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		<title>Roundtable Talk</title>
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		<link>https://varsitybranding.com/series/roundtable-talk/</link>
		<description>Roundtable Talk is a podcast about longevity, senior services marketing and the quality of life as one ages. In each episode, we’ll talk with industry experts and thought leaders about how to solve the many mature market challenges facing our industry today.</description>
		<lastBuildDate>Mon, 07 Sep 2026 15:15:14 +0000</lastBuildDate>
		<language>en-US</language>
		<copyright>© 2024 Varsity Branding</copyright>
		<itunes:subtitle>Fresh perspectives on longevity and aging</itunes:subtitle>
		<itunes:author>Varsity Branding</itunes:author>
		<itunes:type>episodic</itunes:type>
		<itunes:summary>Roundtable Talk is a podcast about longevity, senior services marketing and the quality of life as one ages. In each episode, we’ll talk with industry experts and thought leaders about how to solve the many mature market challenges facing our industry today.</itunes:summary>
		<itunes:owner>
			<itunes:name>Varsity Branding</itunes:name>
			<itunes:email>dshoffner@pavone.net</itunes:email>
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				<title>Roundtable Talk</title>
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			<itunes:category text="Marketing"></itunes:category>
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<item>
	<title>EP 43 / Dr. Troy Veale, Lauren Bopp &#038; Kiera DesChamps / Pharmacogenetics and personalized medication management</title>
	<link>https://varsitybranding.com/podcast/ep-43-dr-troy-veale-lauren-bopp-kiera-deschamps-pharmacogenetics-and-personalized-medication-management/</link>
	<pubDate>Thu, 03 Sep 2026 16:06:07 +0000</pubDate>
	<dc:creator><![CDATA[Varsity Branding]]></dc:creator>
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	<description><![CDATA[The right medication for one person can be the wrong medication for another, and our genes can help explain why. In this episode of Varsity’s Roundtable Talk, Derek sits down with Dr. Troy Veale, CEO of PHD Laboratory; Lauren Bopp, a molecular biologist with PHD Laboratory; and Kiera DesChamps, founder of KD Consulting Group. Together, they bring scientific, healthcare and senior living perspectives to the growing use of pharmacogenetic, or PGx, testing to help personalize medication decisions.

In their conversation, Derek, Dr. Veale, Lauren and Kiera explore how PGx testing can identify medications that may work better based on an individual’s genetic makeup, why symptoms like confusion, dizziness and falls shouldn’t automatically be dismissed as part of aging, and how testing can give physicians another tool to move beyond trial-and-error prescribing.]]></description>
	<itunes:subtitle><![CDATA[The right medication for one person can be the wrong medication for another, and our genes can help explain why. In this episode of Varsity’s Roundtable Talk, Derek sits down with Dr. Troy Veale, CEO of PHD Laboratory; Lauren Bopp, a molecular biologist ]]></itunes:subtitle>
	<content:encoded><![CDATA[The right medication for one person can be the wrong medication for another, and our genes can help explain why. In this episode of Varsity’s Roundtable Talk, Derek sits down with Dr. Troy Veale, CEO of PHD Laboratory; Lauren Bopp, a molecular biologist with PHD Laboratory; and Kiera DesChamps, founder of KD Consulting Group. Together, they bring scientific, healthcare and senior living perspectives to the growing use of pharmacogenetic, or PGx, testing to help personalize medication decisions.

In their conversation, Derek, Dr. Veale, Lauren and Kiera explore how PGx testing can identify medications that may work better based on an individual’s genetic makeup, why symptoms like confusion, dizziness and falls shouldn’t automatically be dismissed as part of aging, and how testing can give physicians another tool to move beyond trial-and-error prescribing.]]></content:encoded>
	<enclosure url="https://varsitybranding.com/podcast-download/12737/ep-43-dr-troy-veale-lauren-bopp-kiera-deschamps-pharmacogenetics-and-personalized-medication-management.mp3" length="77260512" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The right medication for one person can be the wrong medication for another, and our genes can help explain why. In this episode of Varsity’s Roundtable Talk, Derek sits down with Dr. Troy Veale, CEO of PHD Laboratory; Lauren Bopp, a molecular biologist with PHD Laboratory; and Kiera DesChamps, founder of KD Consulting Group. Together, they bring scientific, healthcare and senior living perspectives to the growing use of pharmacogenetic, or PGx, testing to help personalize medication decisions.

