Tag: purpose

Growth doesn’t stop with age, but it often begins with stepping outside your comfort zone. That was the topic in a recent episode of Varsity’s Roundtable Talk. In that conversation, Derek sat down with award-winning journalist and bestselling author Chris Ballard to discuss his new book, The Plunge, and what cold-water immersion can teach us about resilience, health and aging.

Chris explored the science behind cold plunging, why swimming is one of the best lifelong activities, how embracing discomfort can build resilience, and why confidence comes from taking action, not waiting until you feel ready. He also shared lessons from reporting on extraordinary people who continue to challenge themselves well into later life.

Check out the full episode here.

WHAT HAPPENS TO THE BODY DURING COLD EXPOSURE?

At first, your body reacts as if it’s facing a threat. Adrenaline surges, your heart rate increases and you become extremely alert. But after about 90 seconds, something remarkable happens. Your body shifts into a calmer, more controlled state. Researchers have found it’s one of the few ways to become both highly alert and deeply calm at the same time. Over time, regular cold exposure may also help improve resilience and lower overall stress levels.

SHOULD WE INTENTIONALLY SEEK DISCOMFORT AS WE AGE?

Absolutely. The key is choosing healthy forms of discomfort instead of letting life simply become more comfortable. Whether it’s cold exposure, exercise or trying something completely new, those small, intentional challenges build resilience. As we age, it’s easy to settle into routines, but growth usually happens just outside of them. The challenge doesn’t have to be dramatic. It just has to push you a little beyond where you’re comfortable.

WHY IS SWIMMING SUCH A GOOD ACTIVITY AS WE AGE?

Swimming checks so many boxes. It’s easy on the joints, which becomes increasingly important as we get older, but it still provides a terrific cardiovascular workout. The water also creates gentle compression that improves circulation, and because you’re horizontal, there are additional cardiovascular benefits. Unlike many sports, swimming can adapt to different body types and fitness levels, making it something people can enjoy well into their 80s and 90s.

WHAT’S A REALISTIC WAY TO ADD MORE ADVENTURE TO LIFE?

Pick something that scares you just a little and try it. It doesn’t have to be skydiving or swimming in icy water. The goal is simply to step outside your routine. Novelty keeps us engaged, gives us something to work toward and reminds us we’re still growing. The more often you challenge yourself, the more natural it becomes to keep seeking new experiences.

IF THERE’S ONE LESSON YOU HOPE PEOPLE TAKE AWAY FROM YOUR REPORTING, WHAT IS IT?

Never underestimate yourself. I spent three years reporting on people who continually surprised themselves by trying new things later in life. That became my own experience as well. It’s easy to think, “I’m too old for that,” or, “That’s not who I am anymore.” But we often discover new abilities and new purpose only after we’re willing to step outside our comfort zone.

QUOTES

“Our lives have become incredibly easy. If you can find these small, healthy ways to stress yourself, you’ll become more resilient long term.” (Chris)

“If I’m choosing to get into this cold water, I’m choosing to go for a run—whatever it is—that positive stress provides a lot of benefits.” (Chris)

“You may not necessarily enjoy doing the hard thing, but you’re always happy afterwards.” (Chris)

“The more hard stuff you do, the easier it is to do hard stuff.” (Chris)

“I think we sometimes limit ourselves as we age in terms of what we think we can do based on our prior experience.” (Chris)

“You don’t need confidence to take action. It’s the inverse. By taking action, we build confidence.” (Chris)

“The wisdom. That’s what I see in my parents and the people I know who are older. I love sitting with them, talking with them and seeing their perspective. The ability to see the bigger picture continues to build as we get older.” (Chris)

“We get set in our ways with our community. Then suddenly you find this new world, these new connections, and realize that’s something you still can do.” (Chris)

“Pick something that scares you and do it. The more you do that, the more of a habit it becomes. That novelty is what keeps us feeling like there’s another challenge ahead.” (Chris)

“Never underestimate yourself. I think especially as we age, it gets easier and easier to say, ‘That’s not something I can do anymore.'” (Chris)

“Recognize the value of relationships. The older I’ve gotten, the more I’ve realized those long-term relationships are the ones you’ll really treasure.” (Chris)

NOTES

Chris Ballard is an award-winning journalist, bestselling author and longtime Sports Illustrated senior writer known for deeply reported stories about human performance, resilience and the psychology of achievement. His latest book, The Plunge, explores the physical and mental benefits of cold-water immersion through science, personal experience and compelling storytelling.

