With rising costs, the demand for improved technologies and the move toward a more consumer-focused industry, healthcare leadership is constantly juggling urgent and important challenges. Combine those needs with an aging population that has incredible spending power, and you’ve got real opportunity.

Varsity has released its first annual study of healthcare trends based on the attitudes and behaviors of the mature market (Boomers and beyond). “Healthcare 2.0: The New Reality” reveals how issues facing this ever-changing industry (expanding options, increasing costs, new technologies, personnel shortages and other factors) will affect these consumers and the brands that market to them. This report is designed to show marketers in the healthcare field how the approaching wave of Boomers and beyond will shift the healthcare paradigm, forcing brands to either innovate or suffer the consequences.

Members of the Varsity team are available to provide in-depth presentations of the report, either via webinar or in person. To schedule a presentation or for additional information, contact Matt Bekelja at 717-652-1277 or mbekelja@varsitybranding.com.