In their conversation, Derek, Dr. Veale, Lauren and Kiera explore how PGx testing can identify medications that may work better based on an individual’s genetic makeup, why symptoms like confusion, dizziness and falls shouldn’t automatically be dismissed as part of aging, and how testing can give physicians another tool to move beyond trial-and-error prescribing.]]></itunes:summary>
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		<ssp:title>EP 43 / Dr. Troy Veale, Lauren Bopp &#038; Kiera DesChamps / Pharmacogenetics and personalized medication management</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>45:59</itunes:duration>
	<itunes:author><![CDATA[Varsity Branding]]></itunes:author>	<googleplay:image href="https://varsitybranding.com/wp-content/uploads/2026/09/VARSITY-0328_RoundtableTalk_VealeBoppDesChamps-01.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>EP 42 / Joe Lanzisero / Former Disney Imagineer and expert in human-centered experiential design</title>
	<link>https://varsitybranding.com/podcast/ep-42-joe-lanzisero-former-disney-imagineer-and-expert-in-human-centered-experiential-design/</link>
	<pubDate>Thu, 13 Aug 2026 10:59:33 +0000</pubDate>
	<dc:creator><![CDATA[Varsity Branding]]></dc:creator>
	<guid isPermaLink="false">87179854-c0fc-52dd-8ff8-adf98442245a</guid>
	<description><![CDATA[Great design shapes how people feel, connect and experience the world around them. In this episode of Varsity’s Roundtable Talk, Derek sits down with Joe Lanzisero, a former Disney Imagineer who spent more than three decades creating immersive, story-driven experiences and now applies the principles of human-centered design to healthcare, business and everyday life.

In their conversation, Derek and Joe explore what Disney taught him about designing for emotion, how universal design can create better experiences for people of every age and how simple choices around lighting, sound and human interaction can reduce stress in healthcare environments. They also discuss the importance of curiosity and creativity as we age and why Joe believes maintaining a sense of wonder can help us stay engaged with the world.]]></description>
	<itunes:subtitle><![CDATA[Great design shapes how people feel, connect and experience the world around them. In this episode of Varsity’s Roundtable Talk, Derek sits down with Joe Lanzisero, a former Disney Imagineer who spent more than three decades creating immersive, story-dri]]></itunes:subtitle>
	<content:encoded><![CDATA[Great design shapes how people feel, connect and experience the world around them. In this episode of Varsity’s Roundtable Talk, Derek sits down with Joe Lanzisero, a former Disney Imagineer who spent more than three decades creating immersive, story-driven experiences and now applies the principles of human-centered design to healthcare, business and everyday life.

In their conversation, Derek and Joe explore what Disney taught him about designing for emotion, how universal design can create better experiences for people of every age and how simple choices around lighting, sound and human interaction can reduce stress in healthcare environments. They also discuss the importance of curiosity and creativity as we age and why Joe believes maintaining a sense of wonder can help us stay engaged with the world.]]></content:encoded>
	<enclosure url="https://varsitybranding.com/podcast-download/12705/ep-42-joe-lanzisero-former-disney-imagineer-and-expert-in-human-centered-experiential-design.mp3" length="90301292" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Great design shapes how people feel, connect and experience the world around them. In this episode of Varsity’s Roundtable Talk, Derek sits down with Joe Lanzisero, a former Disney Imagineer who spent more than three decades creating immersive, story-driven experiences and now applies the principles of human-centered design to healthcare, business and everyday life.

In their conversation, Derek and Joe explore what Disney taught him about designing for emotion, how universal design can create better experiences for people of every age and how simple choices around lighting, sound and human interaction can reduce stress in healthcare environments. They also discuss the importance of curiosity and creativity as we age and why Joe believes maintaining a sense of wonder can help us stay engaged with the world.]]></itunes:summary>
	<itunes:image href="https://varsitybranding.com/wp-content/uploads/2026/08/VARSITY-0328_RoundtableTalk_JLanzisero-01.png"></itunes:image>
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		<ssp:title>EP 42 / Joe Lanzisero / Former Disney Imagineer and expert in human-centered experiential design</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>1:02:43</itunes:duration>
	<itunes:author><![CDATA[Varsity Branding]]></itunes:author>	<googleplay:image href="https://varsitybranding.com/wp-content/uploads/2026/08/VARSITY-0328_RoundtableTalk_JLanzisero-01.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>EP 41 / Lisa McCracken / Senior living researcher and expert on industry trends</title>
	<link>https://varsitybranding.com/podcast/ep-41-lisa-mccracken-senior-living-researcher-and-expert-on-industry-trends/</link>
	<pubDate>Thu, 06 Aug 2026 15:20:09 +0000</pubDate>
	<dc:creator><![CDATA[Varsity Branding]]></dc:creator>
	<guid isPermaLink="false">274205f1-45f7-5c1b-862f-6abb86d5bfea</guid>
	<description><![CDATA[Data tells a much bigger story than occupancy rates alone. In this episode of Varsity's Roundtable Talk, Derek sits down with Lisa McCracken, Head of Research and Analytics at the National Investment Center for Seniors Housing & Care (NIC), to discuss the trends shaping the future of senior living.