Sports Illustrated is one of the world’s most recognized sports media brands, known for long-form journalism, investigative reporting and award-winning storytelling. During his career there, Ballard has covered some of the biggest names and moments in sports while also writing books and features that examine performance, purpose and personal transformation.

The Plunge: Maverick Swimmers, An Unlikely Quest, and the Transformative Power of Cold Water was published in 2026 and follows a community of cold-water swimmers while examining the growing body of research around cold exposure, resilience and healthy aging. Ballard is also the author of The Butterfly Hunter, which explores people who found purpose by pursuing unconventional careers, and has written for National Geographic on healthy aging and lifelong fitness.

Cold-water immersion triggers an immediate stress response followed by a remarkable state in which the body becomes both highly alert and deeply calm. Repeated exposure may help reduce stress and improve resilience over time.

As people age, intentionally introducing small, healthy challenges—whether cold exposure, exercise or learning something new—can build resilience and improve both physical and emotional well-being.

Swimming is one of the best lifetime activities because it minimizes joint stress, improves circulation and cardiovascular health, and remains accessible well into older age.

Many older adults excel in cold-water swimming because life experience has strengthened their ability to persevere through discomfort. As Ballard learned from one athlete, “the more hard stuff you do, the easier it is to do hard stuff.”

One of Ballard’s biggest takeaways was that people often underestimate themselves as they age. Trying new experiences can reveal abilities and communities they never imagined possible.

Confidence doesn’t come before action. Instead, Ballard believes confidence is built by taking action first, even when the outcome feels uncertain.

Purpose becomes increasingly important later in life. Ballard found that joining a community, embracing shared challenges and maintaining meaningful relationships can provide direction, accountability and a stronger sense of belonging.

Ballard believes one of the best ways to continue growing is to regularly choose something that feels uncomfortable or unfamiliar. Novelty and challenge help people stay engaged, adaptable and excited about what’s ahead.

Every one of us is aging, yet most of us think of it as something that happens to other people later in life. Recently on Varsity’s Roundtable Talk, Derek sat down with writer, editor and Oldster founder Sari Botton to explore why growing older is a lifelong experience. 

Through her writing and community, Botton is helping reshape the conversation around aging by bringing together perspectives from every generation. In their conversation, Derek and Sari discuss why our youth-obsessed culture fuels fear of aging, how intergenerational conversations can replace anxiety with optimism, and why there is no universal timeline for life’s milestones.

Check out the full episode here.

WHAT DOES IT MEAN THAT “EVERYONE IS AN OLDSTER”?

I’ve been thinking about what it means to get older since I was about 10 years old. Throughout life, we’re constantly leaving one version of ourselves behind to become the next. We leave grade school for middle school, high school for college, one job for another, one relationship for the next. 

Every stage brings its own expectations, questions and even grief. That’s why I say everyone is an oldster. Aging isn’t something that suddenly begins at 65. It’s something we experience throughout our entire lives, whether we’re thinking about careers, relationships, children or changes in our bodies.

WHAT WOULD YOU SAY TO SOMEONE WHO FEELS LIKE THEY’RE RUNNING OUT OF TIME?

I’d encourage them to ask, “What can I still do?” We don’t know how much time any of us has, but we can be intentional with whatever time remains. Rather than focusing on opportunities you may have missed, think about the goals that are still possible today. It’s never too late to pursue something meaningful. Maybe it won’t happen exactly the way you imagined years ago, but you can still make room for the things that matter most to you now.

DOES GETTING OLDER GIVE PEOPLE MORE FREEDOM TO REINVENT THEMSELVES?

Absolutely. I hear from people all the time who reinvent themselves later in life. They retire, discover interests they never had time to pursue, start new careers, develop creative passions or simply realize they finally have permission to try something different. One of the biggest lessons I’ve learned through Oldster is that there is so much possibility in getting older. We often focus on what aging takes away, but we don’t talk enough about everything it can make possible.

