Nearly half of LGBTQ+ older adults report feeling socially isolated, a reality that highlights the importance of creating senior living environments where people feel safe, respected and connected. For communities committed to person-centered living, inclusion must be more than a statement. It needs to show up in policies, programming and everyday interactions.
Karen Cushing, Director of SAGECare Business Development, joined Varsity’s weekly Roundtable to discuss how senior living communities can build truly affirming environments for LGBTQ+ older adults. She shared practical insights on cultural competency, inclusive policies and meaningful Pride programming. Below are a few Fresh Perspectives from her discussion.
ISOLATION IS ONE OF THE BIGGEST RISKS
Loneliness remains a major challenge for LGBT older adults, especially for those who lost partners and friends during the HIV/AIDS crisis or were estranged from family. Programs like SAGEYou show how virtual communities, shared activities and conversation-based programming can help rebuild connection.
INCLUSION STARTS WITH LISTENING, NOT ASSUMING
Cultural competency isn’t about memorizing terminology. It’s about listening carefully, avoiding assumptions and mirroring the language people use to describe their relationships and identities. Feeling heard is often the first step toward trust.
VISIBLE SIGNALS MATTER MORE THAN YOU THINK
Small indicators—like pronouns on name badges, rainbow pins or SAGECare credential decals—can instantly signal that a space is safe and welcoming. These visual cues help residents, families and staff feel comfortable being themselves.
POLICIES CREATE THE FOUNDATION FOR BELONGING
Inclusive environments aren’t built on programming alone. Clear non-discrimination policies, inclusive HR practices, thoughtful hiring language and resident education all work together to create accountability and reinforce a culture of respect.
PRIDE PROGRAMMING SHOULD PRIORITIZE CONNECTION
The most effective Pride initiatives focus less on entertainment and more on conversation and shared experiences. Programs like SAGE Table—where participants use simple prompts to spark dialogue—have proven highly successful at building understanding and relationships.
EMPOWERING CONSUMERS IS THE NEXT FRONTIER
SAGECare is increasingly focused on helping LGBT older adults advocate for themselves through tools like consumer checklists and resource guides. Giving people the right questions to ask providers helps ensure they find communities that truly support them.
HELPFUL LINKS
Karen’s Roundtable presentation – Compassion with Pride
Pride Month Programming Guide – Don’t Hide Your Pride
Resource – LGBT History Month – Oct
Guide – Standing with LGBTQ+ Older Adults
SAGECare Newsletter – Sign up here
Discovery chat – Sign up here to book at 15 or 30 minute call with Karen
Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, submit your name and email address here.
