Located on the Milwaukee Museum Mile, Saint John’s Life Care community is adding a 22-floor tower of apartments, with entrance fees of up to $1.1 million. To sell these extremely high-end residences, we marketed first to current residents and the wait-list through events especially designed to give them Priority status. We then purchased a targeted mailing list and implemented a heavy event strategy, with signature events supported by integrated marketing tactics. Not only did Saint John’s reach 75% in pre-sales ahead of schedule, but it also achieved 98% in pre-sales before breaking ground.
"We greatly value our relationship with Varsity and want you beside us, celebrating our success when we open the third tower."— Dan Lemminger, CFO, Saint John’s On The Lake