Work that is
Focused, not
Fragmented

At Varsity, we believe that all of our service areas should work together to break through, attract attention and begin a relationship. Just as importantly, everything we do — from sales training to event marketing to creative — needs to communicate a shift in attitudes toward aging and a fresh outlook on the unique individuals we serve.

We’re proud to work with innovative partners who see retirement not as an end, but as a beginning. Below are a few samples of work that tell our clients’ unique stories while meeting and exceeding their sales & marketing goals.

“When we work through our branding process, we’re not trying to impose an image onto a community; we’re helping to communicate what it already is.”– Robinson Smith, Creative Director