Pride month Archives – Varsity Branding

Tag: Pride month

Consider this: 45% of LGBTQ+ older adults report a lack of companionship, and nearly half feel socially isolated. Those realities underscore why inclusive, affirming environments in senior living aren’t optional, they’re essential. As communities continue working toward more person-centered experiences, conversations around belonging, trust and cultural competency matter more than ever.

As part of Varsity’s Pride Month celebration, we caught up with Karen Cushing, Director of SAGECare Business Development and a past guest on Varsity’s weekly Roundtable. Karen has spent years helping senior living organizations better support LGBTQ+ older adults through education, advocacy and practical guidance. In this Q&A, she shares insights on inclusion, connection, Pride programming and the small actions that can make a meaningful difference.

DESCRIBE YOUR ROLE AT SAGECARE AND THE WORK SAGECARE IS DOING TO SUPPORT LGBTQ+ OLDER ADULTS. 

As Director of SAGECare Business Development, I build partnerships to expand LGBTQ+ cultural competency training across aging services, healthcare, and community providers. My work focuses on meeting organizations where they are and helping them take practical steps toward becoming more inclusive and affirming.

SAGECare supports providers with training and credentialing that improve care for LGBTQ+ older adults, ensuring they can age with dignity, respect, and a sense of belonging. This work addresses longstanding gaps, helping reduce fear and barriers rooted in past discrimination by creating environments where people feel safe being their authentic selves.

WHY DO SO MANY LGBTQ+ OLDER ADULTS STILL HESITATE TO TRUST HEALTHCARE AND SENIOR LIVING PROVIDERS? 

Many LGBTQ+ older adults approach care with caution shaped by past discrimination, including bias, denial of services, or having to hide who they were to stay safe. These experiences, rooted in a time when being openly LGBTQ+ could risk jobs, housing, or safety, still impact trust today.

Even now, gaps in cultural competency and small signals; like non-inclusive forms or assumptions, can reinforce hesitation. That hesitation is not misplaced; it’s informed by lived experience. SAGECare’s work helps rebuild trust by supporting providers in creating environments where LGBTQ+ older adults feel seen, respected, and safe being themselves.

WHY IS LONELINESS AND ISOLATION SUCH A SIGNIFICANT ISSUE WITHIN THE LGBTQ+ OLDER ADULT COMMUNITY? 

Loneliness and isolation are significant challenges for many LGBTQ+ older adults, often because traditional support systems haven’t been available or safe. While many have built strong “chosen families,” those networks can shrink over time due to loss, illness, or distance.

Stigma and fear of discrimination can also lead people to withdraw from services or even hide their identity again, making it harder to find connection. Combined with a lack of inclusive aging spaces, this can deepen isolation.

At SAGECare, we see inclusion as key to addressing this, when environments feel safe and affirming, people are more likely to connect, engage, and build a true sense of community and belonging.

WHAT ARE SOME OF THE SMALLEST CHANGES SENIOR LIVING COMMUNITIES CAN MAKE THAT HAVE THE BIGGEST IMPACT ON LGBTQ+ RESIDENTS FEELING SAFE AND WELCOME? 

Small changes can have a big impact because they signal that people are seen and belong. Inclusive language on forms, visible affirmations like Pride symbols, and clear nondiscrimination statements all help create a sense of safety.

Staff training is just as important, using chosen names and pronouns, avoiding assumptions, and showing respect in everyday interactions can build trust. Creating inclusive programming and opportunities for connection further fosters belonging.

It doesn’t have to be complex to be meaningful. Consistency, authenticity, and respect go a long way in helping LGBTQ+ residents feel safe, seen, and at home.

HOW CAN PRIDE MONTH PROGRAMMING MOVE BEYOND CELEBRATION AND CREATE MORE MEANINGFUL CONNECTION INSIDE SENIOR LIVING COMMUNITIES? 

Pride Month programming can go beyond celebration to build real connections in senior living communities. While visibility and joy matter, the greatest impact comes from creating space for storytelling, shared experiences, and meaningful conversation that foster empathy.

Pride can also serve as an entry point for education through staff training, resident discussions, and intergenerational programs that deepen understanding and support more inclusive interactions.

The key is continuity using Pride as a catalyst for year-round inclusion through ongoing programming, policies, and daily practices. When done with intention, Pride becomes more than a moment; it helps ensure LGBTQ+ residents feel seen, valued, and connected every day.

June is Pride Month, which made the month’s first Roundtable guest – Sadiya Abjani of SAGE – not just well timed, but also fascinating, inspiring and insightful. SAGE is a leading LGBTQ+ aging cultural competency provider with decades as an educator that provides training programs and strategic guidance to help improve the lives of LGBTQ+ older persons.

The following are some of the lessons Sadiya shared during her presentation to the Roundtable group. 

THE OLDER LGBTQ+ POPULATION

In 2014, it was estimated there were about three million gay and lesbian elders in the United States, surpassing the population of Chicago. However, Sadiya highlighted that these statistics are unreliable, due to fear and discrimination within the community, making it difficult to gather accurate data through formal studies. As a result, the actual numbers are likely higher than reported.

WHY THE POPULATION OF OLDER LGBTQ+ ADULTS IS NEGLECTED

Much of LGBTQ+ advocacy focuses on youth, while older persons are often overlooked. This neglect stems partly from the desexualization of older persons and the misconception that being LGBTQ+ is solely about sex. In reality, the  LGBTQ+ identity encompasses community, culture, family and self-resilience. 

Sadiya stressed the importance of acknowledging and supporting these identities in long-term care settings, challenging assumptions that discussing LGBTQ+ issues is about sex and that older persons are not sexually active. She advocated for open conversations to ensure safety, consent and awareness.

CHALLENGES WITH HEALTHCARE

There are several key issues faced by LGBTQ+ older persons in accessing health care and long-term care services. Sadiya noted that 40% of LGBTQ+ older persons report that their healthcare providers are unaware of their sexual orientation, which can be dangerous, given the high rates of certain health issues in this community. That lack of trust in the health care system can lead to self-medication.

SEEKING OUT LGBTQ+ COMMUNITIES

LGBTQ+ older persons seek communities that are specifically trained and advertised as LGBTQ+ friendly, as they are more likely to feel comfortable in such environments. It is important that communities hire LGBTQ+-friendly and display symbols of LGBTQ+ inclusion. 

For more information about advocacy and services for LGBTQ+ older persons, visit the SAGE website and the National Resource Center on LGBT Aging

Varsity’s Roundtable is a weekly virtual gathering of senior living marketers and leaders from across the nation. For updates about future weekly Roundtable gatherings, email Derek Dunham at ddunham@varsitybranding.com.
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