Consumers of the Boomer generation have redefined almost everything they’ve touched – even the concept of “retirement” itself.
So what does this group think about the current offerings at traditional continuing care retirement communities? Will their present and future needs be met? Will they accept the same type of retirement community where mom and dad or grandma lived?
More importantly: Will they relocate to these communities at all?
The Next Generation: Understanding What the Boomer Consumer Wants From Retirement Living, Varsity’s most recent research study, provides some surprising insights into the mind-set of adults in their 60s and 70s as they consider retirement living options, their attitudes toward current CCRC attributes, and what they’ll be looking for in the future in terms of services, housing and design.
See what they think about:
- Living spaces
- Technology
- Transportation
- Dining
- Payment options
- Healthcare
Learn why the independent living community model could become an endangered species if changes are not made to accommodate the “next generation.”
If you’re interested in learning more, contact us for a free copy of our new white paper. Members of the Varsity team are also available to present insights from our research to your organization in person or via Web. Contact Matt Bekelja at 717-652-1277 or mbekelja@varsitybranding.com.
