You’ll find it in Blue Zones, places around the world where people live to 100 at rates ten times greater than in the U.S. They share nine healthy traits. And #2 has nothing to do with diet and exercise. It’s “Know Your Purpose,” which means knowing why you wake up in the morning – and it can add an extra seven years to your life expectancy.

Blue Zones researchers found that sense of purpose in places like Okinawa, Japan. They learned that Okinawans have clear feelings of being needed well into their 100s.

Think about ways to incorporate “Know Your Purpose” and the other 9 principles into marketing your products or services. One way: hold a “Purpose” workshop at your community to help residents explore their life dreams.

Next week, get ready to Downshift (#3).