Business to Business Rebranding

Christian Living Services (CLS) wanted to reinvent itself as an innovative new company offering senior living consulting, management and development services while leveraging its parent organization’s 40 years of trusted experience. We completed a full rebranding — including brand narrative, logo, name and videos — which set the new “Cappella Living Solutions” apart from its traditional roots, though still keeping the equity of the well-known initials, “CLS.”