The following is a recap from Varsity’s Roundtable, a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here.
When most people think about artificial intelligence, tools like ChatGPT, Claude and Gemini come to mind. But AI is already doing much more behind the scenes, helping organizations analyze data, automate processes and make smarter decisions. As these technologies become more accessible, the opportunities extend well beyond chatbots, particularly for senior living organizations looking to improve efficiency, strengthen sales strategies and make better use of their data.
Zack Collevechio, Data Scientist at WildFig, joined Varsity’s weekly Roundtable to explore the expanding world of AI and what it means for senior living. Zack discussed how organizations can identify practical opportunities for AI, connect the technology to existing business systems and prepare for emerging tools like autonomous AI agents. He also emphasized the importance of data quality, security and starting with real business challenges rather than chasing the latest technology. Below are a few Fresh Perspectives from his discussion.
AI IS ALREADY PART OF OUR EVERYDAY LIVES
From spam filters and fraud detection to navigation apps, AI is working behind the scenes. For senior living organizations, the opportunity is to integrate that same seamless functionality into existing workflows to improve efficiency and solve operational challenges.
START WITH BUSINESS PROBLEMS, NOT AI TOOLS
Successful AI adoption begins by identifying processes that are slow, repetitive or prone to errors. Organizations should prioritize opportunities based on impact and effort, starting with one manageable project that demonstrates value, builds confidence and creates momentum.
THE RIGHT AI SOLUTION DEPENDS ON THE PROBLEM
Automation can streamline administrative tasks, machine learning can forecast occupancy and demand and computer vision can process documents. Regardless of the technology, accurate and well-organized data is essential. Even sophisticated AI tools struggle with unreliable information.
AI CONNECTORS ARE MAKING BUSINESS DATA MORE ACCESSIBLE
MCP connectors allow AI platforms to communicate directly with CRMs, calendars, spreadsheets and other systems. Instead of manually uploading information into chatbots, employees can access current data, uncover insights and work more efficiently.
ALWAYS-ON AI AGENTS OFFER PROMISE, BUT CAUTION IS ESSENTIAL
Emerging AI agents can independently complete multistep processes and work toward broader objectives. However, privacy and security concerns remain significant for senior living organizations managing sensitive resident information. Business-ready applications with appropriate safeguards are still evolving.
