to meet everyone’s needs.

WHERE DO YOU SEE THE MOST PROMISING APPLICATIONS OF AI IN AGING SERVICES?

AI agents—software assigned to specific tasks—are already transforming home care and senior living. They can handle documentation, help create care plans, or provide prompts during visits. For example, as a caregiver approaches a client’s home, AI could suggest questions to ask based on that person’s history. That’s proactive care. AI can also support hybrid care models—combining in-person visits with remote monitoring during off-hours. People can’t work 24 hours a day, but AI can. It helps fill gaps, making care smarter and more continuous.

Want to hear more from Laurie? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

In our recent Sales and Marketing Roundtable, experts Onawa Gigliotti and Samantha Adler from SEA Conflict Consulting illuminated how conflict, while inevitable, can foster innovation and stronger teamwork, especially in senior living sales. Their strategies focus on building communication and trust to improve team dynamics.

They shared fresh perspectives on mediation and conflict resolution, highlighting the power of open-ended questions and cultural awareness. These techniques help transform disputes into opportunities for creative solutions and enhanced collaboration, promoting a positive and cohesive work environment.

UNPACKING MEDIATION, DEESCALATION, AND CONFLICT RESOLUTION

Understanding the unique roles of mediation, deescalation, and conflict resolution is essential for fostering effective communication and lasting solutions. Mediation focuses on facilitative dialogue, deescalation addresses immediate tension, and conflict resolution tackles core disagreements, each promoting proactive conflict management.

EMBRACING OPEN-ENDED QUESTIONS FOR EFFECTIVE COMMUNICATION

Utilizing open-ended questions in conflict and negotiation settings invites comprehensive dialogue. Techniques such as “Tell me more” and active listening help clarify issues. These open-ended techniques foster mutual understanding, transforming potentially negative interactions into constructive exchanges.

CULTURAL AWARENESS IN MEDIATION ENHANCES UNDERSTANDING

Acknowledging cultural differences is crucial in mediation. By remaining open-minded and using broad questions, mediators can avoid misinterpretations and ensure respectful, inclusive dialogues. This approach helps address systemic issues like classism and racism, fostering effective conflict resolution.

TRANSFORMING CONFLICT INTO OPPORTUNITY

Conflicts, often viewed negatively, can become productive brainstorming opportunities with the right skills and mindset. Emphasizing transparency and openness can turn disagreements into opportunities for innovation and stronger connections, promoting a positive conflict resolution approach.

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here. 

The food and beverage world is evolving fast—but not everything trending on TikTok deserves a spot on your menu. In a recent Roundtable session, Sonya Cooper, Senior Brand Strategist with Pavone Group’s food and beverage agency quench, shared highlights from the 2025 Food & Beverage Trends report. 

Her focus? Helping senior living professionals distinguish between fleeting fads and meaningful trends with staying power. Through twelve insightful trend themes, Sonya explored how emerging consumer behaviors—driven by transparency, personalization, and sustainability—are shaping expectations and creating new opportunities for innovation in dining.

ADAPTIVE DINING IN SENIOR LIVING ENHANCES RESIDENT WELLNESS

Monitoring and responding to dining trends in senior living is crucial for enhancing resident satisfaction and well-being. By integrating trends like personalized nutrition and functional foods into meal programs, senior living facilities can cater to evolving dietary preferences and health needs, fostering a vibrant and health-focused dining experience. 

CONSUMER TRENDS FOCUS ON TRANSPARENCY AND PERSONALIZATION

Modern consumers demand transparency about food sourcing and ethics, driving innovations in packaging and clear labeling. There’s a growing preference for clean labels and convenient, sustainable options like refilleries. Personalized nutrition, fueled by genetic testing and customizable meal kits, empowers consumers to tailor diets to their lifestyles. Additionally, the “Second Chance Foods” trend highlights sustainability by repurposing food waste, underscoring a commitment to environmental responsibility.

EMOTIONAL FOOD TRENDS

Today’s consumers are drawn to the emotional experiences food offers, inspired by social media’s global flavor exposure. “Snackification” leads eating habits with flexible snacking options, while “Culinary Passports” introduce diverse international flavors. The “Mini Revolution” offers convenient, portion-controlled mini items, and “Branded Fusion” boosts engagement through creative brand partnerships. “Experiential Dining” transforms meals into immersive experiences, with boomers particularly eager for adventure in dining.

PHYSICAL WELLNESS FOOD TRENDS

The “Body” category trends focus on the physical benefits of nutrition, adopting a holistic view of health beyond weight loss. “Gut Health” emphasizes the microbiome’s role, with Americans seeking gut-friendly foods across various categories. The “Appetite Adjustment” trend sees changes in eating habits due to GLP-1 drugs, pushing demand for nutrient-dense, low-calorie options. “Dream State” centers on enhancing sleep, with foods playing a role. Lastly, “Smart Sips” highlights the growth of functional beverages offering energy, immunity, and mental clarity.

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here.

As the co-founder of the National Investment Center for Seniors Housing and Care (NIC) and founder of Nexus Insights, Bob Kramer has been called a “disruptive force” in the field, always challenging us to think differently about aging, housing and care.