Lisa explores why demand is outpacing supply, why demographics alone won't guarantee success and how providers can use data to better understand their markets, demonstrate value and prepare for the next generation of older adults.]]></description>
	<itunes:subtitle><![CDATA[Data tells a much bigger story than occupancy rates alone. In this episode of Varsitys Roundtable Talk, Derek sits down with Lisa McCracken, Head of Research and Analytics at the National Investment Center for Seniors Housing & Care (NIC), to discuss the]]></itunes:subtitle>
	<content:encoded><![CDATA[Data tells a much bigger story than occupancy rates alone. In this episode of Varsity's Roundtable Talk, Derek sits down with Lisa McCracken, Head of Research and Analytics at the National Investment Center for Seniors Housing & Care (NIC), to discuss the trends shaping the future of senior living.

Lisa explores why demand is outpacing supply, why demographics alone won't guarantee success and how providers can use data to better understand their markets, demonstrate value and prepare for the next generation of older adults.]]></content:encoded>
	<enclosure url="https://varsitybranding.com/podcast-download/12489/ep-41-lisa-mccracken-senior-living-researcher-and-expert-on-industry-trends.mp3" length="73547712" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Data tells a much bigger story than occupancy rates alone. In this episode of Varsity's Roundtable Talk, Derek sits down with Lisa McCracken, Head of Research and Analytics at the National Investment Center for Seniors Housing & Care (NIC), to discuss the trends shaping the future of senior living.

Lisa explores why demand is outpacing supply, why demographics alone won't guarantee success and how providers can use data to better understand their markets, demonstrate value and prepare for the next generation of older adults.]]></itunes:summary>
	<itunes:image href="https://varsitybranding.com/wp-content/uploads/2026/08/VARSITY-0328_RoundtableTalk_LMcCraken-01.png"></itunes:image>
	<ssp:image>
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		<ssp:title>EP 41 / Lisa McCracken / Senior living researcher and expert on industry trends</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:43:47</itunes:duration>
	<itunes:author><![CDATA[Varsity Branding]]></itunes:author>	<googleplay:image href="https://varsitybranding.com/wp-content/uploads/2026/08/VARSITY-0328_RoundtableTalk_LMcCraken-01.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>EP 40 / Ginna Baik / AgeTech strategist and champion for aging innovation</title>
	<link>https://varsitybranding.com/podcast/ep-40-ginna-baik-agetech-strategist-and-champion-for-aging-innovation/</link>
	<pubDate>Wed, 29 Jul 2026 16:17:05 +0000</pubDate>
	<dc:creator><![CDATA[Varsity Branding]]></dc:creator>
	<guid isPermaLink="false">edead579-1c79-5da9-b62c-636f93811e70</guid>
	<description><![CDATA[Technology has become an essential part of everyday life for older adults, yet many organizations still underestimate how comfortable they are using it. In this episode of Varsity's Roundtable Talk, Derek talks with AgeTech strategist Ginna Baik about how technology is reshaping the future of aging and senior living.

Ginna discusses why today's older adults are more tech-savvy than many assume, how senior living providers can create better digital experiences, where AI can have the greatest impact for residents and caregivers, and why the future of senior living begins long before someone moves into a community.]]></description>
	<itunes:subtitle><![CDATA[Technology has become an essential part of everyday life for older adults, yet many organizations still underestimate how comfortable they are using it. In this episode of Varsitys Roundtable Talk, Derek talks with AgeTech strategist Ginna Baik about how]]></itunes:subtitle>
	<content:encoded><![CDATA[Technology has become an essential part of everyday life for older adults, yet many organizations still underestimate how comfortable they are using it. In this episode of Varsity's Roundtable Talk, Derek talks with AgeTech strategist Ginna Baik about how technology is reshaping the future of aging and senior living.

