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A Laser Focus
on the Mature
Market

We’re innovators, not imitators. Focused, not fragmented. Leaders, not followers. The only senior marketing group to offer you both a fresh perspective and long-standing experience. Solving mature market challenges is what we do, and we partner with organizations that share our enthusiasm.

We’re more than an agency.
We’re advocates.

We’re a team of marketers, storytellers and strategists brought together by a shared passion for creating work that resonates with older adults and the people who support them. Because meaningful connection matters at every stage of life.

“Every brand and every organization has a truth worth telling. Our job is to find it, shape it and share it in a way that moves people.”– Robinson Smith, Varsity Executive Creative Director

Michael Pavone

CEO

Business driver.
Cheerleader.
Fly fisherman.

Amy Murray

COO

Special ops agent.
Common sense purveyor.
Greeting card connoisseur.

John Bassounas

President

Leader.
Innovator.
Night owl.

Jackie Stone

VP Sales Consulting

Occupancy flipper.
Sales renovator.
DIY-er.

Derek Dunham

President, Varsity

Strategist.
Planner.
Art aficionado.

Emily Gordon

Director, Client Services

Crazy about strategy.
Passionate about clients.
Devoted to family.

Robinson Smith

Executive Creative Director

Designer.
Illustrator.
Maker of things.

Drew Conklin

Media Planner/Buyer

Media maven.
Campaign driver.
Home chef.

Reneé Kelly

Art Director

Addicted to design.
Obsessed with type.
Allergic to math.

Emily Runyon

Senior Account Strategist

Planner of projects.
Manager of details.
Lover of dogs.

headshot of Allison

Allison Vaughan

Media Operations Manager

Media maven.
Comms process queen.
Fanatical foodie.

Lisa Corry-Godby

Sr. Director of Integrated Communications

Integrated marketing maestro.
Consumer journey guru.
Lover of all things 80s.

Addie Harris

CRM & Marketing Automation Specialist

Lead nurturer.
Data architect.
Toddler wrangler.

Ryan Houck

Senior Project Manager

Timelines.
Budgets.
Baseball.

Andrew Norris

Creative Director

Writer.
Strategic thinker.
Hobby enthusiast.

Jeremy Freeman

Media Director

Media maven.
Spend maximizer.
Chicken wrangler.

Dwayne Connor

Performance Strategist

Strategy tester.
Insight seeker.
Movie buff.

Zack Collevechio

Data Scientist

Analytics ace.
Cerebral consultant.
Fantasy football fanatic.

Adam Crooker

Senior Web Developer

Pixels & code.
Agency veteran.
Totem pole collector.

Headshot Jennie

Jennie Portzline

Executive Office and Facilities Director

Logistics maestro.
Travel planner.
Frenchie mama.

Dave Shoffner

Communications Manager

Storyteller.
Conversation starter.
Long-suffering Mets fan.

Jeff Dillow

Public Relations Manager

Passionate brand advocate.
Strategy driven.
Automotive enthusiast.

Join the Varsity Team

Interested in joining the Varsity team?

Stop by the Pavone Group Careers page to see available openings or to send us your info!

Pavone Group

Interested in learning more?

P: 717-991-3268

Please visit our social media sites:

Varsity is a privately owned and is part of the Pavone Group’s family of agencies.

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Varsity has a podcast!

Our new podcast about longevity and aging offers fresh perspectives and interviews with industry leaders.