In the newest episode of Roundtable Talk, Bob challenged the prevailing negative perceptions of aging, describing ageism as a prejudice against our future selves. He also highlighted the significant, yet overlooked, potential of older adults in the workforce and addresses the epidemic of loneliness.

The following are some fresh perspectives from the conversation. Check out the full episode here. 

WHAT ARE SOME OF THE BIGGEST MISCONCEPTIONS THAT AMERICANS HAVE ABOUT AGING?

I think first and foremost, and this has really come about sort of since World War II and really with the boomers, and that is aging is bad. Aging is something to be feared. Aging is something negative. I spend a lot of time teaching on college campuses, and I like to point out that ageism is prejudice against our future selves. I’ll have students write down what age they think they’ll live to, and then I show them that statistically, over half of them will live to 100. I tell them, if you don’t work to change these ageist stereotypes, you’ll be consigned to irrelevance for the last third of your lives.

WHAT TRENDS ARE YOU SEEING IN HOW SENIOR LIVING IS EVOLVING?

A lot of the trends we’re seeing now were accelerated by COVID. The pandemic pushed our field out of the 20th century into the digital age. Older adults and their families discovered on-demand services—healthcare, groceries, anything delivered where they live. Consumers today are more sophisticated and savvy. They’re not just asking how many years they’ll live—they’re asking if those will be thrive years. They want environments that add life to their years, not just years to their life.

HOW WILL TECHNOLOGY AND DATA SHAPE THE FUTURE OF AGING SERVICES?

Technology and data are absolutely transformative. Senior care will always be a high-touch field, but it also needs to be high-tech. The role of technology is to enable staff to work to the limits of their license instead of being buried in paperwork. AI and data can help identify which residents are most at risk each day, allowing caregivers to prioritize time and attention. That’s how we turn data into actionable care—predictive, preventative, and personalized.

WHY DO YOU TAKE ISSUE WITH THE TERM “SILVER TSUNAMI”?

Because it’s deeply ageist. Nobody ever thinks of a tsunami as a good thing—it’s an unmitigated disaster. So when we call the aging population a “silver tsunami,” we’re framing longevity as a problem instead of one of humanity’s greatest achievements. It turns the longevity bonus into a longevity curse. We should be asking, how do we make the most of increased longevity, both for individuals and society?

HOW WELL IS U.S. POLICY ALIGNED WITH THE NEEDS OF AN AGING POPULATION?

We’re not aligned at all. The public sector alone can’t meet the needs ahead. We need to incentivize private sector solutions and empower nonprofit and community organizations. Right now, both government programs and market dynamics are pushing people into what I call the “forgotten middle”—too rich to qualify for subsidies but too poor for private pay. That’s unsustainable, and the pressure on local and state governments will only grow over the next decade.

WHAT GIVES YOU THE MOST HOPE ABOUT THE FUTURE OF AGING IN AMERICA?

The value of the contributions older adults want to make—and the fact that society needs them. Whether it’s workforce participation, volunteering, or supporting preventative health, older adults will be central to addressing the challenges ahead. Necessity and opportunity are coming together, and that gives me real hope.

Want to hear more from Bob? Check out the full episode of Roundtable Talk for more fresh perspectives. Watch new episodes of Roundtable Talk on the Varsity website and on Apple Podcasts, Spotify, and iHeartRadio.

AI is rapidly reshaping the digital marketing landscape, and few people are better equipped to break it down than Zack Collevechio, Senior Data Scientist at WildFig and Pavone Group. In this week’s Roundtable, Zack explored how artificial intelligence is transforming everything from SEO strategy to paid search execution. 

He walked attendees through the shifting terrain of search behavior, zero-click results, and how AI-generated overviews are upending the traditional rules of engagement between content creators and search engines. With the line between organic and paid traffic blurring, organizations need to rethink how they measure success and capture value in a more intent-driven, conversational digital environment.

AI TRANSFORMS SEO STRATEGY

With AI advancing beyond keywords, SEO now focuses on understanding user intent and delivering conversational results. As AI becomes integral, adopting strategies that align with AI’s interpretative capabilities is crucial.

ZERO-CLICK SEARCHES REDEFINE TRAFFIC METRICS

AI-driven zero-click searches are rising, where users find answers directly in search results without site visits. This shift mandates new ways to measure engagement and brand visibility as traditional click-through metrics decline.

PPC’S STEADFAST ROLE IN A CHANGING LANDSCAPE

Despite AI’s impact on SEO, PPC remains less affected as it targets decision-ready consumers. Integrating PPC with AI solutions like Performance Max campaigns ensures continued relevance and effectiveness.

OPTIMIZING DOMAIN AUTHORITY BEYOND SPENDING

While PPC spend might influence domain authority slightly, the real impact comes from established web presence, traffic, and high-quality backlinks. Building credibility with authoritative sources boosts trust with search engines.

EXPANDING SEARCH HORIZONS WITH AI PLATFORMS

As AI platforms gain traction as search engines, maintaining updated UTM tracking and leveraging industry tools to monitor AI-driven traffic becomes vital. Staying on top of these shifts ensures maximum visibility.

CONVERSATIONAL AND STRUCTURED CONTENT IS KEY

In the era of AI, crafting content that is both conversational and structured enhances accessibility and relevance. Ensuring AI can effectively interpret and present your content is essential for maintaining a strong web presence.

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here.