Ginna discusses why today's older adults are more tech-savvy than many assume, how senior living providers can create better digital experiences, where AI can have the greatest impact for residents and caregivers, and why the future of senior living begins long before someone moves into a community.]]></content:encoded>
	<enclosure url="https://varsitybranding.com/podcast-download/12472/ep-40-ginna-baik-agetech-strategist-and-champion-for-aging-innovation.mp3" length="94893792" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Technology has become an essential part of everyday life for older adults, yet many organizations still underestimate how comfortable they are using it. In this episode of Varsity's Roundtable Talk, Derek talks with AgeTech strategist Ginna Baik about how technology is reshaping the future of aging and senior living.

Ginna discusses why today's older adults are more tech-savvy than many assume, how senior living providers can create better digital experiences, where AI can have the greatest impact for residents and caregivers, and why the future of senior living begins long before someone moves into a community.]]></itunes:summary>
	<itunes:image href="https://varsitybranding.com/wp-content/uploads/2026/07/VARSITY-0328_RoundtableTalk_GBaik-01.png"></itunes:image>
	<ssp:image>
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		<ssp:title>EP 40 / Ginna Baik / AgeTech strategist and champion for aging innovation</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:56:29</itunes:duration>
	<itunes:author><![CDATA[Varsity Branding]]></itunes:author>	<googleplay:image href="https://varsitybranding.com/wp-content/uploads/2026/07/VARSITY-0328_RoundtableTalk_GBaik-01.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>EP 39 / Dr. Allison Alford / Researcher, author and expert on family caregiving</title>
	<link>https://varsitybranding.com/podcast/ep-39-dr-allison-alford-researcher-author-and-expert-on-family-caregiving/</link>
	<pubDate>Tue, 21 Jul 2026 11:27:03 +0000</pubDate>
	<dc:creator><![CDATA[Varsity Branding]]></dc:creator>
	<guid isPermaLink="false">14ef0f12-cb29-539c-988f-a621eee095c3</guid>
	<description><![CDATA[The work of caring for aging parents often begins long before caregiving itself. In this episode of Varsity's Roundtable Talk, Derek Dunham talks with Dr. Allison Alford, Baylor University professor, researcher and author of Good Daughtering, about the often invisible emotional, mental and logistical work adult daughters perform to keep families connected.

Together, they explore the concept of "daughtering," why so much of women's family labor goes unrecognized, how daughters can set healthier boundaries without guilt and why honest conversations about aging and caregiving should begin long before a crisis.]]></description>
	<itunes:subtitle><![CDATA[The work of caring for aging parents often begins long before caregiving itself. In this episode of Varsitys Roundtable Talk, Derek Dunham talks with Dr. Allison Alford, Baylor University professor, researcher and author of Good Daughtering, about the of]]></itunes:subtitle>
	<content:encoded><![CDATA[The work of caring for aging parents often begins long before caregiving itself. In this episode of Varsity's Roundtable Talk, Derek Dunham talks with Dr. Allison Alford, Baylor University professor, researcher and author of Good Daughtering, about the often invisible emotional, mental and logistical work adult daughters perform to keep families connected.

Together, they explore the concept of "daughtering," why so much of women's family labor goes unrecognized, how daughters can set healthier boundaries without guilt and why honest conversations about aging and caregiving should begin long before a crisis.]]></content:encoded>
	<enclosure url="https://varsitybranding.com/podcast-download/12452/ep-39-dr-allison-alford-researcher-author-and-expert-on-family-caregiving.mp3" length="99283296" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The work of caring for aging parents often begins long before caregiving itself. In this episode of Varsity's Roundtable Talk, Derek Dunham talks with Dr. Allison Alford, Baylor University professor, researcher and author of Good Daughtering, about the often invisible emotional, mental and logistical work adult daughters perform to keep families connected.