HOW CAN WE COMBAT AGEISM AS A SOCIETY?

I think ageism largely comes from ignorance. People don’t really know what older adults are like or how capable they continue to be. That’s why I’m committed to making Oldster an intergenerational conversation. When people share their stories across generations, they begin to understand one another. Younger people realize that someone in their 60s or 70s is still living a full, engaged life, while older adults gain a better understanding of younger generations. The more we hear one another’s experiences, the more empathy we build and the less room there is for ageist assumptions.

QUOTES

“Everyone is an oldster. We deal with aspects of physical and emotional aging all the time. It’s not just an old person thing.” (Sari)

“We live in an ageist, youth-obsessed culture driven by capitalism. There’s money to be made by making aging a problem that needs to be solved.” (Sari)

“There’s no going back. You’re going to leave some things behind. That anxiety has morphed into curiosity about what other people’s experience is of getting older.” (Sari)

“When we’re not looking at ourselves in a mirror, we have these ideas of who we are that are based on past versions of ourselves.” (Sari)

“The intergenerational conversation happening on Oldster is helping people feel less trepidatious about aging. It certainly has for me.” (Sari)

“People kept telling me, ‘My life took off at 60… 65… 70… 75.’ They found new partners, new careers, stopped caring what other people thought and started taking risks. That really comforted me.” (Sari)

“Whenever we can really exhibit humanity in its truest form, it’s good. It reminds people they’re not alone in their humanity or their messiness.” (Sari)

“I like myself better than I ever have because I’ve become more myself. I’ve stopped trying to be who I think other people want me to be.” (Sari)

“I’m really just shooting my shot, and it’s paying off. As I get older, more confident and more skilled, I’ll shoot even bigger shots.” (Sari)

“I would say to anyone who feels behind in life: You do you. It’s okay not to be on track with everyone else.” (Sari)

“There is so much possibility in getting older. That’s one of the best things I’ve discovered.” (Sari)

“There isn’t just one right path. If you really listen to yourself and be your true self, you’ll find your right path. It might not match other people’s, but it will take you where you belong.” (Sari)

NOTES

Sari Botton is a writer, editor and founder of Oldster, a Substack publication exploring the emotional, cultural and personal realities of aging at every stage of life. A longtime journalist and essayist, she has become a leading voice challenging traditional narratives around growing older through deeply personal storytelling and intergenerational conversation.

Oldster is a reader-supported publication on Substack dedicated to reframing aging as a lifelong experience rather than something that begins in old age. Through essays, interviews and community discussions, it brings together readers of all ages to examine identity, relationships, purpose, grief, reinvention and the many realities of getting older.

Before launching Oldster, Botton served as an editor at Longreads, where she created the “Fine Lines” series that inspired the publication. She also edited the bestselling anthologies Goodbye to All That: Writers on Loving and Leaving New York and Never Can Say Goodbye: Writers on Their Unshakable Love for New York. She is currently working on an Oldster anthology expected in 2027, with plans for a podcast and television series that will continue expanding the conversation around aging.

Botton believes aging doesn’t begin at a specific age. She argues that everyone experiences aging throughout life as they move from one stage to the next, continually leaving behind previous versions of themselves.

She says our culture’s obsession with youth has turned aging into a problem to be solved, often fueled by marketing that profits from people’s fears about getting older.

One of the greatest benefits of the Oldster community has been creating conversations between generations. Hearing older adults share stories about finding new careers, relationships and purpose later in life helped ease her own anxiety about turning 60.

Botton believes one of the most overlooked realities of aging is grief—not only over physical changes, but also over saying goodbye to earlier versions of ourselves, changing relationships and unrealized dreams.

She encourages anyone who feels behind in life to stop comparing themselves to others and recognize there is no universal timeline. Every person’s path unfolds differently, and authenticity matters more than keeping pace with peers.

Rather than presenting an idealized version of aging, Botton believes sharing the messy, imperfect parts of life helps people realize they aren’t alone and creates deeper human connection.

Looking back on her own journey, Botton says growing older has made her more comfortable with herself, more willing to take risks and more interested in pursuing new creative passions. She believes aging brings far more possibility than most people realize.

