Varsity is excited to announce our new advisory board – a group of distinguished professionals who all work with the mature market. Together, we’re looking to answer some of the big questions surrounding our industry, such as:

  • What dramatic changes will we see in consumer behavior in the next two decades?
  • How will our definition of retirement living change in the next two decades?
  • Where will the game-changer products and services emerge to meet the needs of an increasingly aging population?

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Cindy Lauer

Cindy Lauer

Senior Director of Health and Wellness / HealthAbility, Sodexo Senior Living

Cindy is the senior director of wellness for Sodexo Senior Living. Over the past few years she has been dedicated to the research, design and implementation of HealthAbility, a comprehensive wellness solution for retirement housing. Cindy has more than 18 years of combined nutrition, wellness and operations experience with Sodexo and currently serves on the Diversity Council and Cross Divisional Wellness Council.
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Susan Brecht

Susan Brecht

President, Brecht Associates

Susan has over twenty-five years of experience in providing consulting services to the retirement housing industry. She has been responsible for conducting studies and assisting clients in the planning and development of retirement communities throughout the United States. With this background and experience, Susan has had the opportunity to not only monitor the changing forces that have continuously reshaped trends, but has been able to contribute to the growing body of knowledge that has emerged from those who survived and flourished through this period of change.
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Kalpesh Nanji

Kalpesh Nanji

Director, Business Development, American Standard

Kalpesh focuses on product development, marketing and innovation at American Standard in the growing category of accessible bathing products and services for the retail, wholesale and construction markets. A seasoned marketing executive focused on strategy, product development, innovation and sustainability, Kalpesh has worked for a variety of consumer durable manufacturers such as Armstrong, Jacuzzi, TOTO and Kohler. Consistently and successfully delivering results through his leadership, Kalpesh has facilitated the development and marketing of products generating over $470 million in sales, numerous product awards and substantial media recognition.
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Jennifer Schwalm

Jennifer Schwalm

Chief Mission Development Officer, Masonic Villages

Jennifer has approximately 20 years of experience assisting senior living clients and lenders, in both the public and private sectors, with business solutions. These solutions include coordinating new developments and campus repositioning strategies to revitalize aging facilities and expand services based on financial and market- driven strategies; benchmarking and identification of “best practice” solutions related to operations, development and regulatory issues; facilitating merger and acquisition transactions; participating in due diligence engagements; and directing prospective reporting engagements.
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Christopher Motika

Christopher Motika

Americas Metabolic Health Business Leader, GE Healthcare

Christopher Motika, from GE Healthcare, brings extensive sales, marketing, management, and business leadership experience in the healthcare industry. In 2007, Chris was recruited by GE Healthcare to serve as a Western Region Sales Manager for GE’s Lunar business. Chris’ focus and attention on personnel development, driving business growth, and “understanding the customer” led to his promotion to Metabolic Health Business leader in 2009. In this role, Chris has been tasked to lead sales, management, and marketing initiatives to drive growth in a new business segment with a vision of shaping health and human performance.
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Diane Doster

Diane Doster

Director of Quality of Life Services / HealthAbility, Sodexo Senior Living

Diane has been involved in the fitness and wellness industry for 20+ years, working on both the clinical exercise side and commercial fitness with the last 15 years dedicated to optimal aging programs for older adults. She has had the opportunity to observe and impact the forward movement and expanded thinking around lifestyle optimization programming in Senior Housing and has supported many Senior Living Communities around the United States in developing their wellness programs. In 2008, Diane joined Sodexo Senior Living as the Director of Quality of Life Services overseeing HealthAbility operations on a national level.
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Keith Crownover

Keith Crownover

President, Delta Health Technologies

Keith has over 27 years of experience in homecare, hospice, and private duty information technology. He is a Lead Sponsor (along with NAHC, Fazzi Associates, and others) and active participant in two key industry projects: 2010 Delta National Excellence in Therapy Project and 2009 Delta OASIS-C Best Practices Project. He previously served as Senior Director, Siemens Health Services and was responsible for the Company’s global business concerns in Residential Health (Home Health and Disease Management).
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BJ Miller

BJ Miller

President, The Vision Group Studios

BJ has more than 20 years in the design industry and is actively involved in downtown planning, economic strategy, the adaptive reuse building stock and historic preservation projects. She has expertise in comparative analysis, ownership, leasing, financing, market demographics and capital and space markets. Through her position with The Vision Group, BJ seeks to identify a new model of bringing health, wellness and economic value to the built environment through the engagement and vision of a multi disciplinary field of expertise.
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We invite you to send us similar questions to the ones we have identified above so we can continue our ongoing dialogue on the mature market. Contact us or call us at 717-652-1277