Together, they explore the concept of "daughtering," why so much of women's family labor goes unrecognized, how daughters can set healthier boundaries without guilt and why honest conversations about aging and caregiving should begin long before a crisis.]]></itunes:summary>
	<itunes:image href="https://varsitybranding.com/wp-content/uploads/2026/07/VARSITY-0328_RoundtableTalk_AAlford-01.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://varsitybranding.com/wp-content/uploads/2026/07/VARSITY-0328_RoundtableTalk_AAlford-01.png</ssp:url>
		<ssp:title>EP 39 / Dr. Allison Alford / Researcher, author and expert on family caregiving</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:59:06</itunes:duration>
	<itunes:author><![CDATA[Varsity Branding]]></itunes:author>	<googleplay:image href="https://varsitybranding.com/wp-content/uploads/2026/07/VARSITY-0328_RoundtableTalk_AAlford-01.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>EP 38 / Chris Ballard / Author of The Plunge and expert on resilience &#038; healthy aging</title>
	<link>https://varsitybranding.com/podcast/ep-38-chris-ballard-author-of-the-plunge-and-expert-on-resilience-healthy-aging/</link>
	<pubDate>Thu, 16 Jul 2026 12:38:16 +0000</pubDate>
	<dc:creator><![CDATA[Varsity Branding]]></dc:creator>
	<guid isPermaLink="false">a80c37ee-5231-5f91-8e21-3e12ae8f5a39</guid>
	<description><![CDATA[Growth doesn't stop with age, but it often begins with stepping outside your comfort zone. In this episode of Varsity's Roundtable Talk, Derek sits down with award-winning journalist and bestselling author Chris Ballard to discuss his new book, The Plunge, and what cold-water immersion can teach us about resilience, health and aging.

Chris explores the science behind cold plunging, why swimming is one of the best lifelong activities, how embracing discomfort can build resilience, and why confidence comes from taking action, not waiting until you feel ready. He also shares lessons from reporting on extraordinary people who continue to challenge themselves well into later life.]]></description>
	<itunes:subtitle><![CDATA[Growth doesnt stop with age, but it often begins with stepping outside your comfort zone. In this episode of Varsitys Roundtable Talk, Derek sits down with award-winning journalist and bestselling author Chris Ballard to discuss his new book, The Plunge,]]></itunes:subtitle>
	<content:encoded><![CDATA[Growth doesn't stop with age, but it often begins with stepping outside your comfort zone. In this episode of Varsity's Roundtable Talk, Derek sits down with award-winning journalist and bestselling author Chris Ballard to discuss his new book, The Plunge, and what cold-water immersion can teach us about resilience, health and aging.

Chris explores the science behind cold plunging, why swimming is one of the best lifelong activities, how embracing discomfort can build resilience, and why confidence comes from taking action, not waiting until you feel ready. He also shares lessons from reporting on extraordinary people who continue to challenge themselves well into later life.]]></content:encoded>
	<enclosure url="https://varsitybranding.com/podcast-download/12425/ep-38-chris-ballard-author-of-the-plunge-and-expert-on-resilience-healthy-aging.mp3" length="67576992" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Growth doesn't stop with age, but it often begins with stepping outside your comfort zone. In this episode of Varsity's Roundtable Talk, Derek sits down with award-winning journalist and bestselling author Chris Ballard to discuss his new book, The Plunge, and what cold-water immersion can teach us about resilience, health and aging.

Chris explores the science behind cold plunging, why swimming is one of the best lifelong activities, how embracing discomfort can build resilience, and why confidence comes from taking action, not waiting until you feel ready. He also shares lessons from reporting on extraordinary people who continue to challenge themselves well into later life.]]></itunes:summary>
	<itunes:image href="https://varsitybranding.com/wp-content/uploads/2026/07/VARSITY-0328_RoundtableTalk_CBallard-01.png"></itunes:image>
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		<ssp:title>EP 38 / Chris Ballard / Author of The Plunge and expert on resilience &#038; healthy aging</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:40:13</itunes:duration>
	<itunes:author><![CDATA[Varsity Branding]]></itunes:author>	<googleplay:image href="https://varsitybranding.com/wp-content/uploads/2026/07/VARSITY-0328_RoundtableTalk_CBallard-01.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>EP 37 / Brad Breeding / Founder of myLifeSite and senior living consumer advocate</title>
	<link>https://varsitybranding.com/podcast/ep-37-brad-breeding-founder-of-mylifesite-and-senior-living-consumer-advocate/</link>
	<pubDate>Fri, 10 Jul 2026 08:37:16 +0000</pubDate>
	<dc:creator><![CDATA[Varsity Branding]]></dc:creator>
	<guid isPermaLink="false">94c3249b-175a-515a-b112-c68838c942dd</guid>
	<description><![CDATA[Finding the right senior living community starts long before someone schedules a tour. In this episode of Varsity's Roundtable Talk, Derek sits down with Brad Breeding, founder of MyLifeSite, author of Your Best Path Forward and a nationally recognized expert on helping older adults and their families navigate senior living decisions.