QUOTES

“We have been fed a steady diet of inaccurate information about growing older, and that information is that it’s all decline. And the truth is in the literature that there are many things that get better as you get older. We don’t care as much what people think about us, we appreciate our connections more, and we have greater potential for problem solving.” (Dr. Burnight)

“I’ve just been amazed by, like, who would think that a book on aging would become a New York Times bestseller? I mean, that’s where people are in recognizing these 100-year lives and recognizing that the status quo is not sufficient.” (Dr. Burnight)

“There were times where I had my head down on the keyboard crying because it was so hard because I wanted to bring in all the research, but I also wanted to make it really readable. And so I just kept thinking, simplify, simplify.” (Dr. Burnight)

“When I realized that the American Psychological Association defines joy as well-being and satisfaction, it made me realize that joy isn’t this like happy, happy, you know. It’s the opposite of toxic positivity.” (Dr. Burnight)

“What they said is that happiness is often circumstantially dependent, whereas joy can exist even in challenge because it’s an inside out phenomena. And that was an ah-ha moment for me.” (Dr. Burnight)

“I don’t know any older adults who haven’t had significant challenges. That is the nature of being a human. And we’re going to have those challenges. So it isn’t that we’re going to control for everything. That’s impossible. It’s that we’re going to find a way to have joy anyway.” (Dr. Burnight)

“What the research shows us is that genetics predicts between 13% and 25% of our aging experience. So the vast majority is up to us.” (Dr. Burnight)

“One utterly suffered, and it was such a rough road, and it was really hard to be around her. And then the other one had found this ability to be content, and we couldn’t get enough of her… we watched that it is possible to walk with grief and joy.” (Dr. Burnight)

NOTES

Dr. Kerry Burnight is a nationally recognized gerontologist, author, speaker and advocate with more than three decades of experience working with older adults and families. Her work focuses on aging, joy, well-being, elder abuse prevention and redefining longevity beyond decline.

Dr. Burnight is the author of JoySpan, a New York Times bestseller that reframes aging by emphasizing joy, adaptability and meaning alongside lifespan and healthspan. She is also a co-founder of the Elder Abuse Forensic Center and a leader in research-driven aging policy and practice.

Joy is not fleeting happiness but a deeper sense of well-being that can coexist with hardship and challenge.

Genetics play a smaller role in aging outcomes than commonly believed, with most of the aging experience shaped by behavior and mindset.

Joy and well-being can be intentionally built through daily practices, much like physical health.

People who thrive in long lives consistently invest in growth, connection, adaptability and contribution.

Aging is not solely defined by decline; many cognitive, emotional and relational strengths improve with age.

Gratitude and attention shape perception, influencing both mood and social connection.

Loneliness is best addressed through proactive effort, including initiating relationships rather than waiting to be invited.

Society, policy and senior living environments must move away from infantilizing older adults and toward dignity, choice and purpose.

The following is a guest blog entry from Larry Carlson. Larry is an advisor, board member, and author of Avandell: Reimagining the Dementia Experience. A longtime CEO in senior living, he now writes and speaks about helping older adults finish strong — living with purpose, vitality, and impact in their third age.

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When Margaret toured the community, she wasn’t looking for a swimming pool or a dining venue. She was searching for something she couldn’t quite name — a place that felt alive.

“I don’t want to just move somewhere,” she said. “I want to belong somewhere.”

That line stopped me cold. Because in those few words, Margaret captured the emotional core of every senior living decision. Beneath the surface questions about cost, care, or square footage lies something deeper: What will this next chapter make possible?

From Transaction to Transformation

For years, our industry has measured success by occupancy numbers, conversions, and closing ratios. But older adults aren’t just customers — they’re people navigating one of life’s most personal transitions.

Today’s generation doesn’t want to be sold a lifestyle; they want to be guided toward a renewed sense of purpose, belonging, and vitality. That shift — from selling units to guiding journeys — changes everything. It calls us to approach marketing not as persuasion, but as partnership.

Start with Empathy

Guiding begins with listening. It’s about asking deeper questions:

• What does thriving look like for you now?
• What do you still want to contribute or experience?
• What would make this move feel meaningful — not just comfortable?

When we pause long enough to hear the story behind the inquiry, we stop trying to fill vacancies and start helping people envision a future they can believe in. That’s when trust forms — and when connection turns into commitment.

