The Pennsylvania Culture Change Coalition, a nonprofit organization that empowers seniors to find their voices, needed a new brand that truly conveyed its mission. Using the memorable acronym “V.O.I.C.E.” and a clean graphic of the keystone state, we created an entirely new brand system, including narrative, name and logo. We rolled out the new tone of the organization in videos and collateral.
"In search of a fresh approach to our image, we collaborated with Varsity to reinvent our brand, surface a new name and reinforce our purpose moving forward. Varsity brought a disciplined rebranding process that engaged our stakeholders and helped us find new energy for our movement."— Laura Roy, Board Chair
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