Brad shares why so many families struggle to compare community options, the questions people should ask themselves before beginning a search, and how financial concerns often go far beyond monthly costs. He also discusses the growing influence of adult children, why community culture matters more than flashy amenities and the trends he believes will shape the future of senior living.]]></description>
	<itunes:subtitle><![CDATA[Finding the right senior living community starts long before someone schedules a tour. In this episode of Varsitys Roundtable Talk, Derek sits down with Brad Breeding, founder of MyLifeSite, author of Your Best Path Forward and a nationally recognized ex]]></itunes:subtitle>
	<content:encoded><![CDATA[Finding the right senior living community starts long before someone schedules a tour. In this episode of Varsity's Roundtable Talk, Derek sits down with Brad Breeding, founder of MyLifeSite, author of Your Best Path Forward and a nationally recognized expert on helping older adults and their families navigate senior living decisions.

Brad shares why so many families struggle to compare community options, the questions people should ask themselves before beginning a search, and how financial concerns often go far beyond monthly costs. He also discusses the growing influence of adult children, why community culture matters more than flashy amenities and the trends he believes will shape the future of senior living.]]></content:encoded>
	<enclosure url="https://varsitybranding.com/podcast-download/12414/ep-37-brad-breeding-founder-of-mylifesite-and-senior-living-consumer-advocate.mp3" length="87125472" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Finding the right senior living community starts long before someone schedules a tour. In this episode of Varsity's Roundtable Talk, Derek sits down with Brad Breeding, founder of MyLifeSite, author of Your Best Path Forward and a nationally recognized expert on helping older adults and their families navigate senior living decisions.

Brad shares why so many families struggle to compare community options, the questions people should ask themselves before beginning a search, and how financial concerns often go far beyond monthly costs. He also discusses the growing influence of adult children, why community culture matters more than flashy amenities and the trends he believes will shape the future of senior living.]]></itunes:summary>
	<itunes:image href="https://varsitybranding.com/wp-content/uploads/2026/07/VARSITY-0328_RoundtableTalk_BBreeding-01.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://varsitybranding.com/wp-content/uploads/2026/07/VARSITY-0328_RoundtableTalk_BBreeding-01.png</ssp:url>
		<ssp:title>EP 37 / Brad Breeding / Founder of myLifeSite and senior living consumer advocate</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:51:52</itunes:duration>
	<itunes:author><![CDATA[Varsity Branding]]></itunes:author>	<googleplay:image href="https://varsitybranding.com/wp-content/uploads/2026/07/VARSITY-0328_RoundtableTalk_BBreeding-01.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>EP 36 / Sari Botton / Founder of Oldster and advocate for rethinking aging</title>
	<link>https://varsitybranding.com/podcast/ep-36-sari-botton-founder-of-oldster-and-advocate-for-rethinking-aging/</link>
	<pubDate>Mon, 06 Jul 2026 10:12:42 +0000</pubDate>
	<dc:creator><![CDATA[Varsity Branding]]></dc:creator>
	<guid isPermaLink="false">df71ea02-22ec-5816-89ff-857ac18d7868</guid>
	<description><![CDATA[Every one of us is aging, yet most of us think of it as something that happens to other people later in life. In this episode of Varsity's Roundtable Talk, Derek sits down with writer, editor and Oldster founder Sari Botton to explore why growing older is a lifelong experience. 

Through her writing and community, Botton is helping reshape the conversation around aging by bringing together perspectives from every generation. In their conversation, Derek and Sari discuss why our youth-obsessed culture fuels fear of aging, how intergenerational conversations can replace anxiety with optimism, and why there is no universal timeline for life's milestones.]]></description>
	<itunes:subtitle><![CDATA[Every one of us is aging, yet most of us think of it as something that happens to other people later in life. In this episode of Varsitys Roundtable Talk, Derek sits down with writer, editor and Oldster founder Sari Botton to explore why growing older is]]></itunes:subtitle>
	<content:encoded><![CDATA[Every one of us is aging, yet most of us think of it as something that happens to other people later in life. In this episode of Varsity's Roundtable Talk, Derek sits down with writer, editor and Oldster founder Sari Botton to explore why growing older is a lifelong experience. 