Purpose Is the New Differentiator

Amenities can be copied. Purpose cannot. Communities that help residents connect their gifts and passions to something larger than themselves stand out in a crowded marketplace. They become places where:

• Residents lead, not just attend.
• Marketing highlights impact, not just activities.
• Staff speak the language of mission, not just service.

When marketing reflects that kind of authenticity, it attracts more than prospects. It inspires teams and reminds everyone why this work matters.

A New Kind of Conversation

The next time you sit down with a prospective resident, listen not for what they want, but for who they’re becoming. Because what we’re really offering isn’t just a new address — it’s a new beginning. We’re not helping people move in; we’re helping them move forward.

Closing Thought

Selling fills units.
Guiding changes lives.

When we reframe our role from closing deals to opening doors of purpose, we honor both the people we serve and the calling behind this work. That’s what finishing strong looks like — for residents, and for all of us who serve them.

About the Author

Larry Carlson is an advisor, board member, and author of Avandell: Reimagining the Dementia Experience. A longtime CEO in senior living, he now writes and speaks about helping older adults finish strong — living with purpose, vitality, and impact in their third age.

The following is a guest blog entry from Larry Carlson. Larry is an advisor, board member, and author of Avandell: Reimagining the Dementia Experience. A longtime CEO in senior living, he now writes and speaks about helping older adults finish strong — living with purpose, vitality, and impact in their third age.

————-

Dave slid into the booth across from me at a diner just off the interstate. He wrapped his hands around the coffee mug, stared at it for a long moment, and finally said, “I thought retirement would feel free. But most days… I just feel numb.”

I set down my fork and asked, “What’s going on?” “It’s not money,” he said. “We’re fine there. It’s just… I’ve drifted into a routine. Golf. TV. A few volunteer things here and there. But it feels like I’m just filling time — not really living it.”

That conversation has stayed with me for years because Dave’s story is not unusual. In fact, it’s a warning. Many people enter their later years expecting a sense of freedom but instead discover the subtle pull of drift. That quiet drift — the slow slide into comfort without real purpose — is what I call coasting. It’s the opposite of finishing strong.

WHY THIS MATTERS IN OUR FIELD

If you work in senior living, you see this reality every day. Many older adults enter a new chapter of life without a clear sense of purpose. They’ve achieved career milestones, raised families, and handled responsibilities… but now they’re unsure what comes next. As marketing and sales professionals, you’re not just presenting floorplans and amenities. You’re often the first person who can help them see the possibility of a meaningful next chapter.

THE HEART OF FINISHING STRONG

Finishing strong isn’t about staying busy or packing in more activities. It’s about:

• Choosing purpose over drift
• Nurturing relationships over routines
• Building vitality — not just longevity
• Continuing to contribute rather than retreat

For many of the people you serve, that requires re‑imagining what their next chapter can look like — a vision that includes both community and purpose.

THE MARKETING OPPORTUNITY

Here’s the reality: most prospective residents (and often their adult children) aren’t ust looking for a safe place to live. They’re searching — sometimes without even realizing it — for a reason to keep leaning forward. That’s especially true for the new generation of older adults. Many of them spent their lives leading businesses, shaping organizations, or building teams. When they move into a community, they’re not looking to be merely entertained. They want to continue living with influence and impact — to use their experience and gifts in ways that matter.

For communities, that shift is both a challenge and an opportunity. It means going beyond programs and amenities to create meaningful ways for residents to contribute — helping them live out their legacy while strengthening the community as a whole. When your conversations and messaging speak to that deeper need for purpose and impact — not just features — it resonates. You’re no longer simply selling; you’re helping them envision a future they can invest themselves in.

A QUESTION WORTH ASKING

So here’s the challenge — for those you serve and for ourselves as well: Are we coasting or are we finishing strong? That single question can spark a shift — in a prospective resident who feels adrift, or in a professional who’s been running hard but hasn’t paused to think about what really matters in the long run.

CLOSING THOUGHT

Every conversation you have as a marketing or sales professional can be more than a transaction. It can be an invitation — to live with purpose, to stay engaged, to finish strong. Helping people see that possibility is one of the most meaningful contributions you can make in this field.