Housing for Seniors Report on Nov. 11, 2009 by Staff Writer
www.seniorsnews.net

Harrisburg, PA-based marketing firm Varsity is giving attendees at a national seniors living conference a chance to win $5,000 worth of the company’s services.

Varsity will randomly select a winner at this week’s American Association of Homes and Services for the Aging (AAHSA) conference in Chicago. The winner receives Varsity’s services for an upcoming campaign aimed at 55+ consumers.

The company wants to generate industry interest similar to the buzz generated when Varsity’s founders temporarily moved into a number of continuing care retirement communities (CCRCs) as part of a research effort.

Varsity sponsored a similar giveaway at the Pennsylvania Association of Homes and Services for the Aging Conference this summer, awarding a local nonprofit, Catholic Health Care Services, $2,500 worth of Varsity-produced manpower.