Aramark taps Varsity to guide company’s reentry into the senior living industry – Varsity Branding

Aramark, the largest U.S.-based food service company, is reentering the senior living industry and has tapped Varsity to help kick off the effort. 

Varsity’s work included the development of the new Aramark offering — Aramark SeniorLIFE+ — with the creation of a brand story, website elements, brochure and other sales materials. The Aramark SeniorLIFE+ product will include dining and nutrition services, environmental services, facility management, technology, and amenities that tie into a community’s concierge, activities and social engagement offerings.  

“To develop this service offering, it was important for us to partner with a marketing and branding team that understands the senior living industry,” said Aramark SeniorLIFE+ CEO Joe Gorman. “A senior living campaign requires an extremely focused knowledge of the end user of our services, but also a knowledge of the decision-makers at the communities we’ll be working with. Varsity knows both audiences better than anyone.”

The return to senior living is a natural next step for Aramark, which already serves the world’s leading educational institutions, Fortune 500 companies, world champion sports teams and prominent healthcare providers.

The Aramark SeniorLIFE+ program was officially unveiled in November at the LeadingAge Annual Meeting in Chicago. The new service will be promoted nationally throughout 2024. Visit the SeniorLIFE+ page of the Aramark website for more information.



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