Roundtable
Project

How to Recharge Your Teams and Reignite Their Purpose with Kathy Parry.

Kathy explored how leadership energy directly shapes team culture, trust, and resident experience and why recharging staff is one of the most effective ways to improve engagement and retention.

After the Tour: Turning Interest into Action with Kiera DesChamps.

Kiera shared insights into the overlooked steps that truly drive occupancy after a prospect’s first visit. Her discussion explored how emotional trust, logistical support and guided next steps can transform curiosity into confidence and interest into move-ins.

Tracking Well-Being: Soft Measures for Hard-Wired Outcomes with Dr. Kathleen Potempa.

This week on Varsity’s Roundtable, we were joined by Dr. Kathleen Potempa, founder of HealthyLifetime, an evidence-based independent-living program developed by the University of Michigan School of Nursing that helps older adults maintain their independence longer.

Turning Prospects into Residents with Hoyle Koontz.

Hoyle discussed sales barriers you need to know more about — and how to overcome them — to help you build greater empathy for your prospects and reimagine your sales process.

Elevating Caregivers Through Film & Story with Peter Murphy Lewis.

In this conversation, Peter shared how storytelling can reshape public perceptions of aging and care and how communities can use authentic storytelling to better connect with prospective residents.

Integrating Place Planning into Financial Planning with Meg Stoltzfus, LCPC, and Lydia Durski, CFP.

Meg and Lydia shared how integrating place planning into financial planning helps clients better navigate their options as they age.

Unlocking Your Community’s Distinctive Voice and Personality with Rob Smith.

Rob shared insights and strategies on how to effectively harness your community’s personality to bring clarity, consistency, and authenticity to the way you connect with prospects and residents.

Insights from Mather Institute’s Age Well Study with Jennifer Smith.

Jennifer shared insights from Mather’s groundbreaking Age Well Study, the five-year research project comparing wellness in Life Plan Communities with older adults nationwide.

AI’s Transformative Impact on Search with Zack Collevechio.

Zack shared how artificial intelligence is transforming the way we think about search. The discussion included a closer look at Google’s AI-first solution to search (AI Mode), a demo of AI Mode and a look at what’s next when it comes to AI and search.

Building Bridges: Enhancing Senior Living Through Community Partnerships with Shane McDougall.

Shane shared strategies for partnership building that transform the way we engage with the community and enhance the quality of life for residents.

A conversation with residents from three Greystone communities with Mary Jane Fitts.

At this week’s Roundtable, we dug into the heart of community living with Mary Jane Fitts of Greystone Communities. Mary Jane shared incredible stories and insights shared directly by residents from three Greystone communities.

Rethinking Aging: Insights from a “disruptive force” in the senior living industry with Bob Kramer.

Bob joined us on Roundtable to talk about the prevailing negative perceptions of aging, how ageism is a prejudice against our future selves and what gives him the most hope about the future of aging in America.