The economy has always impacted the definition of retirement, purchasing power and consumer behavior, but never more so than now. As a result, Boomer and senior consumers are facing a new financial reality.

Pension plans, working for a single employer, and remaining in the same home for years are becoming more the exception than the rule. Likewise, a combination of poor saving habits and negative economic factors has adversely affected those who once had the means to build retirement nest eggs.

Recently, Varsity was tapped by our industry to explain how the slow economy is affecting Boomers’ spending habits, and how marketers should be changing their tactics in order to reach them. That commentary – as well as some valuable information taken directly from our latest Consumer Goods & Services Trends Report – appears in the October 10 edition of Selling to Seniors, a subscriber-driven e-newsletter targeting marketers and advertisers of products and services for the 50+ market.

You can read the full article here, and if you’re interested in receiving our latest trends reports or white papers, contact Matt Bekelja 717-652-1277 or mbekelja@varsitybranding.com.