Through her writing and community, Botton is helping reshape the conversation around aging by bringing together perspectives from every generation. In their conversation, Derek and Sari discuss why our youth-obsessed culture fuels fear of aging, how intergenerational conversations can replace anxiety with optimism, and why there is no universal timeline for life's milestones.]]></content:encoded>
	<enclosure url="https://varsitybranding.com/podcast-download/12400/ep-36-sari-botton-founder-of-oldster-and-advocate-for-rethinking-aging.mp3" length="63266784" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Every one of us is aging, yet most of us think of it as something that happens to other people later in life. In this episode of Varsity's Roundtable Talk, Derek sits down with writer, editor and Oldster founder Sari Botton to explore why growing older is a lifelong experience. 

Through her writing and community, Botton is helping reshape the conversation around aging by bringing together perspectives from every generation. In their conversation, Derek and Sari discuss why our youth-obsessed culture fuels fear of aging, how intergenerational conversations can replace anxiety with optimism, and why there is no universal timeline for life's milestones.]]></itunes:summary>
	<itunes:image href="https://varsitybranding.com/wp-content/uploads/2026/07/VARSITY-0328_RoundtableTalk_SBotton-01.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://varsitybranding.com/wp-content/uploads/2026/07/VARSITY-0328_RoundtableTalk_SBotton-01.png</ssp:url>
		<ssp:title>EP 36 / Sari Botton / Founder of Oldster and advocate for rethinking aging</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:37:40</itunes:duration>
	<itunes:author><![CDATA[Varsity Branding]]></itunes:author>	<googleplay:image href="https://varsitybranding.com/wp-content/uploads/2026/07/VARSITY-0328_RoundtableTalk_SBotton-01.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>EP 35 / Kathy Stokes &#038; Matt Mizenko / Leaders in fraud prevention and scam protection</title>
	<link>https://varsitybranding.com/podcast/ep-35-kathy-stokes-matt-mizenko-leaders-in-fraud-prevention-and-scam-protection/</link>
	<pubDate>Tue, 02 Jun 2026 13:26:00 +0000</pubDate>
	<dc:creator><![CDATA[Varsity Branding]]></dc:creator>
	<guid isPermaLink="false">e952e0a0-a785-520a-8b4b-1e3d01ef2ee6</guid>
	<description><![CDATA[Fraud has become one of the fastest-growing crimes in America, fueled by AI, stolen data and increasingly sophisticated scams. In this episode of Varsity's Roundtable Talk, Derek talks with Kathy Stokes, director of fraud prevention programs at AARP, and Matt Mizenko, general manager of Nomorobo, about how consumers can stay one step ahead.

Together, they discuss why scammers prey on emotion, how AI is making fraud more convincing, why older adults aren't the only targets and the simple habits and technologies that can dramatically reduce your risk. They also explain why reporting fraud is critical to protecting others and driving broader solutions.]]></description>
	<itunes:subtitle><![CDATA[Fraud has become one of the fastest-growing crimes in America, fueled by AI, stolen data and increasingly sophisticated scams. In this episode of Varsitys Roundtable Talk, Derek talks with Kathy Stokes, director of fraud prevention programs at AARP, and ]]></itunes:subtitle>
	<content:encoded><![CDATA[Fraud has become one of the fastest-growing crimes in America, fueled by AI, stolen data and increasingly sophisticated scams. In this episode of Varsity's Roundtable Talk, Derek talks with Kathy Stokes, director of fraud prevention programs at AARP, and Matt Mizenko, general manager of Nomorobo, about how consumers can stay one step ahead.

Together, they discuss why scammers prey on emotion, how AI is making fraud more convincing, why older adults aren't the only targets and the simple habits and technologies that can dramatically reduce your risk. They also explain why reporting fraud is critical to protecting others and driving broader solutions.]]></content:encoded>
	<enclosure url="https://varsitybranding.com/podcast-download/12388/ep-35-kathy-stokes-matt-mizenko-leaders-in-fraud-prevention-and-scam-protection.mp3" length="81034464" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Fraud has become one of the fastest-growing crimes in America, fueled by AI, stolen data and increasingly sophisticated scams. In this episode of Varsity's Roundtable Talk, Derek talks with Kathy Stokes, director of fraud prevention programs at AARP, and Matt Mizenko, general manager of Nomorobo, about how consumers can stay one step ahead.

