A Laser Focus
on the Mature
Market

We’re innovators, not imitators. Focused, not fragmented. Leaders, not followers. The only senior marketing group to offer you both a fresh perspective and long-standing experience. Solving mature market challenges is what we do, and we partner with organizations that share our enthusiasm.

From marketing to sales, from PR to creative, from project management to interactive, our employees have 200+ years of combined experience in a wide spectrum of industries. Our backgrounds range from senior marketing to food & beverage, as well as health care to tech and more. We have all come together out of a passion to serve the mature market.

“The first step in getting a client the right answers is making sure the right people hear the questions.”– Michael Pavone, CEO

Michael Pavone

CEO

Business driver.
Cheerleader.
Fly fisherman.

Amy Murray

COO

Special ops agent.
Common sense purveyor.
Greeting card connoisseur.

John Bassounas

President

Leader.
Innovator.
Night owl.

Jackie Stone

VP Sales Consulting

Occupancy flipper.
Sales renovator.
DIY-er.

Derek Dunham

President, Varsity

Strategist.
Planner.
Art aficionado.

Robinson Smith

Executive Creative Director

Designer.
Illustrator.
Maker of things.

Jace Dawson

Project Manager

Data Diver.
Sea Changer.
Scuba Instructor.

Reneé Kelly

Art Director

Addicted to design.
Obsessed with type.
Allergic to math.

Erica Reed

Senior Copywriter

Storyteller.
Creative thinker.
Cake pop ninja.

Emily Runyon

Senior Account Strategist

Planner of projects.
Manager of details.
Lover of dogs.

Allison Vaughan

Media Operations Manager

Media maven.
Comms process queen.
Fanatical foodie.

Nate Hileman

Financial Director

Profits & loss.
Income & expenses.
Woods & water.

Ana Strobel

Account Strategist

Strategic partner.
Problem solver.
Podcast junkie.

Ellie Weaver

Account Strategist

Dedicated relationship builder.
Obsessive list maker.
Voracious book collector.

Jodi Gibble

Sales Consultant

Market researcher.
Mystery shopper.
Wine lover.

Lisa Corry-Godby

Sr. Director of Integrated Communications

Integrated marketing maestro.
Consumer journey guru.
Lover of all things 80s.

Gavin Davie

VP, Operations

Thinker.
Doer.
Leader.

Bethany Arwa

Communications Strategist

Experience chaser.
Knowledge seeker.
Plant mama.

Emily Gordon

Director, Client Services

Crazy about strategy.
Passionate about clients.
Devoted to family.

Interested in joining the Varsity team?

We’re always looking for the next great culinary impostor or Batman collector.

Contact us using the form below.