Together, they discuss why scammers prey on emotion, how AI is making fraud more convincing, why older adults aren't the only targets and the simple habits and technologies that can dramatically reduce your risk. They also explain why reporting fraud is critical to protecting others and driving broader solutions.]]></itunes:summary>
	<itunes:image href="https://varsitybranding.com/wp-content/uploads/2026/06/VARSITY-0328_RoundtableTalk_KStokesMMizenko-01.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://varsitybranding.com/wp-content/uploads/2026/06/VARSITY-0328_RoundtableTalk_KStokesMMizenko-01.png</ssp:url>
		<ssp:title>EP 35 / Kathy Stokes &#038; Matt Mizenko / Leaders in fraud prevention and scam protection</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:48:14</itunes:duration>
	<itunes:author><![CDATA[Varsity Branding]]></itunes:author>	<googleplay:image href="https://varsitybranding.com/wp-content/uploads/2026/06/VARSITY-0328_RoundtableTalk_KStokesMMizenko-01.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>EP 34 / Stuart Malina / Conductor, arts advocate and champion for the power of live music</title>
	<link>https://varsitybranding.com/podcast/ep-34-stuart-malina-conductor-arts-advocate-and-champion-for-the-power-of-live-music/</link>
	<pubDate>Thu, 28 May 2026 12:32:01 +0000</pubDate>
	<dc:creator><![CDATA[Varsity Branding]]></dc:creator>
	<guid isPermaLink="false">cb731de5-7e32-58b6-9b93-bf03b213a982</guid>
	<description><![CDATA[Music can do more than entertain, it can create connection, reflection and even healing. In this episode of Varsity’s Roundtable Talk, Derek sits down with Stuart Malina, longtime Music Director and Conductor of the Harrisburg Symphony Orchestra and Tony Award-winning orchestrator.

In their conversation, Derek and Stuart discuss why music often resonates more deeply as we age, how live concerts create powerful shared experiences and the surprising ways music can unlock memory and emotion. Stuart also reflects on working with Billy Joel and Twyla Tharp on Broadway’s Moving Out and shares advice about creativity, confidence and defining success for yourself.]]></description>
	<itunes:subtitle><![CDATA[Music can do more than entertain, it can create connection, reflection and even healing. In this episode of Varsity’s Roundtable Talk, Derek sits down with Stuart Malina, longtime Music Director and Conductor of the Harrisburg Symphony Orchestra and Tony]]></itunes:subtitle>
	<content:encoded><![CDATA[Music can do more than entertain, it can create connection, reflection and even healing. In this episode of Varsity’s Roundtable Talk, Derek sits down with Stuart Malina, longtime Music Director and Conductor of the Harrisburg Symphony Orchestra and Tony Award-winning orchestrator.

In their conversation, Derek and Stuart discuss why music often resonates more deeply as we age, how live concerts create powerful shared experiences and the surprising ways music can unlock memory and emotion. Stuart also reflects on working with Billy Joel and Twyla Tharp on Broadway’s Moving Out and shares advice about creativity, confidence and defining success for yourself.]]></content:encoded>
	<enclosure url="https://varsitybranding.com/podcast-download/12354/ep-34-stuart-malina-conductor-arts-advocate-and-champion-for-the-power-of-live-music.mp3" length="103054560" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Music can do more than entertain, it can create connection, reflection and even healing. In this episode of Varsity’s Roundtable Talk, Derek sits down with Stuart Malina, longtime Music Director and Conductor of the Harrisburg Symphony Orchestra and Tony Award-winning orchestrator.

In their conversation, Derek and Stuart discuss why music often resonates more deeply as we age, how live concerts create powerful shared experiences and the surprising ways music can unlock memory and emotion. Stuart also reflects on working with Billy Joel and Twyla Tharp on Broadway’s Moving Out and shares advice about creativity, confidence and defining success for yourself.]]></itunes:summary>
	<itunes:image href="https://varsitybranding.com/wp-content/uploads/2026/05/VARSITY-0328_RoundtableTalk_SMalina-01.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://varsitybranding.com/wp-content/uploads/2026/05/VARSITY-0328_RoundtableTalk_SMalina-01.png</ssp:url>
		<ssp:title>EP 34 / Stuart Malina / Conductor, arts advocate and champion for the power of live music</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>1:01:21</itunes:duration>
	<itunes:author><![CDATA[Varsity Branding]]></itunes:author>	<googleplay:image href="https://varsitybranding.com/wp-content/uploads/2026/05/VARSITY-0328_RoundtableTalk_SMalina-01.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>
	</channel>
</rss>
